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Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain

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Published by Universitas Trisakti

ISSN : 26566346 EISSN : 26544725 DOI : https://doi.org/10.25105/jsrr

Core Subject : Humanities, Art,

Arts Humanities

Jurnal Seni dan Reka Rancang Jurnal Ilmiah Magister Desain Produk Universitas Trisakti terbit pertama terbit bulan Nopember 2018. Jurnal ini akan diterbitkan 2 (dua) kali dalam setahun yaitu bulan April dan Nopember oleh Pusat Studi Reka Rancang Visual dan Lingkungan Fakultas Seni Rupa dan Desain Universitas Trisakti. Jurnal ini berisi artikel memuat artukel ilmiah bidang pengetahuan, kajian pendapat, dan gagasan intelektual yang berkaitan dengan bidang studi: Desain Komunikasi Visual, Desain Interior, Desain Produk, Fotografi dan ilmu-ilmu terkait.

Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)

Articles 179 Documents

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NILAI-NILAI BUDAYA INSTITUSI PEMBENTUK IDENTITAS SMA NEGERI 3 BANJARMASIN Andra Rizky Yuwono; Agung Eko Budi Waspada; Krishna Hutama
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 3 No. 1 (2020): Jurnal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Institution identity is a brief statement of the institution to the public, reflecting institutional values that can be seen from symbols, behavior and communication. The results of initial observations and interviews, SMA Negeri 3 Banjarmasin does not understand their values and identities. The porpose of this research is to understand the cultural values of the institutions that shape the identity of SMA Negeri 3 Banjarmasin. This research uses content analysis and a cultural approach to understanding the values that shape the identity of SMA 3 Banjarmasin and will be carried out at SMA 3 Banjarmasin, data collection will be done by observation, interview and documentation. The results of this study are visually the cultural values of institutions that shape the identity of SMA Negeri 3 Banjarmasin based on the vision of the school, the values are faith and piety, noble character, intelligent, skill, loving the environment. These 5 values are the core of the school culture that can be visually seen in various activities and programs that affect all internal aspects such as behavior, ways of communication, work environment, daily activities of all member of SMA Negeri 3 Banjarmasin, it forms a habit and culture so that it becomes part of the identity of SMA Negeri 3 Banjarmasin.

PENGGUNAAN MODEL AIDA UNTUK PEMBENTUKAN KONSEP BRAND PHOTO CABIN PADA MEDIA SOSIAL INSTAGRAM Rendy Iswanto; Agung Eko Budiwaspada; Acep Iwan Saidi
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 3 No. 1 (2020): Jurnal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Using Aida Model For The Formation Of The Brand Photo Cabin Concept In The Media SocialInstagram. The development of photo corner services in Surabaya is particularly fast making competitioneven tighter. The intense business competition makes photo business people corner does various waysto market its services. One of them is with using Instagram social media. Social media is used as ameans of promotion and marketing to increase consumer buying interest. This research is to analyzequalitatively on the use of the AIDA model, namely Attention, Interest (Interests), Desire (Desire) andAction (Actions in shaping the concept of a brand Photo Cabin on Instagram social media.

KAJIAN MEDIA INFORMASI PANEL DISPLAY PADA PAMERAN MUSEUM BANK INDONESIA Ignatius Soekarno Hartanto; Ahadiat Joedawinata; Sangayu Ketut Laksemi Nilotama
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 3 No. 1 (2020): Jurnal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

