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Jurnal PKM Manajemen Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 27978338     DOI : 10.37481/pkmmb
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Focus & Scope Jurnal PKM Manajemen Bisnis merupakan jurnal ilmiah yang dikelola dan diterbitkan oleh Perhimpunan Sarjana Ekonomi dan Bisnis. Secara berkala, jurnal ini terbit dua kali dalam satu tahun (enam bulanan). Secara prinsip, jurnal ini dimaksudkan menjadi pionir dalam pengelolaan jurnal elektronik bagi peneliti, akademisi, dan praktisi. RUANG LINGKUP (Scope) Pengabdian Bidang Manajemen Pengabdian Bidang Bisnis FOKUS (Focus) Pelatihan dan Pembinaan Kewirausahaan Pelatihan dan Pembinaan Pemasaran Digital Pelatihan dan Pembinaan UMKM Pelatihan dan Pembinaan Manajemen Bisnis Pelatihan Manajemen Keuangan dalam Bisnis Pelatihan Audit Bisnis Pelatihan Manajemen Investasi Pelatihan dan Pembinaan Keahlian Bisnis Pelatihan Pengembangan SDM Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 153 Documents
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Reading for The Future: Literacy Movement at SB Wira Damai Selangor, Malaysia Lasmiatun, KMT; Istifaroh, Siti
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1184

Abstract

The Wira Damai Learning Studio in Selangor, Malaysia, is a non-formal educational institution that focuses on basic literacy for the children of Indonesian migrant workers. Through literacy-math teaching (calistung) activities and social skills development, the program aims to provide basic education for children who have difficulty accessing formal schools. With the support of volunteer teaching staff and KKN students, this activity also introduces children to relevant social values and life skills. The results showed a significant increase in children's basic literacy skills and selfconfidence. This article highlights the importance of this program as an educational model for the migrant community in Malaysia.
Penerapan Pelatihan dan Pengembangan Karyawan terhadap Peningkatan Kinerja Karyawan di PT BPR Dana Nagoya Nelson, Alden; Agatha, Jennifer
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1195

Abstract

Employee training and development is a very important investment for companies to improve the quality of Human Resources (HR). Therefore, the purpose of this study is to evaluate the impact of training and development on improving employee performance at PT BPR Dana Nagoya by using qualitative data collection methods and primary data sources, specifically observation and interviews. The results of the implementation of this activity show that this training and development program not only improves employee performance, but also helps overcome the problem of external employee recruitment at PT BPR Dana Nagoya, and helps develop employee knowledge and abilities. Thus, this program will indirectly improve the overall performance of the company.
Strategi Atribut Produk dalam Meningkatkan Hasil Penjualan Pawon Mbak RU DSN. Ngloji, Magelang Sulistiyaningsih, Sri; Proborini, Ellen; Ismanto, Fiderius; Mulyanto, Kukuh; Hendriyanto, Asepta; Husain Asy’ari, Fajar; Effendi, Meizar
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1214

Abstract

Strategies for product attributes are crucial for increasing a company's attractiveness and competitive edge. According to observations, insufficient marketing and promotion elements continue to hinder the Pawon Mbak Ru company in Dusun Ngloji, Magelang, from optimizing sales performance. Therefore, in order to maximize product qualities and increase consumer appeal, a suitable technique is required to build a marketing strategy. The purpose of this study is to create and apply product attribute methods to enhance Pawon Mbak Ru's sales performance. As part of the marketing plan, promotional items including business banners, directional signs, logos, and stickers are created as part of a practical community service manner. The outcomes of this service demonstrate that Pawon Mbak Ru has a more efficient way to market their company to prospective clients and the local community by developing a variety of visual features. While logos and stickers provide the company image a sense of professionalism and distinctive appeal, business banners and directional signs assist make the business location more accessible. Overall, Pawon Mbak Ru's increased sales results in Dusun Ngloji, Magelang, have been supported by the application of this product attribute strategy, which has improved business attractiveness.
Strategi Cerdas Pemanfaatan AI (Artificial intelligence) dalam Perencanaan Keuangan Berbasis Digital untuk Keberlanjutan UMKM: PKM Munawarah, Israfil
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1222

