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International Journal of Advanced Multidisciplinary

IJAM
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Published by Green Publisher Indonesia

ISSN : 28296184 EISSN : 28296192 DOI : https://doi.org/10.38035/ijam.v1i1

Core Subject : Economy, Science, Education, Social,

Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

International Journal of Advanced Multidisciplinary (IJAM) is an international, peer reviewed, open access, scientific and scholarly journal which publishes Research papers, Review papers, Mini reviews, Case reports, Case studies, Short communications, Letters, Editorials, Books, Thesis, Dissertation works, etc., from all the aspects of Agricultural Science, Biological Science, Business, Chemical Science, Education Science, Engineering and Technology, Humanities, Life Science, Physical Science, Marine Science, Social science. After publishing, articles are freely available through online without any restrictions or any other subscriptions to researchers and readers worldwide.

Arjuna Subject : Umum - Umum

Articles 251 Documents

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The Influence of Consumer Impulse Buying and Electronic Word of Mouth on Purchasing Decisions Tasya Gita, Meisa; Satriawan, Budhi; Satyawisudarini, Inne
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.328

This study aims to analyze or find out about conditions and how much influence Consumer Impulse Buying and Electronic Word Of Mouth have on purchasing decisions through surveys of consumers of Skincare Avoskin Yourbae Serum products on TikTok. Impulse buying is the tendency of consumers to make purchases spontaneously, unreflected, in a hurry driven by the psychological emotional aspects of a product and tempted by persuasion from marketers. Electronic Word Of Mouth is an informal, non- commercial online communication about opinions on a service or product, which occurs in person, by telephone, e-mail, or other communication method. Purchasing decisions are decisions where consumers actually decide to buy and enjoy goods or services among various alternative choices. Based on the results of this study, it shows that Consumer Impulse Buying is considered quite good by consumers and has a positive and significant effect on Purchase Decisions. Electronic Word of Mouth is considered good by consumers and has a positive and significant effect on Purchasing Decisions. Consumer Impulse Buying and Electronic Word of Mouth have a positive and significant effect on Consumer Purchase Decisions on Avoskin Yourbae Serum Skincare Products on TikTok and are considered to have a partial and simultaneous effect, because with the ability of companies to utilize and create Consumer Impulse Buying and Electronic Word of Mouth, it will have an impact consumer purchasing decisions for Avoskin products, especially Skincare Avoskin Yourbae Serum.

Happiness Model and Educator Performance in The Teaching and Learning Process Kartilah, Tetet; Cahyati, Peni; Kanya, Nita
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.330

The performance of Vocational Program lecturers at Private Polytechnics in West Java shows signs of being below par. This study aims to investigate the impact of organizational culture, lecturer morale, and empowerment on lecturer happiness, and how these factors ultimately affect the performance of lecturers at private polytechnic universities in West Java. The primary framework utilized in this research is a combination of Management Science and Organizational Theory. By employing a Middle Range Theory approach, the study also incorporates elements of Human Resource Management and Organizational Behavior. Additionally, the study draws upon the applied theories of Organizational Culture, Morale, Empowerment, Happiness, and Performance. A comprehensive review of the literature has led to the formulation of the following hypotheses: Organizational culture and work enthusiasm have a simultaneous influence on happiness, organizational culture directly impacts happiness, work enthusiasm significantly affects happiness, and happiness directly influences lecturer performance.

Effect of Workload, Work Discipline and Work Motivation on Employee Performance Juana, Syafri; Ali, Hapzi; Imron Rosadi, Kemas
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.333

The Effect of Workload, Work Discipline and Work Motivation on Employee Performance is a scientific article of literature study within the scope of the field of science. The purpose of this article is to build a hypothesis on the influence between variables to be used in further research . object research on online libraries, Google Scholar, Mendeley and other academic online media. Research method with the research library comes from e-books and open access e-journals. Qualitative descriptive analysis . The results of this article : 1) Workload affects employee performance; 2) Work Discipline affects Employee Performance; and 3) Work Motivation influences Employee Performance.

