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INDONESIA
Jurnal Bisnis Kompetitif
Published by Komunitas Manajemen Kompetitif
ISSN : -     EISSN : 28295277     DOI : https://doi.org/10.35446/bisniskompetif.v1i3.1194
Core Subject : Social,
Social Sciences
Jurnal Bisnis Kompetif diterbitkan oleh Komunitas Manajemen Kompetitif. Jurnal ini diterbitkan tiga kali pada bulan Maret, Juli dan Nopember. Ini berisi artikel-artikel seperti karya ilmiah (riset dan non-penelitian), studi analitis, aplikasi teoritis dan ulasan masalah bisnis. Penerbitan jurnal ini bertujuan untuk meningkatkan kuantitas dan kualitas serta penyebarannya dengan ilmu di kalangan intelektual, praktisi, mahasiswa dan pemerhati masalah bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 130 Documents
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ANALISIS SWOT SEBAGAI STRATEGI PENGUATAN DAYA SAING UMKM DEPOT AIR ISI ULANG PASCA PENDAMPINGAN MANAJERIAL DAN DIGITALISASI Lubis, Kartika Sari; Adam, Aisyah Azhar; Yusriadi, Yusriadi; Tanjung, Ari Prabowo; Azzahra, Najwa Salsabilla
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2368

Abstract

Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal yang memengaruhi daya saing UMKM depot air isi ulang melalui pendekatan analisis SWOT. Studi ini merupakan pengembangan dari kegiatan pengabdian masyarakat berupa pelatihan dan pendampingan manajerial yang dilakukan kepada lima mitra UMKM di Kota Binjai. Metode yang digunakan adalah studi kualitatif deskriptif dengan pendekatan studi kasus dan pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa UMKM memiliki kekuatan pada efisiensi layanan dan adopsi digital, tetapi masih memiliki kelemahan dalam aspek pencatatan keuangan dan literasi pemasaran strategis. Peluang meliputi meningkatnya kebutuhan masyarakat akan air minum higienis dan akses teknologi yang terbuka, sementara ancaman berasal dari persaingan harga dan kurangnya regulasi standar kualitas. Penelitian ini merekomendasikan strategi pengembangan berbasis diferensiasi layanan, peningkatan kapasitas digital, serta penguatan kolaborasi dengan lembaga pendamping.
ANALISIS KOMPARATIF PER DAN PBV SAHAM ADRO DAN ITMG SEBAGAI STRATEGI INVESTASI DI SEKTOR ENERGI BATU BARA Asnahwati, Asnahwati; Nurwidyanti, Ferisca; Liyas, Jeli Nata
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2369

Abstract

Stock valuation through financial ratios is one of the important indicators in fundamental analysis to assess the viability of a stock. This research aims to analyse and compare the valuation performance of two coal sector companies, namely PT Adaro Energy Indonesia Tbk (ADRO) and PT Indo Tambangraya Megah Tbk (ITMG), using the Price Earnings Ratio (PER) and Price to Book Value (PBV) ratios during the period 2019–2023. This research method uses a comparative descriptive quantitative approach with secondary data obtained from the annual financial reports published on the Indonesia Stock Exchange (IDX), as well as annual stock price data obtained from Yahoo Finance and RTI Business. Data analysis is conducted by calculating the PER and PBV of each company, followed by descriptive statistical analysis and an independent sample t-test to determine significant differences between the two stocks. The research results show that the average Price Earnings Ratio (PER) of ADRO is higher compared to ITMG, indicating greater market expectations for ADRO's earnings growth. However, statistical tests show that only the PER difference is significant, while the Price to Book Value (PBV) does not show a significant difference. These findings suggest that ITMG is more appealing to value investing investors, while ADRO is more relevant for growth investing oriented investors.
PENGARUH PELATIHAN DAN PENGALAMAN KERJA TERHADAP PENGEMBANGAN KARIR KARYAWAN PERUMDA BPR KUNINGAN Mei Saputra, Muhammad Rezal; Abdullah, Dudung; Hernita, Nita
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2365

Abstract

A business's workforce, including its human resources and staff, represents the most valuable resource for reaching common objectives. The swift advancement of a business relies on its personnel.Therefore, if a company desires positive change andprogress in achieving its goals, the employees it employs must also possess strong skills. Therefore, the research aims to explain the influence of training and experience on the career development of Perumda BPR Kuningan employees.A survey using a descriptive and verification methodology was the research method employed. 113 Perumda BPR Kuningan employees made up the study's population. Using a straightforward saturation sampling technique and nonprobability sampling, the sample was chosen. A Likert scale was employed as the measurement tool in this investigation. Coefficient of determination analysis and multiple linear regression were employed in the data analysis. The classical assumption test was first performed, followed by a hypothesis test.According to the study's findings, career development is positively and significantly impacted by the training variable, at least in part. Career growth is positively and significantly impacted by the work experience variable, in part.
SEGMENTASI PREFERENSI BELANJA ONLINE MAHASISWA FEB UNIVERSITAS DUMAI: IMPLIKASI STRATEGI E-COMMERCE Nisyah, Habibah Tun; Irvan, Puji Ananda; Kuntari, Oktarini; Rineliana, R.; Tampubolon, Omar Farrakhan
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2376

