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Toba: Journal of Tourism, Hospitality, and Destination
Published by Yayasan Literasi Sains Indonesia
ISSN : -     EISSN : 28284100     DOI : https://doi.org/10.55123/toba
Core Subject : Social,
Social Sciences
TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan merupakan hasil temuan, penelitian, rekomendasi, praktik lapangan, maupun sharing pengalaman dari akademisi, mahasiswa, praktisi dan stakeholder lainnya untuk kemajuan kepariwisataan Indonesia. Cakupan Jurnal ini merupakan publikasi ilmiah dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 157 Documents
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Strategi Pengembangan Pariwisata Pedesaan: Integrasi Analisis Spasial dan SWOT di Kecamatan Songgon, Banyuwangi Tri Rafika Diyah Indartin; Muhammad Asyroful Mujib; Eva Kurniasari; Hablana Rizka; Firda Diartika
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6363

Abstract

The development of sustainable tourism in rural highland areas requires a spatially integrated and community-based management approach. This study aims to formulate strategic directions for tourism development in Songgon District, Banyuwangi Regency by integrating spatial analysis and SWOT evaluation. Spatial analysis was conducted using the Nearest Neighbor Analysis (NNA) method to assess the distribution pattern of ten natural tourism destinations across four villages. The results of the NNA analysis show a value of 1.18 (NNA>1), indicating that the distribution pattern of tourist sites is somewhat dispersed (not clustered) and not extremely scattered. These findings suggest the presence of spatial decentralization of tourism assets, which requires connectivity and thematic integration between locations. SWOT analysis, supported by field interviews, identified internal and external factors classified into four strategic typologies: Strength-Opportunity (S-O), Strength-Threat (S-T), Weakness-Opportunity (W-O), and Weakness-Threat (W-T). The S-O strategy emphasized strengthening existing attractions and community-based ecotourism; S-T focused on enhancing local identity to withstand environmental and market pressures; W-O highlighted infrastructure improvement and digital transformation; while W-T addressed fundamental service gaps and external threats simultaneously. The integration of NNA and SWOT provided a comprehensive foundation for contextual, adaptive, and data-driven tourism planning in Songgon District. This approach offers transferable insights for tourism development in other rural regions with similar socio-ecological complexities.
Peran Kepuasan Pengunjung Sebagai Mediator Atribut Pariwisata dan Kualitas Layanan Terhadap Niat Berkunjung Kembali: (Studi Kasus: Pantai Pulo Silalahi - Sumatera Utara) Silalahi, Agnes Tresia; Hutama, Surya Tri Esthi Wira
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 2 No. 4 (2023): November 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v2i4.2636

Abstract

Pulo Silalahi Beach is a tourist attraction in the newly developing Lake Toba Super Priority Tourism Area, so it is necessary to evaluate the elements of the tourist attraction on visitor behavior patterns. This research aims to determine the relationship between tourism attributes and service quality on visitor satisfaction and intention to return to Pulo Silalahi Beach, North Sumatera. The method used is descriptive analysis using SPSS and SmartPLS with 100 respondents determined by purposive sampling. The results of the research show that the tourism attribute variable has a positive and significant direct influence on intention to revisit, and visitor satisfaction, and has a positive and significant indirect influence on intention to revisit through visitor satisfaction. The service quality variable does not have a direct effect on the intention to visit again, it has a positive and significant direct effect on visitor satisfaction and an indirect positive and significant effect on the intention to visit again through visitor satisfaction. The Visitor Satisfaction variable positively and significantly affects the intention to visit again. The seven relationships tested show that visitor satisfaction and intention to revisit can be formed through adequate tourism attributes and good service quality, and visitor satisfaction acts as a mediator for tourism attributes, service quality, and intention to revisit. This research concludes that visitor satisfaction is the main indicator that managers must achieve through tourism attributes and service quality to increase tourists' intention to return to Pulo Silalahi Beach.
Kualitas Pelayanan dan Keputusan Berkunjung di Atraksi Alam dan Buatan Malalayang Beach Walk Kota Manado Christine P. E. Porajow; Steven Y. Kawatak; Yelly A. Walansendow; Dheanie Z. O. Anggoh
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 2 No. 4 (2023): November 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v2i4.2640

Abstract

Malalayang Beach Walk is a new leading destination in Manado City which is unique because it is a combination of natural tourist attractions and artificial tourist attractions. This tourist destination is located along the coast on the Trans Sulawesi route which is heavily traveled by local residents and immigrants from various other areas. This destination is known to have an important social and economic influence on the local community, so maintaining good and consistent service quality at this destination is the right step. This research was carried out with the aim of finding out how strong the influence of service quality is on tourists' visiting decisions at Malalayang Beach Walk. The data in this study was obtained from 100 respondents selected using accidental sampling technique. The data obtained was then processed using a quantitative approach through SmartPLS 3.0 analysis. The research result shows that service quality has a strong and significant influence on tourists' decisions to visit Malalayang Beach Walk.
Analisis Prinsip Ekowisata di Pantai Sejile Labuhan Merak Taman Nasional Baluran Devian Putri Monikasari; Ayu Wanda Febrian; Randhi Nanang Darmawan
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 2 No. 4 (2023): November 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v2i4.2743

