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JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Published by Universitas Halu Oleo
ISSN : -     EISSN : 2527273X     DOI : https://doi.org/10.37149/jia
Core Subject : Economy, Health, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary
JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian (JIA, e-ISSN: 2527-273X) is an open-access publication issued by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo, Indonesia. JIA provides online media to publish scientific articles from the results of research and development in the field of Agribusiness. This journal has been published by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo and the Indonesian Society of Agricultural Economics (ISAE/PERHEPI). JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian is accredited by the Ministry of Education, Culture, Research, and Technology with the ranking of Sinta (S4) SK NO.105/E/KPT/2022, 7th April 2022 which is valid for 5 (five) years since enacted 2022 in Vol. 6 No. 5, 2021 to Vol. 11 No. 4, 2026
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 197 Documents
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Optimalisasi Bauran Pemasaran Madu Kelulut di Serdang Selangor Malaysia Menggunakan Metode 6P M. Dio Fadhila Yulas; Juita Rahmadani Manik; Siti Nurathirah Abu Hassan
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1658

Abstract

Kelulut honey, produced by stingless bees such as Heterotrigona itama and Geniotrigona thoracica, is increasingly in demand in Malaysia due to its distinctive flavor and health benefits. This study aims to identify marketing strategies for kelulut honey in Serdang, Selangor, Malaysia, using the 6P marketing mix approach (Product, Price, Place, Promotion, People, and Process). Primary data were collected through in-depth interviews with kelulut honey entrepreneurs and field observations at the Malaysian Agriculture Horticulture & Agrotourism Show (MAHA), while secondary data were obtained from various relevant publications. The results show that product innovation, value-based pricing strategy, diversification of distribution channels through online and offline platforms, creative promotion, human resource development, and production process efficiency are the main factors in improving the competitiveness of kelulut honey. This approach can strengthen product positioning in domestic and international markets, increase consumer loyalty, and support industry sustainability. With the implementation of an integrated strategy, the kelulut honey industry has the potential to grow more rapidly, contributing significantly to the welfare of the community, especially smallholder farmers.
The Biosaka Efficiency in Supporting Income from Hydroponic Vegetable Cultivation Business Kumbara Kumbara; Silfia Silfia; Roni Afrizal
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 1 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i1.1666

Abstract

Conventional hydroponics faces nutrient efficiency challenges, impacting profitability and business sustainability. This study is important because it attempts to address these issues through a more economical integration of AB-Mix and Biosaka. This study aims to evaluate the economic efficiency of AB-Mix 37.5% and Biosaka 62.5% compared to the 100% AB-Mix method in hydroponic cultivation. This study uses a case study method at Eco-Hydro, conducted in February–June 2024 in a small hydroponic facility with 400 planting holes. Data were collected through field observations and interviews with 10 hydroponic business actors in Limapuluh Kota Regency. Quantitative analysis includes the calculation of the R/C Ratio and cash flow projections for three years. The results show that the combination of AB-Mix and Biosaka produces an R/C Ratio of 1.4, compared to 1.02 in the 100% AB-Mix method. The net profit per period reached Rp366,219 for the combination of AB-Mix and Biosaka, much higher than Rp24,136 in the 100% AB-Mix method. Cash flow projections show a cumulative income of Rp8,428,896 in three years, confirming the superior economic efficiency of this combination method.
Analysis of Leading Food Crop Commodities In Bulungan District North Kalimantan Zulhafandi Zulhafandi; Yulianah Yulianah; Nia K Suryana; Khaerunnisa Khaerunnisa
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1667

Abstract

The development of the economic and agricultural sectors is important in utilizing resources to increase regional potential in the economic development of a region. Bulungan is a district with great potential in utilizing its regional advantages as an industry-based food center and is currently one of the districts that must be ready to develop and sustain the food of the New Capital City, which is the background for this research to be carried out. This study aims to analyze the leading sectors using the LQ method, trends, and shift shares in food crop commodities in Bulungan Regency. This study uses quantitative data (time series) in the form of data from 2018-2022 (5 years). The data analysis method used is descriptive analysis with a quantitative approach, including Location Quotient (LQ) Analysis, Trend Analysis, and Shift Share Analysis. Based on the LQ analysis results, commodities with an average value of LQ > 1 are rice and corn commodities, which means that Bulungan Regency is a base commodity with potential/superiority. In contrast, peanuts, cassava, and sweet potatoes have an average value of LQ < 1, meaning they are non-base commodities. 1, which means that they are non-base and non-potential commodities in Bulungan Regency as a result of trend analysis to determine the development of rice commodity forecasting in Bulungan Regency in 2023 - 2027. The results of the calculation were obtained using the analysis of the least square method so that the trend equation was obtained as follows: Y = -830.50X + 13,724.20, and it can be known that the results of trend analysis on rice commodities have decreased and have a negative value with an annual decrease of -830.50.
Analisis Perilaku Konsumen dan Keputusan Pembelian Teh Tambi di Wonosobo Amalia Nadifta Ulfa; Yohana Brenda Aprilia; Heru Irianto
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1668

