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Rofiq Noorman Haryadi
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rofiq.stebis@gmail.com
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+6285921157533
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Jl. Cileungsi - Jonggol KM. 1 No. 12, Cileungsi, Bogor. Jawa Barat, Bogor, Provinsi Jawa Barat
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International Journal of Sharia Business Management
Published by Sekolah Tinggi Ekonomi Bisnis Islam Syari'ah Bina Mandiri
ISSN : -     EISSN : 28285891     DOI : 10.51805/ijsbm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Islamic Business and Economic Islamic Finance & Banking Halal Industry Management of Zakat & Waqf Islamic Marketing Management Finance Management Operation Management Human Resource Management Management Accounting Management Information System E-Business Social Business Business Ethics and Sustainable Knowledge and Innovation Management Small and Medium Enterprise (SMEs)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 59 Documents
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The Effect Of Marketing Strategy on Consumers Interest Buying at Nibra's House Cileungsi Romandhini, Anisa; El Hasan, Sawqi Saad; Herawati, Ermi
International Journal of Sharia Business Management Vol 2 No 2 (2023): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to determine the effect of marketing strategies (product, price, place, promotion, people, process and physical evidence) on consumer interest in buying Nibra's House Cileungsi products. The method used is quantitative with sampling in this study as many as 100 respondents using accidental sampling technique. Data analysis techniques in this study used multiple linear regression analysis with partial regression test (t-test). The calculation process is assisted by SPSS 22 application program. The test results show that there is no significant effect between product marketing strategies on consumer buying interest at Nibra's House Cileungsi. There is no significant influence between the price marketing strategy on consumer buying interest at Nibra's House Cileungsi. There is a significant influence between the place's marketing strategy on consumer buying interest at Nibra's House Cileungsi. There is a significant influence between promotional marketing strategies on consumer buying interest at Nibra's House Cileungsi. there is no significant influence between human marketing strategies on consumer buying interest at Nibra's House Cileungsi. There is a significant influence between the process marketing strategy on consumer buying interest at Nibra's House Cileungsi. Then there is a significant influence between the physical evidence marketing strategy on consumer buying interest at Nibra's House Cileungsi. And for product, price, place, promotion, process and physical evidence variables simultaneously have a significant effect on purchase intention
The Effect of Halal Label and Product Quality of Purchase Decisions Halal Cosmetic Product Ms Glow Prihatini, Alvia; Al Farisi, Muhammad Salman; Ferdinand, Novingky
International Journal of Sharia Business Management Vol 2 No 2 (2023): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v2i2.179

Abstract

The purpose of this study was to find out determine the effect of halal labeling on purchasing decisions at Ms Glow Jonggol and to determine the effect of Ms Glow product quality on purchasing decisions at Ms Glow Jonggol, then to determine the effect of halal labeling and Ms Glow product quality on purchasing decisions at Ms Glow Jonggol. This type of research is quantitative with a descriptive approach. The population of this study were Ms Glow Jonggol consumers. The sample in this study amounted to 71 respondents. The sampling technique used purposive sampling method. Data collection using questionnaires and data processing techniques used are multiple linear regression processed using SPSS version 22. The results showed that Halal label has a partial effect on purchasing decisions at Ms Glow Jonggol, this can be seen from the value of t count> t table (3.205> 1.667) and sig < 5% (0.002 < 0.05. Product quality has a partial effect on purchasing decisions at Ms Glow Jonggol, this can be seen from the value of t count> t table (5.783> 1.667) and sig < 5% (0.000 < 0.05). Halal labeling and product quality simultaneously affect purchasing decisions at Ms Glow Jonggol, this can be seen from the value of F count 51.050> F table 3.13 and sig < 5% (0.000 < 0.05).
The Influence of Product Quality and Prices on Customer Loyalty at Halal Mart Cibubur Purnama, Ayu; Kumala, Destiana; Utarindasari, Destiana
International Journal of Sharia Business Management Vol 2 No 2 (2023): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v2i2.180