The Influence of Viral Marketing and Celebrity Endorser On The Purchase Intention of Skintific Products In Tanjungpinang Septi Haryani, Dwi; Yulius, Yudi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.334

In the cosmetics industry, the use of viral marketing strategies and celebrity endorsers has been widely used to increase buying interest. Many studies have proven that buying interest is influenced by viral marketing strategies and celebrity endorsers. For this reason, this study aims to determine the influence of viral marketing and celebrity endorsers on the interest in buying Skintific products in Tanjungpinang. The sample in this study was 384 respondents taken from the people of Tanjungpinang city who had an interest in cosmetics. The research method used in this study is quantitative research with questionnaire distribution and using multiple linear regression analysis. The results showed that viral marketing and celebrity endorsers had a positive and significant effect on the purchase intention of Skintific products in Tanjungpinang. Several recommendations and managerial implications have been proposed at the end of this study.

The Effect of Brand Awareness and Service Quality on Customer Satisfaction and Its Implications for Container Terminal Customer Loyalty Utomo, Satyo; Saragih, Ardian
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.336

The purpose of this study was to determine the effect of brand awareness and service quality on customer satisfaction and the implications for customer loyalty in container terminals. Object research in Port of Tanjung Priok, PT. Jakarta International Container Terminal (JICT). This study uses quantitative research, with a sample size of 150 respondents from 500 population. Data collection techniques using questionnaires and data analysis using path analysis. The results of this study indicate: There is a significant positive (unidirectional) effect of Brand Awareness on Customer Satisfaction when T-Statistics value (3.171) > T table value (1.976) and P-value (0.002) <0.05, next there is a significant positive (unidirectional) effect of Brand Awareness on Consumer Loyalty when T-Statistics value (6.185) > T table value (1.976) and P-value (0.000) <0.05, then our research finding significant positive (unidirectional) effect of Service Quality on Customer Satisfaction when T-Statistics value (4.512) > T table value (1.976) and P-value (0.000) <0.05. There is a significant positive (unidirectional) effect of Service Quality on Consumer Loyalty when T-Statistics value (5.494) > T table value (1.976) and P-value (0.000) <0.05. For the last there is a significant positive (unidirectional) effect of Consumer Loyalty on Customer Satisfaction when T-Statistics value (4.895) > T table value (1.976) and P-value (0.000) <0.05. Based on the results of this study, it was found that brand awareness is very influential. Hence, container terminal management in the future can continue to improve branding-based business models that create the ability for them to win the competition.

Indonesian Government Budgeting: A Bibliometric Analysis Oktaviyani, Tri
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.337

One of the important processes in financial management is budgeting. It is also needed in the Indonesian government's financial system. So far, there have been many previous studies that have addressed the topic of budgeting in the Indonesian government's financial system. However, there have been no studies involving developmental research on the Indonesian government on a global scale. This study aims to fill this gap. This research type is desk research. Bibliometric analysis was used in this study. The data source analyzed is the Scopus database. The results found that research on Indonesian Government Budgeting has been present since 1993. The total number of articles discussing this topic up to July 4th, 2023, was 113 articles. The most publications occurred in 2020. The most prolific authors were Kahar, S.H.A., and Prabowo, T.K.W., with each producing 3 articles discussing Indonesian government budgeting. The most productive journals was the IOP Conference Series: Materials Science and Engineering. Indonesian government budgeting was most widely discussed in the field of Social Sciences. The title of the most cited article was 'Can Indonesia Succeed in Decentralization? Plans, Problems, and Prospects,' published in Bulletin of Indonesian Economics (2021) and written by the Alm J., Aten R.H., and Bahl R. The journal is also the most cited source.

Factors that influence the external potential of Islamic education management; Government Policy, Technological Development and Socio-Cultural Society Rois Amin, Mursyid Musthofa An Najmi; Ali, Hapzi; Imron Rosyadi, Kemas
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.338

Factors that influence the external potential of Islamic education management, Government Policy and Technological Development on Socio-Cultural Society is a scientific article of literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method with the research library comes from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Government policies affect the external potential of MPI; 2) Technological developments affect the external potential of MPI; and 3) Socio-cultural influences on the external potential of MPI;

The Promising Ethics and Competitive Advantage on Higher Education As A Part of International Collaboration Programs A.H, K. Prihartono
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.341

