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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
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THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE DECISIONS SKINTIFIC PRODUCTS Dea Nadila; Naufal Bachri; Nursakinah Ritonga; Lisa Iryani; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.620

Abstract

This study aims to determine the effect of brand image and digital marketing on purchasing decisions for scientific products. This study uses descriptive quantitative research using non-probability sampling with purposive sampling technique. The population in this study were undergraduate students of the Faculty of Social and Political Sciences, Malikussaleh University who used or had used Skintific products. The sample obtained was 100 respondents. Data collected by survey method. The data analysis used in this study used multiple linear regression with the help of the SPSS 26.0 software program. Individual hypothesis testing shows that the brand image variable has a positive and significant effect on purchasing decisions with a sig. value of 0.015 <0.05 and a t count value of 5.258> t table 1.985. Then for the digital marketing variable, it has a positive and significant effect on purchasing decisions with a sig. value of 0.000 <0.05 and a t count value of 2.489> t table 1.985. While simultaneously showing that brand image and digital marketing both have a positive and significant effect on purchasing decisions with a sig. value of 0.000 <0.0 and a Fcount value of 26.029> Ftable 3.09.
COUNSELOR INTERPERSONAL COMMUNICATION STRATEGY IN AN EFFORTS TO OVERCOME DEPENDENCE AND IMPROVE THE SUCCESS OF DRUG ABUSE PATIENTS AT THE BHAYANGKARA MEDAN DRUG ABUSE PREVENTION REHABILITATION INSTITUTION Ratih Dwi Indah R; Leylia Khairani; Rahmanita Ginting
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.622

Abstract

Drug abuse is a serious problem that affects the health and well-being of individuals. At the Bhayangkara Medan Drug Abuse Prevention Rehabilitation Institute, counselors' interpersonal communication strategies play an important role in the patient rehabilitation process. However, there have been few studies exploring the effectiveness of these strategies in overcoming addiction. This study aims to identify and analyze the interpersonal communication strategies used by counselors in overcoming addiction and increasing the success of drug abuse patient rehabilitation. How do the interpersonal communication strategies implemented by counselors affect the success of patient rehabilitation at the institution? Method This study used a qualitative approach with in-depth interview techniques with counselors and patients at the Bhayangkara Medan Drug Abuse Prevention Rehabilitation Institute. Data were analyzed thematically to identify patterns and relationships between communication strategies and rehabilitation outcomes. The results showed that counselors used communication strategies such as empathy, active listening, and building trusting relationships. These strategies have been shown to be effective in increasing patient engagement and reducing stigma, which in turn increases the success of rehabilitation. Appropriate interpersonal communication strategies are essential for the success of drug abuse patient rehabilitation. Further training is needed for counselors to improve their communication skills. In addition, institutions are also advised to conduct regular evaluations of the effectiveness of the communication strategies implemented.
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh) Putri Minda Sari; Halida Bahri; Jullimursyida; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.623

Abstract

This study aims to examine the influence of product quality, brand image and price on purchasing decisions on packaged drinking water (AMDK) Ades (case study: on students of the Faculty of Economics and Business, Malikussaleh University). The data collection technique used in this study was through a questionnaire using Google Form.The data analysis method uses multiple linear regression analysis. The results of this study indicate that each variable consisting of product quality, brand image and price has a positive and significant effect on purchasing decisions of students of the Faculty of Economics and Business, Malikussaleh University. This finding states the importance of the right marketing strategy and focuses on improving product quality, brand image and price that have a positive and effective impact on increasing consumer purchasing decisions on Ades products. This study is expected to contribute to companies in designing better marketing strategies.
THE INFLUENCE OF PHYSICAL WORK ENVIRONMENT, ORGANIZATIONAL CITIZENSHIP BEHEVIOUR (OCB) AND WORK DISCIPLINE ON JOB SATISFACTION IN THE SERVICE FOOD SECURITY AND AGRICULTURE LHOKSEUMAWE CITY Rahmalia; Nurmala; Ibrahim Qamarius; Azhar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.624

