cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sabam Syahputra Manurung
Contact Email
tobajurnal@gmail.com
Phone
+6281275518124
Journal Mail Official
tobajurnal@gmail.com
Editorial Address
Jl. Bunga Cempaka No. 51D. Medan. Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
Toba: Journal of Tourism, Hospitality, and Destination
Published by Yayasan Literasi Sains Indonesia
ISSN : -     EISSN : 28284100     DOI : https://doi.org/10.55123/toba
Core Subject : Social,
Social Sciences
TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan merupakan hasil temuan, penelitian, rekomendasi, praktik lapangan, maupun sharing pengalaman dari akademisi, mahasiswa, praktisi dan stakeholder lainnya untuk kemajuan kepariwisataan Indonesia. Cakupan Jurnal ini merupakan publikasi ilmiah dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 142 Documents
 4   5   6   7   8 
Pariwisata Digital Populer: Kajian Destinasi Wisata Berbasis Video Game Arditya Prayogi; Riki Nasrullah; Imam Prayogo Pujiono; Singgih Setiawan; Moh. Syaifuddin
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i1.4923

Abstract

Digital tourism has grown rapidly with the advancement of information and communication technology, allowing tourists to explore destinations through digital media. One of the new trends in this field is the use of video games as a tool for tourism exploration and promotion. Some games, such as Assassin's Creed, present representations of real cities or fictional worlds that influence tourists' perceptions and encourage their interest in visiting related locations. However, there are still few studies that discuss in depth how experiences in video games can influence tourists' decisions in choosing tourist destinations. Therefore, this article aims to analyze the role of video games in shaping digital tourism trends and their impact on the tourism industry more broadly. This study uses a qualitative method with a literature review approach that includes an analysis of various literature related to digital tourism and the influence of video games on tourist destinations. Data sources consist of scientific journals, books, and research reports that are relevant to the topic. The results of the study show that video games can be an effective tourism marketing tool and provide an immersive virtual tourism experience through virtual reality (VR) and augmented reality (AR) technology. In addition to opening up new economic opportunities in the tourism sector, video games can also reduce the impact of overtourism by providing alternative digital tourism. However, there are challenges in the accuracy of cultural representation and technological accessibility. Therefore, collaboration between the tourism industry and game developers is needed to create inclusive, authentic and sustainable digital experiences.
Nyarik Kopi di Tabanan Bali: Estetika, Otentisitas, dan Digital Engagement sebagai Daya Tarik Wisata Modern Randhi Nanang Darmawan; Saroh Fitriani
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.4531

Abstract

This study examines the phenomenon of Nyarik Kopi as a culinary tourism attraction that serves as a modern tourism destination rooted in local aesthetics and authenticity in Tabanan, Bali. By combining the natural beauty of rural landscapes—rice fields, mountains, and clear irrigation streams—with an innovative business concept using modified classic motorcycles, Nyarik Kopi offers a unique and authentic tourism experience. This research employs a descriptive qualitative method through field studies, in-depth interviews, and social media analysis to identify its strengths, the role of digital engagement, and operational challenges. The findings indicate that local aesthetics and authenticity are the main attractions, while the innovative business concept strengthens the brand identity and enhances competitiveness. Digital engagement, particularly through Instagram, plays a crucial role in promotion, building digital communities, and expanding market reach. Meanwhile, operational challenges, such as dependency on weather conditions and logistical limitations, can be addressed through adaptive strategies, including operational flexibility and a pre-order system. This study concludes that the synergy between local aesthetics, business innovation, digital technology, and operational management can serve as a model for sustainable creative tourism development. These findings contribute to the modern tourism literature and provide strategic insights for similar ventures in experience-based tourism.
Measuring Traditional Arts' Influence on the Creative Economy: A Study in Desa Tegal Harum Fariz Antonius Azhari; Aziman, Muhammad Fauzan; Siregar, Yoan Berliana
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i1.4885

Abstract

This study examines the influence of traditional arts on the development of the creative economy in Desa Tegal Harum. Using a quantitative approach, data were collected from 150 traditional artists through structured questionnaires. The research employs multiple linear regression analysis to measure the impact of traditional arts on economic growth. The findings reveal a significant positive relationship between traditional arts and the creative economy (R² = 0.67, p < 0.05), indicating that cultural heritage plays a crucial role in fostering sustainable economic development. The study contributes to the creative economy literature by providing empirical evidence on the economic value of traditional arts in rural contexts and establishes a quantitative framework for measuring cultural assets' economic impact. Additionally, it identifies critical intervention points—market accessibility and financial mechanisms—that can optimize traditional arts' contribution to local economies. These insights provide actionable implications for policymakers and stakeholders in developing targeted programs to enhance traditional arts' integration into sustainable economic development models.
Jejaring Kebijakan Pariwisata Berkelanjutan: Studi Strategi Pengelolaan Ekowisata di Kota Tasikmalaya Riki Satia Muharam; Budiman Rusli
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.4909

