cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Surayyal Hizmi
Contact Email
surayyal@ppl.ac.id
Phone
+6287755872411
Journal Mail Official
mandalikareview@ppl.ac.id
Editorial Address
Jl. Raden Puguh No.1, Puyung, Praya, Kabupaten Lombok Tengah, Nusa Tenggara Bar. 83561
Location
Kab. lombok tengah,
Nusa tenggara barat
INDONESIA
Journal of Mandalika Review
Published by Politeknik Pariwisata Lombok
ISSN : 2828061X     EISSN : 28280008     DOI : https://doi.org/10.55701/mandalika
Core Subject : Humanities, Social,
Humanities Social Sciences
Journal of Mandalika Review is the leading national journal for all those concerned with Destination Management, food and beverage development products and services, hospitality, creative economics, Moslem Friendly tourism, and travel. The journal takes an interdisciplinary approach and includes the development of products and services, planning and policy aspects of international, national and regional tourism, as well as, a specific study in travel and management studies
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 41 Documents
 1   2   3   4   5 
Faktor Pendorong (Push Factor) dan Faktor Penarik (Pull Factor) Yang Mempengaruhi Kunjungan Wisatawan Domestik Ke Desa Wisata Sasak Ende Lombok Tengah Oktoraini, Septia; Mahadewi, Ni Made Eka; Murdana, I Ketut
Journal of Mandalika Review Vol. 3 No. 1 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i1.114

Abstract

Latar Belakang: Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mendorong dan menarik kunjungan wisatawan domestik ke Desa Wisata Sasak Ende di Lombok Tengah. Wisata pedesaan semakin populer sebagai destinasi alternatif bagi wisatawan domestik yang mencari pengalaman budaya dan alam yang autentik. Desa Wisata Sasak Ende adalah salah satu contoh desa wisata yang berusaha mempromosikan warisan budaya dan lingkungannya. Populasi dalam penelitian ini adalah wisatawan domestik yang pernah mengunjungi Desa Wisata Sasak Ende, dengan sumber data menggunakan data primer dan sekunder. Metodologi: Metode penelitian ini menggunakan pendekatan deskriptif kuantitatif. Teknik pengambilan sampel menggunakan teknik purposive sampling sebanyak 250 responden. Teknik analisis data yang digunakan adalah Analisis Faktor dengan menggunakan program aplikasi Statistical Program for Social Science (SPSS) versi 26. Temuan: Hasil penelitian ini menunjukkan bahwa terdapat faktor-faktor pendorong dan penarik yang mempengaruhi kunjungan wisatawan domestik ke Desa Wisata Sasak Ende. Faktor-faktor pendorong meliputi keinginan untuk berkunjung ke Desa Wisata Sasak Ende merasakan budaya Sasak yang autentik, menghabiskan waktu bersama teman, keindahan alam, serta keinginan untuk bersosialisasi dengan penduduk setempat. Di sisi lain, faktor-faktor penarik melibatkan indikator infrastruktur pariwisata, fasilitas akomodasi yang berkualitas, aksesibilitas yang baik, dan harga yang terjangkau. Kesimpulan: Hasil penelitian ini dapat menjadi pedoman bagi pihak-pihak terkait, seperti pemerintah daerah, pengelola desa wisata, dan pemangku kepentingan lainnya, untuk meningkatkan pengembangan dan promosi Desa Wisata Sasak Ende sebagai destinasi wisata yang menarik bagi wisatawan domestik. Selain itu, penelitian ini juga dapat menjadi referensi bagi penelitian lebih lanjut tentang pengembangan desa wisata di Indonesia. Keywords: Push Factor, Pull Factor, Sasak
Application of SWOT Analysis and Porter’s Five Forces As a Foundation for Formulating Marketing Strategies: (Case Study of The Patuha Geothermal Area, Bandung Regency) Putra, Muh Rifqi Ananda Putra; Pratama, Ricky Karya; Dwiyantoro, Pringgo
Journal of Mandalika Review Vol. 3 No. 2 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i2.129

