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Ahmad Ashifuddin Aqham
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PUSAT RISET DAN INOVASI NASIONAL UNIVERSITAS SAINS DAN TEKNOLOGI KOMPUTER Alamat: Jl. Majapahit No.304, Palebon, Kec. Pedurungan, Kota Semarang, Jawa Tengah 50199
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INDONESIA
Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)
Published by Pusat Riset dan Inovasi Nasional
ISSN : 28290283     EISSN : 28290186     DOI : 10.55606
Core Subject : Art,
Arts
Sub Rumpun ILMU SENI PERTUNJUKAN 1 Senitari 2 Seni Teater 3 Seni Pedalangan 4 Seni Musik 5 Seni Karawitan 6 Seni Pertunjukkan Lainnya yang Belum Disebut Sub Rumpun ILMU KESENIAN 1 Penciptaan Seni 2 Etnomusikologi 3 Antropologi Tari 4 Seni Rupa Murni (seni lukis) 5 Seni Patung 6 Seni Grafis 7 Seni Intermedia 8 Bidang Ilmu Kesenian Lain Yang Belum Tercantum Sub Rumpun ILMU SENI KRIYA 1 Kriya Patung 2 Kriya Kayu 3 Kriya Kulit 4 Kriya Keramik 5 Kriya Tekstil 6 Kriya Logam (dan Logam Mulia/Perhiasan) 7 Bidang Seni Kriya Lain Yang Belum Tercantum
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 193 Documents
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Peran Nyi Lucia Siti Aminah Subanto sebagai Dalang PEREMPUAN Wayang Wahyu dalam Lakon “Siswa Kang Cidra” Seruni Widawati; Seruni Widaningrum; R Mohammad Luthfi Badaralam
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.6986

Abstract

Female puppeteers often face various obstacles in their personal and professional development due to the limitations imposed by social constructs, which dictate that female puppeteers must resemble their male counterparts in terms of style, technique, and character. In this context, gender becomes a barrier that hinders women from fully expressing their identity and creativity freely within the world of wayang (traditional Javanese puppetry). As a result, few women dare to develop their personal perspectives and thoughts into artistic works. In fact, women possess great opportunities and significant potential to create and cultivate wayang literature in innovative and meaningful ways. Amidst these challenges and prevailing stereotypes, Nyi Lucia Siti Aminah Subanto remains consistently active in her creative pursuits, particularly in the development of wayang wahyu (a type of Christian-themed wayang). Her distinctive style and artistic approach greatly contribute to her presence in the world of puppetry and radio media. This study examines gender roles, the characteristics of her pakeliran (performance), and her contributions to the Wayang Wahyu community “Ngajab Rahayu,” using theories by Kamla Bhasin, Sunuh, Robbins, and Gibson.
Traditional Art of Cupak Gerantang: Between Cultural Preservation and Tourism Development in West Nusa Tenggara Mawardi, Taufik; Wangi, Baiq Larre Ginggit Sekar; Muharis Muharis; Kukuh, Lalu Guruh Virgiawan Dwi; Rahman, Basuki
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.6988

Abstract

This study analyzes the potential of the traditional performing art Cupak Gurantang in supporting cultural tourism in West Nusa Tenggara (NTB), Indonesia. Cupak Gurantang is a distinctive folk theater from Lombok that conveys moral and social values through the conflict between Cupak, a cunning character, and Gerantang, an honest one. Through this narrative, the performance functions not only as entertainment but also as a medium for moral education within the community. The study employs a descriptive qualitative approach using interviews, observations, documentation, and literature review as data collection methods. Analysis is conducted through a SWOT method and a participatory approach to explore the cultural functions, preservation challenges, and development strategies. The findings indicate that Cupak Gurantang plays a significant role in preserving local cultural identity and strengthening moral values among society. However, several challenges persist, including limited regeneration of young performers, financial constraints, and the marginalization of traditional arts within a tourism sector that tends to prioritize natural attractions. The study recommends community empowerment, youth training, innovative performance presentations, and the use of digital promotion and integration into cultural tourism packages. With these strategies, Cupak Gurantang holds substantial potential to become a sustainable cultural tourism attraction in West Nusa Tenggara.
Perancangan Strategi Digital Marketing untuk Meningkatkan Promosi UMKM Ubay Singkong Keju Alfin Hakim Abdillah; Irdha Yunianto
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.6989