Abstract

This research aims to determine the influence of each variable which is interrelated between one variable and another variable on job satisfaction, namely the physical work environment, OCB, and work discipline at the Lhokseumawe City Food Security and Agriculture Service. The independent variables in this research are the physical work environment, OCB and work discipline, while the dependent variable is job satisfaction. This type of research uses a questionnaire containing statements which are distributed to the employees concerned at the Lhokseumawe City food security and agricultural service. The scoring technique uses a Likert scale. Where the population is 100 employees and the total number of employees will be sampled, namely 100 respondents. This research uses a Multiple Linear Regression Analysis model with the SPSS (Statistical Program For Social Science) program. The results of this research are that the physical work environment, OCB and work discipline have a positive and significant effect on job satisfaction at the Food Security and Agriculture Service of Lhokseumawe City. The better the physical work environment in the company, the greater the job satisfaction, as well as the increased OCB and work discipline, the job satisfaction expected by the company can be achieved.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE IN THE HOUSE OF REPRESENTATIVES OF BENER MERIAH REGENCY Candra Mahtuahmi; Marbawi; Mohd Heikal
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.625

Abstract

This study aims to determine the influence of transformational leadership and career development through organizational culture and its impact on employee performance in the DPRK of Bener Meriah Regency. The data used is primary data, a data collection technique by distributing questionnaires to 70 employees of the DPRK of Bener Meriah Regency. The data analysis method used is path analysis and processed with the help of the Statistical Package for Social Science (SPSS) application program. The results of the study found that there was an influence of transformational leadership and career development on the organizational culture of DPRK employees of Bener Meriah Regency, and there was also an influence of transformational leadership, career development and organizational culture on the performance of DPRK employees of Bener Meriah Regency. Furthermore, the results of the study found that the variables of organizational culture mediate absolutely (full mediation) the relationship of transformational leadership and career development to the performance of employees of the DPRK of Bener Meriah Regency.
THE INFLUENCE OF WORK DISCIPLINE AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE WITH WORK MOTIVATION AS AN INTERVENING VARIABLE Nurhafifah; A Hadi Arifin; Em Yusuf Iis; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.626

Abstract

This study aims to examine the direct and indirect effects of work discipline and organizational commitment on employee performance through work motivation and the mediating role of work motivation. The research sample consisted of 122 employees at the Marine, Fisheries, Agriculture, and Food Service of Lhokseumawe City. Path analysis using SEM-AMOS showed that work discipline and organizational commitment significantly increased employee work motivation and performance. Furthermore, this study revealed the important role of work motivation as a full mediator between work discipline and performance, as well as a partial mediator between organizational commitment and performance. These findings provide significant empirical contributions to the existing literature on factors that influence employee performance in the public sector, especially in the context of local government.
ANALYSIS OF THE IMPACT OF COMPETENCY AS A MEDIATOR FOR HUMAN CAPITAL AND INNOVATION ORGANIZATIONAL CLIMATE ON EMPLOYEE PERFORMANCE Umirtu; A Hadi Arifin; Darmawati; Marbawi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.627

Abstract

This research aims to determine the influence of Human Capital, Innovation Organizational Climate and Competence on Employee Performance at the Regional Secretariat of North Aceh Regency. The data used in this research is primary data by distributing questionnaires, while the sampling technique is census. So the sample in the research totaled 140. The analytical method used was a quantitative method with the Structural Equation Modeling (SEM) research model. The results of the research conclude that (1) Innovation Organizational Climate has an effect on competence (2) human capital has an effect on competence. (3) Competence influences employee performance. (4) Innovation Organizational Climate influences employee performance. (5) There is no influence of human capital on employee performance. (6) Competence partially mediates the relationship between the Innovation Organizational Climate variable and employee performance. (7) Competence partially mediates the relationship between human capital variables and employee performance. This means that the competency variable fully mediates the influence of the human capital variable on employee performance at the North Aceh Regional Secretariat, where previously human capital did not partially influence employee performance.
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION ON USE JUANG JEK IN BIREUEN CITY Tasya Dara Fonna; Ikramuddin; Widyana Verawaty Siregar; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.628

