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Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Published by Universitas Maritim AMNI Semarang
ISSN : 29635284     EISSN : 29635225     DOI : 10.58192
Core Subject : Science,
Decision Sciences, Operations Research & Management
Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 262 Documents
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Peran UMKM Mango Lova dalam Meningkatkan Perekonomian Mahasiswa Universitas Bina Sarana Informatika Amalia Dwi Ramdhini; Desi Marlina; Ine Nova Ayu; Esa Putri Amalia; Siti Hanifatu Sya`adah
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2681

Abstract

This study aims to analyze the role of Micro, Small, and Medium Enterprises (UMKM) Mango Lova in enhancing the economic welfare of students at Universitas Bina Sarana Informatika. UMKM Mango Lova, which operates in the culinary sector, has become one of the primary options for students to meet their daily consumption needs while also serving as a source of income. The methodology used in this research is a qualitative approach, with data collected through interviews and surveys with students and the business owner. The results indicate that the presence of UMKM Mango Lova not only contributes to improving students' economies by providing job opportunities but also supports the sustainability of the local economy. Additionally, students involved in this UMKM gain valuable entrepreneurial experience, which can enhance their skills and competitiveness in the future. Overall, UMKM Mango Lova plays an important role in creating an economic ecosystem that supports student development and regional economic growth. This study is expected to provide insights for UMKM managers and educational institutions in developing strategies to support economic growth among students.
Pengaruh Brand Awareness dan Electronic Word Of Mouth Marketing Terhadap Repurchase Intention Melalui Costumer Satisfaction sebagai Variabel Intervening pada Fashion Erigo di Aplikasi Shopee (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis, Univers Mohammad Fadel Astari; Chalid Imran Musa; Muhammad Ilham Wardana Haeruddin; Muhammad Ichwan Musa; Zainal Ruma
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2685

Abstract

This research aims to determine the influence of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intention through Customer Satisfaction as an Intervening Variable in Erigo Fashion in the Shopee Application on Students of the Faculty of Economics and Business, Makassar State University. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were students from the Faculty of Economics and Business, Makassar State University who had made purchases from Erigo Fashion on the Shopee Application. Data collection was carried out using documentation and survey methods using questionnaires. The data analysis technique uses PLS (Partial Least Square) analysis. The results of this research show that brand awareness and electronic word of mouth have a positive and significant influence on customer satisfaction with Erigo fashion in the Shopee application. Furthermore, customer satisfaction also has a positive and significant impact on repurchase intention. Brand awareness does not have a significant influence on repurchess intention, and electronic word of mouth does not have a significant influence on prepurchess intention. Apart from that, brand awareness influences repurchase intention through customer satisfaction as an intervening variable, while electronic word of mouth also influences repurchase intention through customer satisfaction as and intervening variable.
Implementasi Sistem Inaportnet dalam Pelayanan Kapal di Terminal Sarana Citra Nusa Kabil pada PT. Snepac Shipping Batam Putri Debora Veronika Nasution; Dirhamsyah Dirhamsyah; Fadiyah Hani Sabila
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 4 (2024): Oktober : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i4.2702

Abstract

This paper aims to provide in-depth insight into the complexity of handling ship arrivals and departures through the Inaportnet System by explaining how the system works, interactions between parties, and how the Inaportnet system helps improve the efficiency and smoothness of the shipping process at the terminal. This research was conducted at PT. Snepac shipping, daring the author’s pratek darat (PRADA) which began on January 17, 2024 to June 17, 2024. The datea source was obtained through primary data obtained directly from the Inaportnet system of PT. Snepac Shipping, with interviews conducted with managers and operational staff of PT. Snepac Shipping. As well as secondary sources, namely literature related to the title of this paper. The result of study lead to an in-depth understanding of the submission of ship arrival and departure permits at the Sarana Citra Nusa Kabil Special Terminal on the Inaportnet system. The involves the main focus is on how this system support document management, ship coordination, and port readiness, as well as a means of conneting ships and jetties for the implementation of activities at the port. In this context faciliating document management and port readiness which are integrated to support the smooth shipping process at the terminal.
Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram Daniel Antonius Wijaya; Devita Sari; Astriani Astriani; Aidil Ramadhani; Dian Renita Andiani; David Fernando; Tiara Fitari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2716

Abstract

This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and observations to explore the problems and solutions faced. The results show that the creation of social media accounts, creative content development, and consistency in uploading can increase visibility and sales. Through digital marketing strategies, Pempek Palembang FC can reach a wider market, build a customer community, and increase competitiveness in the digital era. Keywords: Pempek Palembang FC, MSME, marketing strategy, social media, Instagram, digital marketing.
Bisnis Platform Pencatatan Nutrisi Makanan Untuk Membantu Pola Makan Yang Sehat Mahardhika, Bima Julian; Santoso, Budy; Ali Imron , Muhamad; Kuntari, Wien
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2762

