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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,603 Documents
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THE INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEWS AND INFLUENCER ENDORSEMENTS ON PURCHASE DECISIONS MODERATED BY CONSUMER TRUST ON THE TIKTOKSHOP MARKETPLACE IN JAKARTA Sarah Ratu Alizia; Imam Suryono; Sri Sukartono Nathadiharja
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
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Abstract

This study examines the influence of Social Media Marketing, Online Customer Reviews, and Influencer Endorsements on Purchase Decisions, with Consumer Trust as a moderating variable among TikTok Shop users in Jakarta. A quantitative approach was applied using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 165 respondents selected through purposive sampling, consisting of consumers who had purchased products through TikTok Shop and lived in Jakarta. The results indicate that Social Media Marketing, Influencer Endorsements, and Consumer Trust positively and significantly influence purchase decisions. Meanwhile, Online Customer Reviews have a significant but negative effect on purchase decisions. Consumer Trust significantly moderates the relationship between Social Media Marketing and purchase decisions with a weakening effect, while it strengthens the influence of Online Customer Reviews on purchase decisions. However, Consumer Trust does not significantly moderate the relationship between Influencer Endorsements and purchase decisions. These findings highlight the importance of effective digital marketing, credible online reviews, and strong consumer trust in enhancing purchase decisions on TikTok Shop.
THE INFLUENCE OF INNOVATION, PROMOTION, AND COMPETITIVE ADVANTAGE ON CONSUMER LOYALTY MODERATED BY CONSUMER SATISFACTION AT PT FEDERAL INTERNATIONAL FINANCE Citra Ayu Lestari; Imam Suryono; Lukiyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
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Abstract

The financing industry in Indonesia is becoming increasingly competitive, requiring finance companies to strengthen customer loyalty through effective business strategies. This study aims to analyze the effects of innovation, promotion, and competitive advantage on consumer loyalty, with consumer satisfaction as a moderating variable at PT Federal International Finance (FIF). A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through questionnaires distributed to 171 consumers selected using purposive sampling. The findings indicate that promotion and consumer satisfaction have a positive and significant effect on consumer loyalty, whereas innovation and competitive advantage do not significantly influence loyalty. Furthermore, consumer satisfaction negatively moderates the relationship between innovation and consumer loyalty, positively moderates the relationship between competitive advantage and consumer loyalty, but does not moderate the relationship between promotion and consumer loyalty. The novelty of this study lies in integrating innovation, promotion, and competitive advantage simultaneously while positioning consumer satisfaction as a moderating variable to provide a more comprehensive understanding of consumer loyalty in the financing industry.
DIGITAL CUSTOMER EXPERIENCE AND PRICE PERCEPTION ANALYSIS ON THE TIKTOK SHOP PLATFORM: THE IMPACT ON CONSUMER LOYALTY WITH SATISFACTION AS MODERATION Isna Damayanti; Endyastuti Pravitasari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
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Abstract

This study aims to analyze the influence of Digital Customer Experience and Price Perception on Consumer Loyalty on the TikTok Shop platform with Consumer Satisfaction as a moderation variable. The study uses a quantitative approach with a causality design. The research sample amounted to 110 respondents who were selected using the purposive sampling technique, namely TikTok Shop users who were at least 17 years old and had made purchases at least twice. The data was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the study show that Digital Customer Experience does not have a significant effect on Consumer Loyalty, while Price Perception and Consumer Satisfaction have a positive and significant effect on Consumer Loyalty. In addition, Consumer Satisfaction positively moderates the relationship between Digital Customer Experience and Consumer Loyalty, as well as negatively moderates the relationship between Price Perception and Consumer Loyalty, suggesting that satisfied consumers become less price-sensitive. The novelty of this study lies in testing the role of Consumer Satisfaction as a moderation variable in the context of social commerce, and shows that Digital Customer Experience has become a hygiene factor for Generation Z so that it does not directly shape consumer loyalty.
BUILDING CUSTOMER LOYALTY FOR USERS OF KENCANA TRUSS LIGHT STEEL PRODUCTS IN BALI PROVINCE I Putu Yoga Adi Pratama; Ida Bagus Raka Suardana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21845091