Abstract

This research aims to find out the influence of service quality, price and brand image on customer satisfaction when using Juang Jek in Bireuen City. This research was conducted at the online transportation service Juang-Jek in the city of Bireuen. The objects of this research are people in the city of Bireuen who use Juang-Jek services as their main stay in ordering food and traveling. This research involved 108 respondents from the Bireuen City community. This research data uses primary data by distributing questionnaires via a Google Form link, then processing the data via SPSS. The data that has been collected from collecting questionnaires in qualitative form is first composed to become quantitative data. Quantitative data is determined using a Likert scale. The data analysis technique in this research uses multiple linear regression analysis and the results of the research show that Service Quality has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, and Brand Image has a positive and significant effect on Customer Satisfaction.
STRATEGY TO IMPROVE CURRENT ACCOUNT PT BANK CENTRAL ASIA TBK KCU MEDAN Sulastri; Evawany Yunita Aritonang; Fahmi Natigor Nasution
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.634

Abstract

Current Account is an important indicator in the banking industry because it offers a stable source of cheap funds for banks, which will increase the profitability of the Bank. Current Account in banks is a checking account. This study aims to determine and examine customer perceptions of Current Account services and products offered by PT Bank Central Asia Tbk KCU Medan, to determine and examine the factors that influence the increase in the number of checking accounts (Current Account) at PT Bank Central Asia Tbk KCU Medan and to determine and examine the marketing strategy implemented by PT Bank Central Asia Tbk KCU Medan in increasing the number of Current Account customers. The type of research used is qualitative research combining two analysis techniques, namely SWOT analysis with Systematic Literature Review or called (SLR). Data collection is in the form of observation, interviews and documentation. The informants in this study numbered 12 people. Data analysis is applied through SWOT, Space Matrix and QSPM analysis. The results of the study indicate that the marketing strategy implemented by PT Bank Central Asia Tbk KCU Medan in increasing the number of current account customers is carried out using SWOT analysis to determine strengths, weaknesses, opportunities and threats. So that 20 alternative strategies were found that can be implemented through 5 (five) SO (Strengths-Opportunities) Strategies, 5 (five) WO (Weaknesses-Opportunities) Strategies, 5 (five) ST (Strengths-Threats) Strategies and 5 ( five) WT (Weaknesses-Threats) Strategies. So based on the SWOT matrix table that can implement 20 strategy steps, there is a strategy that is a priority of the QSPM above on strengths and opportunities, namely by implementing the strategy "PT Bank Central Asia Tbk KCU Medan can increase the use of digital platforms such as mobile banking and other applications to facilitate customers". The selection of this strategy is carried out through an assessment of the attractiveness (Attractiveness Score) obtained from various alternative strategies produced in the SWOT analysis.
THE INFLUENCER OF MARKETING, DIGITAL MARKETING AND BRAND IMAGE ON PURCHASE DECISIONS ON SKINTIFIC PRODUCTS IN TIKTOK SHOP (Case Study of Students of the Faculty of Economics and Business, Malikussaleh University) Cut Nazira Maulida; Adnan; Rusydi Abubakar; Syamsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.635

Abstract

The aim of the research is to determine and analyze the influence of Influencer Marketing, Digital Marketing, and Brand Image on purchasing decisions for skintific products at the Toktok Shop among students at the Faculty of Economics and Business, Malikussaleh University. This research was conducted at the Tiktok Shop. With the object of the research being carried out on students from the Faculty of Economics and Business, Malikussaleh University. The population used in this research is all students from the Faculty of Economics & Business, Malikussaleh University who use Skintific products. Researchers determined the sample size to be 100 student respondents at the Faculty of Economics & Business, Malikussaleh University who used Skintific products. Research Results Influencer marketing has a significant influence on purchasing decisions for Skintific products in the Tiktok Shop. The better the influencer is at educating consumers regarding the products being marketed, the higher the level of purchasing decisions. Digital marketing has no influence on purchasing decisions for Skintific products at the Tiktok Shop. Brand image has a significant influence on purchasing decisions for Skintific products at the Tiktok Shop. Influencer marketing, digital marketing and brand image have a significant influence on purchasing decisions.

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