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Fitra Rizal
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INDONESIA
Journal of Economics and Social Sciences
Published by CV. Civiliza Publishing
ISSN : 28305337     EISSN : 28305264     DOI : -
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences
ournal of Economics and Social Sciences (JESS) is a peer-reviewed journal published twice a year (every June and December) by CV. Civiliza Publishing. Journal of Economics and Social Sciences (JESS) accepts original scientific papers that have never been published. The discussion in this journal includes: Economics; Business; Finance; Philanthropy; Social Science; Public; and others within the scope of economics studies. P-ISSN 2830-5337 E-ISSN 2830-5264. It is located at: Ponorogo East Java Indonesia. The scope includes theories and practices in the field of economics and Social Sciences. This includes but not limited to: Economics; Business; Finance; Philanthropy; Social Science; Public; and others within the scope of economics studies.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 198 Documents
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Analysis of Factors Influencing Consumers in Purchasing Coffee Products of PT Indraco Global Indonesia Mahardini, Nadia; Heriman, Alfred Setio; Wibowo, Agus Fadil
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.928

Abstract

The purchasing decision process has a very important meaning for the progress of the company. The company can find out how much consumer interest in the products offered and whether the predetermined targets can be achieved or not with the purchasing decision process. This study aims to determine the extent to which product quality, price, and packaging influence the purchase of PT Indraco Global Indonesia's Rasa Sayang coffee. The research approach used was a combination of descriptive and verification, with a sample size of 96 respondents. To ensure the validity and reliability of the research instruments, they were tested. Data analysis methods included multiple regression, multiple correlation, and the coefficient of determination. Based on the study results, product quality does not significantly influence consumer purchasing decisions. Product price significantly influences consumer purchasing decisions. Product packaging does not significantly influence consumer purchasing decisions. On the other hand, product quality, price, and packaging substantially influence purchasing decisions..
Linking Technology Readiness and eWOM Readiness: Evidence from Indonesian MSMEs Fadlullah, Fauzan; Nuha Ilmawan, Faiz
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.933

Abstract

Electronic Word of Mouth (eWOM) has become a central factor influencing consumer behavior in the digital economy, yet many micro, small, and medium enterprises (MSMEs) remain unprepared to manage it effectively. While prior studies have applied the Technology Readiness Index (TRI) in areas such as e-commerce and customer relationship management, little is known about its role in shaping organizational readiness for eWOM. This study addresses this gap by exploring how the four TRI dimensions—optimism, innovativeness, discomfort, and insecurity—affect eWOM readiness among Indonesian MSMEs. A quantitative survey was conducted, and the data were analyzed using structural equation modeling to capture the relationships between constructs. The findings confirm that technology readiness significantly influences MSMEs’ ability to engage with eWOM, with positive dimensions acting as drivers and negative dimensions serving as barriers. The study extends TRI theory into the underexplored domain of digital customer engagement and highlights the need for MSMEs to develop structured processes and managerial capabilities to leverage eWOM strategically. Policy initiatives such as UMKM Go Digital are encouraged to move beyond platform adoption and strengthen support for review management practices. Limitations of the study include its cross-sectional design and single-country focus, suggesting future comparative and longitudinal research.
Economic-Based Food Waste Management Strategy (Qualitative Study at Elang Medika Corpora/EMC Alam Sutera Hospital in South Tangerang) Seputra, Hawreyvian Rianda; Rohendi, A.; Efawati, Yen
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.939

Abstract

This study aims to analyze the implementation of food waste management at EMC Alam Sutera Hospital, assess its impact on the environment and hospital operations, and identify strategies for utilizing it to increase economic value. The approach used is qualitative with descriptive research type. Data were collected through interviews, observations, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing. The results showed that food waste management at EMC Alam Sutera Hospital is carried out through sorting organic waste, processing it into compost, and distributing the processed products for use in the hospital area or for sale to the surrounding community. This strategy has a positive impact on the environment by reducing the volume of waste disposed to landfills and increasing operational efficiency through reduced waste disposal costs. In addition, the utilization of food waste as compost provides economic opportunities for the hospital by making it an additional source of income while supporting the circular economy principle.
The Relationship Between Job Satisfaction and Work Motivation with Employee Productivity at UD. Hidayah Khasanah, Muthi’atul; Al Qusaeri , Muammar Afif; Khasbulloh , M. Wahab; Wiliyanto, Wiliyanto
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.944

