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INDONESIA
Jurnal Publikasi Ilmu Manajemen
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 29638712     EISSN : 2963766X     DOI : 10.55606
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
bidang manajemen dan bisnis dalam perspektif ekonomi konvensional maupun ekonomi syariah dan Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 335 Documents
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The Influence of Integrated Marketing Communications on Brand Awareness of Grand Whiz Megamas Manado Hotel among the General Public in Manado City Ferren Kristania Meleko; Jacob Tateol S. Makapedua; Nancy Henrietta J. Mandey
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6786

Abstract

This study aims to determine the influence of Integrated Marketing Communication (IMC) on brand awareness of Grand Whiz Megamas Manado Hotel, motivated by a naming confusion issue between the hotel and its sister property, Whiz Prime Megamas Manado. Using a quantitative approach, data were collected from 100 respondents aged 20-59 through purposive sampling, with sample size determined using the Slovin formula, and analyzed using multiple linear regression across six IMC dimensions: advertising, sales promotion, public relations, direct marketing, digital marketing, and personal selling. Results show that all six dimensions simultaneously have a significant effect on brand awareness (F = 57.189; Sig. = 0.000; Adjusted R² = 0.773). Partially, only Personal Selling (β = 0.304, the most dominant), Sales Promotion (β = 0.224), Digital Marketing (β = 0.184), and Advertising (β = 0.153) have a significant effect, while Public Relations and Direct Marketing show no significant partial effect. Brand awareness falls into the high category (mean = 3.85); however, the persistence of naming confusion indicates that brand recognition has not yet been fully accompanied by clear brand differentiation. The hotel is advised to prioritize personal selling, sales promotion, and digital marketing to strengthen more differentiated brand awareness.
Determinants of Gold Investment Decisions Under Economic Uncertainty Abdul Syukur; Fery Riyanto; Febrianur Ibnu Fitroh Sukono Putra; Yohannes Vianney Ario Nugroho; Rifal Richard Pangemanan
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6820

Abstract

Increasing global economic uncertainty and the growing accessibility of digital investment platforms have encouraged individuals to choose gold as a relatively safe investment instrument. This study aims to examine the effect of Risk Tolerance on gold investment decisions and investigate the mediating role of Investment Education among gold investors in Semarang City. A quantitative approach with a crosssectional survey design was employed. Data were collected from 200 respondents with knowledge or experience in gold investment using a purposive sampling technique. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLSSEM). The results indicate that Risk Tolerance has a positive and significant effect on gold investment decisions. Investment Education also has a positive and significant effect on gold investment decisions. However, Risk Tolerance does not significantly influence Investment Education. Furthermore, Investment Education does not mediate the relationship between Risk Tolerance and gold investment decisions. These findings suggest that gold investment decisions are primarily influenced directly by investors’ risk tolerance, while investment education serves as an independent factor that enhances the quality of investment decisionmaking.
Feasibility Analysis of Rooftop Solar Power Investment at Sahid University Sugianto Sugianto; Shandy Last Febrino
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6823

Abstract

This research aims to conduct a financial feasibility study related to the implementation of Solar Power Plants (PLTS) at Sahid University. The research includes a detailed analysis of the investment costs, operational savings, and potential return on investment of solar PV installations on the roofs of campus buildings. Electricity expenditure data were obtained from monthly bills collected from the Campus Finance Department. The research methodology includes the theory of Capital Budgeting obtained in the Financial Management course, the calculation of Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period and Benefit Cost Ratio to evaluate the financial feasibility of solar PV projects at Sahid University. The result indicate financial feasibility with an NPV of IDR 287 Million, IRR of 8.5% and payback period of approximately 10 Years. Based on data collection and desktop financial calculation the results show that the implementation of solar power plants has the potential to provide significant savings in operational costs and a positive contribution to environmental sustainability. This research shows that the solar PV project at Sahid University has strong financial feasibility and can be an attractive investment for the university and other stakeholders. This research provides valuable insights into the potential economic benefits. Furthermore, the implications of this study could help in strategic decision-making regarding investment in sustainable infrastructure at Sahid University and other educational institutions. Furthermore, the implication of this study could support decision making related to sustainable infrastructure development at Sahid University and other educational institutions. By Presenting a calculation based financial assessment, this research provides valuable insight. Overall, the study reinforces the importance of integrating clean energy as part of long term cost savings and institutional planning.
Analisis Partisipasi Pekerja Bukan Penerima Upah (BPU) dalam Program BPJS Ketenagakerjaan : Studi Kasus pada Kelompok Petani di Kecamatan Tanjung Morawa Cahaya Indah Syahfitri; Rahmi Syahriza; Purnama Ramadani Silalahi
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6880

