Formosa Journal of Multidisciplinary Research (FJMR)
Formosa Journal of Multidisciplinary Research (FJMR) is a multidisciplinary journal published by Formosa Publisher. Formosa Journal of Multidisciplinary Research (FJMR) is published every month (monthly). Formosa Journal of Multidisciplinary Research (FJMR) is a peer reviewed, open access, and scientific journal that publishes research papers, review papers, case reports, case studies, book reviews, theses, dissertations, etc. Focus and Scope: This journal is dedicated to exploring and disseminating the results of various creative and innovative thoughts based on scientific research and thought processes. This journal focuses on: Humanities: Arts, History, Languages, Literature, Music, Philosophy, Religion, Theatre, etc. Social Sciences: Geography, Sociology, Education, Political Science, Law, Policy, Social Studies, Arts, History, Philosophy, Anthropology Management: Trade, Economics, Finance, Accounting, Corporate Governance, Human Resource Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Applications, Civil Engineering, Mechanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Sciences: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmacy, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
642 Documents
<![CDATA[The Impact of Celebrity Endorsement on Young Female Consumers’ Purchase Intention: The Mediating Effects of Customer Attitude (A study in Indonesia Beauty Industry) ]]>
<![CDATA[Permatasari, Intan Ayu]]>;
<![CDATA[Widodo, Arry]]>;
<![CDATA[Rubiyanti, Nurafni]]>;
<![CDATA[Silvianita, Anita]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v4i1.12937
<![CDATA[This research explores the relationship between celebrity endorsement and purchase intention among young female consumers in Indonesia's beauty industry, emphasizing the mediating role of customer attitudes. In this digital era, the findings reveal that celebrity endorsements positively impact purchase intentions. Specifically, the visibility, credibility, and attractiveness of celebrities, leading to increased purchase intentions. Moreover, customer attitudes serve as a crucial mediator between celebrity endorsement and purchase intention. The study employs a quantitative approach, utilizing a structured questionnaire distributed to sample of young female consumers respondents. This study contributes to the understanding of marketing strategies in the beauty industry, suggesting that brands should carefully select celebrity endorsers who resonate with their target audience to maximize effectiveness.]]>
<![CDATA[Attitude, Repurchase Intention, and Brand Loyalty toward Local Cosmetic Brands in Indonesia: A Conceptual Framework ]]>
<![CDATA[Pramuditha, Salsabillah Putri Rizky Amanda]]>;
<![CDATA[Widodo, Arry]]>;
<![CDATA[Rubiyanti, Nurafni]]>;
<![CDATA[Silvianita, Anita]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v4i1.12939
<![CDATA[This study explores the relationship between attitude, repurchase intention, and brand loyalty towards local cosmetic brands in Indonesia. The cosmetic industry in Indonesia is rapidly evolving, with a growing number of local brands competing for consumer attention. Key factors influencing consumer behavior include brand image, trust, perceived value, and satisfaction. This research employs a quantitative approach, utilizing surveys to gather data from consumers who have previously purchased local cosmetic products. The findings indicate that positive consumer attitudes significantly enhance repurchase intentions, which in turn foster brand loyalty. Moreover, brand trust and perceived value are critical determinants of repurchase intention, while brand image has a less pronounced effect. These insights provide a conceptual framework for understanding consumer behavior in the local cosmetic market and highlight the importance of fostering positive brand relationships to enhance loyalty and repeat purchases.]]>
<![CDATA[The Effect of Hospital Image and Service Quality on Patient Loyalty through Satisfaction as an Intervening Variable in the Outpatient Unit Sawit Indah Perbaungan General Hospital ]]>
<![CDATA[Hakim, Farhana Abdul]]>;
<![CDATA[Situmorang, Syafrizal Helmi]]>;
<![CDATA[Sembiring, Beby Karina Fawzeea]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v4i1.12952