Abstract

Sejile Beach is one of the beaches in the Baluran National Park area located in Sumberwaru Village, Banyuputih District, Situbondo Regency. This beach is know as Sejile because it has the potential and tourist attraction to be transformed into ecotourism by taking into account the existing problems. The aim of the research is to anlyze the principles of conservation and tourism with possible risks that occur through the AS/NZS 4360 in 2004 Risk Management approach, which is beneficial for managers and the community in managing tourism objects. This study uses a qualitative descriptive method with a risk management approach AS/NZS 4360, 2004, while the stages are: determining the risk context, risk analysis, evaluation, and risk control, for data collection techniques namely observation, interviews, literature studies, and documentation. This research is expected as a recommendation to the management and the community to consider frameworks or programs that have been built or are still in the planning stages at tourist sites, with possible risks that occur, both environmental and human factors, in order to make conservation tourism sustainable.
Gastronomi Kuliner Ayam Panggang Mbak Dhenok Sri Purnaningsih
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 1 (2024): February 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i1.2753

Abstract

The culinary offering of grilled chicken, famously known as Ayam Panggang Mbak Dhenok, is a distinctive specialty of Karanganyar, poised to become a primary attraction in the realm of gastronomic tourism. The flavorful essence of Ayam Panggang Mbak Dhenok serves as the key motivator for individuals to visit, allowing them to relish new experiences and sample food and beverages that will create enduring memories of their travels. This research aims to analyze economic growth and creative tourism, with a specific focus on gastronomic cuisine, especially Ayam Panggang Mbak Dhenok in Karanganyar. The research method employed is qualitative with a descriptive approach. Data collection involves primary data gathered through observation, interviews, and documentation. The results of field interviews will be organized and presented descriptively. Secondary data is obtained from a literature review, including journals and articles relevant to the research. The research findings demonstrate that Ayam Panggang Mbak Dhenok has significant potential to emerge as a leading attraction in the culinary tourism sector, making a substantial contribution to the local economy. The uniqueness of its cooking methods, exceptional presentation, and authentic flavor have made this dish widely popular and appealing to a diverse range of visitors. Strengthening the role of Ayam Panggang Mbak Dhenok as a culinary tourism asset can easily be realized in the vicinity of the reservoir, offering a culinary experience that holds high educational, economic, and social value.
Gethuk Golan: Budaya Jawa dan Daya Tarik Pariwisata Ponorogo Ahmad Karim Maulana; Nirmala Regita Ardiati
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 2 No. 4 (2023): November 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v2i4.2795

Abstract

Gethuk Golan Ponorogo has significant potential to be developed as an enticing culinary tourism attraction. Beyond its delicious taste, this food item carries substantial cultural value. The objective of this research is to uncover how Gethuk Golan can become an attraction in culinary tourism and efforts to preserve the Javanese cultural values associated with this dish. The research methodology employed is qualitative descriptive. The research is conducted in the village of Golan, Sukorejo District, Ponorogo Regency, East Java. Data collection is done through techniques such as interviews, observations, and documentation. Qualitative data analysis involves in-depth exploration of the collected data. Researchers search for patterns, relationships, and findings within the data, using descriptive analysis, and then formulate conclusions. The research findings indicate that Gethuk Golan plays a significant role in Javanese culture. This reflects the importance of togetherness and cultural preservation in the context of Javanese traditions. Furthermore, the popularity of Gethuk Golan as a culinary tourism attraction has increased, particularly through modernization efforts in its presentation by culinary entrepreneurs and vendors in Ponorogo. The potential of Gethuk Golan for tourism underscores the vital role that traditional cuisine can play in promoting local culture, supporting the regional economy, and attracting tourists.
Motivasi Mahasiswa dalam Mendaki Gunung Gamalama Sebagai Wisata Minat Khusus: (Studi Kasus Mahasiswa di Universitas Khairun, Universitas Muhammadiyah dan Stikip) Fitria Soamole; Muslim Fadel
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 2 No. 4 (2023): November 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v2i4.2859

Abstract

Against the backdrop of increasing competition in life, everyone is busy with routine, resulting in tension, boredom and boredom, so they use their free time as time to restore mental health to gain fresh thinking and calm. One form of leisure activity carried out is traveling. The tourist activities currently carried out vary greatly, each person who goes on a tourist trip has different motivations. There are several factors that motivate travel, including entertainment, education, health and business. Tourism activities are closely related to visitor motivation. The motivation for traveling is traveling to obtain a temporary life in the natural environment. The aim is to determine the motivation of tourists to climb Mount Gamalama. Quantitative method to obtain data on the motivation of tourists to climb Mount Gamalama. While qualitative is for analyzing. Findings from 72 respondents: 24 tourists chose number 5, which is very important because the attraction of Mount Gamalama is one of the main factors that attracts tourists and 29 respondents chose number 4 on the grounds of pristine natural beauty, beautiful natural scenery, being able to see the sunrise, the expanse of the islands. The island can be seen from a height and the main factor is Mount Merapi which is still active today
Upaya Bidang Pemasaran Dinas Pariwisata Kota Ternate dalam Meningkatkan Kunjungan Wisatawan di Kota Ternate Hikmatun Nazila Surahman; Betly Taghulihi; Fitria Soamole
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 2 No. 4 (2023): November 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v2i4.2870

