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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
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THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON DECISION TO BUY SAMSUNG SMARTPHONES (CASE STUDY ON EMPLOYEES OF PT ANGKASA PURA AVIASI KUALANAMU INTERNATIONAL AIRPORT) Akhmad Syarif Sinaga; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.599

Abstract

The rapid development of digital technology has given the impact on the increase in demands for various kinds of communication devices which causes the high competition in attracting market segments in communication. Many smartphone businesses compete tightly in the national and international markets, offering various products with unique features to help consumers in their activities. Decision to buy is when buyers have decided to determine their choices and bought certain products. The objective of the research was to find out ad analyze the influence of brand image, product quality, and price on decision to buy Samsung smartphones. The research subjects were 544 employees of PT Angkasa Pura Aviasi of Kualanamu International Airport who had bought and used Samsung smartphones, and 108 of them were used as the samples. The data were gathered by distributing questionnaires and analyzed using multiple linear regression analysis. The result of the research showed that, simultaneously, brand image, product quality, and price had a significant influence on decision to buy Samsung smartphones made by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport. Partially, brand image, product quality, and price respectively had positive and significant influence on decision to buy Samsung smartphones made by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport. It was found that brand image had the most dominant influence on the decision to buy Samsung smartphones by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport
THE EFFECT OF PRICE DISCOUNT, HEDONIC SHOPPING MOTIVATION, AND SHOPPING LIFESTYLE ON IMPULSE BUYING OF FASHION PRODUCTS ON SHOPEE LIVE (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH ) Adnan; Dara; Naufal Bachri; T.Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.600

Abstract

The purpose of this research is to determine and analyze the influence of price discounts, hedonic shopping motivation and shopping lifestyle on fashion products on Shopee Live. The population in this study were active students at the Faculty of Economics and Business, Malikussaleh University. The sample in this study were students who had impulse bought fashion products on Shopee Live. The number of respondents used in this research was 100 people. Primary data in this research was taken by means of a questionnaire or distributing questionnaires, and secondary data was obtained from journals and internet media. The data analysis technique used is the multiple linear regression analysis method, classical assumption testing, instrument testing (validity and reliability), hypothesis testing and coefficient of determination using the SPSS version 26.0 program. This type of research is quantitative research. The results of this research show that simultaneously price discounts, hedonic shopping motivation and shopping lifestyle have a positive and significant effect on fashion products on Shopee Live among students at the Faculty of Economics and Business, Malikussaleh University. In particular, each variable, namely price discount, hedonic shopping motivation and shopping lifestyle, has a positive and significant effect on impulse buying of fashion products on Shopee Live. Hedonic shopping motivation is the most dominant variable influencing impulse buying of fashion products on Shopee Live at the Faculty of Economics and Business, Malikussaleh University. The adjusted R square value of 0.623 obtained by the dependent variable can be explained by the independent variables, namely price discount, hedonic shopping motivation and shopping lifestyle, amounting to 62.3%, while the remaining 37.7% can be explained by other variables which were not examined by this researcher.
THE EFFECT OF PRO INNOVATION ORGANIZATIONAL CLIMATE, LEADER MEMBER EXCHANGE AND INTELLECTUAL CAPITAL ON INNOVATIVE WORK BEHAVIOR IN dr. FAUZIAH BIREUEN HOSPITAL Akmal; Aiyub Yahya; A Hadi Arifin; Nurfaliza
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.601

Abstract

This study analyzes the influence of a pro-innovation organizational climate, leader-member exchange, and intellectual capital on innovative work behavior at dr. Fauziah Bireuen Hospital. Data were collected through a survey method, using a questionnaire as the primary data collection instrument. The population of this study consisted of 71 employees at dr. Fauziah Bireuen Hospital. A quantitative approach was employed, with multiple linear regression analysis conducted using SPSS (Statistical Package for the Social Sciences) software. The results indicate that a pro-innovation organizational climate has a positive and significant effect on the innovative work behavior of dr. Fauziah Bireuen Hospital employees. Similarly, the leader-member exchange has a positive and significant impact on innovative work behavior, as does intellectual capital. These findings suggest that fostering an organizational climate that supports innovation, building strong relationships between leaders and members, and effectively leveraging intellectual capital are essential for promoting innovative behavior among employees. The study provides practical implications for the management of dr. Fauziah Bireuen Hospital, emphasizes the importance of creating an innovation-supportive environment, strengthening leader-member relationships, and using intellectual resources to enhance employees' innovative capacities. By doing so, hospitals can improve the innovative capabilities of their staff, ultimately contributing to enhanced service quality and greater operational efficiency in healthcare delivery
THE INFLUENCE OF STORE ATMOSPHERE SERVICE QUALITY AND PRICES ON CONSUMER SATISFACTION AT KENZIE SUPERMARKET IN SELESAI SUBDISTRICT LANGKAT REGENCY Fayza Yovania Br Sembiring; Rahmaniar; Ikramuddin; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.602