Abstract

Customer loyalty has become a critical factor in maintaining competitiveness within Indonesia's lightweight steel industry, particularly in regions experiencing rapid construction growth such as Bali Province. This study aims to analyze the influence of product quality, brand image, and trust on customer loyalty, with customer satisfaction serving as a mediating variable among users of Kencana Truss lightweight steel products in Bali. A quantitative research approach with a causal associative design was employed. Data were collected through questionnaires distributed to 240 respondents selected using purposive sampling, consisting of retail customers, contractors, and building material retailers who had used Kencana Truss products. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The findings reveal that product quality has a positive and significant effect on brand image, customer satisfaction, and trust. Furthermore, brand image and trust significantly enhance customer satisfaction, while customer satisfaction exerts a strong positive influence on customer loyalty. The mediation analysis also confirms that customer satisfaction significantly mediates the relationship between product quality and customer loyalty. These results indicate that maintaining consistent product quality not only strengthens brand image and customer trust but also enhances customer satisfaction, ultimately fostering long-term customer loyalty. The study contributes to relationship marketing literature by providing empirical evidence from the Indonesian lightweight steel industry and offers practical implications for manufacturers seeking to improve customer retention through quality management and customer satisfaction strategies.
CRITICAL DISCOURSE ANALYSIS OF THE CONSTRUCTION OF POVERTY REDUCTION POLICIES IN THE 2025–2029 RPJMA ACEH Alfian; Yuli Santri Isma; Fitria Akmal; Sarrah Kurnia Fadhilah; Asmaul Husna
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
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Abstract

Poverty remains a major development issue in Aceh despite the province's substantial fiscal space through the Special Autonomy Fund. This study aims to analyze how poverty, development actors, and collaborative governance are constructed in the Aceh Medium-Term Development Plan (RPJMA) 2025–2029. This study uses a qualitative approach with a constructivist paradigm and Norman Fairclough's Critical Discourse Analysis method . The research data source is the Aceh RPJMA 2025–2029 document, which is analyzed using Fairclough's three dimensions: text analysis, discursive practices, and social practices. The results show that poverty in the Aceh RPJMA is constructed as an issue structurally subordinate to the agenda of Aceh's identity and uniqueness. The discourse of collaborative governance is not strongly and consistently present in the strategic formulation of poverty alleviation policies, in contrast to issues such as health, education, and research-innovation, which explicitly present collaborative narratives. Furthermore, fragmentation of accountability is found through the use of separate poverty indicators between the macroeconomic and social welfare domains without a clear integration mechanism. These findings demonstrate a gap between development rhetoric that ambitiously targets poverty reduction and the limited collaborative institutional design. This research contributes to the development of public policy studies by demonstrating that development planning documents constitute a discursive arena that represents power relations, development priorities, and the construction of policy governance.
DETERMINANTS OF SHEEP FARM PROFITABILITY: EVIDENCE FROM SMALLHOLDER FARMS IN TEGAL REGENCY, INDONESIA Muhammad Difa Ash-Shadiq
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
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Abstract

This study examines the effects of feed cost, farm size, selling price, education level, farming experience, and access to credit on the profitability of sheep farming enterprises in Tegal Regency, Indonesia. A quantitative approach with an associative research design was employed using survey data collected from 40 sheep farmers selected through purposive sampling. Data were analyzed using descriptive statistics, classical assumption tests, and multiple linear regression with IBM SPSS. The findings indicate that all independent variables have positive and statistically significant effects on farm profitability (p < 0.05). Feed cost is identified as the most influential determinant (β = 0.841), followed by selling price, education level, farm size, farming experience, and access to credit. Furthermore, the simultaneous regression analysis confirms that these variables collectively have a significant effect on profitability (F = 356.970; p < 0.001). The coefficient of determination (R² = 0.685) indicates that 68.5% of the variation in farm profitability is explained by the proposed model, while the remaining 31.5% is attributable to other factors beyond the scope of this study. These findings suggest that improving sheep farm profitability requires an integrated strategy emphasizing efficient feed management, appropriate business scale, competitive selling prices, human capital development, and improved access to financial resources. The study provides practical implications for farmers, policymakers, and extension agencies in promoting sustainable and competitive smallholder sheep farming.
THE INFLUENCE OF E-CRM AND CORPORATE REPUTATION ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (A STUDY OF PT UNIVAN GLOBAL LOGISTIK CUSTOMERS) Ratri Wulandari; Sri Wartini
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
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Abstract