Promises ethics in service triangle context on higher education can be met if performance improves superior performance and be given the implications for competitive advantage. The purpose of this study was to analyze and determine promising ethics in service marketing triangle and competitive advantage of higher education. The research method used is survey method, namely descriptive and explanatory. The number of respondents in the study is 330 students of the polytechnic in West Java, which is determined by sampling technique, which is cluster proportional random sampling. The hypothesis testing was done using a multivariate statistical test of the Partial Least Square (PLS). The data processing was done with smartPLS 2.0 programs and Statistical Programs of Social Science (SPSS) for Windows. The results show that: The promising ethics in service triangle context and competitive advantage influence as well but not quite good. The goal of internationalization of higher education are: (1) improve the quality of education (2) improve the quality of research (3) improve the competence and capacity of academic staff and researchers (4) improve the competence and capacity of graduates (5) enhance the college's reputation in the eyes of the international and financial gain (6) respond to the demands of the labor market of qualified internationally. There are five (5) general principles of corporate governance known as good corporate governance (GCG). Those are: Transparency, Accountability, Responsibility, Fairness and Indepandency.

The Effect of Advertising Disclosure Language and Celebrity Endorsement on Tiktok on Purchasing Decisions for Fashion Outfit Products Lestari, Moye; Purwanto, Kelik; Elida Putri, Dini; Ferdinal, Alex
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.342

Today's growing promotional media greatly affects the digital world and product marketing on purchasing decisions. The Effect of Advertising Disclosure Language and Celebrity Endorsment on Purchasing Decisions for Fashion Outfit products is research within the scope of management science. The aim is to analyze and examine the effect of advertising disclosure language and celebrity endorsment on tiktok on purchasing decisions for fashion outfit products for teenagers, especially students at dharmas indonesia university. The method used is quantitative method. data collection using a questionnaire. Data analysis techniques with Validity test, Instrument reliability test, Correlation analysis, Hypothesis test, Multiple Regression analysis, Classical Assumption test, Multiple linear Regression analysis. The population in this study were 1,811 respondents and the samples in this study were 292 who were students of Dharmas Indonesia University. The results of this study: 1) Advertising Disclosure Language affects the purchase decision of Fashion Outfit products; and 2) Celebrity Endorsment has an effect on purchasing decisions for Fashion Outfit products.

Validation of Amphetamine and Methamphetamine Measurement Method by Gas Chromatography-Mass Spectrometry Yudiana, Dewi; Hartono, Adi; Sonata MS3, Herix
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.343

Drug abuse is still very common in Indonesia, including in West Sumatra, which will result in psychological changes in users. A reliable method is needed to be able to detect the presence of narcotics and their metabolites in human specimens. The purpose of the study was to validate the mass spectrophotometric gas chromatography method for the measurement of amphetamine and metamphetamine. The benefits of research to ensure that the analytical method is accurate, specific, reproducible and resistant to the range of analytes to be analysed. The research method is by measuring the sample with GCMS (gas chromatography mass spectrometry) and then conducting a linearity test, detection limit test, accuracy test and precision test. The matrix used is urine specimen, spike is done with amphetamine and methamphetamine standards. From the results of the validation of amphetamine and methamphetamine measurement methods obtained MDL (method detection limit) 3.10 µg/L, LoD (limit of detection) 2.962 µg/L and LoQ (limit of detection) 2.962 µg/L. of Quantification) 9.873 µg/L. In the measurement of methamphetamine MDL 7.072 µg/L, LoD 6.757 µg/L and LoQ 22.253 µg/L. Accuracy of amphetamine and methamphetamine measurement methods 101.9% and 95.2% and reproducibility of amphetamine and methamphetamine measurements 3.83% and 6.743%. Measuring range and linearity of measurement of amphetamine and methamphetamine 25.0 µg/L - 200 µg/L with r = 0.9972 and 0.9992. Based on these data, the amphetamine and methamphetamine measurement method with gas chromatography-mass spectrometry is sensitive to measure amphetamine and methamphetamine in urine and fulfils the required criteria.

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Home Page

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Contact Name Ebit Bimas Saputra

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Editorial Address Jl. Kapt. A. Hasan, Telanaipura Jambi

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Contact Name
Ebit Bimas Saputra

Contact Email
ebitbimas99@gmail.com

Phone
+6281365118590

Journal Mail Official
greenation.info@gmail.com

Editorial Address
Jl. Kapt. A. Hasan, Telanaipura Jambi

Location
Unknown,

Unknown

INDONESIA