cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
I Made Budiasa
Contact Email
budiasa@uhnsugriwa.ac.id
Phone
+6287723778484
Journal Mail Official
budiaza@uhnsugriwa..ac.id
Editorial Address
Program Studi Magister Ilmu Komunikasi Hindu Pascasarjana Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar Jl. Ratna No.51, Tonja, Kec. Denpasar Utara Kota Denpasar, Bali 80237
Location
Kota denpasar,
Bali
INDONESIA
ANUBHAVA: Jurnal Ilmu Komuniksi Hindu
Published by Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
ISSN : 27764249     EISSN : 27764230     DOI : https://doi.org/10.22146/anubhava
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal ANUBHAVA merupakan jurnal iilmiah nasional yang bertujuan untuk mengembangkan Ilmu Komunikasi terkhusus lagi Ilmu Komunikasi Hindu dengan menyebarluaskan penelitian di berbagai bidang Komunikasi, antara lain komunikasi agama, komunikasi budaya, komunikasi transendental, media dan jurnalistik, cultural studies, kajian media baru (new media), cybermedia, , teknologi komunikasi, komunikasi terapan, kehumasan, komunikasi pemasaran, dan komunikasi lainnya. AIM AND SCOPE OF JOURNAL Jurnal ANUBHAVA menitikberatkan pada tulisan-tulisan yang memuat penelitian dan pemikiran kekinian di bidang Ilmu Komunikasi dalam berbagai perspektif: 1. komunikasi agama, 2. komunikasi budaya, 3. komunikasi transendental, 4. media dan jurnalistik, 5. cultural studies, 6. kajian media baru , cybermedia, 7. teknologi komunikasi, 8. kehumasan, 9. komunikasi pemasaran, 110, Kamunikasi terapa
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 119 Documents
 8   9   10   11   12 
BUDAYA KOMUNIKASI ORGANISASI LPP RRI DENPASAR DALAM SOSIALISASI APLIKASI MOBILE RRI DIGITAL Sari, Ida Ayu Putu Widya Indah; I Nyoman Yoga Segara; I Nyoman Ananda
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.3902

Abstract

RRI Digital, a mobile application based on radio streaming technology owned by LPP RRI, facilitates public access to information and entertainment. To build employee understanding of RRI Digital, the Denpasar branch of LPP RRI initiated internal organizational communication. During the organizational communication process in the field, it was found that the delivery of memorandums occurred through one-way communication via WhatsApp groups. Initial observations revealed various interpretations of memorandums and instructions, resulting in differences in attitudes and knowledge among employees. The research questions of this study are (1) understanding the communication process, (2) communication barriers, and (3) analyzing the impact of socializing the RRI Digital mobile application on employees. Based on the analysis of Organizational Control Theory, bureaucratic and technical control were the dominant communication cultures during the socialization process of the RRI Digital application. However, concertive control has not been fully implemented by unit leaders. Challenges faced by the RRI Denpasar organization during socialization included the dominance of personal communication networks and greater exposure to third-party information within large group communication networks. The impact of organizational communication on the socialization of the RRI Digital application showed similarities in a positive and optimistic speaking culture. Differences in communication were seen due to communication gaps between leadership and staff, despite information being shared on platforms commonly used by both communicators and recipients.
DIALOG KOMUNIKASI PEMASARAN SADHARANIKARAN SEBAGAI STRATEGI MENINGKATKAN BRAND AWARENESS DI BALI SILENT RETREAT Ni Nengah Puji Widiani; I Gusti Ngurah Sudiana; I Nyoman Alit Putrawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.3913