This study aims to analyze the effect of Electronic Customer Relationship Management (E-CRM) and corporate reputation on customer loyalty, with customer satisfaction as a mediating variable at PT Univan Global Logistik. Retaining corporate customer loyalty is a crucial challenge in the competitive logistics industry. A quantitative method was employed by collecting primary data from 190 customer respondents selected through purposive sampling. Data analysis was conducted using a Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The results indicate that E-CRM and corporate reputation have a positive and significant direct effect on both customer satisfaction and loyalty. Customer satisfaction is also proven to have a positive and significant effect on customer loyalty. In the mediation testing, customer satisfaction significantly bridges the effect of corporate reputation on loyalty. However, customer satisfaction does not mediate the relationship between E-CRM and customer loyalty. In conclusion, strengthening reputation and managing digital customer relations directly impact corporate client retention, although satisfaction with E-CRM facilities does not guarantee long-term commitment without the support of operational efficiency on the ground.
HOW INFLUENCERS AND ONLINE CUSTOMER REVIEWS SHAPE REPURCHASE INTENTION IN FAST-FOOD MSMES: THE MEDIATING ROLE OF CUSTOMER TRUST AND THE MODERATING ROLE OF PRODUCT INVOLVEMENT Rizma Fauziyah; Agus Hermawan; Madziatul ChuriyMala
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
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Increasingly intense competition in the micro, small, and medium-sized food and beverage (MSME) sector requires businesses to understand the mechanisms that encourage customers to make repeat purchases. This study analyzes the influence of influencers and online customer reviews on repurchase intention, both directly and through customer trust, and examines the role of product involvement in moderating the relationship between influencers and repurchase intention. The research conceptual framework was developed based on Stimulus–Organism–Response Theory, which positions influencers and online customer reviews as stimuli, customer trust as an internal psychological state, and repurchase intention as a behavioral response. The study used a quantitative explanatory design with a cross-sectional approach. Data were collected through questionnaires from 210 customers of MSMEs in the fast food F&B sector in Malang City selected using purposive sampling. Analysis was conducted through partial least squares structural equation modeling using SmartPLS 4.0. The results showed that influencers and online customer reviews have a positive and significant effect on customer trust. Customer trust also has a positive effect on repurchase intention. Influencers did not have a significant direct influence on repurchase intention, while online customer reviews showed a positive influence with significance at the limit of statistical acceptance. Customer trust mediated the influence of influencers and online customer reviews on repurchase intention. Product involvement was not shown to moderate the relationship between influencers and repurchase intention. These findings suggest that the effectiveness of influencer communication in driving repeat purchases depends primarily on their ability to build trust in MSMEs. Customer reviews serve a dual function as a source of evaluative information and as a basis for forming consumer beliefs. Practical implications emphasize the importance of consistent product quality, communication
THE EFFECT OF ASSET STRUCTURE, LIQUIDITY, AND TAX AVOIDANCE ON CAPITAL STRUCTURE WITH PROFITABILITY AS A MODERATING VARIABLE (A STUDY OF ENERGY SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE (IDX) 2019-2022) Muhammad Zahrul Fuadi; Jummaini; Rico Nur Ilham
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
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Abstract

This research was conducted to see the influence of Asset Structure, Liquidity, Tax Avoidance, and Profitability Moderation variables on Capital Structure in Energy Sector Companies listed on the Indonesia Stock Exchange (BEI). The sampling technique in this research was purposive sampling. The sample used in this research was all companies in the energy sector listed on the Indonesia Stock Exchange (BEI) for the 2019-2022 period, totaling 81 companies. The data collection method used is documentation. Documentation is the aim of obtaining data directly from the research site, including relevant books, regulations, activity reports and data relevant to the research. The variables in this research include the dependent variable, namely Capital Structure (DER), and the independent variables in this research are Asset Structure (SA), Liquidity (CR), Tax Avodance (TA) and Profitability (ROA). The results that can be concluded are that Asset Structure has a significant effect on the Capital Structure of energy sector Companies listed on the Indonesia Stock Exchange (BEI), Liquidity, Tax Avoidance and profitability do not have a significant effect on the Capital Structure of energy sector Companies listed on the Indonesia Stock Exchange (BEI ), Profitability does not moderate the relationship between Asset Structure, Liquidity and Tax Avoidance on Capital Structure in energy sector companies listed on the Indonesia Stock Exchange (BEI).
DEVELOPMENT OF WEBSITE-BASED LEARNING MEDIA FOR ENGINEERING DRAWING SUBJECTS AT NATIONAL VOCATIONAL SCHOOL MALANG Aditya Bagus Putra Sangrila; Marsono
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
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Abstract

The rapid development of information technology has encouraged the need for innovative learning media to improve the quality of Technical Drawing instruction in vocational high schools. Learning activities that are still dominated by conventional teaching methods often result in students being less actively engaged and experiencing difficulties in understanding the learning materials. This study aimed to develop a website-based learning medium for the Technical Drawing subject at SMK Nasional Malang and to determine its validity, practicality, and feasibility. The study employed the Research and Development (R&D) method using Arief S. Sadiman's development model, which consists of needs identification, objective formulation, material development, assessment instrument development, media script writing, media production, validation, revision, and product testing. The product was validated by a media expert and a subject-matter expert. The field testing involved two Technical Drawing teachers, 10 students in a small-group trial, and 35 eleventh-grade students from the Mechanical Engineering program at SMK Nasional Malang. Data were collected using questionnaires and analyzed descriptively using percentage analysis. The results showed that both the media expert and subject-matter expert validation achieved a score of 95%, while the teacher trial obtained 96.25% and student responses reached 84.31%, all of which were categorized as highly valid. Therefore, the developed website-based learning medium is considered highly valid, practical, and feasible for use in Technical Drawing instruction at SMK Nasional Malang .

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