Abstract

This study aims to examine the relationship between job satisfaction and work motivation with employee productivity at UD. Hidayah. The background of this research is based on the important role of these two factors in improving labor effectiveness and productivity in order to achieve company objectives. The research approach employed was quantitative, using questionnaires as the data collection tool, distributed to respondents according to the predetermined population. The data obtained from the questionnaires were then analyzed using multiple regression techniques to determine the relationship and influence among variables. The results of the analysis revealed that job satisfaction plays a crucial role by fostering various positive aspects, such as increasing employee productivity and engagement, reducing turnover, attracting qualified talent, building a positive work culture, and even contributing to broader economic stability. Work motivation, whether driven by internal or external factors, was also shown to have a significant and beneficial impact on improving employee performance productivity. When both aspects work together, motivation and job satisfaction have been proven to significantly enhance employee performance productivity.
The Influence of Self-Esteem, Social Support, Parental Influence, Economic Consideration, and Personal Interest on Career Decision-Making among Generation Z Students Syafiqo, Ebida Inas; Waskito, Jati
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.953

Abstract

Career is one of the most important aspects, especially for fresh graduates. However, not all students are able to plan their careers well, and some struggle to map out their future paths. Therefore, this study examines the influence of self-esteem, social support, parental influence, economic considerations, and personal interests on career decision-making among Generation Z students. The sampling technique employed was purposive sampling, while data were collected through both primary and secondary methods. The analysis was conducted using SPSS. The findings reveal that the variables with the strongest influence on career decision-making (Y) are personal interest (X5) and self-esteem (X1). In contrast, social support (X2), parental influence (X3), and economic considerations (X4) do not have a significant impact on career decision-making (Y). Nevertheless, when considered simultaneously, all five independent variables exert a significant effect on the dependent variable. This study is expected to help fresh graduates plan their future more effectively by taking into account external factors that may shape their career choices.
The Impact of QRIS on Consumer Behavior in Urban Areas Asa, Ringga Sentagi; Shabrina, Fildzah
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.957

Abstract

The purpose of this study is to study how urban consumer behavior is influenced by the implementation of digital payment systems, specifically the Quick Response Code Indonesian Standard (QRIS). This study used a quantitative approach, sending questionnaires to respondents in urban areas. The research results show that QRIS usage and ease of access influence consumer behavior. Key findings indicate that people purchase more frequently, are more likely to engage in consumer behavior, and prefer cashless payments. Due to the convenience of QRIS, 62% of respondents reported making more impulse purchases. In addition, consumers' perceptions of the practicality and security of QRIS also help them prefer to use it. The majority of respondents considered QRIS secure (76%) and faster than cash payments (84%). This research shows that QRIS implementation not only increases the speed and convenience of transactions but also has socio-economic consequences, such as an increased propensity to spend more money in urban areas.
Free Nutritious Meals (MBG) and the Enhancement of Human Development in the Perspective of Islamic Economics Khoirudin, Ahmad; Kaharudin, M. Robby; Purwandari, Elce
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.958

Abstract

The Free Nutritious Meal (Makan Bergizi Gratis/MBG) program is one of the strategic policies of the Indonesian government aimed at improving the quality of human resources through health and education interventions. This study examines MBG from the perspective of Islamic economics, focusing on its relevance to the principles of justice, welfare distribution, and social equity. The research employs a qualitative descriptive approach by analyzing government policy documents, statistical data, and relevant literature, supported by the Islamic economic framework. The findings reveal that MBG not only provides direct benefits in improving students’ nutritional intake but also contributes significantly to the Human Development Index (HDI) through increased school attendance, learning productivity, and reduced inequality in access to basic needs. In the perspective of Islamic economics, MBG reflects the values of maslahah (public benefit) and ta’awun (mutual assistance), thereby aligning with the objectives of maqasid al-shariah in preserving life (hifz al-nafs) and intellect (hifz al-‘aql). The novelty of this research lies in integrating the analysis of a national nutrition-based welfare program with the conceptual framework of Islamic economics, offering an alternative lens for evaluating social policies. This study emphasizes that MBG has the potential to serve not only as a public welfare policy but also as a realization of Islamic economic principles in fostering inclusive and sustainable human development.
Strategic Human Resource: The Key to Future Business Sustainability Asmawan, Yudhi Ferdi Andri; Rafica, Vivia Maya
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.963

