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JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Published by Universitas Halu Oleo
ISSN : -     EISSN : 2527273X     DOI : https://doi.org/10.37149/jia
Core Subject : Economy, Health, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary
JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian (JIA, e-ISSN: 2527-273X) is an open-access publication issued by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo, Indonesia. JIA provides online media to publish scientific articles from the results of research and development in the field of Agribusiness. This journal has been published by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo and the Indonesian Society of Agricultural Economics (ISAE/PERHEPI). JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian is accredited by the Ministry of Education, Culture, Research, and Technology with the ranking of Sinta (S4) SK NO.105/E/KPT/2022, 7th April 2022 which is valid for 5 (five) years since enacted 2022 in Vol. 6 No. 5, 2021 to Vol. 11 No. 4, 2026
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 197 Documents
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Pengembalian Investasi pada Usahatani Selada Hidroponik dengan Metode Deep Flow Technique (DFT) dan Nutrient Film Technique (NFT) Afriyanti Afriyanti; Novitri Kurniati; Edi Efrita; Elni Mutmainnah
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1425

Abstract

People with limited land or in urban areas can use the land for plant farming using hydroponics. Hydroponics is farming using water enriched with plant nutrients as a growth media. This system has been popular due to its efficiency in using water, land, time, and space. It also allows plant growth quickly and under controlled conditions. One of the vegetables that has the potential to be cultivated with a hydroponic system is lettuce (Lactuca sativa L). The nutrients in vegetables, especially vitamins and minerals, cannot be substituted by staple foods so that they can suffice the need for vegetables for the community. This study analyzes the return on investment and profit in hydroponic lettuce farming. The research method is a case study, and the data analysis technique used is investment costs, variable costs, income production, Return on Investment (ROI), and Payback Period (PP). The results showed that the hydroponic farming Deep Flow technique (DFT) method incurred costs of Rp54.730.590,48 and income of Rp9.266.566,52, and the Nutrient Film Technique (NFT) method incurred costs of Rp59.655.572,78 and received income of Rp6.769.306,45. The DFT technique has a Return On Investment (ROI) value of 16.9%, the NFT technique is 10.9%, and the DFT technique has a Payback Period (PP) of 5.89, while the NFT is 9.13.
Meningkatkan Hasil Tomat dengan Trichokompos dan NPK (Studi Varietas Gustavi F1) Noviana Noviana; Sri Ritawati; Imas Rohmawati; Dewi Firnia
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1440

Abstract

The research aimed to enhance tomato (Solanum lycopersicum L.) yield with trichocompost and NPK fertilizer: a study on Gustavi F1. This research will be conducted in Babakan Sompok village, Cimanuk District, Pandeglang City, Banten Province, from January - May 2024. This research used a factorial RCBD (Randomized Completely Block Design) consisting of 2 factors and three replications. The 1st factor was the doses of trichocompost (T), which consisted of 4 levels, namely T0 = 0 gram/polybag, T1 = 150 gram/polybag, T2 = 200 gram/polybag, and T3 = 250 gram/polybag. The 2nd factor was the doses of NPK (P), which consisted of three levels, namely P0 = 0 gram/polybag, P1 = 5 gram/polybag, P2 = 10 gram/polybag, and there are 12 treatments (repeated three times), so there are 36 experimental units and consist of 2 plants, so there are 72 plants. Data analysis for this research used the Dsaastat software. The observation parameters were the height of the plant, stem diameter, number of tomato plant leaves, age of tomato plant flower, age of harvesting tomato plant, number of fruit per plant, and weight of tomato plant fruits. The result showed that goat manure trichocompost significantly affects plant height, stem diameter, number of tomato plant leaves, and weight of tomato plant fruit. NPK fertilizer significantly affects plant height, stem diameter, number of tomato plant leaves, and weight of tomato plant fruit. There was an interaction dose of 200 gram/polybag goat manure trichocompost with a dose of 10 gram/polybag NPK fertilizer to the parameters of the number and weight of tomato plant fruits.
Analisis Risiko Produksi dan Pendapatan Usahatani Jagung di Desa Dulamayo Utara Kecamatan Telaga Biru Kabupaten Gorontalo Novaldy I. Nadi; Amir Halid; Ramlan Mustafa
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1472