Abstract

Abstract Introduction: This study develops previous research by combining SWOT and Porter's Five Forces Models as a basis for determining tourism marketing strategies at the Patuha Geothermal Destination in Bandung Regency. The Patuha Geothermal Destination in Bandung Regency has become one of the geothermal tourism areas that has great potential, so this research is expected to contribute to the development of sustainable tourism. Methodology: The analytical method used is quantitative data analysis method and case studies using two well-known strategic analysis frameworks, namely SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) and Porter's Five Forces as a basis for formulating marketing strategies. Findings: The results of this research show that the SWOT results are in quadrant II so that in developing and planning the marketing of the Geothermal Patuha destination, it is necessary to implement diverse and innovative strategies as an effort to utilize internal resources and anticipate competitor threats. Apart from that, using the Porter's Five Forces approach, the appropriate strategy model for the Patuha Geothermal destination marketing strategy is to develop market penetration. Conclusion: Based on the results of the analysis using Porter's Five Forces approach, the recommended strategy for maintaining Patuha Geothermal tourism potential is through an intensive approach with market development strategies that involve more active promotional activities and offering more competitive prices to visitors. Keywords: SWOT Analysis, Porter's Five Forces Model, Marketing Strategy
Evaluasi Implementasi Standar Homestay Di Kabupaten Lampung Barat: Indonesia Yanti, Yunita Fitri; Astriawan, Deris; Simbolon, Rifka; Pratama, Yudha Sakti
Journal of Mandalika Review Vol. 3 No. 1 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i1.135

Abstract

Latar Belakang : Salah satu kebutuhan pokok wisatawan dalam berkunjung ke suatu destinasi wisata adalah akomodasi. Homestay merupakan salah satu pilihan akomodasi tempat menginap. Selain untuk memenuhi kebutuhan menginap wisatawan, homestay juga menawarkan pengalaman budaya dan kehidupan masyarakat lokal yang menarik serta autentik, namun permasalahan saat ini adalah kurangnya pemahaman pengelola homestay terkait standar kebersihan, keamanan, dan fasilitas yang ditawarkan di homestay tersebut. Tujuan penelitian ini adalah mendeskripsikan hasil penerapan standar nasional menurut Kementrian Pariwisata dan Ekonomi Kreatif (Permenparekraf) Nomor 9 Tahun 2014 tentang standar dalam pengelolaan homestay di Lampung Barat khususnya Kecamatan Lumbok Seminung, Suoh, Belalau, dan Way Tenong . Metodologi: Penelitian ini menggunakan metode kulitatif deskriptif. Rentang waktu penelitian ini di bulan Juli- Desember 2023. Sumber data diperoleh melalui teknik observasi, kuesioner, dan wawancara. Data dianalisis dengan menggunakan analisis deskriptif kualitatif. Temuan: Berdasarkan hasil pengolahan data terkait penerapan standar homestay, homestay yang memiliki skor tertinggi yakni homestay sari rasa dengan skor 106 atau setara 84,1% dengan kategori cukup mendekati baik dengan rincian pada Aspek produk 81, aspek pelayanan 16, dan aspek pengelolaan 9, sedangkan homestay yang memiliki skor terendah yakni chandra homestay dengan skor 29 atau setara dengan 17,5% dengan rincian pada aspek produk 26, aspek pelayanan 3, dan aspek pengelolaan 0. Kesimpulan: Berdasarkan data yang telah diakumulasikan, rata-rata penerapan standar homestay dari 17 homestay yang ada di Kabupaten lampung Barat yakni 53,32% dengan kategori cukup, tetapi terdapat beberapa homestay yang kurang bahkan belum memiliki aspek pengelolaan dalam menjalankan homestay-nya. Keywords: Identifikasi, Homestay, Lampung Barat
Perceptions of Business Actors in Kuta on Digital Payment Adoption for Enhancing Tourism Attractions in Kuta Mandalika M. Zainul Ridho; Fuddinata, Nelyska Nisyana
Journal of Mandalika Review Vol. 3 No. 1 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i1.141