Abstract

This study examines the crucial role of Strategic Human Resource Management (HRM) as a key to future business sustainability. In a business landscape that continues to experience disruption, this study uses a descriptive-qualitative approach with a literature review method. The results show that Strategic HRM plays a fundamental role in creating sustainable competitive advantage. Strategic HRM transforms human resources into unique, non-imitable strategic assets and becomes a key source of innovation. In addition, this approach builds mutually beneficial relationships with employees, which encourages loyalty and high productivity. Finally, Strategic HRM ensures that every HR practice, from recruitment to compensation, is aligned with the company's overall vision and strategy.
Digital Business Transformation: Innovation and Competitiveness Strategies in the Economy 4.0 Era Hamiduddin, Ahmad Yahya
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.966

Abstract

This study discusses digital business transformation as a strategy for innovation and increased competitiveness in the era of Economy 4.0. The background of this study stems from fundamental changes in the way companies operate, interact with consumers, and utilize digital technology as the main support for business activities. The objectives of this research are to analyze the digital transformation strategies pursued by business actors, identify the challenges faced, and formulate implications for competitiveness at the national and global levels. The research method used is a qualitative approach with a descriptive-analytical method. Data was collected through literature studies, in-depth interviews with business actors and experts, and non-participant observation of digital business practices in the e-commerce, fintech, and MSME sectors. Data analysis was carried out through the stages of reduction, presentation, and conclusion drawing using source triangulation techniques to ensure the validity of the findings. The results of the study show that digital transformation provides great opportunities to expand markets, improve efficiency, and create new innovation-based business models. However, the main challenges that arise include the internet access gap, low digital literacy, limited human resources, and data security threats. These findings confirm that the success of digital transformation depends not only on technology but also on the readiness of an ecosystem involving collaboration between the government, the private sector, academia, and the community. The implications of this research emphasize that digital business transformation is key to competitiveness in the global era, but it must be accompanied by inclusive strategies, supportive policies, and sustainable investment in human resource development. Thus, digital transformation can be a driving force for sustainable and equitable national economic growth.
Analysis of Ambidexterity Leadership in Promoting Policy Networks for Marketing Innovation Herdesviana, Dean; Farabi, Ahmad; Maswanto, Maswanto
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.969

Abstract

This study investigates the role of ambidextrous leadership in driving marketing innovation through the strategic building and leveraging of policy networks. In an era of rapid market change, organizations face the critical challenge of balancing the exploration of new opportunities with the exploitation of existing advantages. Using a qualitative multiple case study approach, data was collected through in-depth interviews with senior marketing executives and innovation managers, participatory observations, and document analysis. The data was processed using NVivo 12 software, revealing distinct thematic patterns. The findings demonstrate that leaders who successfully employ ambidextrous behaviors proactively exploring new network connections (31% frequency) while efficiently exploiting existing relationships (28% frequency) significantly enhance their organization’s marketing innovation capabilities. These leaders act as pivotal architects of external networks, translating policy insights into competitive marketing strategies. However, the implementation faces challenges, including cross-sector collaboration barriers (11%) and resource allocation tensions (8%). Sentiment analysis further reflects these complexities, showing predominantly positive perceptions (67 documents) tied to strategic adaptability, alongside concerns about bureaucratic complexity (28 documents). The study contributes theoretically by extending ambidextrous leadership theory into the external domain of policy network management. Practically, it offers managers a framework for developing leadership capabilities that navigate dual imperatives, while providing policymakers insights into designing more effective innovation ecosystems. Ultimately, the research confirms that ambidextrous leadership is a vital dynamic capability for transforming policy network engagement into sustained marketing innovation.

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