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INDONESIA
Jurnal Publikasi Ilmu Manajemen
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 29638712     EISSN : 2963766X     DOI : 10.55606
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
bidang manajemen dan bisnis dalam perspektif ekonomi konvensional maupun ekonomi syariah dan Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 335 Documents
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From Endorsement to Adoption: Examining How Perceived Risk, Perceived Benefits, and Attitude Drive Electric Vehicle Adoption Intention Under Environmental Concern Delicia Vanessa; Juniarty Juniarty
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6737

Abstract

This study examines how perceived endorsement, range anxiety, perceived benefits, perceived risks, attitude toward electric vehicles (EVs), and environmental concern shape Indonesian consumers’ EV adoption and purchase intentions. A quantitative causal survey produced 451 responses, of which 404 usable cases were analyzed using PLS-SEM in SmartPLS 4 with a disjoint two-stage approach for higher-order constructs. Perceived endorsement increased perceived benefits and attitude while reducing range anxiety. Range anxiety increased perceived risk; perceived risk weakened attitude and adoption intention. Attitude increased adoption and purchase intentions, perceived benefits increased purchase intention, and adoption intention increased purchase intention. Environmental concern directly strengthened attitude, adoption intention, and purchase intention and significantly moderated key relationships. The findings show that EV acceptance in Indonesia depends on credible endorsement, tangible benefits, lower perceived risk and range anxiety, and environmental concern translated into practical consumer value. These findings provide important insights into the factors influencing consumer decision-making regarding EVs in Indonesia. The study also highlights the importance of strengthening positive perceptions and reducing psychological barriers associated with EV ownership. By understanding these relationships, policymakers, manufacturers, and other stakeholders can develop more effective strategies to encourage EV adoption and support the transition toward sustainable transportation in Indonesia.
Menguatkan Transformasi Digital Melalui Kepemimpinan Transformasional: Peran Mediasi Keterlibatan Pegawai dan Kompetensi Digital pada BKD Provinsi Banten Agus Surya Mulyana; Ahmad Mukhlis; Angrian Permana
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6748

Abstract

The purpose of this study is to analyze the direct influence of Transformational Leadership, Employee Engagement, and Digital Competence on Digital Transformation and the indirect influence of Transformational Leadership on Digital Transformation through Digital Competence at the Regional Civil Service Agency of Banten Province. This research uses a survey method with a quantitative approach. The survey research used is intended to explain causal relationships and test hypotheses. This research focuses on uncovering causal relationships between variables.The results showed that Transformational Leadership had a positive and significant effect on Employee Engagement, with a path coefficient (β) of 0.960, a t-statistic of 122.029 (> 1.96), and a p-value of 0.000 (< 0.05). Transformational Leadership also had a positive and significant effect on Digital Competence, with a path coefficient (β) of 0.863, a t-statistic of 31.290 (> 1.96), and a p-value of 0.000 (< 0.05). Employee Engagement and Digital Competence each had a positive and significant effect on Digital Transformation, with path coefficients (β) of 0.484 and 0.298 and t-statistics of 5.546 and 3.715, respectively (p < 0.05). Transformational Leadership also had a positive and significant effect on Digital Transformation, with a path coefficient (β) of 0.221, a t-statistic of 2.810 (> 1.96), and a p-value of 0.005 (< 0.05). Furthermore, Employee Engagement and Digital Competence significantly mediated the effect of Transformational Leadership on Digital Transformation, with path coefficients (β) of 0.465 and 0.257 and t-statistics of 5.487 and 3.502, respectively (p < 0.05). This study concluded that Transformational Leadership played an important role in strengthening Digital Transformation, both directly and indirectly through enhancing Employee Engagement and Digital Competence at the Regional Civil Service Agency of Banten Province.
Pengaruh Fear of Missing Out terhadap Job performance Generasi Z: Peran Mediasi Digital Distraction Sunarmi Sunarmi; Asnawi Hidayat; Cheesya Siska Adhiati; Adi Suryo Ramadhan
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 1 (2026): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i1.6754

Abstract

The increasing use of smartphones, social media, and work communication apps can encourage employees to stay connected while also increasing the risk of digital distraction. This study aims to analyze the effect of Fear of Missing Out (FoMO) on job performance, with digital distraction as a mediating variable. The study employed a quantitative approach using a cross-sectional survey design. Data were collected from 150 Generation Z employees working in Semarang and were analyzed using Partial Least Squares Structural Equation Modeling with a bootstrapping procedure. The results indicate that FoMO has a positive effect on digital distraction (β = 0.603; p < 0.001), while digital distraction has a negative effect on job performance (β = −0.389; p < 0.001). FoMO also has a direct negative effect on job performance (β = −0.308; p < 0.001). Furthermore, digital distraction negatively mediates the effect of FoMO on job performance (β = −0.235; p < 0.001) through a complementary partial mediation pattern. These findings suggest that the need to stay connected can reduce performance when it leads to device checking and shifts in attention during work. This study underscores the importance of managing notifications, establishing consistent communication channels, and reducing expectations of instant responses to maintain employee focus and performance.
Pengaruh Financial Literacy, Life Style dan Self Control terhadap Financial Management Behavior Generasi Z Triyani Triyani; Fadzil Hanafi Asnora; Junita Lubis
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 1 (2026): Maret: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i1.6760