Abstract

This writing aims to (1) To find out the efforts made by the Marketing Division of the Ternate City Tourism Office in increasing tourist visits in Ternate City (2) To find out the impact of marketing and promotions carried out by the Marketing Sector of the Ternate City Tourism Office. In this writing the author uses qualitative and quantitative methods. The benefits of this final assignment report for students are gaining experience and skills from the world of work and industry in accordance with the study program, Khairun University getting useful input for improving the curriculum in accordance with employment needs, and the Ternate City Tourism Office getting alternative prospective employees. Has been known for its quality and credibility. From the results of the discussion, to introduce Ternate City tourism, marketing and promotion of existing tourism must be carried out. Marketing and promotion are very important activities and must be carried out by the Ternate City Tourism Office to introduce and develop tourism in Ternate City. The data collection techniques used were observation, interviews, documentation and literature study. Data presentation uses interpretive descriptive techniques. These results show that the efforts made by the Marketing Sector of the Ternate City Tourism Office have had a very positive impact on tourist visits. To attract the attention of tourists, make tourists feel at home and want to return, it is recommended that the Marketing Division of the Ternate City Tourism Office develop activities at existing tourist attractions so that the videos or photos used for publications match reality to avoid tourist disappointment.
Analisis Target Market dan Marketing Mix 4p dalam Meningkatkan Volume Penjualan Restoran HongKongBay, Gading Serpong Nelvina Ruth; Jennie Calosa; Sherlen Frelinsia Goh; Vivian Wijaya; Dyah Cahyasari
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 2 No. 4 (2023): November 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v2i4.2951

Abstract

This research is research regarding increasing sales volume based on the target market and 4P marketing mix at the Hong Kong Bay restaurant, Gading Serpong. The target market and 4P marketing mix implemented by Hong Kong Bay restaurants are in accordance with the target market. However, there are still several shortcomings in the 4P marketing mix because this restaurant is a new restaurant that opened at the end of 2022. The aim of the research is to analyze the target market and 4P marketing mix in increasing the sales volume of the Hong Kong Bay restaurant. This research was conducted using descriptive qualitative methods, with the data collection process carried out through interviews, observation and documentations. The results of this research indicate that the implementation of the 4P target market and marketing mix in Hong Kong Bay restaurants has not been implemented optimally and is still in the development stage and increasing sales volume.
Partisipasi Masyarakat dalam Pengembangan Kepariwisataan di Kelurahan Bitung Karangria Manado Steven Y. Kawatak; Teddy Tandaju; Yelly A. Walansendow; Karyn M. A. Koyongian
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 1 (2024): February 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i1.3175

Abstract

Bitung Karangria Sub-district is located in a strategic location and has great potential for development. Apart from optimal support by the government, the success of tourism development cannot be separated from the active participation of the community. This research aims to see the extent of community participation in Bitung Karangria Sub-district in making local tourism development a success and also to determine the driving and inhibiting factors encountered by the community. The method used is a descriptive qualitative approach, where data is collected through interviews with the government and local communities. The research results show that the community has actively participated through participation in the form of donations of ideas and energy as well as through participation by implementing their skills. It was also found that several factors driving local community participation were the opportunity to improve economic welfare, the existence of psychological support from the government which was willing to listen to input and criticism from the community and the presence of elements of society who had a strong tourism knowledge background. However, there are several factors that hinder community participation, for example the lack of readiness and awareness to participate and the inadequate knowledge and skills of some communities to participate actively.   ABSTRACT Bitung Karangria Sub-district is located in a strategic location and has great potential for development. Apart from optimal support by the government, the success of tourism development cannot be separated from the active participation of the community. This research aims to see the extent of community participation in Bitung Karangria Sub-district in making local tourism development a success and also to determine the driving and inhibiting factors encountered by the community. The method used is a descriptive qualitative approach, where data is collected through interviews with the government and local communities. The research results show that the community has actively participated through participation in the form of donations of ideas and energy as well as through participation by implementing their skills. It was also found that several factors driving local community participation were the opportunity to improve economic welfare, the existence of psychological support from the government which was willing to listen to input and criticism from the community and the presence of elements of society who had a strong tourism knowledge background. However, there are several factors that hinder community participation, for example the lack of readiness and awareness to participate and the inadequate knowledge and skills of some communities to participate actively.

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