Abstract

Sustainable ecotourism management requires the involvement of various stakeholders through an effective policy network. The city of Tasikmalaya has significant ecotourism potential but still faces several management challenges, such as limited infrastructure, lack of coordination between institutions, and insufficient community participation in ecotourism policies. This study analyzes the role of policy networks in supporting sustainable ecotourism management in Tasikmalaya by highlighting the synergy between the government, the tourism industry, academics, and local communities. The analysis results indicate that government regulations, village tourism programs, and partnerships with the private sector and communities significantly impact ecotourism sustainability. However, challenges remain in policy implementation, such as overlapping regulations and a lack of support for conservation-based ecotourism innovation. Therefore, strategies that can be implemented to strengthen policy networks include participatory regulation improvement, enhanced cross-sector collaboration, and the utilization of technology for ecotourism policy monitoring and evaluation. With the right strategies, Tasikmalaya can optimize ecotourism management that not only enhances local economic welfare but also preserves environmental and cultural sustainability.
Evaluasi Manajemen Event Gelar Melayu Serumpun Kota Medan, Sumatera Utara Adillah Falisa Dilmy; Apriliani Lase
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5050

Abstract

This study aims to evaluate the management of the Gelar Melayu Serumpun Event held in Medan City, North Sumatra, as part of an effort to preserve Malay culture and improve local tourism. This study uses a descriptive qualitative approach with a case study method by adapting Golbalt's theory. Purposive sampling technique was used to select relevant informants, including two members of the Tourism Office, one person from the event organizer, one member of the native Malay community, and one visitor. Data were collected through in-depth interviews, direct observation, and documentation analysis. The results of the study indicate that cross-agency coordination, especially between the Tourism Office and the event organizer, went well, especially in terms of technical planning and more innovative stage design compared to the previous year. However, there were several weaknesses such as limited facilities for visitors and less than optimal booth arrangement in displaying Malay culture. Nevertheless, this event was considered successful in promoting Malay cultural identity to local and international communities and increasing participation from delegations from related countries. This evaluation provides several recommendations for future improvements, especially in terms of improving visitor facilities and mitigating weather-related risks. With better planning, Gelar Melayu Serumpun has great potential to become a sustainable cultural event and can further support the development of Medan City's tourism sector.
Analisis Potensi Pariwisata di Desa Wisata Sedau: Identifikasi Atraksi, Aksesibilitas, Amenitas, Akomodasi, dan Aktivitas Wisata Herman , Herman; Putri Rizkiyah; Achlan Fahlevi Royanow; Saiful Fahmi; Hendri Yadi Saputra
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5065

Abstract

The Sedau Tourism Village in West Lombok has great tourism potential, however, it is still focused on the natural attractions of Gunung Jae as the main attraction. This study aims to analyze the potential of tourism products in this village using the 5A approach, which includes attractions, accessibility, amenity, accommodation, and tourism activities. This study used a qualitative approach through a field study, with data collection through observation and interviews with 8 informants including the management of the Pokdarwis, homestay owners, UMKM actors, art actors, and operators of tourist attractions. The results found that Sedau Tourism Village offers a variety of natural, cultural and man-made attractions, but accessibility and supporting facilities are still a challenge, while accommodation limited to homestays needs to be developed. Diversification of tourism activities is also urgently needed to increase the attractiveness of this village. This research recommends improving road infrastructure, providing eco-friendly transportation, and developing supporting facilities and community-based accommodation. In addition, the utilization of digital technology, such as virtual tour applications, is also suggested to improve the introduction and experience of tourism in Sedau Tourism Village.
An Analysis of Event Experiences (A Case Study of The Script's Satellites World Tour at Jatim Expo, Surabaya) Ni Putu Lilik Widyayanthi; Isvari Ayu Pitanatri; Ni Kadek Sri Mirayani; Putu Wira Parama Suta
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5162

Abstract

This study analyzes the event experience of The Script’s Satellites World Tour at Jatim Expo, Surabaya, focusing on four key dimensions: affective engagement, cognitive engagement, physical engagement, and experiencing newness. Using a case study design with a descriptive qualitative approach, data were gathered through surveys and semi-structured interviews with five concert attendees. The findings highlight that the concert successfully delivered a memorable audience experience across all four dimensions, providing both entertainment and reflective value. Nonetheless, some weaknesses were identified, especially regarding the placement of the festival area, which limited visibility and reduced the emotional connection for certain audience members. Despite these challenges, the event effectively engaged attendees affectively, cognitively, and physically, while offering them a sense of novelty and excitement. To further improve future audience experiences, it is recommended that concert organizers assess and enhance the technical setup and venue layout to ensure better visibility and stronger engagement for all attendees.
Inovasi Nelayan pada Ekowisata Kampoeng Kepiting, Tuban, Bali Putu Wira Parama Suta; Ni Putu Lilik Widyayanthi; Anak Agung Ayu Ratih Kesumadewi; Pande Putu Juniarta
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5179