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy by creating jobs, reducing poverty, and contributing to the Gross Domestic Product (GDP). However, many MSMEs still struggle to market their products effectively. Limited capital, workforce, and access to promotional media lead them to rely on conventional methods such as print advertising, with minimal use of digital platforms. These limitations hinder their ability to reach wider markets and compete effectively at both local and national levels. Furthermore, differences in approach between MSMEs and large companies influence their marketing strategies. MSMEs often prioritize social networks and personal relationships over structured and systematic marketing plans. As a result, traditional methods are insufficient to face increasing competition and shifts in consumer behavior. Therefore, research was conducted on more innovative, creative, and adaptive marketing strategies for Ubay Singkong Keju MSMEs so that they could survive and thrive amid the ever-changing market dynamics.
Pengembangan Permainan Interaktif untuk Meningkatkan Kosakata Bahasa Jerman Level A1 dengan Menggunakan Game Construct 2 Simaremare, Yuni Melati Anestasya; Br Sitanggang, Elfretty; Onyx Nifty; Roihan Anwar; Tarigan, Jenda Rizkinta; Surya Yusuf; Hutagalung , Surya Masniari; Harahap, Ahmad Bengar
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7033

Abstract

In German language courses at universities, students must learn four skills: reading, writing, listening, and speaking. To master these four skills, students must have a good command of vocabulary, as this is the foundation needed to master the German language. This software does not require programming code, so users can easily add graphics and sounds to the game. Without vocabulary, skills such as reading, writing, speaking, and listening cannot be performed. This study aims to create a Construct 2 application that can be used by college students to increase their A1 level German vocabulary. The data for this study is A1 level German vocabulary with the theme “Guten Appetit,” and another source of data is the book “Netzwerk neu A1 Kursbuch” published by Ernst Klett Sprachen GmbH in 2019. This research will be conducted in the foreign language laboratory at UNIMED. The application will be tested by subject matter experts and learning media experts. This research will be published in a nationally indexed journal.
Perancangan Board Game Edukasi Financial Management Usia 11-12 Tahun Kezia Mulianto; T. Arie Setiawan Prasida; Jasson Prestiliano
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7043

Abstract

The low level of financial literacy in Indonesia, which only reached 49.68% according to the Financial Services Authority (OJK) in 2022, highlights the urgency of financial education from an early age. Children aged 11–12 are at an ideal developmental stage to understand basic financial concepts such as income, expenses, saving, and delayed gratification. This study aims to introduce financial literacy through an interactive learning medium in the form of a board game. Board games are chosen because they enhance children's engagement in learning while playing and serve as an alternative to excessive gadget use. Through gameplay, children practice financial decision-making by simulating buying and selling activities, managing expenses, and choosing to save. This approach also supports the development of children's self-efficacy, which refers to their belief in their ability to manage financial tasks. By applying this method, children are expected not only to understand the value of money but also to implement basic financial management skills in daily life. Educational board games offer an effective tool for instilling healthy financial habits from an early age.
Efektivitas Model Flipped Classroom untuk Pengajaran Alat Musik Tradisional Aceh secara Daring Ilham Septian; Samsuri Samsuri; Yuli Astuti
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7090

Abstract

The flipped classroom model emerges as an innovative pedagogical approach that fosters active student participation and cultivates personal responsibility for learning, particularly within the context of distance education. This method presents a valuable alternative for delivering practical-oriented courses such as Applied Ethnomusicology. In practice, the instructor’s role shifts from a traditional knowledge transmitter to a learning facilitator whose responsibilities include guiding, inspiring, and supporting students in achieving optimal learning outcomes. This study aims to analyze the effectiveness of implementing the flipped classroom model in the online learning of the rapa’i musical instrument at the Department of Performing Arts, Syiah Kuala University. Additionally, it seeks to describe the subjective perceptions and responses of both students and lecturers toward this instructional approach. Online learning was conducted using Zoom Meeting as the primary platform for synchronous interaction, supported by WhatsApp for content distribution and communication. A formative research methodology was employed, involving 20 students enrolled in the Applied Ethnomusicology course. Qualitative data were collected through observations of each flipped classroom phase and in-depth interviews with participants. Quantitative analysis was conducted to assess effectiveness via N-gain calculations. Results indicate that all stages of the flipped classroom model were successfully implemented, and the online learning process proceeded adequately despite challenges such as limited internet access and the scarcity of personal rapa’i instruments. Quantitatively, the model demonstrated moderate effectiveness, with an N-gain value of 0.3. Overall, students displayed high levels of enthusiasm and consistent engagement during each learning session, reflecting a significant increase in learning involvement.
Copyright Protection for Dance Creators New Creations Dina Karlina; Syarif Muhammad Ikhsan
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7071