The Study Of Information Media Panel Display At Museum Bank Ndonesia. Excellence in terms ofeducation for visitors is manifested by the Bank Indonesia Museum in the form of exhibitions thatrepresent real places or places where historical events have occurred. Of course visitors and visitors justwalk around and have a look, in terms of education. Various forms of exhibition display are designed anddepicted diachronic (timeline), through visual displays and display panels containing narratives thatguide visitors around to find information conveyed by the Bank Indonesia Museum. The uniquenessof the visual information pattern from the panel display in the Bank Indonesia Museum exhibition isinteresting to be appointed as the object of research, because the information in the form of narrativestories from Bank Indonesia is conveyed and described in detail in the panels used.Consideration in achieving this, an approach is made through graphic design studies with regardto information design and editorial design. The initial step of observation is in the field, by lookingat and sorting out the tendency of the panel displays used in conveying information in the form ofnarratives and literature studies carried out as a theoretical basis relating to museums and exhibitions,media, information, graphic information media, etc. The next stage is an analysis of visual informationpatterns from the display panel of the Bank Indonesia Museum which is carried out based on a graphicdesign approach with regard to information design and editorial design. The approach used is set onthe arrangement of grid patterns, hierarchies of information, utilization of graphic processing, andutilization of narrative forms of information.From the graphic design approach revolving around information and editorial design with regard toexhibitions, it was found that the display pattern of the exhibition’s visual information panel that enteredthe Museum Bank Indonesia exhibition had a clear and structured hierarchy of information delivery,continuous graphic display with the narrative found, and Arrangement and utilization of media size orlayout between narrative content and graphic processing content.

TINJAUAN KONSEP GREEN DESIGN PADA MEDIA TANAM LIMBAH PLASTIK TROPICAL WALL KARYA RIZAL Dhimas Fiqry Dani Pratama; Diah Asmarandani; R. Drajatno Widi Utomo
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 3 No. 1 (2020): Jurnal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Environmental problems are not new to us. In the past, environmental problems arose due to naturalevents that occurred outside human control, for example the eruption of Mount Tambura on Sumbawa(1815) and the Krakatau Mountain in the Sunda Strait (1883). Green design is often interpreted asan environmentally sound design, or design that friendly to the environment. In other words, greendesign is a design that integrates the entire process in one unit by considering the consequences for theenvironment. One of the local young Indonesian designers, alumni from Mercu Buana University, madean innovative work that was creative and extraordinary, he made a product that greatly influenced theenvironment. The products he made were hanging pot planting media, planting media made of plasticwaste, the main ingredient was plastic plastic in which plastic can be found everywhere Rizal TropicalWall products have implemented the principles of sustainability of a product in the field of design withpay attention to environmental factors, or better known as the concept of eco-design or green design.Achieving an ecologically conscious society must begin with ‘habits’ in every action. The ‘habit’ mustbe started from and fostered so that it can develop. Starting and nurturing must be together. Remindeach other, admonish each other, and teach one another, togetherness is needed to succeed. All of theseapplications are based on when there is a feeling of caring for nature, aware of the effects that are verydangerous for us because we just ignore the environment.

RELASI DESAIN KEMASAN PRODUK SHEET MASK TERHADAP KONSUMEN WANITA GENERASI MILENIAL Asrini Ayu Wibowo; Elda Franzia Jasjfi; Cama Juli Rianinggrum
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 3 No. 1 (2020): Jurnal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

