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ANUBHAVA: Jurnal Ilmu Komuniksi Hindu
Published by Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
ISSN : 27764249     EISSN : 27764230     DOI : https://doi.org/10.22146/anubhava
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal ANUBHAVA merupakan jurnal iilmiah nasional yang bertujuan untuk mengembangkan Ilmu Komunikasi terkhusus lagi Ilmu Komunikasi Hindu dengan menyebarluaskan penelitian di berbagai bidang Komunikasi, antara lain komunikasi agama, komunikasi budaya, komunikasi transendental, media dan jurnalistik, cultural studies, kajian media baru (new media), cybermedia, , teknologi komunikasi, komunikasi terapan, kehumasan, komunikasi pemasaran, dan komunikasi lainnya. AIM AND SCOPE OF JOURNAL Jurnal ANUBHAVA menitikberatkan pada tulisan-tulisan yang memuat penelitian dan pemikiran kekinian di bidang Ilmu Komunikasi dalam berbagai perspektif: 1. komunikasi agama, 2. komunikasi budaya, 3. komunikasi transendental, 4. media dan jurnalistik, 5. cultural studies, 6. kajian media baru , cybermedia, 7. teknologi komunikasi, 8. kehumasan, 9. komunikasi pemasaran, 110, Kamunikasi terapa
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 119 Documents
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PROGRAM ACARA GEGIRANG SEBAGAI MEDIA KOMUNIKASI BERLANDASKAN AGAMA HINDU DI LEMBAGA PENYIARAN PUBLIK (LPP) TVRI STASIUN BALI: GEGIRANG Ida Bagus Made Tastra; Ida Ayu Tary Puspa; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1431

Abstract

The Public Broadcasting Institute (LPP) TVRI Bali Station is one of the local television stations that is close to the culture of the local community. In addition to emphasizing local cultural aspects, this television station also has the privilege of highlighting the lives of religious communities, especially Hindus in Bali. The focus of this research is to examine the communication patterns that are applied to the Gegirang program as a Hindu Religion-based Communication Media at the Bali Station TVRI Public Broadcasting Institution (LPP). The function of the Gegirang program as a Communication Media based on Hinduism at the Bali Station TVRI Public Broadcasting Institution (LPP). Implications of the Gegirang program as a Communication Media based on Hinduism at the Bali Station TVRI Public Broadcasting Institution (LPP). This study uses a qualitative approach using the case study method. The results of this study indicate that the communication pattern applied to the Gegirang program as a Hindu Religionbased Communication Media at the Bali Station TVRI Public Broadcasting Institution (LPP) has a circular linear pattern. The function of the Gegirang program as a Communication Media based on Hinduism at the Bali Station TVRI Public Broadcasting Institution (LPP) is to preserve Balinese culture based on Hinduism. The implications of the Gegirang program as a Hindu Religion-based Communication Media at the Bali Station TVRI Public Broadcasting Institution (LPP) for the audience have an impact on cognitive strengthening, affective formation, and behavioral development.
INTEGRATED MARKETING COMMUNICATION DALAM MENINGKATKAN IMAGE PADA UNIVERSITAS HINDU NEGERI I GUSTI BAGUS SUGRIWA I Gusti Ayu Putri Trisnayanti; Ida Bagus Gede Candrawan; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1438

Abstract

Universitas Hindu Negeri (UHN) I Gusti Bagus Sugriwa Denpasar is one of the Hindu State Universities located in the urban area of Denpasar, namely North Denpasar, of course, it cannot be separated from the very fierce competition with universities in Bali, image restoration needs to be done to build an image, therefore universities must be able to market their institutions to the community so that they can arouse interest and then attract prospective students. One of them is by applying the concept of Integrated Marketing Communication (IMC). This research method uses a descriptive qualitative approach, and produce research namely Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar conducting marketing communication with the concept of IMC, namely advertising, personal selling, sales promotion, public relations, interactive marketing, and direct marketing, From the implementation, there are communication barriers, namely communication process barriers, physical, frame of mind, and technical barriers. IMC activities will certainly have implications for internal, external, marketing communications and social media.
PENERAPAN STRATEGI KOMUNIKASI INTERPERSONAL SANGGAR SENI SABA SARI DI DESA SABA KECAMATAN BLAHBATUH KABUPATEN GIANYAR DALAM PEMBERTAHANAN DI ERA PANDEMI COVID-19 I Gusti Ngurah Agung Panji Tresna; I Gusti Ngurah Pertu Agung
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1452