Abstract

This research was conducted in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency. This study aims to determine: 1) The risk of corn farming production in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency, 2) How much is the income of corn farming in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency. This study's population consists of corn farmers in Dulamayo Utara Village, Telaga Biru District, and Gorontalo Regency, totaling 297 people. In taking samples for this study using simple random sampling using the Solvin formula, the number of researcher samples was 39 respondents. The data analysis method used production risk analysis using the production variation coefficient formula and income analysis using the farm income formula. The results showed that using the Coefficient of Variation (CV), the corn production risk value could be calculated as 0.348 or <0.5, which can be categorized as low risk because the variation coefficient value is less than 0.5. This is also influenced by several factors, such as weather factors and pest and disease attacks, that farmers do not handle quickly and appropriately. The income obtained by 39 respondents in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency each year is Rp540,965,167. with an average/farmer of Rp13,870,902 and an average/ha of Rp9,326,897. This means that corn in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency, is quite helpful for the farmers' economy.
Pengaruh Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Kecap Kentjana di Kabupaten Kebumen Nur Mei Azizah; Erlyna Wida Riptanti; Isti Khomah
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1479

Abstract

Kecap Kentjana is the only sweet soy sauce product from Kebumen Regency produced by CV Srikandi Makmur Sejahtera since 1960. Kebumen people who are proud of local products will provide positive recommendations to create a positive reputation for the product. Word of Mouth can significantly increase product awareness and popularity, influencing purchasing decisions for Kecap Kentjana. Apart from Word of Mouth, consumer purchasing decisions are also influenced by price, product quality, and brand image variables. The study aims to determine the effect of these four variables on the purchase decision of Kentjana Soy Sauce in Kebumen Regency. The primary research method uses the descriptive analysis method. The purposive sampling method was used to determine the location. Data were obtained through observation, interviews, and recording using a questionnaire. The purposive sampling method was used to determine the number of samples, with 110 respondents. The Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach is used to analyze the data. The results prove that purchasing decisions are significantly influenced by Word of Mouth and product quality. Positive information from someone who is known can encourage potential customers to buy Kentjana soy sauce because potential customers tend to trust recommendations from the closest people, and the quality of the taste offered by Kentjana soy sauce is different from other soy sauce, so purchasing decisions will increase. The results also prove that price and brand image do not significantly influence purchasing decisions. The Kebumen community has consumed Kentjana soy sauce for generations. People have the views and habits of always choosing Kentjana soy sauce as their first choice, so price and brand image variables do not influence purchasing decisions.
Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Agroindustri Jenang Kedunggudel di Desa Kenep Kabupaten Sukoharjo Nabila Threa Fernanda; Kusnandar Kusnandar; Raden Kunto Adi
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1482

Abstract

Agriculture plays a strategic role in Indonesia's economy. However, agricultural products often face challenges such as low prices and susceptibility to spoilage. Further processing is essential to add value to agricultural products, creating opportunities for developing household industries and MSMEs in agro-industry. The processing industry sector is critical in driving economic growth in Sukoharjo Regency. The Penang industry dominates Kenep Village on a micro-enterprise scale. As a traditional food, the Jenang industry faces challenges and opportunities. This study aims to identify the internal and external factors affecting the development of the Jenang Kedunggudel MSMEs in Kenep Village, formulate alternative strategies, and determine the priority strategies for developing these MSMEs. The research method used is descriptive-analytical with both qualitative and quantitative approaches. The research location was purposively selected in Kenep Village, Sukoharjo Regency, with informants chosen based on specific criteria. Data sources include primary and secondary data collected through observation, interviews, and record-keeping. Data analysis involves using IFE, EFE, IE, SWOT, and ANP. Based on the strategic analysis, quality control is the top priority to enhance product quality and prevent damage. Quality control is prioritized because it directly impacts the Jenang Kedunggudel product compared to other strategic alternatives.
Analisis Efisiensi Ekonomi Usaha Ayam Ras Petelur di Kabupaten Lombok Timur Muhamad Sarlan; Sulkiah Sulkiah
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1492

