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INDONESIA
Jurnal Bisnis Kompetitif
ISSN : -     EISSN : 28295277     DOI : https://doi.org/10.35446/bisniskompetif.v1i3.1194
Core Subject : Social,
Jurnal Bisnis Kompetif diterbitkan oleh Komunitas Manajemen Kompetitif. Jurnal ini diterbitkan tiga kali pada bulan Maret, Juli dan Nopember. Ini berisi artikel-artikel seperti karya ilmiah (riset dan non-penelitian), studi analitis, aplikasi teoritis dan ulasan masalah bisnis. Penerbitan jurnal ini bertujuan untuk meningkatkan kuantitas dan kualitas serta penyebarannya dengan ilmu di kalangan intelektual, praktisi, mahasiswa dan pemerhati masalah bisnis.
Articles 130 Documents
PENGARUH ORIENTASI KEWIRAUSAHAAN, E-COMMERCE DAN KOMPETENSI KEWIRAUSAHAAN TERHADAP DAYA SAING USAHA CAFE DAN RUMAH MAKAN DI UJUNG BATU Ikha, Fuja; Afrijal, Afrijal; Kurniawan, Hendry
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2412

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi kewirausahaan, e-commerce dan kompetensi kewirausahaan terhadap daya saing usaha Cafe dan rumah makan di Ujung Batu. Populasi dalam penelitian ini adalah Cafe dan rumah makan di Ujung Batu sampai dengan tahun 2023 sebanyak 57 Cafe dan rumah makan. Variabel bebas dalam penelitian ini orientasi kewirausahaan, e-commerce dan kompetensi kewirausahaan dan variabel terikat adalah daya saing. Tehnik pengumpulan data menggunakan penelitian lapangan yang rediri dari observasi, kuesioner dan wawancra serta penelitian kepustakaan. Analisis data menggunakan analisis regresi linear berganda dengan bantuan program SPSS. Hasil analisis regresi linier berganda diperoleh persamaan regresi Y = 1,603 + 0,267 X1 + 0,733 X2 + 1,153 X3+ e Secara parsial, diperoleh t-hitung orientasi kewirausahaan 10,836, e-commerce 2,954 dan kompetensi kewirausahaan 4,669. Secara simultan, diperoleh F-hitung 578,167. Hasil penelitian menunjukkan bahwa 96,9% daya saing dipengaruhi oleh orientasi kewirausahaan, e-commerce dan kompetensi kewirausahaan, sedangkan sisanya 3,1% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kesimpulan dari penelitian ini secara parsial dan simultan orientasi kewirausahaan, e-commerce dan kompetensi kewirausahaan memiliki pengaruh signifikan terhadap daya saing
IMPLEMENTASI E-COMMERCE DAN E-BUSINESS DALAM MENINGKATKAN DAYA SAING UMKM DI ERA DIGITAL Ratnawita, Ratnawita; Veri, Jhon
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2413

Abstract

The digital transformation has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt technology in order to maintain and enhance competitiveness in an increasingly competitive market. This study aims to examine the implementation of e-commerce and e-business in improving the competitiveness of MSMEs in the digital era. The method used is a qualitative descriptive approach with data collection techniques through in-depth interviews, observations, and document studies on several MSMEs that have applied digital technology in their business operations. The results show that the utilization of e-commerce can expand market reach, increase transaction efficiency, and accelerate marketing processes. Meanwhile, the implementation of e-business supports more effective internal operational management, such as inventory management, customer service, and information systems. The combination of both has been proven to increase productivity and strengthen the position of MSMEs in digital market competition. The implication of these findings indicates that support for digital literacy and technological infrastructure is crucial to encourage comprehensive and sustainable digital transformation of MSMEs.. Keywords: Digital Era, Digital Transformation, E-Business, E-Commerce, MSME Competitiveness
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN JASA ONLINE GO RIDE DI KOTA MAKASSAR Nurlinda, Nurlinda; Jeheman, Yohanes
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2415

Abstract

This study aims to determine the Effect of Service Quality on Customer Satisfaction Using GoRide Online Services in Makassar City. The type of research used in this study is a quantitative method. Data collection techniques using questionnaires. Data analysis techniques used are simple linear analysis, coefficient of determination and partial test (t test). The results of the study show that based on the results of the t test obtained a value of 7.654 meaning that Service Quality has a positive and significant effect on GoRide Customer Satisfaction with a regression value of Y = 10.29 + 0.90X and the value of the correlation coefficient or relationship is 0.631. The output of the coefficient of determination (R Square) is 0.3969 which means that the influence of the independent variable Service Quality on the dependent variable Customer Satisfaction is 39.69%.
PENGARUH KUALITAS PRODUK, HARGA PRODUK, DAN CITRA MEREK TERHADAP MINAT PEMBELIAN PRODUK MAHLIGAI ANYAM Arini, Arini; Saputra, Sahrul; Manalu, Doresly Handayanti; Bakti, Siti Meyla
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2527