Abstract

This community service aims to improve the financial digital literacy of Micro, Small, and Medium Enterprises (MSMEs) through the use of artificial intelligence (AI). By providing training and understanding of various AI-based tools that can be used for financial planning, it is hoped that MSMEs can optimize financial management, improve efficiency, and ultimately achieve business sustainability. This activity will include materials on analyzing financial data with AI, predicting market trends, and selecting the right digital financial solutions. Through the implementation of this technology, it is expected that MSMEs can manage their finances more effectively, strengthen their position in the market, and increase competitiveness in the digital economy.
Pelatihan Strategi Bisnis UMKM Go Digital Dalam Meningkatkan Daya Saing di Era Digital Safri, Hayanuddin; Murniyanti, Sri; Firmansyah, Denny; Diah, Muhammad; Sutoyo, Sutoyo; Nurhayati, Agustina; Santika, Cut
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1232

Abstract

The rise of Micro, Small, and Medium Enterprises (MSMEs) in society requires them to keep up with the times. Home-based businesses, or what are commonly called home-based MSMEs, are also now competing on a large scale with their business strategies. As technology continues to develop, so do the strategies for business development, which increases competition. Therefore, in this digital era, where Android is used as a strategy for business growth, MSMEs must compete to expand their businesses, especially by utilizing popular apps like Gojek and Grab. MSMEs that use Gojek and Grab as partners often offer free shipping vouchers and price reductions as part of their strategy to increase sales. However, MSMEs going digital still face challenges in coping with the rapidly evolving digital era. MSMEs that still rely on traditional marketing methods need to work harder to develop business strategies that are now accessible to everyone. A good business strategy is one that creates a competitive advantage. The right business strategy will also ensure the longevity of the company, as desired by the business owner. The purpose of this community service is to improve understanding and enhancement of effective business strategies, especially in the era of digitalization. Many MSMEs close their businesses due to failing in marketing competition, resulting in low profits or, in some cases, no profit at all. This research was conducted to prevent such situations by providing training on business strategies and how these strategies can be used to enhance competitiveness in the digital era. The method used in the training is offline or face-to-face with mentoring, through analysis and problem-solving. The materials provided focus on business strategies to improve competitiveness in the digital era, delivered through lectures, training sessions, Q&A, and demonstrations.
Interaksi antara Pemerintah Provinsi Daerah Khusus Jakarta dan Kearifan Lokal: Menciptakan Harmoni dalam Pembangunan Kota Citrawali, Andi; Tjenreng, Muhammad Baharuddin Zubakhrum
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1240

Abstract

Jakarta, currently undergoing a transition from its status as a Special Capital Region to the Special Region of Jakarta following the enactment of the DKJ Bill by the Indonesian House of Representatives on Thursday, March 28, 2024, will no longer serve as the nation's capital once the new National Capital City (IKN) is officially inaugurated. Jakarta, with its dynamic urban life, must continue to progress and develop to better serve and support its residents, ensuring a prosperous, safe, and peaceful life. The city’s development should focus on human resource development based on local wisdom, considering its dense population, social complexity, and limited natural resources compared to other regions. Harmonious urban development can be achieved through positive interaction between the government and local wisdom, along with policies oriented toward social, cultural, and environmental sustainability. This approach aims to make Jakarta a livable and globally competitive city while preserving its unique cultural identity.
Penerapan Good Governance dalam Reformasi Birokrasi untuk Peningkatan Layanan Publik di Indonesia Wirawan, Dinnur Garista; Tjenreng, Muhammad Baharuddin Zubakhrum
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1241