Abstract

Sanggar Seni Saba Sari has certainly experienced various long journey to be able to continue to exist in maintaining the existence of the Sanggar Seni Saba Sari, especially in maintaining the Legong Bapang Gaya Saba Dance which is an icon of this sanggar. In the process, the strategy of maintaining until it continues to exist certainly deserves attention, so that researchers are interested in conducting a more in-depth review of how the Sanggar Seni Saba Sari retention strategy is in the Era of the Covid-19 Pandemic. This research uses two theories. First, The theory of systems according to Karl Weick and the theory of interpersonal communication strategies according to Joseph A. Devito. The results show that Weick's theory (1) allows members of the organization to recreate their environment by determining and negotiating a special meaning in dealing with an event, (2) assisting in the process of collecting data and information so that it can be processed and adjusted into applicable rules, (3) assist in the process of deepening information through a retention strategy in the hope of helping the organization retain information about how the organization responds in dealing with situations. Devito's theory of interpersonal communication produces a positive stimulus for each individual in an organization that plays a very important role in building awareness in creating effective communication situations while also playing a role in improving morality in the form of behavior, action, and intellectuality between communicators and communicants.
a STRATEGI KOMUNIKASI BADAN NARKOTIKA KABUPATEN DALAM PENANGGULANGAN BAHAYA NARKOBA DI KABUPATEN KLUNGKUNG: Strategi Komunikasi I Nyoman Tangkas; I Dewa Ayu Hendrawathy Putri; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1737

Abstract

Communication is an important aspect in campaigning for the impact of drug abuse on society. To carry out these communication activities, a strong and effective communication strategy is needed by the BNN (National Narcotics Agency) institution or agency so that the intended message can be conveyed to the target community. The type of research used is qualitative, namely describing and analyzing the data that has been obtained and then elaborated in the form of an actual explanation, to find out the strategy of the District National Narcotics Agency in reducing the level of Narcotics users. The purpose of this research is to find out the dangers of drug abuse and the steps taken by the Klungkung BNNK to involve the Traditional Village in preventing drug trafficking in Klungkung Regency. The strategy carried out by the BNN (National Narcotics Agency) of Klungkung Regency in order to prevent drug abuse is to implement a program of drug abuse prevention activities, which consists of advocacy and information dissemination and by involving the role of traditional leaders to include drug abuse rules into the “Pararem” of the Traditional Village. “Pararem” is the rule or decision of the Traditional Village meeting as the implementation of the Law in the Traditional Village which regulates new matters in solving a new problem related to traditional cases in a Traditional Village. Efforts made by the National Narcotics Agency of Klungkung Regency to include “Pararem” in Traditional Villages related to the dangers of drugs in Klungkung Regency Increase Cooperation with the Majelis Desa Adat Kabupaten Klungkung, Dissemination of Information on Prevention and Community Empowerment Programs to be included in the “Pararem” of Traditional Villages and Formation of a drug free village.
MANAJEMEN KOMUNIKASI KESATUAN MAHASISWA HINDU DHARMA INDONESIA DALAM PELAKSANAAN PROGRAM KERJA DI ERA PANDEMI COVID-19 Putu Asrinidevy; I Nyoman Yoga Segara; I Wayan Wastawa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1773