Abstract

This study aims to analyze the participation of non-wage earners (BPU) among oil palm farmers in the BPJS Ketenagakerjaan (Employment Social Security) program in Tanjung Morawa District and to identify the factors influencing their participation decisions. This study employed a descriptive qualitative approach. Data were collected through in-depth interviews, field observations, and document analysis involving ten informants, consisting of five active participants and five non-participants of BPJS Ketenagakerjaan. Data were analyzed using the Miles, Huberman, and Saldaña interactive model, including data condensation, data display, and conclusion drawing. The findings reveal that participation among oil palm farmers remains uneven. Participation decisions are influenced by limited understanding of the program, perceived benefits of employment social security, unstable income due to the volatility of fresh fruit bunch (FFB) prices and low-yield seasons (musim trek), as well as the role of farmer groups in disseminating information. From the perspective of Islamic economics, the self-contribution mechanism reflects the principles of ta'awun (mutual assistance) and risk sharing in providing social protection for informal workers. This study contributes to a better understanding of participation dynamics among informal agricultural workers and provides recommendations for developing more adaptive strategies to expand BPJS Ketenagakerjaan participation in rural communities.
Optimalisasi Official Website Hotel sebagai Strategi untuk Meningkatkan Direct Booking dan Pendapatan Kamar Julianto Julianto; Agus Solikhin; Suparwi Suparwi; Sugiman Sugiman
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6885

Abstract

The development of digital marketing has transformed the way consumers search for information and make hotel room reservations. However, reliance on Online Travel Agents (OTAs) continues to generate distribution costs in the form of commissions ranging from 13% to 25%, which may reduce hotels’ net revenue. This study aims to analyze the effectiveness of the official hotel website, direct booking optimization strategies, and their impact on room revenue at Hotel Tentrem Yogyakarta. The study employed a descriptive qualitative methodology complemented by quantitative data through a comparative analysis of revenue percentages for 2024 and 2025. Data were collected through website audits, observations, hotel report documentation, and in-depth interviews with the Revenue Supervisor, Corporate Director of Sales & Marketing, Director of Rooms, and guests who used the website. Data analysis adopted the interactive framework proposed by Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing and verification. The findings indicate that technical and visual website quality, loading speed of less than three seconds, an efficient booking engine, price transparency, value-added offers, and loyalty programs contribute to strengthening direct bookings. The website conversion rate reached 13.2% in 2025, with a user satisfaction score of 9 out of 10. The contribution of post-commission revenue generated through the official website reached 32.28% in 2024 and increased to 34.03% in 2025, exceeding Agoda’s contribution of 21.06%. These findings demonstrate that optimizing the official hotel website can strengthen distribution independence, reduce reliance on OTAs, and improve room revenue efficiency while sustainably increasing the hotel’s net revenue margin.
Business Capability and Creativepreneurship Readiness Predicting In-novative Business Model Quality in Semarang MSMEs Albertus Setyo Sumargo; Ahmad Hafiyyan Shibghatalloh; Swanny Trikajanti Widyaatmadja
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6807

Abstract

Creative micro, small, and medium enterprises (MSMEs) often recognize the value of innovation yet struggle to translate creative ideas into coherent business models because execution requires capabilities beyond creativity itself. This study examines whether perception of creativepreneurship and basic business capability predict creativepreneurship readiness, and whether readiness predicts innovative business model quality among creative and potentially creative MSMEs in Semarang, Indonesia. A cross-sectional survey yielded 102 responses; 78 complete cases met the prespecified eligibility criteria and were analyzed using PLS-SEM in SmartPLS 4 with 2,000 bootstrap subsamples. Basic business capability was strongly associated with readiness (β = 0.631, p < 0.001), while perception showed a smaller but positive directional association (β = 0.213, t = 1.907, one-tailed p = 0.028). Readiness strongly predicted innovative business model quality (β = 0.784, p < 0.001). The model explained 59.7% of readiness variance and 61.5% of business-model variance, with positive Q² values. The findings indicate that favorable perceptions are most useful when supported by practical routines in digital marketing, finance, operations, networking, storytelling, and business-model experimentation. Because the design is cross-sectional and some construct content overlaps, the coefficients are interpreted as predictive associations rather than causal effects.
Mapping Sustainability Risks and Opportunities in the Patchouli Agribusiness System Based on the Triple Bottom Line Irmawati Irmawati; Adiputra Rahman; Mawar Mawar; Hajriani Kadir; Nayla Naesyla
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6910