Abstract

East Lombok Regency is the largest egg production center, controlling 35 percent of the total chicken egg production in West Nusa Tenggara Province. However, its contribution is still relatively low compared to other provinces such as Bali and East Java. This study aims to (1) determine the factors that influence the production of laying hen farming businesses, (2) determine the technical efficiency and technical inefficiency of laying hen farming businesses, and (3) determine the allocative and economic efficiency of laying hen farming businesses in East Lombok Regency. The study was conducted in Bagik Payung Village, Tirtanadi Village, Wanasaba Village, and East Lombok Regency, and it was determined purposively based on the largest laying hen population. The research sample was 61 people who were determined simply randomly. The results of the study showed that (1) the factors that had a positive and significant effect on the production of laying hen farming businesses in East Lombok Regency were the number of chickens (X1), concentrate (X2), vitamins and medicines (X6), while the vaccine variables (X7) and labor (X5) had a negative but insignificant effect on laying hen production. (2) The technical efficiency (TE) value obtained an average of 0.951. The laying hen farming business in East Lombok Regency can be said to be almost technically efficient. Meanwhile, the factors that have a positive and significant influence on the level of technical inefficiency are Education Level (Z2) and Livestock Experience (Z3), while age (Z1) and number of dependents (Z4) have a negative and insignificant influence on efficiency. (3) The distribution of allocative efficiency values is in the range of a minimum of 1.062 and a maximum of 1.248. with an average value of 1.184, indicating that the laying hen farming business in East Lombok is not allocatively efficient. While the average value of economic efficiency is 1.125. This value indicates that economically, the laying hen business in East Lombok Regency is not yet efficient.
Model Kemitraan Berkelanjutan pada Usahatani Penangkaran Benih Padi di Desa Blimbing Kecamatan Sambirejo Kabupaten Sragen Faiz Sabila Rosyada; Siti Nurlaela; Sukadi Sukadi; Annisa Wirrdiana Yuniasih
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 1 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i1.1502

Abstract

Rice seed is considered one of the important elements in optimizing yields in rice cultivation. The increasing demand for certified rice seeds is one of the factors that facilitated the emergence of rice seed breeding partnerships between farmers and rice seed-producing companies. One of the partnerships to produce certified rice seeds is a partnership between PT Saprotan Benih Utama and the Rukun Tani Sulur Farmer Group. The partnership does not continue because there is no explicit agreement or contract farming between partner farmers and the company. This study aimed to determine the dynamics of partnerships and strategies for building partnerships to determine a sustainable partnership model in rice seed breeding farms. This research was conducted from January to June 2024 in Blimbing Village, Sambirejo District, Sragen Regency, Central Java Province. This research uses descriptive qualitative methods through in-depth interviews, observation, documentation, and focus group discussions. Data analysis uses the Miles and Huberman model, and partnership strategy was identified using SWOT analysis. The informants used in this study were seven people. The results showed that the rice seed breeding partnership dynamics that occurred between the Rukun Tani Sulur Farmer Group and PT Saprotan Benih Utama was in the form of an Agribusiness Operational Cooperation (KOA) pattern. Partner farmers provide land, inputs, and labor, while PT Saprotan Benih Utama provides costs and facilities. The strategy to build partnerships from the research results requires the application of SOPs and assistance to increase productivity and purchase price agreements for farmers. A written cooperation contract is needed to strengthen the partnership between farmers and companies so that both parties know their obligations and rights.
GAP Analysis Penerapan Standar Pedoman Budidaya Sapi Potong (Peraturan Menteri Pertanian Nomor 46 Tahun 2015) di Kota Tanjungpinang Eko Sutrisno; Rina Febrinova Rina Febrinova; Kusmiati Kusmiati
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1515