Abstract

The COVID-19 pandemic that occurred in Indonesia automatically caused changes in the forms of social and political communication. The beginning of the change is quite disturbing the effectiveness of communication between individuals, groups to institutions and organizations. The problems analyzed in this study is The communication management pattern of the Indonesian Hindu Dharma Student Union in implementing work programs during the COVID-19 pandemic. The theory used as the basis for research analysis, namely Management Theory for the POAC Theory approach and SWOT Analysis Theory for the first and second problems, and Communication Effects Theory for the third problem. This research is a qualitative research with participant observation approach and systematic observation. The data collection technique uses observation and interviews with 5 main informants who have been determined and supported by document collection. Based on the research results, KMHDI applies the POAC system as a communication management pattern. There are supporting factors, namely KMHDI's internal strengths and external opportunities. Meanwhile, the inhibiting factors in communication management in implementing work programs during the COVID-19 pandemic are internal weaknesses and external threats or challenges. Then the communication management carried out by KMHDI in the implementation of the work program has implications internally and externally in various aspects,both cognitive, affective, and behavioral.
PENGARUH PENGUNAAN MEDIA SOSIAL DAN INTERAKSI SOSIAL TERHADAP PEMBENTUKAN BUDAYA ALONE TOGETHER PADA SEKAA TRUNA DESA KESIMAN PETILAN , KECAMATAN DENPASAR TIMUR KOTA DENPASAR: PENGARUH PENGUNAAN MEDIA SOSIAL DAN INTERAKSI SOSIAL TERHADAP PEMBENTUKAN BUDAYA ALONE TOGETHER PADA SEKAA TRUNA DESA KESIMAN PETILAN , KECAMATAN DENPASAR TIMUR KOTA DENPASAR Ni Kadek Ayu Pradnya Paramita; I Nyoman Yoga Segara; Ida Ayu Tary Puspa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1779

Abstract

The influence of globalization cannot be denied because it is a sign of the emergence of a new era that entails socio-cultural changes in society. This study includes descriptive quantitative research that may raise questions, namely: regarding the use of social media, which in this study was limited to WhatsApp (WA) platforms only. ). ), Instagram (IG) and Facebook (FB) and social interaction on Sekaa Teruna in Kesiman village, eastern district of Denpasar Denpasar city. The problems encountered in this area are all related to the use of social networks, in particular there are still many teenagers who cannot separate the usefulness of social activities and Sekaa Teruna's activities. Sekaa Teruna's dating act. The population of this study included members of Sekaa Teruna, Kesiman Petilan Village, East Denpasar District, Denpasar City. In this study, the sampling technique used is probability sampling. The sample size used in this study was 92 members of the Sekaa Teruna in Kesiman Petilan Village, East Denpasar District, Denpasar City. The data analysis technique used in this study is multiple regression analysis. According to the results of the study, social media has a significant influence on Alone Together Culture. Social interaction has a significant effect on Alone Together Culture. Social media and social interaction simultaneously influence one's culture with an adjusted r-squared value of 0.431, which means influence of social media and social interaction for Alone Together Culture (Y) is 43.1% and the remaining 56.9% is affected by other factors. as research variables.
ANALISIS FAKTOR TERPAAN BERITA HOAX COVID-19 MASYARAKAT HINDU KOTA DENPASAR Sintyananda Gayatri; I Gede Sutarya; I Gede Suwantana
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1787

Abstract

In the middle of the Covid-19 pandemic situation, people are not calm and sad, as a result of the many hoax news circulating on social media. WhatsApp is one of the three social media most often used by Indonesians, especially Hindus in Denpasar City in seeking for information. Low media literacy of digital media is one of the main cause of the rampant spread of hoaxes. Therefore, it is important to monitor the factors that influence the exposure of Covid-19 hoax news circulating in the Hindu community of Denpasar City. Based on the background, the formulation of the problem was obtained, namely: What factors influence the exposure of covid-19 hoax news in the Hindu community of Denpasar City?. This research uses a combination research approach, with a sequential explanatory model. This research was conducted in Denpasar City with the target of the Hindu community of Denpasar City. This study used a sample of 384 respondents and 10 informants. Quantitative data collection techniques in this study are in the form of questionnaires and qualitative data in the form of in-depth interviews. As for the findings of the research results, the factors that influence the exposure of covid-19 hoax news to the Hindu community of Denpasar City are factors of self-concept and basic understanding of hoaxes. The self-concept factor reveals a person's ability to distinguish hoaxes, the intensity of receiving hoax information, knowing the initial source of the spread of hoaxes, and how to respond to themselves when receiving hoaxes. The basic understanding factor of hoaxes reveals how people's understanding or basic knowledge of hoaxes.
KOMUNIKASI TRANSENDENTAL NYENUK DALAM UPACARA NGENTEG LINGGIH DI PURA DESA, DESA PELAGA, KECAMATAN PETANG, KABUPATEN BADUNG I WAYAN RUSDIKA; I Wayan Wastawa; I Wayan Sukabawa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1819