<![CDATA[This study aims to analyze the factors influencing patient loyalty at Sawit Indah General Hospital in Perbaungan, focusing on the role of hospital image, service quality, and patient satisfaction. Using a quantitative approach with an associative method, this research connects the variables of hospital image (X1), service quality (X2), patient satisfaction (Z), and patient loyalty (Y) to examine the relationships among these variables. Data were collected through questionnaires, interviews, and documentation, and then analyzed using descriptive statistical analysis and path modeling with Structural Equation Modeling (SEM) and Partial Least Squares (PLS) methods. The results show that hospital image and service quality significantly affect patient satisfaction, which in turn influences patient loyalty. This research is expected to provide insights for hospital management to improve patient satisfaction and loyalty, as well as contribute to the sustainability of the hospital's operations.]]>
<![CDATA[Contribution of Market Orientation, Marketing Capability and E-commerce Adoption in Influencing the Marketing Performance of Coffee Shop in Yogyakarta ]]>
<![CDATA[Atan, Valensia Febiola]]>;
<![CDATA[Nuvriasari, Audita]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v4i1.13070
<![CDATA[The purpose of this research is to examine how Yogyakarta coffee shops' marketing performance is impacted by market orientation, marketing capability, and e-commerce adoption. 40 responders made up the study's sample. The sampling technique used the purpose sampling method with the research instrument used was a questionnaire. Based on the research results obtained that market orientation, marketing capabilities, and e-commerce adoption have a positive and significant effect on the Marketing Performance of Coffee Shops in Yogyakarta.]]>
<![CDATA[The Influence of Product Quality, Green Advertising and Environment Awareness on the Purchase Decision of Aqua Brand Packaged Drinking Water Products ]]>
<![CDATA[Hidayati, Dewiana Nur]]>;
<![CDATA[Harsoyo, Titik Desi]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v4i1.13120
<![CDATA[This study examines the influence of product quality, green advertising and environment awareness on purchasing decisions for Aqua brand bottled drinking water. The sample consisted of 100 consumer respondents who had purchased Aqua products. Data were collected through a survey using a questionnaire. The research indicate that: Product quality has a positive and significan influence on consumer purchasing decision for Aqua products, Green Advertising and Environmental Awareness does not have a significan influence on consumer purchasing decisions for Aqua products.]]>
<![CDATA[Implementation of Infrastructure Development Program in Flood Handling in Medan Selayang District, Medan City ]]>
<![CDATA[Siregar, Andi Mario]]>;
<![CDATA[Harahap, R. Hamdani]]>;
<![CDATA[Ridho, Hatta]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v4i1.13121
<![CDATA[This study examines the implementation of infrastructure development in flood management in Medan Selayang District, Medan City. Medan Selayang, being one of the flood-prone areas in the city, faces significant challenges due to rapid urbanization, inadequate drainage systems, and poor waste management. The objective of this research is to assess the effectiveness of infrastructure interventions, such as the construction of drainage channels, flood retention ponds, and river embankments, in mitigating flood risks and improving public resilience. Data collection was conducted through field observations, interviews with local authorities and community members, and analysis of flood occurrence records. The results indicate that while there has been notable progress in infrastructure development, challenges remain in terms of the sustainability and maintenance of these systems. Issues such as insufficient funding, lack of coordination between stakeholders, and limited public awareness of flood prevention measures have hindered the optimal functioning of flood management infrastructure. This study emphasizes the need for integrated planning, enhanced community participation, and continued investment in infrastructure to effectively address flood risks in Medan Selayang. The findings provide valuable insights for policymakers and urban planners in designing more resili.]]>
<![CDATA[The Effect of Organizational Citizenship Behavior and Employee Psychological Capital on Employee Performance at Bank Sumut with Job Satisfaction as a Moderating Variable ]]>
<![CDATA[Hutapea, Michael]]>;
<![CDATA[Dalimunthe, Ritha F]]>;
<![CDATA[Sirozujilam, Sirozujilam]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v4i1.13139