The Relation of Sheet Mask Product Packaging Design to Millenial Women Consumers. Indonesia’s rapidly increasing economic growth and per-capita income makes cosmetics one of the most important needs for Indonesian, especially women. The increasing population of the millennial generation is the key factor to the growth of the Indonesian cosmetics market. Nowadays, cosmetic products have become a primary need for millennial women. The purpose of this study is to find the relationship between sheetmask product packaging and the behavior of millennial women. The method used is phenomenology with five participants who already have experience in using local brand sheet masks and routinely using sheet masks with a minimum intensity of once a week. In-depth interviews in this study were used as the main method of data collection. The results showed that millennial women chose sheet mask products based on the benefits of the sheet mask products. Furthermore, millennial women choose basedon the brand after the benefits of the product. When choosing a sheet mask product, packaging design is not the main factor that influences women of millennial women. However, the packaging design isa supporting factor in choosing a sheet mask product to attract the attention of buyers and ensure the product quality.AbstrakRelasi Desain Kemasan Produk Sheet Mask Terhadap Konsumen Wanita Generasi Milenial. Pertumbuhan ekonomi dan pendapatan per-kapita Indonesia yang meningkat pesat menjadikan kosmetik sebagai salah satu kebutuhan yang penting bagi masyarakat Indonesia khususnya kaum wanita. Bertambahnya jumlah populasi penduduk generasi milenial menjadi faktor besarnya pasar kosmetik Indonesia. Saat ini, produk kosmetik telah menjadi kebutuhan primer bagi wanita generasi milenial. Tujuan dari penelitian ini adalah untuk menemukan relasi antara desain kemasan produk kosmetik sheet mask terhadap perilaku wanita generasi milenial. Metode yang digunakan adalah fenomenologi dengan partisipan sebanyak lima orang yang sudah memiliki pengalaman dalam memakai sheet mask merk lokal dan rutin memakai sheet mask dengan intensitas minimal sekali dalam seminggu. Wawancara mendalam dalam penelitian ini digunakan sebagai metode utama dalam pengumpulan data. Hasil penelitian menunjukan bahwa wanita generasi milenial memilih produk sheet mask berdasarkan manfaat dari kandungan yang diberikan oleh produk sheet mask. Selanjutnya didukung oleh brand setelah manfaat yang diberikan produk tersebut. Dalam memilih suatu produk sheet mask, desain kemasan bukanlah faktor utama mempengaruhi generasi milenial. Namun desain kemasan adalah faktor pendukung dalam memilih produk sheet mask untuk menarik perhatian dari calon pembeli dan meyakinkan bahwa produk tersebut berkualitas.

SEMIOTIKA SINTAKTIK PADA DESAIN KEMASAN ENAM VARIAN RASA PRODUK POCKY INDONESIA Syamira Sungkar; Diah Asmarandani; Krishna Hutama
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 3 No. 1 (2020): Jurnal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Syntactic Semiotics in the Design of Indonesian Pocky Products with six variants. Snacks are foods that are popular with all people of all ages. Wafers, sweets, biscuits, chips and others are included in the category of snacks. Pocky is a chocolate-coated biscuit stick, from Japan, produced by Ezaki Glico. Pocky products entered Indonesia in 2014 with 6 variants: chocolate, strawberry, matcha, cookies & cream, double choco, and banana. In this study, researchers will examine the design packaging of Indonesian Pocky products using Morris Syntactic Semiotics theory and also packaging design theory. Analyze how the integration, uniformity, and continuity of the six pack packaging design flavors of Indonesian Pocky products. This type of research is a qualitative study with an intrinsic case study, discussing the design of Indonesian Pocky snack food packaging products. The method used in this research is interpretational analysis based on semiotics theory. The results showed that the packaging design of Indonesian Pocky products had cohesiveness, uniformity, and continuity, by analyzed their visual signs using Morris Syntactic Semiotics Theory.

ANALISIS BENTUK KUBAH DAN AKULTURASI BUDAYA PADA BANGUNAN MASJID AL OSMANI MEDAN Rendy Prayogi; Ganal Rudiyanto; Achmad Syarief
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 3 No. 2 (2021): Junal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain Produk
Publisher : Universitas Trisakti