Abstract

This study was conducted to analyze Sadharanikaran communication dialogue as a strategy to enhance brand awareness at Bali Silent Retreat. The paradigm used is constructivist with a qualitative research approach. The theories employed are Kotler & Armstrong's Marketing Mix and the Sadharanikaran Model of Communication, with data analysis using Ethnographic Content Analysis (ECA). Bali Silent Retreat is a recreational and spiritual retreat destination that offers experiences of meditation, reflection, and healing in a serene and natural environment on the island of Bali, Indonesia. Bali Silent Retreat's marketing communication strategy to enhance brand awareness considers four factors: product, place, promotion, and price. In the Sadharanikaran communication model, sahridaya preshaka (the sender) and sahridaya prapaka (the receiver) share rasa (emotion), bhava (a state of calm and good mind and heart), and sandesha (message delivery) using specific methods and involving a feedback process (pratikriya). This process builds Abhivyanjana (expression, interpretation) of the formed thoughts, leading to Rasaswadana, which interprets the message to achieve shared feelings. This directly enhances social engagement and customer retention, thereby increasing brand awareness.
STRATEGI KOMUNIKASI VISUAL DALAM PERANCANGAN KOMIK SEJARAH DAN RANGKAIAN UPACARA METATAH UNTUK REMAJA HINDU MELALUI MEDIA WEBTOON I Nyoman Miyarta Yasa; Ni Luh Kadek Mei Ananda Sari
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.4543

Abstract

Metatah is a Hindu tradition of filing six teeth from left to right which is part of Manusia Yadnya. This tradition aims to control sad ripu, which are six enemies within humans. From the initial data collection questionnaire, data was obtained that there is still a lack of understanding among Hindu teenagers regarding the history, stages, and meaning of the metatah ceremony which is a challenge that has the potential to reduce the quality of yadnya. Webtoon media was chosen as a means of education because of its practicality, accessibility via the internet, and flexibility to be read at any time. This study uses a descriptive qualitative research method to describe in detail the process of designing an educational webtoon with a design thinking design method that includes five main steps, namely empathize, define, ideate, prototype, and test. Data collection techniques are carried out using observation, interview, and documentation methods. The data obtained are analyzed qualitatively through a categorization process which is then used in designing stories and visuals. This project produces a webtoon comic entitled "Metatah: A History, Journey & Meaning" which consists of four episodes and is published on the webtoon platform. Theoretically, this research contributes to the use of digital media based on visual narratives as an educational communication strategy in understanding culture among teenagers.
PENERAPAN MENYAMA BRAYA DALAM KOMUNIKASI SOSIAL UNTUK MENINGKATKAN IKLIM KERJA DI URBANLIFE STORE BALI Suratningtyas, Luh Putu Ega; Segara, I Nyoman Yoga; Dasih, I Gusti Ayu Ratna Pramesti
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.3894

Abstract

Conducive work climate creates a strong basis for relationships between employees that support overall company achievements. In order to support the work climate, Urbanlife Store Bali implements social communication based on menyama braya, the concept encourages employees to help each other, build harmony and kinship. This research aiming to explain the reasons for menyama braya being a basis for social communication in supporting the work climate, find out the application of menyama braya and describe the implications. Theories that used are interaction adaptation theory, communication accommodation theory and social action theory. Research was located at the Urbanlife Store Bali. With qualitative type of research and also determining informants using the purposive sampling method. Data was collected through interviews, observation and literature study. The reason menyama braya used as a basis of social communication at Urbanlife Store Bali are to build cooperation between employees, create principles of equality and diversity, and prevent tension between employees. The implementations of menyama braya are introducting culture; cooperation in completing work; tolerance for differences in tenant operating hours; mutual trust, flexibility and employee involvement in decision making; celebrating employee special days and giving rewards; suka-duka activities and adjustments of evaluation methods. Last, implications are viewed from cognitive, affective, and behavioral aspect.
Komunikasi Semiotika Karya Seni Patung Monyet Di Sanna Ubud A Pramana Experience Astrid Harikaputri; Ni Made Yuliani; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.3912