Abstract

Nyenuk transcendental communication is a series of ngenteg linggih ceremonies carried out by the community after the construction or restoration of the temple, as carried out by the Pelaga Indigenous Village community. The fun procession with sacred dialogue as a tangible form of transcendental communication shows its own uniqueness. 1) What is the form of transcendental communication in the ngenteg linggih ceremony?, 2) What is the function of transcendental communication in the ngenteg linggih ceremony?, 3) What is the meaning of the transcendental communication of nyenuk in the ngenteg linggih ceremony? The theories used to analyze the problem are (1) religious theory, 2) drama turgi theory, 3) structural functional theory. The researchers did in qualitative research. The results showed (1) the form of transcendental communication in nyenuk. The non-verbal process includes all the symbols used in the implementation of the nyenuk ceremony, such as banten, uparengga, the color of the clothes used by panyenuk guests and the motions of the Sidhakarya mask dance. While the verbal process includes all processes that use words and language both orally and in writing, such as sipping panyenukan, stava puja and singing aunt Rangda (2) The transcendental communication function of nyenuk includes religious functions, repetition functions, substance functions and complementary functions, while substance functions transcendental communication nyenuk is to replace abstract components such as angels and bhagawan messengers of the gods, the complementary function of transcendental communication enjoyment is to complement the communication that occurs. (3) The meaning of the transcendental communication of nyenuk in the ngenteg linggih ceremony includes the theological meaning is an effort to make the earth a haven for the gods so as to create world peace, the sociological meaning is to build harmonious relationships among human beings, the ecological meaning is to protect the universe and its contents and the educational meaning . is to mature humans to become better individuals.
Model Komunikasi dan Informasi Terpadu dalam Menanamkan Moderasi Beragama di Bali I Nyoman Alit Putrawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1863

Abstract

The purpose of this research is to analyze how the communication and information model is implemented to integrate religion in Bali. By using the document analysis method, the results of the research show that Bali is recognized as multiculturalism with a religious belief. Both keep human society and peddle it alive through mutual interaction; promote mediation and through effective conflict resolution. Communication and religion facilitate Pakistan in the etiquette of human behavior through mutual sharing, experimentation, and intellectual stimulation. It should be noted that both cross-religious communication has been very abusive and that of modern human society. So that there is a need for encouragement from local religious leaders to communicate effectively and positively for the betterment of their community. On the other hand, the supervisor should not underestimate religion, but be very and sincere in his beliefs and enforce constitutional recognition in terms of empowerment and participation. This will be very important community integration. In this way, people and society will be able to maintain close contact among their own peacocks more effectively and productively.
KOMUNIKASI PERSUASIF PENYULUH AGAMA HINDU KANTOR KEMENTERIAN AGAMA KABUPATEN BADUNG DALAM MEMANTAPKAN SRADHA DAN BHAKTI UMAT HINDU Ida Bagus Canirartha Satwika; I Dewa Ayu Hendrawathy Putri; Dewa Ketut Wisnawa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1945

Abstract

The role of the Hindu Religious Counselor is very important to help the community understand and strengthen the Sradha and Bhakti teachings of Hinduism. Based on the background, three problem formulations were obtained, namely: 1) How is the Persuasive Communication Process for Hindu Religious Counselors in Badung Regency in Consolidating Sradha and Bhakti for Hindus?; 2) What is the Public Perception of the Persuasive Communication of Hindu Religious Counselors in Badung Regency in Consolidating Sradha and Bhakti of Hindus?; and 3) What are the implications of persuasive communication for Hindu religious instructors in Badung Regency in Consolidating Sradha and Bhakti of Hindus?. The theory used in this research is persuasive communication theory, constructive perception theory, and mass communication effect theory. This study uses a qualitative approach. The findings of the research are: 1) Based on the process of fostering Hindus in Badung Regency from the Persuasive Communication Aspect carried out by the Hindu Religious Counselor at the Office of the Ministry of Religion of Badung Regency, it can be divided into several stages as follows: planning, organizing, actuating, and controlling. 2) Public Perception of Hindu Religion Extension Office of the Ministry of Religion of Badung Regency in Consolidating Sradha and Bhakti, to be before and after the Application of Persuasive Communication. 3) Based on the implications are divided into 3 effects, namely: 1) cognitive effects include knowledge, affective effects include attitudes and behavioral effects include actions or behavior

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