Abstract

This study aims to identify online shopping preference segments among students at the Faculty of Economics and Business, University of Dumai, based on demographic characteristics and digital lifestyle, and to provide strategic implications for e-commerce marketers. Employing a quantitative approach and cluster analysis, the research identifies three homogeneous student segments: (1) Pragmatic Shoppers, primarily evening class students who prioritize efficiency and functional value; (2) Digital Trend Followers, predominantly female morning/day class students significantly influenced by influencers and live shopping; and (3) Cautious Consumers, mainly fifth-semester students who are skeptical and focus on transaction security. These findings affirm that effective market segmentation in the digital era necessitates integrating demographic variables with digital lifestyle dimensions, such as social media engagement and digital literacy, to generate more accurate consumer profiles. The results contribute to digital marketing literature by providing a segmentation model specific to university students in a regional higher education context, offering practical guidance for marketers to design personalized, efficient, and competitive strategies.
ANALISIS ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE Sundari, Rina
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2396

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana Online customer review dan Online Customer rating dalam mempengaruhi konsumen untuk mengambil keputusan pembelian pada marketplace shopee. Online Customer review pada Shopee membuat lebih mudah untuk mencari dan menemukan informasi mengenai produk, Online Customer Rating pada Shopee diberikan secara Profesional dalam menilai produk. Penelitian ini menggunakan analisis deskriptif kuantitatif regresi dengan menyebar kuesioner berupa google form melalui group whatsapp kepada mahasiswa yang pernah berbelanja di marketplace shopee. Sebanyak 42 orang mahasiswa menjadi responden dalam penelitian ini dan hasilnya nilai R squared (R2) sebesar 0,627 menunjukkan bahwa 62,7% variasi dalam keputusan pembelian di shopee dapat dijelaskan oleh kedua variable bebas, yaitu review produk dan rating produk. Sisanya sebesar 37,3 %, dijelaskan oleh factor-faktor lain yang tidak dimasukkan dalam penelitian ini.
PENGARUH RELATIONSHIP MARKETING DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN MOBIL PT. AGUNG AUTOMALL SUTOMO PEKANBARU Salsabila, Nada; Othman, Lie
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2406

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Relationship Marketing dan Perceived Value terhadap Loyalitas Pelanggan pada PT. Agung Automall Cabang Sutomo Pekanbaru. Dalam menghadapi persaingan bisnis industri otomotif yang semakin ketat, perusahaan perlu membangun hubungan jangka panjang dengan pelanggan serta memberikan nilai yang dirasakan tinggi oleh konsumen. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 310 responden yang merupakan pelanggan PT. Agung Automall Cabang Sutomo. Variabel independen dalam penelitian ini adalah Relationship Marketing (dengan indikator trust, commitment, communication, dan conflict handling) dan Perceived Value (emotional value, social value, economic value, dan functional value). Sedangkan variabel dependen adalah Loyalitas Pelanggan (behavioral loyalty, attitudinal loyalty, dan cognitive loyalty). Data dianalisis menggunakan analisis regresi linier berganda dan diuji dengan uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa baik Relationship Marketing maupun Perceived Value berpengaruh secara positif dan signifikan terhadap Loyalitas Pelanggan, baik secara parsial maupun simultan. Temuan ini mengindikasikan pentingnya menjaga hubungan dan menciptakan nilai pelanggan yang tinggi guna meningkatkan loyalitas di tengah persaingan pasar otomotif yang kompetitif.
SYSTEMATIC LITERATURE REVIEW : ANALISIS SISTEMATIS PERAN INFRASTRUKTUR NIRKABEL DALAM TRANSFORMASI EKOSISTEM MOBILE COMMERCE Al Faisal, Aldy; Veri, Jonh
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2419