Abstract

This research employs a qualitative methodology with a semiotic approach to analyze the symbolic and communicative dimensions of sculpture as a form of visual language. Data were collected through observation, in-depth interviews with the designer, and documentation of the artwork and its surrounding context. The research focuses on the monkey sculpture at Sanna Ubud A Pramana Experience, a piece inspired by the story of Ni Diah Tantri, deeply rooted in Balinese cultural narratives. By applying the semiotic theories of Charles Sanders Peirce, Roland Barthes, and Ferdinand de Saussure, the study reveals that the sculpture functions as a layered communicative artifact that fulfills the criteria of icon, index, and symbol. Although physically static and three-dimensional, the sculpture operates as an effective one-way communication medium that persuasively conveys cultural and philosophical messages. The semiotic communication function of the sculpture not only transmits information about local cultural values but also creates interpretative space that engages the audience cognitively and affectively through denotative, connotative, and mythological meanings. Theoretically, this research offers a significant contribution to the development of communication science, particularly by expanding the scope of semiotic studies into the domain of three-dimensional visual arts. The findings demonstrate that sculpture can serve as an effective agent of cultural communication, as well as a medium of expression capable of bridging tradition, contemporary symbolism, and audience reception. Thus, this study enriches scholarly discourse on how artworks function as instruments of communication that represent identity, values, and meaning construction within specific cultural contexts.
Komunikasi Organisasi dalam Meningkatkan Kinerja Pegawai pada Instansi Komisi Pemilihan Umum Kabupaten Badung Sidantha, I Nyoman Windu Surya; Putrawan, I Nyoman Alit; Wiguna, I Made Arsa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.3925

Abstract

Organizational communication is the process of exchanging information between members of an organization to achieve common goals and ensure effective operations. One of the organizations formed by the government to handle the election process is the General Election Commission (KPU). The objectives of this study are (1) Analyzing the implementation of organizational communication in improving employee performance in the Badung Regency KPU office after the 2020 Simultaneous Regional Elections; (2) Analyzing organizational communication obstacles in improving employee performance in the Badung Regency KPU agency after the implementation of the 2020 Simultaneous Regional Elections; (3) To find out the implications of organizational communication in improving employee performance in the Badung Regency KPU agency after the implementation of the 2020 Simultaneous Regional Elections. The data collection techniques used in this study are by using observation, interviews, documentation, and triangulation. qualitative descriptive methods analyze the results of the data. The results of this study are (1) the General Election Commission (KPU) of Badung Regency applies the concept of organizational communication and applies several concepts of organizational communication and performance concepts; (2) Communication obstacles faced, namely framework obstacles and technical obstacles; (3) Implications obtained by the Badung Regency General Election Commission, namely: (a) Implications for improving employee performance; (b) Implications of internal human resources. Theoretically, this research makes a significant contribution to the development of communication science, especially in the realm of organizational communication, by showing how effective communication implementation can encourage improvement in institutional performance after major political agendas such as the Regional Elections.
INSTAGRAM SEBAGAI MEDIA PEMASARAN PASCA COVID-19 DALAM MENINGKATKAN BRAND AWARENESS FUJISHOPID BALI Putu Jista Prajna Dana Devi; Relin D.E; Ida Ayu Tary Puspa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.3929

Abstract

Community empowerment after the Covid-19 pandemic has opened up 760 thousand people have opened new businesses since the Covid-19 pandemic, and 40% of business actors after the Covid-19 pandemic use social media marketing communication to reach a more massive audience. The use of social media aims to build brand awareness for a brand because social media has many business features that help marketing activities.This research aims to find out how Instagram social media as a marketing medium increases Fujishopid Bali brand awareness. This research uses qualitative research methods presented in narrative form. The results of this research show that: (1) The forms of marketing carried out by Fujishopid Bali are online and offline marketing, namely advertising on Instagram social media, public relations, personal selling, sales promotions and interactive marketing; (2) The strategy of using Instagram social media as a marketing medium is used to disseminate product information offered by Fujishopid Bali which is uploaded in the form of photos or short videos via the Instagram story feature, Instagram feeds and Instagram reels to increase interaction which can increase brand awareness of Fujishopid Bali in the minds of the public; (3) The strategy for establishing Fujishopid Bali's brand image is carried out by establishing brand equity, brand positioning, sustainable brand awareness and becoming the brand preference for Fujifilm sales stores in Bali so that this brand preference indicates an increase in Fujishopid Bali brand awareness in the minds of the public.
Strategi Pabligbagan Pasikian Yowana Bali Pada Programa 4 Radio Republik Indonesia (RRI) Denpasar Paramitha, Komang Ayu Tri Paramitha; I Dewa Ayu Hendrawathy Putri; I Gusti Ngurah Pertu Agung
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.4022