Abstract

Dalam era digital, kebutuhan akan gaya hidup sehat semakin menjadi perhatian utama masyarakat. Penelitian ini bertujuan untuk mengembangkan platform pencatatan nutrisi makanan berbasis teknologi untuk membantu individu mengelola pola makan sehat. Platform ini, bernama Foody, menawarkan fitur-fitur seperti pencatatan konsumsi makanan harian, kalkulator Indeks Massa Tubuh (BMI), dan rekomendasi makanan berbasis kecerdasan buatan (AI). Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif untuk menganalisis strategi pemasaran dan pengembangan aplikasi. Hasil penelitian menunjukkan bahwa integrasi teknologi seperti AI mampu memberikan nilai tambah dengan otomatisasi pencatatan nutrisi dan personalisasi rekomendasi makanan, yang secara signifikan meningkatkan pengalaman pengguna. Foody juga memanfaatkan strategi pemasaran digital melalui media sosial dan situs web untuk menjangkau target pasar yang berorientasi pada kesehatan. Dengan demikian, aplikasi ini tidak hanya memberikan solusi praktis dalam mendukung gaya hidup sehat, tetapi juga menciptakan peluang bisnis yang inovatif di bidang technopreneurship. Foody berpotensi menjadi alat yang efektif untuk meningkatkan kesadaran dan pengelolaan kesehatan gizi masyarakat, sekaligus membuka jalan bagi inovasi di industri kesehatan digital.
Strategi Fintech Syari'ah di Toko Elektronik Sunanti Hernawati, Rita
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2775

Abstract

Sharia fintech is a technology-based financial solution that integrates sharia principles, such as the prohibition of usury, gharar, and maisir. The use of sharia fintech in Indonesia is growing, especially in supporting micro, small, and medium enterprises (MSMEs). Sunanti Electronics Store, which serves the majority of Muslim consumers, has the potential to utilize sharia fintech to increase its sales. This study aims to analyze the strategy of implementing sharia fintech in increasing sales at Sunanti Electronics Store. The method used is a descriptive-analytical approach with literature reviews and secondary data. The results of the study indicate that the implementation of sharia fintech through the murabahah financing scheme, sharia e-wallet, and sharia crowdfunding can increase customer loyalty, expand market reach, and create operational efficiency. However, the challenges faced include the lack of sharia financial literacy and limited digital infrastructure. For this reason, cooperation with sharia fintech providers and education for consumers are needed so that this implementation can run optimally. Sharia fintech is not only a transaction tool, but also an effective business strategy to increase competitiveness and business growth based on Islamic values.
Persepsi Harga Dan Kualitas Layanan Terhadap Kepuasan Pelanggan BRT Trans Jateng Semarang–Grobogan Vendana Argananda Wibowo; Ninik Dwi Atmini; Heru Yulianto
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2776

Abstract

The purpose of this study: (1) To test and analyze the effect of price perceptions on customer satisfaction of BRT Trans Jateng. (2) Testing and analyzing service quality on BRT Trans Jateng customer satisfaction. The subjects of this study were Trans Jateng BRT (Bus Rapid Transit) consumers in 2023. This study used a quantitative approach with data collection methods using a questionnaire. The population in this study is unknown. This study used a random sampling method with a sample of 100 respondents. The data analysis method used is multiple linear regression analysis. The results showed that (1) Price perception has a positive effect on customer satisfaction for BRT Trans Central Java. (2) Service quality has a positive effect on BRT Trans Jateng customer satisfaction.
Sharia Investment: The Best Choice Or Burden In The Future Rosidah, Rosidah; Negarawati, Esa
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2816

Abstract

Sharia investment is increasingly gaining attention throughout the world as an investment alternative that is in accordance with Islamic principles. This article aims to analyze whether sharia investment is the best choice or a burden in the future. By examining financial aspects, regulations and their impact on the global economy, this research evaluates the potential and challenges of sharia investment in the ever-growing global market. The main focus of this article is to understand how the Islamic investment market can develop amidst increasingly dominant conventional financial market trends, as well as identifying challenges that investors and policy makers may face. The analysis results show that although sharia investment offers significant advantages in terms of compliance with moral and ethical values, there are several obstacles that must be overcome, such as product and liquidity limitations. Thus, sharia investment could be the best choice in the future if it can overcome these challenges and adapt to increasingly complex market needs.
Saham Syariah di Pasar Modal Indonesia Hikmah, Anur; Selasi, Dini
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2831

Abstract

This study aims to explore the development, challenges, and opportunities of sharia stocks in Indonesia through a literature review method. Sharia stocks are part of the sharia capital market that is growing rapidly along with increasing public awareness of halal investment. This study examines literature from various academic sources, official reports, and related journals to provide a comprehensive understanding of sharia stocks in Indonesia. The results of the study indicate that sharia stocks have great potential in supporting the national economy, but challenges in the form of sharia financial literacy and limited access still need to be overcome.
Penerapan Digital Marketing pada Gopool Billiard & Cafe Michelle Michelle; Listia Nurjanah
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2858

Abstract

This study focuses on the implementation of digital marketing strategies at GoPool Billiard & Café to enhance business appeal and leverage digital platforms, particularly social media, as the primary means of promotion. In an era of rapid digital growth, social media has become an effective tool for reaching a wider audience of potential customers and building strong relationships with them. The methods used in this research include interviews and documentation to obtain in-depth information and record the process of implementing digital marketing strategies. The results of the study indicate that utilizing social media platforms like Instagram and TikTok can increase customer interaction, expand audience reach, and strengthen the brand identity of GoPool Billiard & Café. This strategy has proven effective in attracting new customers while retaining the loyalty of existing ones through creative, informative, and consistent content.

Page 21 of 27 | Total Record : 262

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