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PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Published by Transpublika Publisher
ISSN : 28098218     EISSN : 28097939     DOI : https://doi.org/10.55047/prima
Core Subject : Economy, Health, Education, Engineering,
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Veterinary
The Community Service Innovation and Research Portal (PRIMA) is a peer-reviewed journal that publishes scientific articles from various disciplines that are implemented in various community service activities and other applied research. Articles published in the PRIMA Journal include the results of original scientific research, new scientific review articles, or comments and criticisms of existing writings published in the PRIMA Journal or in other scientific periodicals. PRIMA journal accepts manuscripts or article manuscripts in the field of applied research and downstreaming the results of community-based qualitative and quantitative scientific research into community service formats that cover relevant scientific fields including: 1. Social Science 2. Educational Field 3. Exact Science 4. Sports 5. Language 6. Business and Economics 7. Technical and Vocational 8. Arts 9. Religion and Philosophy 10. Medicine and Health
Arjuna Subject : Umum - Umum
Articles 164 Documents
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PENDAMPINGAN PENGADAAN JARINGAN DAN PERANGKAT INTERNET DI DESA WISATA SANGKANJOYO KABUPATEN PEKALONGAN Rahayu, Sri; Anggraeni, Desy; Jati, Rocky Prasetyo
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.250

Abstract

Sangkanjoyo Village has carried out a diversification program for economic business for non-agricultural businesses, such as the development of the Sangkanjoyo Tourism Village. Efforts to expand the agricultural sector and diversify the economy towards the tourism industry are in dire need of supporting infrastructure, including information and communication technology. Internet is one of the most popular technologies in Sangkanjoyo Village. However, unstable internet connectivity is still a significant obstacle for Sangkanjoyo village. Therefore, it is necessary to procure and optimize the procurement of internet networks. The purpose of this community service program is assistance to the Sangkanjoyo village community, which is focused on optimizing internet network activities, namely the provision of internet networks and devices. This community service program increased community activity in supporting the tourism village growth program through internet technology.
PENYULUHAN LITERASI KEUANGAN SEJAK DINI DI TK GEMA NURANI PEJUANG BEKASI Yusbardini; Darryl
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.255

Abstract

Education is an important investment for a child's future. Not only moral and academic education is needed, but also education on financial management. Lack of parental awareness about the importance of financial education from an early age, causes a child's lack of money management knowledge. The purpose of this Community Service (PKM) is to increase children's awareness from an early age so that they can get used to saving so they are able to manage finances, distinguish between wants and needs. Financial literacy counseling is carried out using an online method using Zoom Metting to parents of students (PAUD Group) TKIT Gema Nurani. Counseling was carried out in two meetings. The first is with Gema Conscience TKIT teachers and the second is with the parents of TKIT Gema Conscience students. Approach and Cooperation with Related Parties. This financial literacy education was successful. Furthermore, the application of financial literacy from an early age requires joint participation between teachers, parents and the PKM team so that they can increase knowledge of financial literacy from an early age and can provide benefits for kindergarten students.
OPTIMALISASI DESAIN PROMOSI MELALUI SOSIAL MEDIA DAN MARKETPLACE DALAM PEMASARAN ONLINE UNTUK MENINGKATKAN PENJUALAN PADA UMKM KAMPUNG AKRILIK Sopali, Mardhatila Fitri; Charli, Chintya Ones; Dewi, Rindy Citra
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.259

Abstract

This activity aims to help MSMEs (Micro, Small and Medium Enterprises) in Acrylic Village to be able to maintain their business in the midst of the Covid-19 pandemic, by developing Acrylic Village MSMEs, several wider marketing strategies are used through digital media or e-commerce by using online platforms, media social, google business marketplace and so on. The implementation methodology used in this research is descriptive qualitative with data collection techniques in the form of direct observation, interviews, literature study and documentation. The results of the activities in the research at the Acrylic Village MSMEs, namely the creation of various kinds of e-commerce digital marketing by creating online platforms such as websites, Facebook, Instagram and market places (Sophee, Lazada and Tokopedia), it is hoped that MSMEs can use them as much as possible so that they can expand their sales reach, increasing consumers, increasing sales and making their products known to the wider community and creating more creative content about selling Acrylic Village MSME products on social media and websites.
PEMBEKALAN KESUKSESAN WIRAUSAHA WANITA PADA UKM KERAJINAN DI SERANG Hidayah, Nur; Caroline, Angelica; Bakti, Kevin Karunia
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i3.191