Abstract

This study aims to determine the influence of product quality, product price, and brand image on the purchase intention of Mahligai Anyam products. The background of this research lies in the intense competition within the local handicraft industry, which requires businesses to enhance product quality, set competitive prices, and build a strong brand image to attract consumer interest. This research employs a quantitative approach using the survey method. Data were collected through questionnaires distributed to 125 consumers who have purchased Mahligai Anyam products. The data were analyzed using multiple linear regression analysis to examine the effect of each independent variable on the dependent variable. The results show that product quality, product price, and brand image have a positive and significant effect on the purchase intention of Mahligai Anyam products. This indicates that the better the quality and brand image offered, and the more appropriate the product price is to the perceived value, the higher the consumers’ purchase intention will be. These findings are expected to serve as input for Mahligai Anyam in formulating effective marketing strategies to enhance competitiveness and sales performance.
CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS KOMUNITAS: STUDI KUALITATIF UMKM PEDESAAN DI INDONESIA Hanin Tri Winata; Noekent, Vitradesie
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2486

Abstract

Abstrak: Penelitian mengenai Customer Relationship Management (CRM) selama ini umumnya fokus pada perusahaan besar dengan dukungan teknologi canggih, sementara UMKM di wilayah pedesaan masih jarang dikaji. Studi ini bertujuan untuk mengeksplorasi bagaimana UMKM pedesaan membangun loyalitas pelanggan melalui praktik CRM yang diterapkan pada komunitas lokal dan didukung oleh teknologi sederhana. Dengan menggunakan desain multi-kasus kualitatif pada lima UMKM di Jawa Tengah, Indonesia, data dikumpulkan melalui wawancara semi-terstruktur dan dianalisis menggunakan perangkat lunak NVivo 12 Pro. Temuan menunjukkan bahwa UMKM menumbuhkan loyalitas pelanggan melalui titik sentuh mikro seperti respon cepat melalui WhatsApp, penawaran personal, dan strategi harga berbasis sosial yang membentuk daya tarik, retensi, dan kepercayaan pelanggan. CRM di wilayah pedesaan muncul sebagai praktik relasional yang tertanam dalam jaringan komunitas. Studi ini memperkenalkan konsep CRM yang tertanam dalam komunitas dan menawarkan prinsip desain untuk meningkatkan daya saing melalui alat dasar digital serta kepercayaan komunitas, berkontribusi pada SDG 8 (Pekerjaan yang Layak dan Pertumbuhan Ekonomi).
PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA,DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. SALTTEK DUMPANG JAYA Azmi, Muhammad Alfi; Yuriadi
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2506

Abstract

This study aims to determine the effect of Work Motivation, Work Environment, and Work Discipline on Employee Performance. This study uses a quantitative method with questionnaire and interview data collection techniques. The number of samples was drawn using the total sampling technique. Data management uses SPSS Version 25 software. Based on the study, it shows that Work Motivation on Employee Performance is obtained from the t-value -2.668 < t-table 1.684. So Work Motivation partially shows that it does not have a positive and significant effect on Employee Performance. In the Work Environment, the t-value is 5.952> t-table 1.684. So the Work Environment partially has a positive and significant effect on Employee Performance. In Work Discipline, the t-value is 3.688> t-table 1.684. So the basis of the partial test provisions is that Work Discipline has a positive and significant effect on Employee Performance. Based on the F-value = 36.227 while the F-value = at a = 0.05 with n = 43, the F-value is obtained. The results show that F count > F table, i.e., 36,227 > 2.85. Therefore, it can be concluded that work motivation, work environment, and work discipline collectively influence employee performance at PT. Salttek Dumpang Jaya.
PERAN STRATEGIS BANK INDONESIA DALAM MENJAGA STABILITAS DAN EFISIENSI SISTEM KLIRING ANTAR BANK DI ERA DIGITAL Raja Simatupang, Mula Lumban; Simanjuntak, Hartati; Maureen Pasaribu, Eunike Petricia; Mendrofa, Erika Elisabeth; Siallagan, Hamonangan
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2519

