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International Journal of Management Science and Information Technology (IJMSIT)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 27767388     EISSN : 27745694     DOI : https://doi.org/10.35870/ijmsit
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to increase the effectiveness and efficiency in various activities in various fields of science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 360 Documents
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Navigating Flexible Work Arrangements to Foster Sustainable Growth through Adaptive Innovation Amran, Ali; Arifuddin, Arifuddin; Asril, Akmil
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6602

Abstract

This study examines the impact of flexible work arrangements on innovation and sustainable growth in companies. Flexible working hours allow employees to set their own schedules and decide where and when they work most effectively. This allows them to spend more time at home or in the lab. Detaching the office helps increase productivity, creativity, and employee happiness. However, flexible office models and innovative product breakthroughs have become successful models, leading to success for their practitioners in every way. This study employed a mixed-methods approach, using questionnaires to collect data from 400 organizations across various industries. We also interviewed top managers in five cases. The results show that organizations that adopt flexible work significantly improve their ability to innovate. In technology, financial services, and manufacturing, organizations that work on innovative projects with at least one employee have shortened the overall time to market for new products while launching more successful products. Furthermore, improving employee quality of life is associated with higher levels of employee satisfaction, as employees enjoy their work more, which is beneficial for all parties involved. Furthermore, cyber leadership and digital collaboration technologies are key tools for the success of flexible work arrangements. The results of this study show that in terms of helping companies survive and thrive, adaptive work patterns are not only beneficial but also provide a competitive advantage for our organization over others in an already crowded market.
The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang Syafaq, Shandya Aissy; Firdaus, Firdaus; Abdullah, Zailani
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6625

Abstract

This study examines the mediating role of Brand Image in the relationship between Celebrity Endorsers, Electronic Word of Mouth (E-WOM), and purchasing decisions among Generation Z consumers of MS GLOW skincare products in Semarang, Indonesia. Employing a quantitative approach with twenty measurement indicators across four constructs and using an accidental sampling technique, the study investigates how different communication sources influence Gen Z consumers’ perceptions and purchase behavior in the local skincare market. The findings reveal that Celebrity Endorsers neither significantly shape Brand Image nor directly influence purchasing decisions, indicating that celebrity-based persuasion has limited effectiveness for this consumer segment. In contrast, E-WOM exerts a positive and significant effect on both Brand Image and purchasing decisions, underscoring the importance of peer-generated information in building trust and guiding consumer choice. Brand Image is also found to significantly influence purchasing decisions and partially mediate the relationship between E-WOM and purchase behavior, while no mediating effect is observed in the relationship between Celebrity Endorsers and purchasing decisions. These results empirically demonstrate that, within the context of Gen Z skincare consumption in Semarang, peer communication plays a more decisive role than celebrity endorsement. Theoretically, this study refines branding and consumer behavior literature by clarifying the differentiated influence pathways of E-WOM and endorsement cues. Practically, the findings suggest that skincare brands targeting Gen Z should prioritize peer-based digital engagement strategies over celebrity-driven promotion.
The Influence of Lecturers' Digital Leadership to Digital Competence of Students at Kurnia Jaya Persada University Ayuandira, Ririn; Irmawati, Irmawati; Ramadan, Farhan
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6644

Abstract

Study entitled The Influence of Lecturers' Digital Leadership to Digital Competence of Students at Kurnia Jaya Persada University This aim for analyze implementation digital leadership in context education tall as well as test its influence to student digital competency in face global competition. Focus study directed at perception student to characteristics digital leadership and challenges leadership education in the era of transformation technology. Research use approach quantitative with design descriptive and explanatory. Population study is student from five study programs with amount sample A total of 78 respondents were determined through method census. Data collection was carried out use questionnaire structured. Data analysis was carried out using SPSS version 26 through regression testing for identify strength relationships and contributions influence intervariable. Research result show that Digital Leadership lecturer influential strong and significant to Student Digital Competence with The R value is 0.805 and the R Square is 0.649. The findings This indicates that 64.9% of the variation student digital competency can explained by practice digital leadership of lecturers, which places Digital Leadership as determinant main in form students' digital readiness.
The Influence of Human Resource Competencies and Facilities on Hotel Occupancy: Consumer Satisfaction Mediation in Makassar City Jusriadi, Edi; Uleng, Ambo
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6530