Abstract

The purpose of Student Creativity Program (PKM) activities is to provide knowledge about the success of women's entrepreneurs, related to things that need to be considered for women entrepreneurs in increasing their success in entrepreneurship. Partners that are used as a place of activity are SMEs which are engaged in the manufacture of handicrafts from knitting and mute threads. The name of this business is known as “Mada Mute”. The business location is located in Serang city, Banten province. PKM activities are based on initial observations of partners. Partners have not received a briefing of knowledge about things that partners need to pay attention to in improving entrepreneurial success. The method offered in this activity is through an online ZOOM meeting, assisted by two students as hosts. The results of the activity show that the training activities have been carried out smoothly, partners are enthusiastic in understanding the material presented by the chairman, and the results of the evaluation show an increase in partners' knowledge about entrepreneurial success as a provision for running a business.
PENYUSUNAN STANDAR KUALITAS PRODUK PADA KOPERASI USAHA RUMAH BATIK SETU DI TANGERANG SELATAN Rodhiah; Aisyah, Anggun; Nuraisyah, Iis
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.192

Abstract

Standard Operating Procedures are the backbone of a successful business, allowing us to work whenever we choose. Standard operating procedures (SOPs) are a vital component of quality management practice. The effectiveness of SOP is highly dependent on the owner and all employees' commitment to enhancing the quality of the manufactured goods. At the Setu batik house business cooperative in South Tangerang, Student Creativity Program (PKM) is conducted. Setu batik house, often known as RBS, is a collection of company cooperatives that manufacture a variety of written batik products and stamps. In addition, it produces hijabs made of Parisian fabric with contemporary batik patterns. The PKM activity method entails support coming immediately to the RBS location and doing FGD with the board and multiple members. The outcomes of the activity revealed that RBS SOPs were organized in pocketbooks and laminated posters were affixed on the walls of the operating room. The resulting SOP can serve as a guide for partners, both administrators and members, in the production of batik products that conform to defined criteria.
PENGENALAN STRATEGI PEMASARAN PADA PRODUK DAUR ULANG DI PAMULANG TANGERANG SELATAN Rodhiah; Wijaya , Yefta Leonardi Agusta; Bakti , Kevin Karunia
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.295

Abstract

This activity aims to help business owners introduce marketing strategies to recycling businesses in the Pamulang area of South Tangerang which are made from used plasik bottles large and small, then processed into handicraft products such as lamp stamps, aquariums, flower pots and others. This activity was inspired by the problem of partners in terms of marketing recycled products that have been processed. Based on preliminary observations to partners made by coming directly to the owner, the main problem lies in the marketing aspect. This is due to the weak knowledge of partners about marketing strategies. So that the recycled products that have been successfully made cannot be marketed to the maximum, only around the business location. The method offered in this activity is training / socialization on online marketing strategies through Zoom meetings. The results of the activity show that the activity has been carried out properly and runs smoothly, problems that arise in partners can be resolved. So that partners are able to understand about marketing strategies, this is evidenced by the results of evaluating partner answers 100% understanding of the material that has been submitted by the PKM Team leader.
STRATEGI MENINGKATKAN DAYA SAING PADA UKM RAJUTDEENZZA DI LAMPUNG Nawawi, Tony; Darryl
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.296