Abstract

This study examines the implementation of good governance principles in bureaucratic reform to improve the quality of public services in Indonesia. Using a qualitative approach and literature review, the research explores key factors in principles such as transparency, accountability, public participation, innovation, and equity in building a more effective, efficient, and responsive public service system. The findings indicate that bureaucratic reform based on good governance can enhance public satisfaction, reduce corruption, and optimize the use of information technology in public services. However, significant challenges remain, including organizational culture resistance, disparities in access to technological infrastructure between urban and rural areas, and low human resource competence levels. The study recommends greater public participation, increased transparency through the use of information technology, human resource skill development, and the introduction of stricter monitoring systems. It is hoped that these findings will provide valuable insights for policymakers in implementing comprehensive and long-term bureaucratic reforms.
Aplikasi JAKI Sebagai Pelayanan Publik dalam Pengelolaan Sampah di Dki Jakarta Jacky, Jacky; Tjenreng, Muhammad Baharuddin Zubakhrum
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1242

Abstract

This study explores the role of digitalization in improving public services, particularly in waste management in DKI Jakarta. Through an in-depth analysis of the JAKI application and a review of relevant literature, this study identifies the potential and challenges of implementing digitalization in waste management. The results show that digitalization through JAKI has contributed positively to increasing transparency, public participation, and efficiency in waste management. However, there are still a number of challenges such as limited access to technology, slow bureaucratic processes, and low public participation. To overcome these challenges, this study recommends several strategies, such as developing a comprehensive digital platform, training and educating the public, integrating data efficiently, improving technology infrastructure, and partnering with third parties. Thus, it is expected that digitalization can be an effective solution to address waste management problems in DKI Jakarta and improve the quality of life for the community.
Penguatan Upgrade Diri Berbasis Pengetahuan Digitalisasi dan Komunikasi Bisnis untuk MPPO-UMKM Kendal Dewi, Idah Kusuma; Satato, Yuniarto Rahmad; Maryani, Tri; Samtono, Samtono
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1243

Abstract

Community service activities for MPPO-UMKM Kendal aim to provide motivation and knowledge so that members of the community become stronger in the future by helping to identify self-quality, seize opportunities, manage, improve business skills, and similar aspects that allow for the reduction or resolution of common problems faced by MPPO-UMKM Kendal. And increasing awareness of MPPO-UMKM Kendal members about the development of their business so that it has a more important meaning as the main actor in the business world. The activity method is in the form of counseling using a lecture model and interactive discussion with MPPO-UMKM Kendal members. The results of the activity are in the form of increasing participant understanding of the importance of motivation to upgrade themselves through knowledge about digitalization and the need for proper communication in marketing their products. This will be followed up with the next activity because this community service is the first part of a series of community service activities for the MPPO-UMKM Kendal community.
Learning to Plan for the Future Through the Tree of Hope Activity: Literacy Movement at Tanzil KG Lindungan Selangor, Malaysia Lasmiatun, Lasmiatun; Layla, Regita
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1244

Abstract

The Tree of Hope activity is an innovative program implemented in Malaysia to help children of Indonesian migrant workers plan for their future. This case study was conducted at At Tanzil Learning Center, Lindungan Village involving 45 students in grades 1-4 aged 5-12 years old. Using a mixed method of lectures and practical exercises, the activity aimed to help the children express their aspirations visually and verbally. The activity process included showing educational videos about various professions, making a wish tree, and sharing stories about aspirations. The results showed that the most popular professions were TNI (20%), Police (17.8%), Doctor (15.6%), Teacher (13.3%), and Firefighter and Pilot (11.1% each). This activity not only succeeded in increasing the children's motivation and confidence, but also created a fun and interactive learning environment. The program has proven to be effective in providing psychological and social support for immigrant children, as well as building a community that supports each other in achieving common goals. Through this creative approach, Tree of Hope contributes positively to the development and future of Indonesian migrant worker children in Malaysia.

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