AbstractMedan City is a combination of several ethnicities and cultures, because in Medan there are several Acehnese, Batak and Malay ethnic groups. Medan has a Malay Deli building with exotic religious and artistic nuances to visit, especially if we like typical Malay buildings such as the Al Osmani Mosque building which still elevates and preserves cultural arts even though there has been a renewal of traditional architecture into modern architecture, but the Malay building still has value. aesthetics with various types of ornament forms, colors, placement of Malay ornaments and also the acculturation of various cultures. Al Osmani Mosque was first built in 1854 with selected wood materials imported from Penang. During the VII Deli Malay Sultanate, namely Sultan Osman Perkasa Alam. Then in 1870 - 1872 the wooden mosque was built permanently by his son, Sultan Mahmud Perkasa Alam (VIII Sultan of Deli). The Al Osmani mosque building was designed by a German architect named GD Langereis with materials sent from Spain and Persia. This study uses a historical approach and aesthetic approach. The historical approach will involve a discussion of the origins of the building form of the Al Osmani Mosque and its functional development since it was founded until now. The aesthetic approach will involve a discussion of the dome shape of the Al Osmani Mosque, what cultural acculturations are there in the Medan Al Osmani Mosque building so that it can attract attention and have unique characteristics? The results showed that the Al Osmani Mosque and its interior as well as the space filling elements in it were not fully influenced by the aesthetics of the forms that came from the Deli Malay culture but were also influenced by the aesthetic forms of Chinese, European, Indian and Middle Eastern cultures.Keywords : Acculturation, Ornaments, Aesthetics, History, Al Osmani Mosque. AbstrakKota Medan merupakan perpaduan dari beberapa etnis dan budaya, karena di Kota Medan di dapati beberapa etnis Aceh, etnis Batak dan etnis Melayu. Medan memiliki bangunan Melayu Deli bernuansa seni dan religi yang eksotis untuk dikunjungi khususnya jika kita menyukai bangunan-bangunan khas Melayu seperti Bangunan Masjid Al Osmani masih mengangkat dan melestarikan seni budaya meskipun terjadi pembaharuan arsitektur tradisional menjadi arsitektur modern, tetapi pada bangunan Melayu tersebut masih memiliki nilai estetis dengan berbagai jenis bentuk ornamen, warna, penempatan ornamen Melayu dan juga akulturasi dari berbagai budaya. Masjid Al Osmani pertama kali dibangun pada tahun 1854 dengan bahan kayu pilihan yang didatangkan dari Penang. Pada masa Kesultanan Melayu Deli ke-VII yaitu Sultan Osman Perkasa Alam. Kemudian pada tahun 1870 - 1872 masjid yang terbuat dari bahan kayu itu dibangun permanen oleh putranya yakni Sultan Mahmud Perkasa Alam (Sultan Deli ke-VIII). Bangunan masjid Al Osmani di desain oleh arsitek asal Jerman yang bernama GD Langereis dengan material yang dikirim dari Spanyol dan Persia. Penelitian ini menggunakan pendekatan sejarah dan pendekatan estetika. Pendekatan sejarah akan menyangkut pembahasan tentang asal-usul bentuk bangunan Masjid Al Osmani dan perkembangan fungsionalnya sejak didirikan hingga sekarang. Pendekatan estetika akan menyangkut pembahasan tentang bentuk kubah Masjid Al Osmani, akulturasi budaya apa saja yang terdapat pada bangunan Masjid Al Osmani Medan sehingga bisa menarik perhatian dan memiliki ciri khas yang unik?. Hasil penelitian memperlihatkan bahwa Masjid Al Osmani dan interiornya serta elemen pengisi ruang di dalamnya tidak sepenuhnya dipengaruhi oleh estetika bentuk yang berasal dari budaya Melayu Deli tetapi juga dipengaruhi oleh estetika bentuk dari kebudayaan China, Eropa, India dan Timur Tengah.Kata Kunci : Akulturasi, Ornamen, Estetika, Sejarah, Masjid Al Osmani.

FENOMENA PERILAKU DAN SIKAP BELANJA OFFLINE DAN ONLINE SHOPPING PADA MASYARAKAT MILLENIAL DI JAKARTA Ignatius Soekarno Hartanto; Andra Rizky Yuwono; Roland Ananda
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 3 No. 2 (2021): Junal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain Produk
Publisher : Universitas Trisakti