Abstract

The creative economy has an important role in improving the economy and economic growth, people's welfare, opening up new jobs and reducing unemployment. However, the Covid-19 Pandemic has a significant effect on the sustainability of creative product businesses, the majority of which are SMEs and MSMEs. The purpose of this activity is to help SMEs to increase competitiveness in facing the Covid-19 pandemic situation. The priority partner of the activity is knittingdeenzza craftsmen who produce handicraft products, with various types of knitting ranging from tablecloths, pillowcases, bags, knitted shoes, and currently masks made of knitted yarn and the like. This community service program is located in Lampung. The method offered to partners is training/socialization which includes an introduction to competitiveness, competitiveness strategy, and assessment of competitive advantage through the APP model (asset/performance advantage, potential, and process) as well as a competitiveness model for small businesses. The results of these activities have increased the knowledge of partners about competitiveness, as a source of strength of partners in the face of increasingly tough competitive conditions. This is evident from the results of the evaluation after the training, from the partner's answers, it shows that 100% of the answers about the material obtained have increased the partner's knowledge in increasing competitive advantage.  
PENGENALAN KUALITAS PELAYANAN PADA UKM SHINTYA’S KITCHEN DI JAMBI Rodhiah; Nuraisyah, Iis; Aisyah , Anggun
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.297

Abstract

Providing quality service is very important in achieving a level of customer satisfaction. Every company, both large and small, must be able to improve the quality of service to consumers, so that the company can maintain business and face more and more competitors. Pkm's activity partner is Shintya's Kitchen which is a business in the culinary field in the Jambi area. In running a business, partners have problems in terms of improving the quality of service. Knowledge of the quality of service is not yet fully understood by partners. Therefore, the purpose of PKM is to help overcome partner problems in understanding more about the quality of service that partners must pay attention to in running a business. The activity method is carried out through training delivered by the chairman and student members online through ZOOM meetings. The meter presented includes: elaboration of the service quality dimension model, namely Responsiveness, Reliability, Assurance, Emphaty and Tangibles. The results of the activity show that it has been carried out well and runs smoothly, partners can understand the quality of service, as evidenced by the results of the evaluation of partner answers 100% understanding the material that has been submitted by the PKM Team leader. Ultimately the PKM program has helped partners understand more about the quality of service, which can be applied to customers. In the future, partners can maintain customer satisfaction, which in turn can become loyal customers.
PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI KUE BROWNIES Yuliza, Mai; Yurasti; Putra, Endang Tirtana; Puta, Eko; Mardahleni
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.308

Abstract

This Community Service (PM) activity aims to improve the skills of small entrepreneurs (SMEs) in Kinali District, West Pasaman Regency, using social media to promote brownie cakes. The implementation method starts from the preparation process which includes site survey activities and permits to carry out community service activities then prepare materials that will be given to partners. Meanwhile, the method of implementing the activities used consists of: Field Assistance, Integrated Training, Demonstration (practicum / applicative), Continuous Assistance. The target of this activity is the household industry of brownie cakes. The brownie cake business is known to be underdeveloped because business management is traditional, market segmentation is very limited, and it is not creative to utilize information technology in the form of social media for product marketing purposes. Social media that are widely used by the public today such as online stores, twitter, WhatsApp, line, Instagram, Facebook, and YouTube. These social media have not been optimally utilized for the purposes of promoting their merchandise products. The results of the activity show that partners have mastered the concepts of marketing, business management, and online promotion through social media.
ANALISA PENGELOLAAN PERMINTAAN DAN KAPASITAS PADA UMKM RnS DI KOTA BATAM Fidia; Macnico, Peter; Christini, Julia; Sandra, Novi; Sembiring, Diamend Tino; Vivianti, Weni; Willam
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.317

Abstract

The RnS beauty salon is a business or service in the field of beauty that provides a variety of treatments.  By carrying out various strategies in its marketing so that RnS Salon can be known by many people.  This research uses descriptive analysis technique of primary data.  The primary data was obtained from an interview with the owner of the RnS salon. The purpose of this study was to find out how RnS salons deal with these customer requests.  This RnS is still not optimal in marketing because it only uses electronic media such as Facebook and Instagram and that's why most are not familiar with this RnS salon and reduce the pattern of demand for RnS salons.  This RnS salon needs to be innovative in marketing that will be shown to consumers

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