Abstract

Introduction: This study examines the crucial significance of digital payments in the business environment of Kuta, a prominent tourist destination undergoing worldwide digital change. Methodology: By utilizing purposive sampling, a total of 100 respondents were specifically selected to guarantee a minimum sample size of 82 respondents for a thorough and reliable study. The research attempts to gain a full understanding of how local business actors in Kuta view and implement digital payment options using offline questionnaires. The Smart PLS SEM approach will be used to carefully analyze the obtained data to reveal insights into the perceptions and behavioral intentions associated with digital payments in these contents. Findings: The statistical significance of observed effects is assessed using p-values, which indicate the only factors that significantly and favourably influence behavioural intention (BI) to adopt digital payment systems are effort expectation (EE) and facilitating condition (FC) (p < 0.05)., the impacts of Performance Expectancy (PE) and Social Influence (SI) lack statistical significance, indicating the possibility of random outcomes. Conclusion: To summarize, the study highlights that out of the four independent variables, only Effort Expectancy and Facilitating Condition had a significant influence on behavioral intention to implement digital payment systems in Kuta. Keywords: Digital Payment, Behavioural Intention, Expectancy
The Malay’s Traditional Delicacy: The Practice of Bubur Anak Lebah in Perak Apriyanto, Yusup; Muhammad Idrus, Muhammad Haikhal Afiki
Journal of Mandalika Review Vol. 3 No. 1 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i1.143

Abstract

Introduction: This paper qualitatively explores the significance of Bubur Anak Lebah including the preparation, cooking methods, food decorum, and its practice in the current day. Methodology: The study informants are people who understand the practices of Bubur Anak Lebah from the past times until recent days who live in Ipoh, Perak. Data was collected through field observations and analyzed using narrative methods. Findings: This study found that Bubur Anak Lebah is a traditional Malaysian dish made from rice flour, tapioca flour, and pandan leaf. It is prepared through three steps: mixing the ingredients, boiling the liquid, and pressing the dough. The dish is served warm or hot, with a chewier texture similar to cendol. It can be colored brownish, green, or pale, depending on the sugar type. Historically, it was eaten by mothers after abstinence and Majelis Cukur jambul for babies and today it is served during Ramadhan bazaars or family times. Conclusion: This study highlights that there are some different practices in using ingredients, cooking methods, and usage of Bubur Anak Lebah in local events in the past and recent days. Keywords: Heritage, Malay, Traditional, Food, Bubur
Strategi Pemasaran Digital Dalam Pengembangan Prima Wisata Edukasi Desa Wisata Selemak Kabupaten Deli Serdang Dina Yunita; Nainggolan, Hetty Claudia
Journal of Mandalika Review Vol. 3 No. 1 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i1.146

Abstract

Latar Belakang: Pemerintah Kabupaten Deli Serdang telah menetapkan desa Selemak sebagai salah satu desa wisata yang dikembangkan, desa wisata selemak mengandalkan pengembangan Prima Wisata Edukasi sebagai objek wisatanya. Namun pihak pengelola prima wisata edukasi belum menerapkan strategi digital marketing untuk mempromosikan objek wisata tersebut sehingga jumlah kunjungan terus menurun mulai dari tahun 2022 yang lalu. Metodologi: Penelitian ini menggunakan paradigma penelitian kualitatif yakni penelitian yang membahas tujuan penelitian melalui berbagai teknik yang memungkinkan peneliti untuk memberikan interprestasi terhadap fenomena yang menjadi perhatian tanpa tergantung pada pengukuran numerik Temuan: Setelah dilakukan penelitian ternyata pihak pengelola Prima Wisata Edukasi belum menerapkan strategi digital marketing yang memang banyak digunakan saat ini untuk aktivitas promosi, pengelola prima wisata edukasi juga belum membuat paket kegiatan wisata edukasi yang dapat dijual kesekolah-sekolah yang ada di Kabupaten Deli Serdang maupun Kota Medan Kesimpulan: Strategi yang direkomendasikan ialah social media advertising, content marketing, viral marketing (endoresement). Strategi yang direkomendasikan tersebut dapat diterapkan untuk meningkatkan Kembali kunjungan ke Prima Wisata Edukasi Desa Wisata Selemak Keywords: Deli Serdang, Selemak, Wisata Edukasi
Development of Ecotourism Packages in Karang Sidemen Tourism Village, Central Lombok Hastuti, Widya; Rumba; Supardi
Journal of Mandalika Review Vol. 3 No. 2 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i2.194