Abstract

Fishermen community in the Tuban area is well aware of the ongoing tourism activities and criticizes these activities for providing limited benefits to them. By utilizing the mangrove ecosystem, the local fishermen in Tuban are attempting to develop ecotourism based on education and mangrove conservation. This study aims to explore the innovations made by fishermen at Kampoeng Kepiting Ecotourism, Tuban, Bali. This research is important because the role of the fishing community in innovation at Kampoeng Kepiting Ecotourism can determine the sustainability of the mangrove ecotourism in Tuban Village. The discovery and development of innovations that utilize the mangrove ecosystem as a foundation make Kampoeng Kepiting ecotourism offer unique tourist attractions not found elsewhere. The research methodology used is qualitative, employing qualitative observation, interviews, and document analysis to examine field issues, complemented by a flowchart illustrating the relationship between participation and innovation in Kampoeng Kepiting Ecotourism. The results depict a mutually supportive relationship between the Wanasari fishermen group, ecotourism innovations, and Bali’s ecotourism programs in achieving the sustainability of Kampoeng Kepiting Ecotourism. The fishermen group, as the main actors, plays a role in innovation and program implementation, which contributes to the overall sustainability of the ecotourism. The role of the fishing community in effectively running ecotourism programs and the innovations at Kampoeng Kepiting Ecotourism are reflected in the creation and development of tourist attractions as well as the relationship between the fishermen’s roles and innovation.
Special Interest Tourism Research Trends in Indonesian Journals: A Review from Design to Analysis Muharis, Muharis; Muhammad Taufik; Bagas Anggara; Abdul Muhid
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5197

Abstract

This study aims to map the trends and characteristics of special interest tourism research in Indonesia in the period 2020–2024. The method used is content analysis with a focus on six main aspects: number of publications per year, type of research, research subjects, tourism topics studied, data collection instruments, and data analysis methods. Data were obtained through a systematic search on Google Scholar on April 26, 2025 using the keyword "special interest tourism." From approximately 104,000 initial results, after filtering based on year of publication and title relevance, 74 data were obtained, of which only 42 articles were fully accessible and 34 of them were used as research samples. The results show fluctuations in publication trends, with significant spikes in 2023 and 2024. Qualitative research dominates, while quantitative and mixed methods are still minimal. The most frequently used instruments are observation sheets and triangulation, while common data analysis techniques include SWOT and qualitative descriptive. Government and tourists emerged as the most research subjects, reflecting a focus on tourist policies and experiences. The topics studied are very diverse, ranging from tourist behavior, environmental conservation, tourist villages, to tourism product innovation. This study concludes that special interest tourism is increasingly in demand as a field of study, but the methodological approach still tends to be exploratory and descriptive. It is recommended to strengthen quantitative and mixed-method methods and expand the focus of research on policy, creative economy, and sustainability. These results are expected to be an initial reference for researchers and stakeholders in developing more comprehensive special interest tourism research in the future.
Analisis Komunikasi Pemasaran Aston Denpasar Hotel & Convention Center dalam Membentuk Citra Positif Ni Kadek Sri Mirayani; Widjaya, I Gusti Ngurah Oka; Widyayanthi, Ni Putu Lilik; Suta, Putu Wira Parama
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5211

Abstract

Aston Denpasar Hotel & Convention Center is one of the hotels located in the center of Denpasar. This hotel has the challenge of forming a positive image as a differentiator from other hotels located around Denpasar City with similar facility offerings. This study aims to analyze the marketing communication used by the hotel in forming a positive image in the community and target market. This type of research is qualitative descriptive research. Data was collected through observation, interviews and documentation. The results of the study show that Aston Denpasar Hotel & Convention Center implements a digital marketing strategy. This is realized by using a website, Instagram, collaboration with national media, collaboration with influencers in introducing products. In addition, the hotel also implements a Corporate Social Responsibility (CSR) program as one proof that the hotel cares about the surrounding community so that it can strengthen the hotel's positive image. The marketing communication implemented by Aston Denpasar Hotel & Convention Center is very good, it just still needs some improvements such as the use of storytelling in promotional content, the use of more consistent hashtags, and being more interactive in promotional activities.

Page 6 of 15 | Total Record : 142

 4   5   6   7   8 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 4 (2025): November 2025 Vol. 4 No. 3 (2025): Agustus 2025 Vol. 4 No. 2 (2025): Mei 2025 Vol. 4 No. 1 (2025): Februari 2025 Vol. 3 No. 4 (2024): November 2024 Vol. 3 No. 3 (2024): August 2024 Vol. 3 No. 2 (2024): May 2024 Vol. 3 No. 1 (2024): February 2024 Vol. 2 No. 4 (2023): November 2023 Vol. 2 No. 3 (2023): August 2023 Vol. 2 No. 2 (2023): May 2023 Vol. 2 No. 1 (2023): February 2023 Vol. 1 No. 4 (2022): November 2022 Vol. 1 No. 3 (2022): August 2022 Vol. 1 No. 2 (2022): May 2022 Vol. 1 No. 1 (2022): February 2022 More Issue