Abstract

The Republic of Indonesia Radio Public Broadcasting Institute (LPP RRI) Denpasar is one of Programa 4 which discusses the cultural segment and has the function of preserving Balinese culture. Therefore, it is necessary to raise the Communication Strategy of Pabligbagan Pasikian Yowana Bali at Programa 4 RRI Denpasar. To find out the Communication Strategy of Pabligbagan Pasikian Yowana Bali in Programa 4 RRI Denpasar, research was conducted regarding the Communication Strategy Model of Pabligbagan Pasikian Yowana Bali in Programa 4 RRI Denpasar, Barriers to Pabligbagan Pasikian Yowana Bali Communication Strategy in Programa 4 RRI Denpasar and the Implications of Communication Strategy of Pabligbagan Pasikian Yowana Bali at Program 4 RRI Denpasar. The methodology of this study uses a qualitative approach with descriptive analysis which aims to obtain an overview of the problem and determine the work steps in this study regarding the Communication Strategy of Pabligbagan Pasikian Yowana Bali in Program 4 Radio Republik Indonesia (RRI) Denpasar in the Literacy of the Young Generation in the Era of the Industrial Revolution Society 5.0. Therefore, it is necessary to use the right methods to help the smooth running of research.The theory used to dissect this research problem is the Five Step Communication Planning Model, namely Research, Planning, Implementation, Evaluation or Measurement and Reporting, Rhetoric Theory and Dependency Theory of Mass Communication Effects.
KOMUNIKASI PERSUASIF DALAM POLA KEPEMIMPINAN HINDU DI PC KMHDI KENDARI PROVINSI SULAWESI TENGGARA Darmaputri, Putu Aricha; Lestawi, I Nengah; Nerawati, Ni Gusti Ayu Agung
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.4734

Abstract

PC KMHDI Kendari organization is a national scale Hindu student organization that functions as a unifying forum and means of education for Hindu student cadres in Kendari City. This study aims to examine the practice of persuasive communication in Hindu leadership patterns in the PC KMHDI Kendari environment by focusing on the implementation of the Asta Brata concept and the practice of Tri Hita Karana values. This research uses a qualitative method with a case study approach, where data is collected through in-depth interviews, participatory observation, and documentation, then analyzed using the Miles and Huberman model. The results showed that the Chairman of PC KMHDI Kendari applied all elements of Asta Brata in his leadership. Persuasive communication by leaders is also reflected in the implementation of the values of the Tri Hita Karana teachings, covering the areas of Parhyangan, Pawongan, and Palemahan, which can strengthen the spiritual and social dimensions of organizational members. The conclusion of this study is that persuasive communication based on Hindu values is an effective foundation in building awareness, empathy, and active involvement of cadre members in the organization, and shows that spiritual value-based leadership can strengthen organizational unity and sustainability.

Page 12 of 12 | Total Record : 119

 8   9   10   11   12 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2025): Communication Media and Organization Vol. 4 No. 2 (2024): Political and Cultural Communication Vol. 4 No. 1 (2024): Culture and Family Communication Vol. 3 No. 2 (2023): Ethics and Communication Strategies Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies Vol. 2 No. 2 (2022): Media and Communication Strategies Vol. 2 No. 1 (2022): Moderation and Communication Culture Vol. 1 No. 2 (2021): Strategy and Role of Communication Media Vol. 1 No. 1 (2021): Communication, Moderation and Harmony