Abstract

Kliring antar bank merupakan mekanisme vital yang menjamin kelancaran dan efisiensi transaksi pembayaran di indonesia. Seiring dengan peningkatan kompleksitas ekonomi dan akselerasi digitalisasi, peran Bank Indonesia (BI) sebagai bank sentral menjadi sentral dalam mengatur, mengawasi, sekaligus menyelenggarakan sistem kliring nasional yang aman dan transaparan. Kajian ini bertujuan menganalisis peran strategis BI dalam pelaksanaan kliring, mengidentifikasi tantangan di era digital, dan menjelaskan upaya inovatif yang dilakukan BI untuk meningkatkan efisiensi dan keamanan sistem pembayaran. Penelitian ini menggunakan pendekatan kepustakaan (Library Research). Hasil analisis menunjukkan bahwa peran BI bertumpu pada tiga pilar utama yaitu, regulasi (penetapan prinsip CHAPS dan jaminan Finalty of Settelement), operasional (penyelenggara SKNBI), dan mitigasi risiko (loss-sharing dan kewajiban collateral). Di era digital, tantangan utama yang dihadapi BI meliputi lonjakan risiko operasional dan keamanan siber, serta kesenjangan kapasitas teknologi (digital divide) yang signifikan antara bank-bank besar dan kecil. Menghadapi tantangan tersebut, BI melakukan inovasi transaformatif dengan meluncurkan BI-FAST (Bank Indonesia-Fast Payment), yang memungkinkan penyelesaian transaksi near real-time 24/7. Inovasi ini diperkuat dengan fitur Fraud Detection System (FDS) terintegrasi untuk meningkatkan keamanan sistem. Disimpulkan bahwa BI telah berhasil menjalankan peran gandanya sebagai arsitek, regulator, dan operator utama, menegaskan stabilitas dan integritas sistem pembayaran nasional. BI-FAST telah menjadi katalis modernisasi yang mendorong efisiensi waktu penyelesaian digital divide melalui program asistensi teknologi dan memperluas regulasi untuk pengawasan ketat terhadap vendor dan pihak ketiga dalam supply chain operasional kliring. Kata Kunci: Bank Indonesia, Kliring Antar Bank, Stabilitas Sistem Keuangan
PENGARUH KUALITAS PRODUK DAN CUSTOMER PERCEIVED VALUE TERHADAP KEPUASAN PELANGGAN PADA UMKM KERIPIK NANAS SEROJA KELOMPOK TANI TUGU MANDIRI KOTA DUMAI Suprapto, Bambang; Amelia, Syifa; hasanah, Siti Nur
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2548

Abstract

The purpose of this study is to analyze the influence of product quality and customer-perceived value on customer satisfaction at Seroja Pineapple Chips MSMEs in Dumai City. The study used a quantitative approach with a survey method. A sample of 103 respondents was selected using a purposive sampling technique from a population of 446 students of STIE Tuah Negeri Dumai with a 10% error rate. Data was collected through questionnaires and analyzed using multiple linear regression with SPSS 24. The results showed that product quality and customer perceived value partially and simultaneously have positive and significant effect on customer satisfaction. This finding indicates that increasing product quality and consumer-perceived value can increase customer satisfaction with Seroja pineapple chips
TANGGUNG JAWAB HUKUM MARKETPLACE TERHADAP PENYALAHGUNAAN DATA KONSUMEN DALAM TRANSAKSI BISNIS DIGITAL (STUDI KASUS STIE TUAH NEGERI) Ardenolis; Hermawati, Iin; Fisthawansya Sy, Puan
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2549

Abstract

The rapid growth of digital business in Indonesia has positioned online marketplaces as key actors in collecting and processing consumers’ personal data. Major data breaches, such as the 2020 Tokopedia incident, have exposed cybersecurity vulnerabilities and highlighted weak legal protections for users. This study aims to analyze the legal responsibility of marketplaces in addressing the misuse of consumer data based on Law No. 11 of 2008 on Electronic Information and Transactions (EIT Law) and Law No. 27 of 2022 on Personal Data Protection (PDP Law). The research employs a normative juridical method with a descriptive qualitative approach by examining relevant legislation, legal literature, and case studies of data breaches involving major Indonesian marketplaces. The results indicate that marketplaces have a legal obligation as data controllers to ensure the security, integrity, and confidentiality of users’ personal data. However, the implementation of accountability principles and liability mechanisms remains weak, both technically and administratively. This study emphasizes the need to strengthen the enforcement of the PDP Law through stricter supervision, greater transparency, and enhanced collaboration among regulators, businesses, and educational institutions. Consequently, a secure, ethical, and legally just digital business ecosystem can be achieved in Indonesia.
PENGARUH PENGETAHUAN, KEMAMPUAN, DAN KETERAMPILAN TERHADAP KINERJA BISNIS WIRAUSAHA MUDA DI KECAMATAN TAMPAN KOTA PEKANBARU Sukriani, Nurul; Febrina, Dian; Dewi, Diana Sri
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2560

Abstract

This study aims to analyze the influence of knowledge, ability, and skills on the business performance of young entrepreneurs in Tampan District, Pekanbaru City. The data analysis method used is quantitative. Data sources consist of primary and secondary data obtained through questionnaires and interviews. The population of this study comprises young entrepreneurs in Tampan District, Pekanbaru City. As the exact population size is unknown, the sample was determined using the Wibisono method, resulting in a sample of 97 respondents. The results indicate that there is a simultaneous significant effect of knowledge, ability, and skills on the business performance of young entrepreneurs in Tampan District, Pekanbaru City. Partially, knowledge, ability, and skills also show a significant effect on the business performance of young entrepreneurs in Tampan District, Pekanbaru City

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