<![CDATA[In an increasingly dynamic work environment, employees' ability to voluntarily contribute through Organizational Citizenship Behavior (OCB) and possess high Psychological Capital, such as optimism, hope, resilience, and self-efficacy, is considered a critical factor influencing performance. Moreover, job satisfaction is often regarded as a key element that strengthens the relationship between these variables and performance. This study aims to analyze the influence of Organizational Citizenship Behavior (OCB) and Psychological Capital on employee performance at Bank Sumut, with job satisfaction as a moderating variable. A quantitative approach was employed in this study. The sample consisted of 83 employees out of 473 employees at Bank Sumut, selected using a simple random sampling technique. Data analysis was conducted using Structural Equation Modeling (SEM). The study's findings show that psychological capital and organizational citizenship behavior (OCB) both have a positive impact on employee performance. Job satisfaction also has a positive impact on employee performance, while psychological capital has a stronger effect on Bank Sumut employees' performance thanks to job satisfaction.]]>
<![CDATA[The Influence of Online Customer Reviews and Promotions on Purchase Intentions of Wardah Cosmetic Products on Shopee in Surabaya ]]>
<![CDATA[Mawardhany, Shelomitha Kumala]]>;
<![CDATA[Soebiantoro, Ugy]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v4i1.13142
<![CDATA[Skin and body care products are increasingly important to support appearance, driving the growth of the cosmetics industry in Indonesia. One of the popular brands is Wardah. Shopee, as the most popular marketplace in Indonesia, offers the convenience of contactless shopping and practical payment methods. This study aims to analyze the influence of Online Customer Review (OCR) and promotions on purchasing interest in Wardah cosmetics on Shopee Surabaya. Data were collected through a Google Form questionnaire with a non-probability sampling method and involved 100 respondents. Data analysis used the bootstrapping method with SMARTPLS 3. The results show that OCR and promotions have a positive effect on purchasing interest in Wardah cosmetic products on Shopee.]]>
<![CDATA[Analysis of the Influence of Exports, Imports, Foreign Direct Investment (FDI) and Unemployment on Economic Growth: A Study in 6 ASEAN Countries ]]>
<![CDATA[Hestika, Dela]]>;
<![CDATA[Armelly, Armelly]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v4i1.13187
<![CDATA[This study aims to analyze the influence of exports, imports, foreign investment (PMA), and unemployment on economic growth in 6 ASEAN countries, namely Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, during the period 2017-2022. The method used in this study secondary and panel data analysis. Regression analysis reveals that export, import, and FDI variables have a significant influence on economic growth, while unemployment does not show a significant influence. This study is expected to provide useful information for the government, investors, and academics regarding the factors that influence economic growth in the ASEAN region.]]>
<![CDATA[Analysis of Educational Inequality on Economic Growth in South Sumatra ]]>
<![CDATA[Zalianti, Olvy Dica]]>;
<![CDATA[Indraswanti, Bertha Esti Iin]]>
<![CDATA[ Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjmr.v4i1.13188
<![CDATA[This study aims to analyze how big the educational inequality is and what factors influence it, such as poverty, population, government spending in the education sector, and per capita income, and how big its influence is on economic growth in the Province. This study is secondary data sourced from the Central Statistics Agency and the Directorate General of Fiscal Balance of the Ministry of Finance of the Republic of Indonesia. The data analysis method used is the Education Gini Index and panel data regression analysis with the Fixed Effect Model. The regression analysis uses two models, the first model's independent variables are poverty, population, government spending in the education sector, and per capita income while the dependent variable is educational inequality. The second model's independent variable is educational inequality while the dependent variable is economic growth. The results of the study show that educational inequality in South Sumatra Province in 2023 is at a low inequality level of 0.27. The results of the analysis in the first regression model show that poverty has a significant positive effect on educational inequality, while educational spending and per capita income have a significant negative effect.While the second regression model shows that educational inequality has a significant negative effect on economic growth.]]>