Abstract

This study aims to analyze the influence of financial literacy, lifestyle, and self-control on financial management behavior in Rantauprapat City. Data were collected via questionnaires from a sample of 100 randomly selected students. This is a quantitative study employing a probability sampling technique. Multiple linear regression analysis was performed using SPSS software. The results indicate that financial literacy, lifestyle, and self-control have a positive and significant influence on the financial management behavior of Generation Z. The Adjusted R-square value is 0.780, implying that the variables of financial literacy, lifestyle, and self-control account for 78% of the variation in financial management behavior, while the remaining 22% is influenced by factors not examined in this study. The results of this study highlight the importance of enhancing financial literacy and self-control capabilities in fostering better financial management behavior among Generation Z. These findings are expected to serve as a reference for university students in improving their ability to manage finances wisely and responsibly.
Strategi Manajemen dalam Proses Transformasi Digital di Madrasah Aliyah Negeri Karo Rheina Sayla; Rustam Rustam
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6764

Abstract

This study analyzes management strategies in digital transformation at MAN Karo, covering implementation, resource allocation, and monitoring and evaluation. Using a qualitative method with a narrative approach, data were collected through observation, interviews, and documentation, then analyzed using the Miles and Huberman model and triangulation. The results show that MAN Karo has implemented digital transformation in learning (blended learning, YouTube, PowerPoint, social media) and administration (Serikandi, RDM, Pusaka, faceprint). Resource allocation strategies are carried out systematically through four stages, with the principal as the primary decision-maker and support from BOS funds, the Committee, and the government. Monitoring and evaluation are conducted through digital systems (EMIS, ASN, RDM) and direct supervision, with student involvement through the “Suara MANKA” program and outcome-based assessments. The success of the digital transformation is supported by regular training and the Madaris application. The study concludes that well-planned strategies, visionary leadership, continuous human resource development, and stakeholder participation are key factors in the success of digital transformation in Islamic educational institutions.
Pengaruh Lingkungan Kerja dan Kompetensi terhadap Kinerja Dosen melalui Kepuasan Kerja dan Etos Kerja dengan Moderasi Beban Kerja: Survei pada Dosen Universitas di Bandung Raya Berakreditasi B Jeferson Siahaan; Didi Turmudzi; Yusuf Arifin
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6765

Abstract

This study aims to analyze the effects of work environment and lecturer competence on job satisfaction and work ethic, as well as their implications for lecturer performance, with workload serving as a moderating variable. The study involved permanent lecturers at B-accredited private universities across Greater Bandung, including Bandung City, Cimahi City, Bandung Regency, West Bandung Regency, and Sumedang Regency. A quantitative approach with descriptive and verificative designs was employed. Data were collected through questionnaires, observation, interviews, and literature review. From a population of approximately 712 permanent lecturers, respondents were selected using stratified random sampling based on lecturer proportions in each university. Data were analyzed using path analysis and moderated regression analysis. The findings show that work environment and lecturer competence significantly contribute to job satisfaction and work ethic. Competence was the most dominant factor influencing work ethic, with a total effect of 38.90%, while work environment and competence jointly contributed 68.85%. Job satisfaction and work ethic significantly influenced lecturer performance, with work ethic showing the stronger contribution. Workload significantly moderated both relationships, potentially strengthening or weakening performance depending on its proportionality and manageability. These findings highlight the need for integrated lecturer management through improved work environments, competency development, job satisfaction, work ethic, and proportional workload management.
Persepsi Kelangkaan, Urgensi dan Kualitas Produk terhadap Keinginan Membeli Skincare G2G Melalui Live Tiktok: Studi Kasus Pada Mahasiswa Universitas Teuku Umar Cindy oktavia sihombing; Cut Mega Putri; Muhammad Rahmat Hidayat; Ivon Jalil; Rusdi Rusdi
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6770