Abstract

Tea is a plantation commodity that contributes to GDP and is a source of foreign exchange for the country. PT Perkebunan Tambi is a company that cultivates, processes, and markets tea. In its marketing process, PT Perkebunan Tambi has obstacles, namely the number of competitors in the market. This study aims to identify the stimulus, buyer's black box, and purchasing decisions for Tambi Tea. This identification is expected to help PT Perkebunan Tambi map several key factors consumers consider when choosing tea products. Black Box Theory consists of 3 parts: stimulation, buyer's black box, and response. This research was conducted in Wonosobo Regency from December 2023 to January 2024. The respondents in this study were 100 consumers who had bought Tambi Tea, which they obtained accidentally at markets or shops that sell Tambi Tea. The data collection technique was interviewed using questionnaires. The data is presented descriptively with data analysis using the black box theory consumer behavior model introduced by Kotler. Based on the research, consumer stimulus in the form of marketing stimulus can be explained through product, price, promotion, and distribution channels—characteristics of female consumers in the adult age group who work as housewives. The purchasing decision process includes several stages: problem recognition, information search, alternative evaluation, purchasing, and post-purchase behavior. Tambi Tea has a positive image as a local product that consumers demand from generation to generation. The cultural behavior of consuming tea in the Wonosobo community makes Tambi Tea a daily necessity. PT Perkebunan Tambi is expected to maintain quality and price so consumers are loyal.
The Implementation of Good Agricultural Practices by Smallholder Oil Palm Farmers (Challenges and Determining Factors) Novyandra Ilham Bahtera; Yulia Yulia; Herza Herza
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 2 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i2.1674

Abstract

The palm oil industry in Indonesia, especially among smallholders, faces challenges in adopting Good Agricultural Practices (GAP) to achieve sustainability standards such as ISPO. This study explores the extent to which smallholders understand GAP and the factors that influence their adoption. Using a survey approach through structured interviews with oil palm farmers in Bangka District, this study explored the relationship between farmers' socio-economic characteristics and their understanding of GAP. The collected data were analyzed using multiple regression to identify significant patterns, especially regarding the influence of training and mentoring on GAP adoption. The study also highlighted unique dynamics between land size, income, and farming experience, providing important insights into small-scale farmers' adoption of modern methods. The results open up a discussion on how farmer capacity-building strategies can be designed to accelerate GAP adoption in the future.
Efektivitas Komunikasi Penyuluhan terhadap Tingkat Kepuasan Petani di Desa Watludan Kabupaten Maluku Tengah Salestina Wewra; Risyad Albert Far-Far; Paulus M Puttilehalat
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1678

Abstract

Watludan Village is located in Teon Nila Serua District, Central Maluku Regency, Maluku Province. Extension communication activities and agricultural programs provided by the government have also been carried out by extension workers, but the availability of extension workers is still lacking in the area, so it becomes one of the influencing factors. Extension communication can increase farmers' knowledge and renewable skills in managing crop yields, ultimately increasing farmer satisfaction. This research evaluates the effectiveness of communication extension service farmers' satisfaction in Watludan Village. Quantitative research method with Spearman rank correlation analysis and research period 16 November - 11 December 2023, sample determination was conducted through purposive sampling of farmers engaged in agricultural activities, with a sample size that includes 14 farmers present in the area. The results of the study indicate that overall, the effectiveness of extension is not optimal because many respondents are still in the "Less Good" and "Enough" categories in terms of acceptance, understanding of messages, changes in attitudes, changes in behavior, and feedback. The satisfaction level among farmers regarding the effectiveness of extension workers remains low, with the majority of farmers feeling less satisfied with the three aspects. There is a significant and positive influence between the effectiveness of extension communication and the level of farmer satisfaction. This research assesses how extension communication impacts farmer satisfaction in Watludan Village, central Maluku Regency.
The Dynamics of Indonesian CPO Price Integration with European and Indian Markets (Empirical Insights) Mega Amelia Putri; Kumbara Kumbara; Arnayulis Arnayulis; Darnetti Darnetti
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 1 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i1.1679