Abstract

Abstract Introduction: The Karang Sidemen tourist village has an ecotourism package called Begerusuk Adventure, but in this tour package there are still not enough ecotourism activities on offer, therefore, an ecotourism package is being developed that will later add ecotourism activities. This research aims to find out the actual conditions of the Karang Sidemen tourist village, which is devoted to aspect 5A (Accessibility, Accommodation, Amenities, Attraction, and Activity), to find out the actual conditions of ecotourism packages, and to find out recommendations for ecotourism packages in the Karang Sidemen Tourism Village. Methodology: The research method used in this study is qualitative. This research covers attractions, accessibility, accommodation, amenities, activities, and conditions of ecotourism packages by involving 5 informants, namely, the Deputy Chair of the Karang Sidemen Tourism Village Pokdarwis, the owner of Datu Craft MSMEs, the owner of Andewi Homestay, and tourists. Findings: There is already a previous tour package, namely the Begerusuk Adventure package, which still lacks ecotourism activities on offer, therefore there is a recommendation for an ecotourism package that will later add ecotourism activities such as making eco prints, visiting MSMEs, and planting tree seedlings. Conclusion: Based on the identification of ecotourism potential and the actual condition of the existing ecotourism packages in Karang Sidemen Tourism Village, it is concluded that they are good but need further development. The development proposed by the researcher includes adding activities such as creating eco prints, visiting local MSMEs, and planting tree seedlings. Keywords: Development, Ecotourism, Tourism Packages, Tourism Village
The Influence of Service Quality, Destination Image, Accessibility On Tourist Satisfaction in The Botubarani Bonebolango Whale Shark Tourist Destination, Gorontalo Mohamad, Rizki Aditya; Widawati, Ida Ayu Putri; Damayanti, Titien
Journal of Mandalika Review Vol. 3 No. 2 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i2.195

Abstract

Abstract Introduction: Thisl study aimsl to investigate thel influence ofl service lquality, destinationl image, andl accessibility onl tourist lsatisfaction. Thel research was conducted atl the Whalel Shark touristl destination inl Botubarani lVillage, Bonebolango, Gorontalo. Methodology: Thisl type ofl research isl explanatory and employs a quantitative approach. Datal were collectedl directly usingl questionnaires distributedl to 381 respondents selected through purposive sampling techniques and analysed using the PLS-SEM model. Findings: The findingsl reveal thatl service qualityl has al positive andl significant effect onl tourist satisfaction, destination imagel has al positive andl significant impact onl tourists, and accessibility positivelyl andl significantlyl influencesl touristl lsatisfaction. Conclusion: Thel study conducted atl the Whalel Shark touristl destination inl Botubarani lVillage, Bonebolango, Gorontalo, examined how servicel quality, destinationl image, andl accessibility affect touristl satisfaction. Using a quantitative explanatory approach and data from 381 respondents, the findings showed that all three factors—service lquality, destinationl image, andl accessibility—positively andl significantly influence tourist satisfaction. Keywords: Service Quality, Destination Image, Accessibility, Tourist Satisfaction
The Impact of Motivation and Job Satisfaction on Employee Performance at Maya Sanur Resort & Spa Sihombing, Irene Hanna H.; Wulandari, Ni Putu Cahyani Trisna; Sulistyawati, Ni Luh Ketut Sri
Journal of Mandalika Review Vol. 3 No. 2 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i2.224