AbstractOffline and Online Shopping Attitude and Behaviour Phenomenon in Urban Millenials in Jakarta. The characteristic of urban people related to the way or habit of a person in economic activities to fulfill the needs (shopping). The new behavior is formed to do shopping from conventional to digital using a mobile phone like a gadget. This research aims to discover the changes in the way shopping Urban millennials in Jakarta from conventional to online. This research is a case study, the method used in this research is a descriptive qualitative method by collecting data through observation, where we must observe the way and behavior of a person doing offline shopping in a shopping center and online e-commerce or social media marketing, using literature study and theoretical approach related to the theme of the research. This research finds that the differences between conventional shopping and online shopping are behavior, mechanism, and essential factors. They are also knowing positive or negative consequences when doing offline or online shopping.Keywords: urban millenials, social media marketing, offline shopping, online shopping AbstrakFenomena Perilaku dan Sikap Belanja Offline dan Online Pada Masyarakat Millenial Di Jakarta. Karakteristik masyarakat urban yang beragam terpaut salah satunya dengan cara dan kebiasaan seorang individu dalam kegiatan berekonomi memenuhi kebutuhan (berbelanja). Dengan kepemilikan dan akses terhadap gadget, terbentuk perilaku khusus mengenai cara berbelanja konvensional beralih pada cara belanja digital. Tujuan dari penelitian ini adalah untuk mengetahui peralihan cara berbelanja pada masyarakat Urban Millenials Jakarta yang pada awalnya konvensional kini menjadi online. Penelitian ini adalah studi kasus, metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif dengan cara mengumpulkan data melalui observasi, mengamati cara dan perilaku individu dalam berbelanja offline pada salah satu toko jam tangan pada suatu pusat perbelanjaan dan berbelanja online pada e-commerce/ social media marketing, serta melakukan studi literatur dan pendekatan teoritis berkaitan dengan tema penelitian. Hasil yang didapatkan yaitu adanya peralihan cara berbelanja konvensional dan online yaitu terletak pada perilaku, mekanisme dan faktor penting. Serta mengetahui konsekuensi positif dan negatif saat belanja offline/ online.Kata kunci: Millenials, social media marketing, belanja offline, belanja online

PERANCANGAN DESAIN VIDEO MATERI PEMBELAJARAN UNTUK MAHASISWA DKV DALAM MEDIA DIGITAL YOUTUBE Januar Ivan; Agung Eko Budi Waspada; Elda Franzia Jasjfi
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 3 No. 2 (2021): Junal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain Produk
Publisher : Universitas Trisakti

AbstrakYouTube merupakan media video digital yang digunakan untuk melihat tayangan hiburan, berita, pembelajaran dan lain-lain, dimana penggunanya berada pada usia 19-34 tahun. Dengan banyaknya tayangan video yang tersebar, namun apakah memiliki edukasi yang sesuai dengan pembelajaran saat ini?. Mahasiswa saat ini sebagai generasi Z atau iGeneration, terutama mahasiswa bidang studi DKV sangat memaksimalkan YouTube sebagai kebutuhan belajar. Maka dari itu, dibutuhkannya video materi pembelajaran yang sesuai dengan Rencana Pembelajaran Semester (R.P.S) mahasiswa/i DKV. Metode yang digunakan adalah Design Thinking. Meninjau mahasiswa/i dikelas, dan media video YouTube konten pembelajaran. Wawancara dilakukan terhadap mahasiswa/i di kelas, kepada praktisi rumah produksi mengenai tahapan untuk membuat sebuah karya video. Pada akhirnya, bahwa mahasiswa/i mata kuliah Multimedia Dasar mendapati kesulitan, diantaranya dalam proses pencarian data di media video YouTube, menggunakan bahasa inggris, penjelasan yang sulit untuk diaplikasikan dalam tugas. Video yang sesuai dengan mahasiswa/i, yang dapat menyampaikan informasi dengan bahasa sederhana, agresif, visual yang menarik dan dinamis, dapat diterima melalui indera penglihatan dan pendengaran menurut sifat dan karakter generasi Z. Strategi video materi pembelajaran yang disampaikan menggunakan narasi materi pembelajaran (gaya video generasi Z) melalui tahap pembukaan, penjelasan materi, visualisasi materi dan penutup. Semua tahapan ini diolah menjadi karya visual video melalui produksi dan pasca produksiKeyword: generasi z, strategi video, video pembelajaran, Design Thinking, YouTube. AbstractYouTube is a digital video media platform where one can view entertainment, news, education, and many other shows with a userbase mostly in the age range of 19-34 years old. Considering the website has so many videos, does it have enough educational value for today’s learning process? Today’s university students are considered as part of Generation Z or iGeneration, and they use websites like YouTube as part of their studies, especially those majoring in Visual Communication Design. Therefore, it necessitates videos containing relevant subject matters for Visual Communication Design students. The method used is design thinking. Students of Basic Multimedia class are observed in class, including their learning content on YouTube. The students are then interviewed about any difficulties they might have had while using the platform, such as browsing through the website’s contents, using the English language, and any explanations or wordings that might be difficult to apply in their studies. A production house practitioner was also interviewed regarding the process of making videos. The videos need to be able to convey information with simple and aggressive language, along with interesting and dynamic visuals that can easily be accepted by Generation Z students. The strategy used for this type of learning is narration of subject matter (Generation Z video style) consisting of an opening, explanation of the subject matter, visualization of the subject matter, and a conclusion. All these steps are used to make educational videos through the processes of production and post-production.Keywords: Generation Z, video strategy, educational video, design thinking, YouTube