Abstract

This study aims to determine the effect to store atmosphere, service quality, and price on consumer satisfaction at the Kenzie Supermarket Store, Selesai Subdistrict, Langkat Regency. The method used in sample research in non-probability sampling with a propotional approach with 138 respondents. Primary data are obtained by survey and distributing questionsnaires, and secondary data from journals and internet media. The data analysis techniques used are the multiple liniear regression analysis methods, classical assumption testing. Instrument testing (validity and realiability), and hypothesis testing using the SPSS (Statiscal Package For The Social Science) program version 22.0. The simultaneous test results indicate that service quality, store atmosphere, and price affect consumer satisfaction at kenzie supermarkets. In particular,service quality, store atmosphere and price positively and significantly affect consumer satisfaction at kenzie supermarkets in selesai subdistrict, Langkat district.
THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND HALAL LABEL ON PURCHASING DECISIONS OF HANASUI LIP CREAM AMONG FEMALE STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Mutia Rahmi; T. Edyansyah; Samsul Bahri; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.603

Abstract

This research excamines the influence of brand image, brand trust, and halal labels on the purchase decision of Hanasui lip cream among female students of the Faculty of Economics and Business at Malikussaleh University. This research obtained data by distributing questionnaires as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis with the help of the SPSS (Statistical Package for the Social Sciences) tool. The sampling technique used is a non-probability sampling technique with a sampling technique using purposive sampling as the determinant of the sample. The population is 105 who use Hanasui lip cream at the Faculty of Economics and Business, Malikussaleh University. Partial test results show Brand image has a negative and insignificant effect on Purchase Decision, Brand trust has a positive and significant effect on Purchase Decision, and Halal Labels have a positive and significant effect on Purchase Decision.
A BIBLIOMETRIC ANALYSIS OF ISLAMIC WEALTH PLANNING Ismul Fakhri Lubis; Sugianto; Marliyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.604

Abstract

Islamic wealth planning refers to the financial planning services for the growth and protection of wealth based on Sharia principles. This research explores Islamic wealth planning to integrate Islamic values into financial management. The aim is to identify research trends in Sharia-based financial planning. Data was obtained from Crossref Search for the years 2019-2024 and analyzed using bibliometric methods. The findings indicate a primary focus on financial inclusion and Sharia fintech, with factors such as perceived ease of use and perceived benefits identified as key drivers of adoption. Challenges such as digital risks were also identified as potential barriers. This research provides strategic insights for optimizing technology adoption in Islamic finance and contributes to the development of both literature and industry practices.
THE INFLUENCE OF PRICE PERCEPTION AND PROMOTION ON ANDROID SMARTPHONE PURCHASE DECISIONS Risky Al Haddid; Teuku Zulkarnaen; Jullimursyida; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.605

Abstract

This research is to determine and analyze the influence of price and promotion on Android smartphone purchasing decisions among Malikussaleh University Management Students. The sample technique used in sampling is a non-probability sampling method with a purposive sampling technique, namely sampling based on certain criteria. The data collection method in this research uses a questionnaire, namely to obtain data that is relevant, reliable, objective and can be used as a basis for the analysis process. The population in this study is all management students who use Android smartphones, because the number of management students who use Android is not known for certain, the population used is not known for certain. The data analysis method used is multiple linear regression. The results of this research show that the t test on the Price variable (X1) has a value greater than , namely (3.122 > 1.660), so it can be concluded that partially the Price variable (X1) influences the Purchase Decision (Y) of Android Smartphones (Case Study Malikussaleh University Management Student), the Promotion variable (X2) has a value greater than , namely (3,285 > 1,660), so it can be concluded that partially the Promotion variable (X2) influences the Purchase Decision (Y ) of Android Smartphones (Case Study of Management Students Malikussaleh University), and the results of the F test show that the significance value is 0.000 < 0.05 and the value of Fcount is 17.257 > Ftable 2.46 so it can be concluded that Price (X1) and Promotion (X2) have a significant simultaneous effect on Purchasing Decisions (Y).
THE INFLUENCE OF DISCOUNTS AND LIFESTYLE ON IMPULSE BUYING (CASE STUDY OF SHOPEE APP USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH) Erni Fhonna; Munandar; Adnan; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.606