Abstract

This study aims to analyze the sustainability level of patchouli agribusiness systems using the Triple Bottom Line (TBL) framework and to map the risks and opportunities that influence their sustainability, as well as to formulate development strategies through SWOT analysis. The research was conducted in Patambanua Village, Bulo District, Polewali Mandar Regency, involving 100 respondents comprising farmers, distillers, traders, and stakeholders, selected using purposive sampling. Data were collected through questionnaires, semi-structured interviews, and field observations, then analyzed using sustainability index, risk-opportunity mapping, and SWOT analysis. Results show that the overall TBL sustainability index reached 3.44 (moderate category), with the social dimension scoring highest (3.51) and the environmental dimension lowest (3.38). Risk mapping identified seven high-risk factors, with limited market access as the highest risk (score 17.52), followed by high production costs (17.47) and labor shortages (17.35). Opportunity mapping found that farmer institutional strengthening (17.22), government support (16.94), and new technology adoption (16.91) are the main strategic opportunities. SWOT analysis resulted in five priority strategies: (1) strengthening farmer institutions and market access, (2) adopting modern cultivation and distillation technology, (3) improving capital access and production efficiency, (4) sustainable distillation waste management, and (5) developing derivative products and market diversification. These findings provide an evidence-based foundation for the development of sustainable patchouli agribusiness policies in Polewali Mandar.
The Frugal Innovation Paradox in MSMEs New Product Development Roymon Panjaitan; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6913

Abstract

This study examined the influence of entrepreneurial orientation (EO) on new product development (NPD) among MSMEs in Central Java, Indonesia. Furthermore, this research investigated the mediating function of network process quality (NPQ) and the moderating role of frugal innovation (FI) in the relationship between EO and NPD. The data were obtained from 227 MSME owners and managers through a structured questionnaire and subsequently analyzed using partial least squares structural equation modeling (PLS-SEM). The findings revealed that entrepreneurial orientation (EO) significantly contributed to both new product development (NPD) and network process quality (NPQ). FI also has a positive direct effect on NPD, while NPQ positively affects NPD and mediates the relationship between EO and NPD. However, the interaction effect between EO and FI was statistically significant but negative, suggesting that stronger frugal innovation orientation reduced the extent to which entrepreneurial orientation translated into new product development outcomes. These findings indicate that although entrepreneurial orientation encourages opportunity recognition, proactive behavior, and product-related initiatives, excessive emphasis on frugal innovation may limit experimentation and reduce the transformation of entrepreneurial actions into broader new product development outcomes. The study underwrites to the SME innovation literature by showing that frugal innovation is not always an amplifier of entrepreneurial orientation. Instead, under resource-constrained conditions, frugal innovation may function as a strategic boundary condition that limits the marginal impact of EO on NPD.
Analisis Kinerja Aparatur Sipil Negara dalam Pelayanan Publik Berdasarkan Perspektif Mahasiswa Indonesia Siti Nurmalasari; Novita Durrotun Nasikha; Meirinawati Meirinawati; Indra Devian Lumban Gaol
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6052

Abstract

 This study aims to understand Indonesian students’ perspectives on the performance of civil servants (ASN) in providing public services at the subdistrict or village level. This study employs a descriptive quantitative approach, collecting data through a questionnaire administered to students who have previously used public services. The results of this study indicate that ASN performance is generally satisfactory, with an average score of 3.65. The indicators receiving the highest scores were the alignment of services with established procedures and the willingness of ASN to assist the public. On the other hand, the indicators with the lowest scores were the timeliness of service delivery and the friendliness of staff. The findings of this study also indicate that the main issues faced by the public are slow service processes, inadequate service attitudes, and low use of digital technology. Therefore, efforts are needed to improve the quality of public services by focusing on efficiency, responsiveness, and technology-based innovation to support the implementation of good governance principles.
Pengembangan Organisasi pada Institusi Pendidikan: Studi Literatur Review Mayzza Naura Abdillah; Nurrizky Nurrizky; Lita Veronica
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6057

Abstract

Organizational development in educational institutions is an important aspect in improving the quality and sustainability of educational organizations amid dynamic changes and technological advancements. This study aims to analyze the factors influencing the development of educational organizations, particularly from the perspective of human resource management. The study employed a Systematic Literature Review (SLR) approach by identifying, selecting, and synthesizing 27 relevant scientific articles published between 2020 and 2026. Data were obtained through searches in Google Scholar. The selection process was conducted systematically through identification, screening, eligibility, and inclusion stages. The results indicate that human resource management, organizational leadership, and organizational culture significantly influence the performance and effectiveness of educational organizations. In addition, adaptation to digital transformation also plays an important role in supporting organizational sustainability. These findings highlight the importance of integrated human resource management strategies, adaptive leadership, and the effective use of technology in enhancing the competitiveness of educational institutions. This study is expected to provide theoretical and practical contributions to the development of educational organizations.

Page 29 of 34 | Total Record : 335

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