PENERAPAN ELEMEN-ELEMEN ARSITEKTURAL DAN INTERIOR MASJID TIMUR TENGAH PADA BANGUNAN MASJID BAITUL MUTTAQIEN SAMARINDA, KALIMANTAN TIMUR (Kajian Dalam Perspektif Ilmu-Ilmu Desain) Layla Nurina Kartika Iskandar; Cama Juli Rianingrum; Ahadiat Joedawinata
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 3 No. 2 (2021): Junal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain Produk
Publisher : Universitas Trisakti

AbstractBaitul Muttaqien Mosque is one of the mosques in Indonesia, precisely in Samarinda, East Kalimantanwith a variety of facilities and infrastructure in its interior, so it is dubbed the Islamic Center Mosque. Theapplication of architectural and interior elements applied reflects two different cultures namely MiddleEastern culture and local culture, East Kalimantan. This is not just to beautify the mosque building, butthere is a philosophical content contained in the two different cultural elements.Keywords: culture, architecture and interior of the mosque, Islamic architecture, Baitul Muttaqien mosque Samarinda.AbstrakMasjid Baitul Muttaqien merupakan salah satu Masjid di Indonesia tepatnya di Samarinda,Kalimantan Timur dengan berbagai sarana dan prasarana yang ada didalamnya sehinggadijuluki Masjid Islamic Center. Penerapan elemen arsitektur dan interior yang diaplikasikanmencerminkan dua kebudayaan yang berbeda yaitu budaya Timur Tengah dan budaya lokalyakni Kalimantan Timur. Hal ini bukan sekedar untuk memperindah bangunan masjid itusaja, akan tetapi ada muatan filosofis yang dikandung dari kedua unsur budaya yang berbedatersebut.Kata kunci: Kebudayaan, Arsitektur dan interior masjid, arsitektur Islam, masjid Baitul Muttaqien Samarinda.

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Editorial Address Magister Desain Produk Fakultas Seni Rupa dan Desain Unversitas Trisakti Jln. Kyai Tapa No.1,Grogol Jakarta 11440

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Erna Meiliana

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ernameiliana@trisakti.ac.id

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+6287840093703

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senirekarancang@trisakti.ac.id

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Magister Desain Produk Fakultas Seni Rupa dan Desain Unversitas Trisakti Jln. Kyai Tapa No.1,Grogol Jakarta 11440

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Kota adm. jakarta barat,

Dki jakarta

INDONESIA