Abstract

The need for protein can be seen from the high demand for beef in Tanjungpinang City. However, beef production in Tanjungpinang City has not increased proportionally. As a result, Tanjungpinang City still has to rely on beef from outside the region because beef cattle cultivation has not yet reached an optimal level. This research aims to analyze the GAP for the technical implementation of beef cattle fattening business following the Standard Cultivation Guidelines (SPB) recommended by the Ministry of Agriculture through Minister of Agriculture Regulation Number 46/Permentan/PK.210/8/2015 concerning Guidelines for Good Beef Cattle Cultivation. This research was conducted in Tanjungpinang City and involved breeders who were members of 15 livestock groups and 195 breeders. This research was conducted through a survey using purposive sampling. The population of this study consisted of breeders who had kept five or more cows in a pen and had been cultivating livestock for the last five years. Based on these criteria, the research sample consisted of 44 breeders. The results of the research are the technical implementation of beef cattle fattening cultivation in Tanjungpinang City based on the Standard Cultivation Guidelines (SPB) recommended by the Ministry of Agriculture through Minister of Agriculture Regulation Number 46/Permentan/PK.210/8/2015 concerning Guidelines for Good Beef Cattle Cultivation. The research results show that environmental condition indicators have a GAP Analysis percentage of 57 percent, livestock seeds 33 percent, building conditions 56 percent, feed availability 51 percent, and livestock facilities and animal health 40 percent. The highest percentage of GAP Analysis is the condition of the building, while the lowest percentage is the selection of livestock seeds.
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Skincare Aloe Vera XYZ di Kota Pontianak Eva Mulia Saputri; Eva Dolorosa; Wanti Fitrianti
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1531

Abstract

The skincare sector has many prospects due to the growing public awareness of skin health. Indonesia's cosmetics industry grew by 20.6% between 2021 and 2022, according to data from the Food and Drug Supervisory Agency (BPOM). The XYZ skincare products, which originated in Pontianak City, West Kalimantan, and are derived from aloe vera, are among the most well-liked items from this trend. This study examined how the marketing mix impacted Pontianak City's purchases of O-degree products. Pontianak City was chosen for this study because it is a hub for aloe vera farming and is renowned for generating high-quality goods. The study's sample size was 100 customers aged 17 and older who had bought skincare products containing aloe vera at least twice in the previous six months. The factors influencing purchase decisions are assessed using the data analysis technique known as structural equation modeling (SEM). Product, pricing, location, and advertising were the characteristics that were being examined. The survey's results showed that most participants were female, between the ages of 21 and 25, working for a private company, college-educated, and making between Rp1,500,001 and Rp3,000,000. The product variable influenced consumers' buying decisions the most of the four factors analyzed. This is due to the distinctive worth and uniqueness of XYZ items, which are native Pontianak commodities. To improve buying decisions, entrepreneurs must focus more on improving product quality and maintaining the features that are the product's main draws. By enhancing product quality and giving local Pontianak products more prominence, XYZ is expected to be able to compete more successfully in the fiercely competitive skincare market.
Evaluasi Strategi Bersaing Teh Botol Sosro di Kota Surakarta (Pendekatan Competitive Profile Matrix) Inesya Nur Rohmah; Heru Irianto; Minar Ferichani
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1544

Abstract

The increasing popularity of packaged tea beverages has encouraged many companies to launch tea drink products and compete to gain positive consumer responses. This competitive condition demands that Teh Botol Sosro understand its market position and develop effective strategies to maintain and expand its market share. Therefore, this study applies the Competitive Profile Matrix (CPM) to analyze Teh Botol Sosro's market position in Surakarta, the first study in this context. The research aims to identify the key competitive factors, evaluate Teh Botol Sosro's position, and formulate alternative strategies to enhance its competitiveness. The research method is descriptive, with a purposive location selection in Surakarta. Key informants include the Area Sales Manager, Sales Supervisor, and Distributor Supervisor of PT Sinar Sosro in Surakarta City, with samples selected using accidental sampling. The data used includes primary and secondary data collected through observation, interviews, and documentation, then analyzed using the CPM analytical tool. Research findings showed that the primary competitive factors for Teh Botol Sosro include freshness of taste, tea fragrance, product size variations, packaging design, price, advertising, brand image, discounts, and distribution. Based on the CPM, Teh Botol Sosro ranks second, excelling in brand image, advertising, packaging design, and product size variations, but still competes closely with Teh Pucuk Harum, which holds the first position. The recommended alternative strategies include (1) maintaining performance on superior attributes, (2) benchmarking against competitors in aspects of freshness of taste, tea fragrance, nutrition, and price, and (3) enhancing discount and distribution strategies. This study is expected to provide insights into understanding the factors influencing consumer preferences and support the development of adaptive agribusiness strategies in the ready-to-drink tea industry.

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