Abstract

The increasingly fierce competition in the hotel industry in Makassar City requires hotels to improve the quality of service through strengthening the competence of human resources (HR) and providing adequate facilities to increase consumer satisfaction and hotel occupancy rates. This study aims to analyze the influence of human resource competencies and hotel facilities on hotel occupancy rates with consumer satisfaction as a mediating variable. The study used a quantitative approach with a survey method of 62-star hotel guests in Makassar City who were selected using convenience sampling techniques. Data was collected through a structured questionnaire and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method to test the direct and indirect relationships between variables. The results of the study show that human resource competence has a positive and significant effect on hotel occupancy rates, but does not have a significant effect on consumer satisfaction so that satisfaction does not mediate the relationship. On the other hand, hotel facilities have a significant effect on consumer satisfaction, but do not have a direct effect on hotel occupancy rates, but have a significant indirect influence on occupancy rates through consumer satisfaction as a mediating variable. These findings suggest that improving the quality of facilities that are able to meet consumer expectations will increase customer satisfaction which ultimately drives an increase in hotel occupancy rates.
Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia Pakpahan, Arnolt Kristian; Ekasari, Ayu; Setiawan, Verrel Rhein Indra
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6537

Abstract

The development of digital technology has significantly transformed the modern marketing landscape, particularly in the era of Industry 4.0 characterized by high connectivity and the adoption of digital platforms. This study aims to analyze the role of Digital Marketing 4.0 strategies in enhancing the e-commerce competitiveness of coffee shop businesses in Indonesia. The research employs a qualitative descriptive approach using a case study method. Data were collected through digital observations of social media and e-commerce activities, in-depth interviews with coffee shop owners and marketing practitioners, and documentation analysis involving 50 coffee business owners operating across several Indonesian cities. The findings indicate that the implementation of data-driven digital marketing strategies, customer interactivity, and personalized content significantly strengthens brand engagement, improves customer loyalty, and expands market reach. The study highlights that Digital Marketing 4.0 is not merely a technological tool but a strategic approach for creating sustainable competitive advantage for coffee businesses in the digital economy. These findings provide practical insights for small and medium-sized enterprises seeking to leverage digital platforms to improve competitiveness.
Financial Decision-Making of Female Culinary MSME Entrepreneurs in Gorontalo City: Integrating Digital Financial Literacy, Financial Capability, and Spending Behavior within Financial Behavior Theory Musafir, Musafir; Solikahan, Eka Zahra; Ariawan, Ariawan
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6577

Abstract

The article examines the financial decision-making processes of female entrepreneurs in the culinary sector of micro, small, and medium enterprises (MSMEs) in Gorontalo City, Indonesia, drawing on financial behavior theory. It highlights the critical role of MSMEs in the national economy, particularly the dominance of women in the culinary subsector, while identifying key challenges such as limited digital financial literacy, financial capability, and uncontrolled spending behavior. Using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software, the study analyzes data from 120 purposively sampled female entrepreneurs aged 20–50 years. The findings reveal that digital financial literacy significantly influences both financial capability and spending behavior, but it does not directly affect financial decision making. In contrast, financial capability and spending behavior exert strong positive and significant effects on financial decision making, with financial capability showing the strongest impact. The model demonstrates good fit (SRMR < 0.10), and measurement validity and reliability are adequately established after removing invalid indicators. The discussion attributes the non-significant direct link between digital financial literacy and decision making to the continued reliance on traditional business experience and hybrid practices among respondents. Overall, the study contributes theoretically by reinforcing a gender-sensitive financial decision-making framework and practically by offering insights for empowerment programs focused on enhancing digital financial literacy and financial management skills among female MSME owners.
Shift-Left Testing in the Software Testing Life Cycle: Evidence from the Ruang Murid Application on Time Efficiency and Software Quality Enrico, Agung; Kurniawati, Ana
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6610