Abstract

This study aims to analyze copyright protection for the creators of new dance creations in Pontianak City. In the context of copyright protection, the registration of new dance creations, which are categorized as works of art reflecting local cultural identity, is a key step in preventing plagiarism or unauthorized use of works and the resulting damages. Through a normative empirical approach and data collected through interviews and literature studies, it was found that awareness of the importance of copyright exists, but knowledge about the mechanisms and benefits of copyright registration for new dance creations is not yet optimal. The results of this study are expected to enhance understanding of copyright protection and serve as a bridge for the government to gradually and selectively disseminate information.. The main obstacle faced by new creation dance creators in Pontianak City is the lack of knowledge and awareness about the mechanism of copyright registration and the benefits obtained from such registration. Many dance creators find the registration process complicated and expensive, so they are not interested in registering the copyright of their work. In addition, socialization from the government regarding the importance of copyright and how it is recorded.
Strategi Komunikasi Publik Melalui Konten Video Media Sosial pada Divisi Broadcasting Diskominfo Kota Bogor untuk Penyebaran Informasi Sherly Puja Tania; Wahyu Budi Priatna
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7172

Abstract

This study examines the public communication strategy implemented by the broadcasting division of the Bogor City Communication and Informatics Office (Diskominfo) in producing and disseminating video content through social media as a means of public information and education. A descriptive qualitative approach was used, using observation, interviews, and document study techniques to gain an in-depth understanding of contextual communication practices. The results indicate that the public communication strategy was implemented through three main stages: pre-production, production, and post-production. In the pre-production stage, messages relevant to community needs were planned. The production stage focused on creating content that was informative, engaging, and easily understood by the audience, while the post-production stage included the dissemination and evaluation of message effectiveness. Challenges encountered included limited resources, technical issues, and sometimes suboptimal coordination between departments. However, these obstacles were overcome through teamwork, technical training, and more efficient equipment management. This study confirms that video content plays a strategic role in strengthening the relationship between the government and the community and encouraging transparency and public participation. Continuous evaluation based on audience feedback is recommended to improve the effectiveness of future communication.
Desain Karakter dalam Buku Cerita Bergambar Giri Gajah Nuria Lathifatul Qolbi; Aris Sutejo; Restu Ismoyo Aji
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7178

Abstract

The richness of local legends, such as the legend of Giri Gajah from Gresik, faces the risk of being forgotten due to a lack of visual elements appealing to child audiences, especially those aged 8-10 years old. To revitalize this legend, a picture storybook was designed by creating character designs that could captivate children aged 8-10. This dynamic educational medium is the primary target. The focus of the design lies in the character design, making it the core visual element and narrative driver, which connects the oral tradition with the needs of contemporary media. The research method used is design thinking. The design results established four main characters, namely Pandu, Sunan Giri, Sunan Giri's Grandchild, and Gajah (Elephant), using a Semi-Realistic Cartoonist illustration style. This style was chosen for its ability to bridge the reality of local culture with a cheerful visual appeal. This design successfully created an effective medium for the preservation of local culture and the improvement of children's interest in reading.
Media Sosial Tiktok Sebagai Alat Komunikasi Digital Layanan Transpakuan Bogor Muhammad Avicenna; Sutisna Riyanto; Erna Ernawati
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7231

Abstract

The rapid development of digital technology has encouraged public institutions to adapt their communication strategies to social media platforms. This study aims to analyze the digital communication strategy of Perumda Transpakuan Bogor through TikTok as a medium for public service communication. Using a descriptive qualitative approach, data were collected through observation of the official TikTok account, in-depth interviews with the Public Relations Division, and documentation. The findings show that Perumda Transpakuan Bogor applies three main pillars in its TikTok communication strategy: setting communication objectives, developing a light and informative communication style, and maintaining content consistency through a monthly content plan. The role of the Social Media Specialist is central in managing production stages from pre-production to post-publication by aligning creative trends with institutional messages. The results also reveal that TikTok effectively increases public awareness and engagement through interactive, educational, and entertaining content. This research implies that strengthening digital communication capacity and continuous evaluation of media strategies are essential for improving public service innovation and institutional credibility in the digital era.

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