Abstract

This study aims to analyze the contribution of perceived scarcity, perceived urgency, and product quality to consumers' purchase intention toward G2G skincare products through TikTok live streaming. This research employed a quantitative approach with a sample of 200 students from Teuku Umar University selected using purposive sampling technique. Data were collected through a Likert-scale questionnaire. Descriptive analysis, validity testing, and reliability testing were conducted using R Studio, while the relationships among variables were analyzed using the Simplified Random Forest method with TIBCO Statistica. The results showed that the Simplified Random Forest model demonstrated good predictive ability with an explained variance value of 56.51%. All independent variables contributed to consumers' purchase intention. Product quality was the most dominant factor with an importance value of 1.000000, followed by perceived urgency at 0.851117, and perceived scarcity at 0.661773. These findings indicate that the better the product quality offered through TikTok live streaming, the higher the consumers' desire to purchase, while urgency and scarcity strategies also play a role in increasing buying interest. The consistency of these findings is reinforced by the Stimulus-Organism-Response (SOR) theoretical framework, in which product quality serves as the strongest stimulus in shaping purchasing responses.
Pengaruh Strategi Konten Marketing terhadap Minat Beli Konsumen melalui Aplikasi Tiktok pada Cyber Printing Jumiyati Awati; Tuti' Nadhifah; Nur Hayati
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6773

Abstract

This study aims to analyze the effect of content marketing strategy on consumer purchase intention through the TikTok application at Cyber Printing in Demak Regency. The research was prompted by the suboptimal digital engagement of Cyber Printing’s TikTok account, marked by low interaction rates such as likes, comments, and shares despite high view counts, alongside issues related to visual quality and content appeal. The content marketing strategy was evaluated using four dimensions of the AIDA model: Attention, Interest, Desire, and Action, while purchase intention was measured using transactional, referential, preferential, and explorative indicators. A quantitative approach with an explanatory research design was employed. The population comprised consumers and potential consumers who had viewed or interacted with Cyber Printing's TikTok content. A sample of 96 respondents was selected using purposive sampling based on non-probability sampling formulas for infinite populations. Data collection was conducted through a structured paper questionnaire using a 5-point Likert scale. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) executed via SmartPLS 4. The findings indicate that the content marketing strategy exerts a positive and statistically significant effect on consumer purchase intention (T-statistic = 39.301 > 1.96; P-value = 0.000 < 0.05). The coefficient of determination (R2) of 0.784 demonstrates that 78.4% of the variance in purchase intention is explained by the content marketing strategy, whereas the remaining 21.6% is driven by external variables. Consequently, optimizing short-form video marketing content on TikTok significantly drives consumer purchase intention for local commercial printing businesses.
Analisis Strategi Agen Asuransi dalam Meningkatkan Penjualan Polis melalui Pemanfaatan Platform Digital (PT Prudential Prestasi Agency Medan) Mutia Zahra Lubis; Muhammad Irwan Padli Nasution; Muhammad Syahbudi
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i2.6774

Abstract

This study analyzes insurance agents' strategies to increase policy sales via digital platforms at PT Prudential Prestasi Agency Medan. Using a descriptive qualitative approach, data were gathered from multi-level informants (2 managerial and 13 active agents) and analyzed using the 7P Services Marketing Mix, Technology Acceptance Model (TAM), and IFE, EFE, and IE matrices. Findings reveal an IFE score of 2.38 (moderate), with key strength in PRUForce e-SPAJ efficiency, but hindered by low digital literacy and agent confidence. An EFE score of 2.57 (moderate-high) reflects strong social media penetration opportunities despite premium price competition threats. The agency falls into Quadrant V of the IE Matrix (Hold and Maintain). Recommended strategies include market penetration by enhancing digital platform ease of use and limited product development focused on educating sharia policy value. The implementation of this strategy is expected to enhance agents' digital competencies, expand the reach to prospective customers, build trust, and improve the effectiveness and sustainability of policy sales via digital platforms.
Pengaruh Store Atmosphere, Persepsi Harga, Word of Mouth, dan Gaya Hidup terhadap Keputusan Pembelian Konsumen Coffee Shop Kazoku Desa Sei Rakyat Labuhanbatu Ridha Annisya; Pitriyani Pitriyani; Siti Lamaah Nasution
Jurnal Publikasi Ilmu Manajemen Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v5i3.6781

Abstract

The increasingly intense commercial competition among coffee shops necessitates an understanding of the factors that influence customers’ purchasing decisions. This study aims to analyze the effects of store atmosphere, price perception, word-of-mouth (WOM) communication, and lifestyle on customers’ purchase intentions at Kazoku Coffee Shop in Sei Rakyat Village, Labuhanbatu. A quantitative approach was employed, involving 80 respondents selected through judgmental sampling. Data were collected by distributing questionnaires and were analyzed using SPSS version 22. The findings show that all research instruments were valid and reliable, and that the regression model satisfied the classical assumptions. Simultaneously, the four variables had a positive and significant effect on purchasing decisions, as indicated by an F-statistic of 248.396 and a significance value of 0.000. The coefficient of determination (R²) of 0.930 indicates that 93.0% of the variation in purchasing decisions is explained by the four variables, while the remaining 7.0% is influenced by factors beyond the scope of this study.

Page 28 of 34 | Total Record : 335

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