Abstract

Dynamic price interconnections and external market influences characterize the global crude palm oil (CPO) market. As the world's largest producer, Indonesia faces challenges in stabilizing prices amidst regulatory pressures from European markets and the significant role of India as a key export destination. This study aims to analyze the integration and dynamics of Indonesian CPO prices with European and Indian markets using advanced econometric tools, including Vector Auto Regression (VAR) and Vector Error Correction Model (VECM). Monthly price data from January 2016 to December 2022 were sourced from reliable databases such as BAPPETI and UN Comtrade. The findings highlight significant price volatility in the Indonesian spot market (CV = 46.18%) compared to Europe (CV = 39.22%) and India (CV = 29.74%), with the latter serving as a stabilizing force. Granger causality tests reveal mutual influence between Indonesia and Europe, while India's unidirectional causality underscores its role in mitigating external shocks. Cointegration analysis confirms long-term equilibrium relationships among the markets, with European and Indian markets contributing 33.61% and 29.35%, respectively, to Indonesian price variability over 12 months. These insights emphasize the importance of establishing a domestic futures market to manage volatility and diversifying export destinations to reduce reliance on traditional markets. This study provides actionable recommendations for policymakers and stakeholders to strengthen Indonesia's resilience and competitiveness in the global CPO market.
Analisis Potensi dan Tantangan Pertanian Padi di Kabupaten Jember (Pendekatan Triple Helix Berbasis Content Analysis) Hurairah Haqi Ikhlasi; Eko Hadi Cahyono; Sri Windari
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1701

Abstract

This study examines the potential and challenges of rice farming development in Jember Regency through the Triple Helix approach, involving government, academia, and industry collaboration. Data were collected in 2024 using field observations, in-depth interviews, and questionnaires distributed to respondents, including government officials, industry representatives, academics, and farmers. The analysis focuses on variables such as production potential, technological adoption, market dynamics, and stakeholder roles in agriculture. Content analysis and descriptive statistical tools were employed to process and interpret the data. The results reveal Jember’s significant potential, including fertile land, quality seed availability, and opportunities for regional market expansion. However, limited access to subsidized fertilizers, inadequate irrigation systems, and low technological adoption hinder optimal productivity. These findings emphasize the need for targeted strategies and collaborative frameworks to address existing barriers. The study provides a foundation for future research on sustainable agricultural development and stakeholder-driven innovation.
Pengaruh Literasi Teknologi Pertanian Berbasis Augmented Reality terhadap Minat dan Kesadaran Generasi Z pada Modern Farming di Kota Parepare Irninthya Nanda Pratami Irwan; Ashadi Amir; Wahyuddin Wahyuddin
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 2 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i2.1702

Abstract

Regeneration in the agricultural sector is not going well because Generation Z is more interested in working in technology and creative industries, resulting in an aging workforce among farmers. The aim of this research is to create agricultural literacy media using Augmented Reality technology as an effort to enhance the interest and understanding of Generation Z towards the agricultural sector. The initial stage of the research involves creating a technology literacy media for agriculture using an Augmented Reality-based application. The second stage is carried out by providing literacy to Generation Z engaged in the agricultural sector in the form of introducing agricultural technology through the use of Augmented Reality-based literacy media. Data analysis from the research was conducted to measure the level of understanding and the increase in interest and awareness of Generation Z towards the modern agricultural sector after technology literacy was implemented. The results of the multiple linear regression test indicate that interest in modern farming is influenced by agricultural knowledge, interest in agriculture, and awareness of modern farming, with a value of 71.2%.
Analisis Penerapan HACCP pada Produksi Keripik Pisang Muli dengan Penggorengan Vakum di UMKM Bandar Lampung Nurbaiti Nurbaiti; Ulfah Izdihar; Ayu Rahayu Saraswati; Rechal Perdana
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 2 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i2.1712

Abstract

UMKM XYZ in Bandar Lampung is one of the banana chip producers whose processing uses the vacuum frying method. To ensure the quality of banana chip products is safe for consumers, UMKM must implement an HACCP system. HACCP is used in food products as a safety assurance system. Applying the HACCP system in UMKM can facilitate the business licensing process to penetrate a broader market. This study evaluates critical control points in producing vacuum-fried banana chips using HACCP. Data collection was carried out from February to April 2024, including field observations, interviews with MSME owners, and literature studies, and hazard identification was carried out at each production stage to determine critical control points (CCP) using the CCP decision tree. The study results show that the oil draining and packaging process is a CCP that requires strict control. Potential hazards include physical contaminants such as dust and insects, biological contaminants (molds, bacteria such as salmonella), and chemicals (heavy metals). Control measures include implementing occupational hygiene, using personal protective equipment (PPE), and visual inspection of products and packaging. HACCP can ensure the safety and quality of banana chips produced by analyzing processes that may cause contamination and providing corrective solutions, as well as increasing the competitiveness of UMKMs in the processed food sector.

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