Abstract

ecosystem. This study aims to systematically analyze the role of wireless infrastructure in the transformation of the mobile commerce ecosystem using a Systematic Literature Review (SLR) approach. Of the 200 articles obtained, 5 articles met the inclusion criteria and were further analyzed. The rapid development of wireless technology has become a major catalyst in the transformation of the mobile commerce (m-commerce) ecosystem, enabling faster, safer, and more personalized digital transactions. Wireless infrastructure such as 4G, 5G, Wi-Fi, and Internet of Things (IoT) networks play a central role in supporting high connectivity, low latency, and scalability of m-commerce services. However, a comprehensive understanding of the contribution of this infrastructure in a global context remains fragmented. This study presents a systematic literature review (SLR) to analyze the role of wireless infrastructure in the evolution of the m-commerce ecosystem, based on a synthesis of 5 leading scientific studies from 2020 to 2025 drawn from the Scopus database. Through a PRISMA-based methodological approach, this study identifies three main themes: (1) the impact of wireless technology on performance and user experience, (2) implementation challenges including cybersecurity, digital disparity, and infrastructure costs, and (3) integration trends with supporting technologies such as edge computing, AI, and digital payments. The results show that 5G and Wi-Fi 6 are key drivers of m-commerce innovation, particularly in real-time applications such as mobile payments, augmented reality (AR) shopping, and smart logistics. The study also uncovers gaps in infrastructure access in developing regions that hinder digital inclusion. The findings from this SLR provide a conceptual foundation for researchers, technology developers, and policymakers in designing strategies for developing a more inclusive, secure, and sustainable m-commerce ecosystem in the era of high connectivity.
PENGARUH STRATEGI KEMITRAAN DAN MANAJEMEN MUTU UNTUK MENINGKATKAN KEUNGGULAN BERSAING DAN KINERJA PERUSAHAAN DALAM PEMENUHAN TANDAN BUAH SEGAR (TBS) DI PT.PERKEBUNAN NUSANTARA V Sumarti, Sumarti; Isyandi, B.; Samsir, Samsir
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2424

Abstract

This research aims to examine and analyze the influence of partnership patterns and quality management on competitive advantage. To test and analyze the influence of partnership patterns and quality management on company performance. To test and analyze the influence of competitive advantage on company performance. To examine and analyze the influence of partnership patterns and quality management on company performance in meeting the supply of Fresh Fruit Bunches (FFB) through competitive advantage. The population in this study was 185 people. The total sample was 185 people. The data used in this research are primary data and secondary data, while the data collection technique uses a questionnaire. The data analysis method used in this research is Structural Equation Modeling (SEM). The research results show that partnership patterns influence the competitive advantage variable. Quality management influences competitive advantage. The partnership pattern has no effect on company performance. Quality management influences company performance. Competitive advantage is an important variable that is the main capital in business so that it influences the company's performance variables. Partnership patterns have a significant effect on company performance through competitive advantage. Quality management has a significant effect on company performance through competitive advantage
SYSTEMATIC LITERATURE REVIEW : "EKOSISTEM NIRKABEL UNTUK KOMPUTASI BERGERAK DAN M-COMMERCE: TINJAUAN LITERATUR SISTEMATIS TERHADAP TREN TERKINI, TANTANGAN KRITIS, SERTA PROSPEK INOVASI MASA DEPAN Arafah, Zahid Nugrah; Veri, Jonh
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2428

Abstract

This study aims to analyze current trends, critical challenges, and future innovation prospects in the wireless ecosystem for mobile computing and m-commerce through a Systematic Literature Review (SLR) based on the PRISMA protocol. The literature search was conducted on the Google Scholar database, focusing on publications from 2020 to 2025, using keyword combinations such as "wireless," "mobile computing," "mobile commerce," and "future directions." From an initial collection of 100 articles, seven met the inclusion criteria and were analyzed in depth. The findings indicate that the wireless ecosystem and mobile computing are not merely technological trends but have become tangible instruments transforming various strategic sectors, including economy, finance, healthcare, education, and logistics. In the economic sector, m-commerce drives financial inclusion and supports the growth of MSMEs (Micro, Small, and Medium Enterprises) through digital platforms. In healthcare, wireless technology enables telemedicine and health monitoring via wearable devices. In education, e-learning and mobile learning enhance accessibility and learning quality. Furthermore, technologies such as 5G, IoT, and blockchain play crucial roles in improving system efficiency and security. However, challenges related to data security, privacy, interoperability, and the digital divide still need to be addressed. This study recommends the development of adaptive policies, investment in digital infrastructure, and further research to bridge existing gaps. The findings contribute valuable insights for researchers, practitioners, and policymakers in understanding the dynamics and future development of the wireless ecosystem
SYSTEMATIC LITERATURE REVIEW : "PENGARUH TEKNOLOGI MOBILE COMPUTING TERHADAP PENGALAMAN PENGGUNA DALAM TRANSAKSI MOBILE COMMERCE AZ, Bambang; Veri, Jonh
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2430

Abstract

The development of mobile computing technology has revolutionized the way consumers interact with mobile commerce (m‑commerce) platforms, presenting both opportunities and challenges for service providers. This study aims to identify, analyze, and synthesize recent findings on the impact of mobile computing technology on user experience in m‑commerce transactions. A Systematic Literature Review (SLR) method was employed by searching the literature in leading databases such as Scopus, IEEE Xplore, and Google Scholar. The initial search yielded 200 articles relevant to the keywords. After a screening process based on inclusion and exclusion criteria, selected articles were analyzed in depth. The synthesis results indicate that factors such as access speed and connectivity stability, responsive and adaptive interface design, secure transactions, and the integration of wireless technologies (e.g., NFC and mobile wallets) have a significant influence on user satisfaction, trust, and loyalty. These findings affirm that the success of m‑commerce is determined not only by product or service quality but also by the technical performance and interaction experience provided. This study offers insights for developers, marketers, and researchers to design strategies for enhancing user experience based on advances in mobile computing.

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