Abstract

This study investigates the implementation of Shift-Left Testing within the Software Testing Life Cycle (STLC) and its implications for testing time efficiency and software quality in the Ruang Murid application. A quantitative case study design was applied using testing records, observation, documentation, and questionnaire data collected from the development team, including Software Quality Assurance staff, developers, and the project manager. Data were analysed using SPSS through validity and reliability testing, multiple linear regression, t-tests, F-tests, and coefficient of determination analysis. The results show that after the adoption of Shift-Left Testing, the number of detected bugs increased by 54.39%, indicating broader and earlier defect discovery during the development cycle rather than a decline in product quality. Bug rate rose from 1.9 to 2.9 bugs per KLOC, while defect rate increased from 4.2% to 7.1%, both of which remained within acceptable quality thresholds. In addition, defect leakage was recorded at 10.37%, test coverage and test execution rate each reached 100%, and the test case pass rate was 50.51%. These findings suggest that the earlier involvement of the SQA team improved defect visibility, expanded testing coverage, and strengthened quality control across development stages, although further improvements are still needed to increase pass stability and overall testing confidence.
Analysis of the Strategy for the Implementation of Klik Indomaret E-Commerce Application in Improving the Quality of Consumer Service Asrawan, Asrawan; Sholikah, Cholifatul
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6745

Abstract

The development of digital technology has driven significant changes in the modern trading system, including in the retail sector. Klik Indomaret, which is one of the e-commerce platforms owned by PT Indomarco Prismatama, is trying hard to maximize its digital services. The goal is because they can meet the demand of fast-paced consumers in today's era. This research was conducted to see the extent to which the strategy of using the Klik Indomaret application is successful in improving the quality of service to customers. The method used in the study is a qualitative descriptive approach by conducting in-depth interviews directly who are considered to have knowledge and experience in the implementation of the Klik Indomaret E-commerce application which is relevant to the quality of service. The results of this study show that the quality of electronic services (e-service quality) is considered quite good, especially for ease of application, but there are still obstacles faced by customers regarding customer service responses which are sometimes not fast. To overcome this problem, Klik Indomaret innovates by providing a real-time order tracking feature.
Push, Pull, And Mooring Effects on Gen Z’s Switching Intention in TikTok Shop Nur Cahyani, Putri Shandy; Transistari, Ralina
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6769

Abstract

This study investigates the influence of Push, Pull, and Mooring (PPM) effects on the switching intention of Generation Z users of TikTok Shop in Indonesia. The rapid growth of social commerce, combined with regulatory changes that temporarily halted TikTok Shop operations in October 2023, triggered behavioral shifts among users. Applying the PPM framework, this study analyzes the extent to which push factors (e.g., dissatisfaction, high perceived price), pull factors (e.g., attractiveness of alternatives), and mooring factors (e.g., switching costs, subjective norms) influence users’ intention to switch platforms. Data were collected via a survey of 146 TikTok Shop users aged 17–27 who had used the platform prior to its closure. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS 4.0. The results show that both push and pull effects significantly and positively influence switching intention, with the pull effect emerging as the dominant factor. However, mooring effects do not have a significant influence on switching intention and do not moderate the relationship between push/pull effects and switching intention. These findings offer insights into consumer behavior in social commerce and provide strategic implications for e-commerce platforms seeking to retain users in a competitive market.
The Role of Job Satisfaction in Mediating the Influence of Training, Work Environment, and Work Culture on the Performance of Domestic Cargo Companies Susanto, Primadi Candra; Setyawati, Aswanti; Rahmawati, Aisyah; Jaya Sakti, Reza Fauzi; Liana, Esti; Saribanon, Euis; Chairuddin, Irwan
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6785

Abstract

This study explores the mediating role of job satisfaction in the relationship between training, work environment, and organizational culture on the performance of domestic cargo companies. The cargo logistics sector is increasingly challenged by rising competition, rapid technological changes, and shifting service demands. This research employs a qualitative approach using a systematic literature review. Secondary data were collected from reputable international journals indexed in databases such as Scopus, Springer, Elsevier, Emerald, and Web of Science. The data were analyzed using content analysis to examine the conceptual relationships among the key variables. The findings reveal that training, work environment, and organizational culture significantly affect company performance, both directly and indirectly through job satisfaction as a mediating variable. From a managerial perspective, the study highlights the need for cargo companies to implement continuous training programs, create supportive work environments, and foster positive organizational cultures to enhance employee satisfaction and achieve sustainable performance outcomes.

Page 34 of 36 | Total Record : 360

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