Abstract

Abstract Introduction: Human resources are a crucial asset for the success of a business, particularly for hotels. The performance of employees significantly influences a company's success; as good employee performance can facilitate the achievement of organizational goals. This study aims to investigate the effect of motivation and job satisfaction on employee performance at Maya Sanur Resort & Spa. Methodology: Using the purposive sampling method, 104 respondents from Maya Sanur Resort & Spa in Bali were selected to participate. A 5-point Likert scale questionnaire containing 32 indicators, was distributed from March to June 2024. The data was analysed using multiple linear regression, t-test, f-test, and coefficient of determination with the SPSS 23 Windows version. Findings: Motivation variable (X1) has a partially positive and significant effect on employee performance, with a t-count greater than the t-table value (3.607 > 1.659) and a significant value of 0.000. Similarly, the job satisfaction variable (X2) has a partially positive and significant effect on employee performance, with a t-count greater than the t-table value (3.324 > 1.659) and a significant value of 0.001. Additionally, the motivation and job satisfaction variables simultaneously have a significant effect on employee performance, with an F-count greater than the F-table value (204.670 > 3.933) and a significant value of 0.000 < 0.05. Conclusion: Motivation and job satisfaction partially or simultaneously have a significant effect on employee performance. This suggests that both motivation and job satisfaction are crucial factors in enhancing employee productivity and overall organizational success. Keywords: Motivation, Job Satisfaction, Employee Performance
The Impact of Digital Marketing and Brand Awareness on Purchasing Decisions with Brand Image as an Intervening Variable at 3-Star Hotels in Makassar Arief, Arnie; Witarsana, I Gusti Agung Gede; Eppang , Buntu Marannu
Journal of Mandalika Review Vol. 3 No. 2 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i2.230

Abstract

Abstract Background: Research on Digital Marketing, Brand Awareness, and Brand Image is necessary to determine which indicators most effectively influence consumer purchasing decisions. Previous studies have shown varying results, underscoring the importance of revisiting these variables. Differences in indicators for each variable, as well as the specific context of 3-star hotels in Makassar, contribute to the uniqueness of this research. Methodology: The population for this study includes guests staying at 55 3-star hotels in Makassar. The sample size, determined using the Isaac & Michael method, is set at 349 respondents. The research employs a descriptive quantitative approach and statistical data analysis. Data collection is conducted through surveys using questionnaires. Data analysis techniques include path analysis, with stages involving Outer Model Testing, Goodness of Fit Model Testing, and Inner Model Testing using Smart PLS. Findings: Brand Awareness has a positive but insignificant effect on Purchasing Decisions. Digital Marketing has a negative and insignificant effect on Brand Image. Digital Marketing has a negative and insignificant effect on Purchasing Decisions through Brand Image. Conclusion: Brand Awareness can impact purchasing decisions, although the effect is not significant, and Digital Marketing does not significantly affect either purchasing decisions or brand image. Therefore, 3-star hotels should improve their Brand Image and Digital Marketing performance and consider other variables and strategies to build a strong and positive brand image in the eyes of consumers. Keywords: Digital Marketing, Brand Awareness, Brand Image, Purchasing Decisions, Star Hotel

Page 3 of 5 | Total Record : 41

 1   2   3   4   5 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2025): Journal of Mandalika Review Vol. 4 No. 1 (2025): Journal of Mandalika Review Vol. 3 No. 2 (2024): Journal of Mandalika Review Vol. 3 No. 1 (2024): Journal of Mandalika Review Vol. 2 No. 2 (2023): Journal of Mandalika Review Vol. 2 No. 1 (2023): Journal of Mandalika Review Vol. 1 No. 2 (2022): Journal of Mandalika Review Vol. 1 No. 1 (2022): Journal of Mandalika Review