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International Journal of Management Science and Information Technology (IJMSIT)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 27767388     EISSN : 27745694     DOI : https://doi.org/10.35870/ijmsit
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to increase the effectiveness and efficiency in various activities in various fields of science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 335 Documents
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Navigating Flexible Work Arrangements to Foster Sustainable Growth through Adaptive Innovation Amran, Ali; Arifuddin, Arifuddin; Asril, Akmil
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6602

Abstract

This study examines the impact of flexible work arrangements on innovation and sustainable growth in companies. Flexible working hours allow employees to set their own schedules and decide where and when they work most effectively. This allows them to spend more time at home or in the lab. Detaching the office helps increase productivity, creativity, and employee happiness. However, flexible office models and innovative product breakthroughs have become successful models, leading to success for their practitioners in every way. This study employed a mixed-methods approach, using questionnaires to collect data from 400 organizations across various industries. We also interviewed top managers in five cases. The results show that organizations that adopt flexible work significantly improve their ability to innovate. In technology, financial services, and manufacturing, organizations that work on innovative projects with at least one employee have shortened the overall time to market for new products while launching more successful products. Furthermore, improving employee quality of life is associated with higher levels of employee satisfaction, as employees enjoy their work more, which is beneficial for all parties involved. Furthermore, cyber leadership and digital collaboration technologies are key tools for the success of flexible work arrangements. The results of this study show that in terms of helping companies survive and thrive, adaptive work patterns are not only beneficial but also provide a competitive advantage for our organization over others in an already crowded market.
The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang Syafaq, Shandya Aissy; Firdaus, Firdaus; Abdullah, Zailani
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6625

Abstract

This study examines the mediating role of Brand Image in the relationship between Celebrity Endorsers, Electronic Word of Mouth (E-WOM), and purchasing decisions among Generation Z consumers of MS GLOW skincare products in Semarang, Indonesia. Employing a quantitative approach with twenty measurement indicators across four constructs and using an accidental sampling technique, the study investigates how different communication sources influence Gen Z consumers’ perceptions and purchase behavior in the local skincare market. The findings reveal that Celebrity Endorsers neither significantly shape Brand Image nor directly influence purchasing decisions, indicating that celebrity-based persuasion has limited effectiveness for this consumer segment. In contrast, E-WOM exerts a positive and significant effect on both Brand Image and purchasing decisions, underscoring the importance of peer-generated information in building trust and guiding consumer choice. Brand Image is also found to significantly influence purchasing decisions and partially mediate the relationship between E-WOM and purchase behavior, while no mediating effect is observed in the relationship between Celebrity Endorsers and purchasing decisions. These results empirically demonstrate that, within the context of Gen Z skincare consumption in Semarang, peer communication plays a more decisive role than celebrity endorsement. Theoretically, this study refines branding and consumer behavior literature by clarifying the differentiated influence pathways of E-WOM and endorsement cues. Practically, the findings suggest that skincare brands targeting Gen Z should prioritize peer-based digital engagement strategies over celebrity-driven promotion.
The Influence of Lecturers' Digital Leadership to Digital Competence of Students at Kurnia Jaya Persada University Ayuandira, Ririn; Irmawati, Irmawati; Ramadan, Farhan
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6644

Abstract

Study entitled The Influence of Lecturers' Digital Leadership to Digital Competence of Students at Kurnia Jaya Persada University This aim for analyze implementation digital leadership in context education tall as well as test its influence to student digital competency in face global competition. Focus study directed at perception student to characteristics digital leadership and challenges leadership education in the era of transformation technology. Research use approach quantitative with design descriptive and explanatory. Population study is student from five study programs with amount sample A total of 78 respondents were determined through method census. Data collection was carried out use questionnaire structured. Data analysis was carried out using SPSS version 26 through regression testing for identify strength relationships and contributions influence intervariable. Research result show that Digital Leadership lecturer influential strong and significant to Student Digital Competence with The R value is 0.805 and the R Square is 0.649. The findings This indicates that 64.9% of the variation student digital competency can explained by practice digital leadership of lecturers, which places Digital Leadership as determinant main in form students' digital readiness.
The Influence of Human Resource Competencies and Facilities on Hotel Occupancy: Consumer Satisfaction Mediation in Makassar City Jusriadi, Edi; Uleng, Ambo
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6530

Abstract

The increasingly fierce competition in the hotel industry in Makassar City requires hotels to improve the quality of service through strengthening the competence of human resources (HR) and providing adequate facilities to increase consumer satisfaction and hotel occupancy rates. This study aims to analyze the influence of human resource competencies and hotel facilities on hotel occupancy rates with consumer satisfaction as a mediating variable. The study used a quantitative approach with a survey method of 62-star hotel guests in Makassar City who were selected using convenience sampling techniques. Data was collected through a structured questionnaire and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method to test the direct and indirect relationships between variables. The results of the study show that human resource competence has a positive and significant effect on hotel occupancy rates, but does not have a significant effect on consumer satisfaction so that satisfaction does not mediate the relationship. On the other hand, hotel facilities have a significant effect on consumer satisfaction, but do not have a direct effect on hotel occupancy rates, but have a significant indirect influence on occupancy rates through consumer satisfaction as a mediating variable. These findings suggest that improving the quality of facilities that are able to meet consumer expectations will increase customer satisfaction which ultimately drives an increase in hotel occupancy rates.
Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia Pakpahan, Arnolt Kristian; Ekasari, Ayu; Setiawan, Verrel Rhein Indra
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6537

Abstract

The development of digital technology has significantly transformed the modern marketing landscape, particularly in the era of Industry 4.0 characterized by high connectivity and the adoption of digital platforms. This study aims to analyze the role of Digital Marketing 4.0 strategies in enhancing the e-commerce competitiveness of coffee shop businesses in Indonesia. The research employs a qualitative descriptive approach using a case study method. Data were collected through digital observations of social media and e-commerce activities, in-depth interviews with coffee shop owners and marketing practitioners, and documentation analysis involving 50 coffee business owners operating across several Indonesian cities. The findings indicate that the implementation of data-driven digital marketing strategies, customer interactivity, and personalized content significantly strengthens brand engagement, improves customer loyalty, and expands market reach. The study highlights that Digital Marketing 4.0 is not merely a technological tool but a strategic approach for creating sustainable competitive advantage for coffee businesses in the digital economy. These findings provide practical insights for small and medium-sized enterprises seeking to leverage digital platforms to improve competitiveness.

Page 34 of 34 | Total Record : 335

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