Abstract

This research aims to analyze the influence of discounts and lifestyle on impulse buying (a case study of Shopee users among students at the Faculty of Economics and Business, Universitas Malikussaleh). The study employs a quantitative method, with the population consisting of students from the Faculty of Economics and Business at Universitas Malikussaleh who use Shopee. The sampling method used in this research is stratified random sampling, with 100 respondents. The instrument for measuring responses is based on a Likert scale, and primary data is collected through questionnaires distributed directly to the respondents. The data in this research is analyzed using multiple linear regression analysis, instrument testing, classical assumption tests, hypothesis testing, and the determination coefficient, all processed using SPSS version 27. The results show that discounts do not have a positive or significant effect on impulse buying, as evidenced by a t-value < t-table (-0.708 < 1.664) and a significance value of 0.480 > 0.05. On the other hand, lifestyle has a positive and significant effect on impulse buying, as demonstrated by a t-value > t-table (7.027 > 1.664) with a significance value of 0.000 < 0.05. This research implies that Shopee should emphasize strategies to enhance its marketing efforts, attract consumers, and encourage impulse buying.
HUMAYUN’S EXILE: A STUDY OF REFUGEE POLITICS IN EARLY MODERN EMPIRES Khalid Bashir; Ishfaq Ahmad Mir
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.607

Abstract

Humayun, the second emperor of the Mughal dynasty, seems a rich case study on the politics of exile and survival strategies in early modern empires. His role as a refugee king throws much light on the intricacies of power play, diplomatic maneuvers, and changing loyalties in the South and Central Asian political scenario of the 16th century. In the backdrop of early modern refugee politics, to which the exile of Humayun belongs, an explication from a multiple perspective into its broader context will be done on the basis of how displaced rulers sought refuge, negotiated power, and redefined their political strategies to regain lost thrones in the following chapters. A sensitive equation of politics and ambition among early modern rulers is illuminated through Humayun's flight to Persia after he lost his kingdom to Sher Shah Suri. Critical support he was able to receive from the Safavid ruler Shah Tahmasp proved crucial for the reviving of his empire as well as vindicating the element of inter-imperial alliances in ensuring the survival of displaced monarchs. The exile of Humayun also speaks of the impermanence of imperial frontiers and religious identity in shaping political ties, as his relations with the Shi'a Safavid approximately correspond to his Sunni heritage. This paper further explores the human cost of Humayun's exile by examining how it developed his political theory, military tactics, and led to Mughal restoration of power. Situating Humayun's exile in the broad framework of early modern refugee politics, this paper uncovers the negotiations of power through exile, in which refuge indeed became a political currency, and the displaced ruler navigated webs of loyalty and intrigue in an attempt to regain authority. In the end, the story of Humayun underscores the strength of such worked-out migrant patients and the intricately knitted political webs they played their game through in the attempt to regain power in early empires.
THE INFLUENCE OF BRAND AMBASADOR, BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE INTENTION OF CLOTHING PRODUCTS SPORTS ON E-COMMERCE PLATFORMS ON COMMUNITY IN LHOKSEUMAWE CITY Aulia Ul Mursalin; Muchsin; Sapna Biby; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.608

Abstract

This study aims to analyze the Influence of Brand Ambassador, Brand Image and Country of Origin on Purchase Intention of Sportswear Products on E-Commerce Platforms in Lhokseumawe City Society. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. Respondents in this study were 105 consumers. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that partially Brand Ambassador has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City, Brand image has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City, Country Of Origin has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City. Simultaneously brand ambassador, Brand image and country of origin have a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City.

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