Abstract

This research was conducted with the aim of knowing: 1) The effect of product quality on customer loyalty at the halal mart in Permata Cibubur. 2) To determine the effect of price on customer loyalty at halal mart in Permata Cibubur. The method used is quantitative with sampling in this study as many as 75 respondents with a purposive sampling technique. Data analysis techniques in this study used multiple linear regression analysis with partial regression test (t-test) and simultaneous test (F). The calculation process is assisted by the IBM SPSS 22 software application program. The test results show that there is a significant influence between product quality and customer loyalty at the Halal Mart in Permata Cibubur. There is a significant influence between price and customer loyalty at the Halal Mart in Permata Cibubur. There is a significant effect of product quality and price on customer loyalty at the Halal Mart in Permata Cibubur
The Principles Of Prophet's Leadership In Organizational Management Iman Maulana, Nurul
International Journal of Sharia Business Management Vol 3 No 1 (2024): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

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Abstract

This study discusses the application of leadership principles from the model of Prophetic Leadership within the context of modern organizational management. The method used is a literature review focusing on the main characteristics of prophetic leadership, such as Amanah (integrity and trust), Adl (equal treatment among organizational members), Sabr (composure in facing challenges), and Musyawarah (consultation and collective decision-making). These qualities serve as the foundation for effective organizational management. Amanah emphasizes the importance of trust in managing resources, Adil stresses the necessity of equal treatment for all organizational members, Sabar is highlighted as key in dealing with challenges, and Musyawarah underscores the significance of consultation and shared decision-making. By implementing these principles, it is anticipated that leaders can establish a robust organizational culture, motivate members, and steer the organization towards achieving better goals and collective welfare.
Shopee Affiliate Marketing in Islamic Business Ethics Perspective Salma, Adilah; Shely Intan Agvela; Muhibban
International Journal of Sharia Business Management Vol 3 No 1 (2024): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v3i1.188

Abstract

This journal aims to find out how the shopee affiliate marketing model according to the perspective of Islamic business ethics. The method used is a normative perspective approach that focuses based on certain norms, moral values, or ethical standards. The results that have been obtained from this are that shopee affiliates have applied the principles of Islamic business ethics. From this shopee affiliate program, there are many positive influences on the community to continue to develop business through the shopee marketplace.
The Marketing Management of BAZNAS Subang to Increase Muzakki Purwanti, Neli; Auliya Romdoni, Indi; Hamid, Abdul; Siti Robi'atul Adawiyah, Isna
International Journal of Sharia Business Management Vol 3 No 1 (2024): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v3i1.194

Abstract

Zakat is one part of the pillars of Islam, which is one of the pillars in building the people's economy. Thus, one of the alternative pillars in solving the problem of getting out of poverty is through optimizing the management of zakat funds that are trustworthy and comprehensive as a form of community funds for the benefit and benefit of mankind. The Amil Zakat Agency formed by the government aims to manage Zakat, infaq, shadaqah. The management of zakat is not solely carried out individually, from muzakki it is handed over directly to mustahiq, but is carried out by an institution that specifically handles zakat, infaq and shadaqah. With the various obstacles faced by the Subang Regency National Amil Zakat Agency, it is necessary to have a management for marketing, because if the marketing is not good, then everything will not run smoothly and will not be able to increase the number of muzakki. This research is a case study research using a qualitative approach by collecting data through observation, interviews and documentation. Data analysis used with data reduction, data presentation and verification. In this study a conclusion can be drawn that the implementation of marketing management carried out by BAZNAS Subang Regency has not fully run in accordance with the provisions that have been implemented.
Business Communication: Strategies and Practices to Achieve Competitive Advantage Wardani, Surti
International Journal of Sharia Business Management Vol 2 No 2 (2023): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v2i2.198

Abstract

This article outlines the important role played by business communication strategies in achieving competitive advantage in an increasingly globalized and digital market era. Through a thorough examination of communication theory, business strategies, and real case studies, this research highlights how effective communication can facilitate more efficient internal operations, strengthen relationships with stakeholders, and provide the necessary support in achieving the company's strategic goals. The findings of this research affirm that integration and adaptability in business communication are key to maintaining the existence and growth of companies in an ever-changing and dynamic environment. By understanding and implementing appropriate communication strategies, companies can gain significant competitive advantages, not only in maintaining operational sustainability but also in creating sustainable value for all stakeholders. Therefore, emphasis on developing competence in business communication becomes increasingly urgent for organizations that want to remain relevant and successful in this continuously evolving market
Challenges and Opportunities in Implementing Sharia Principles in Business Management Talib, Ahmad; Paturochman, Iwan Ridwan; Ansyori, Ahmad; Al-Amin, Al-Amin
International Journal of Sharia Business Management Vol 3 No 1 (2024): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v3i1.201

Abstract

The integration of Sharia principles into business management represents a burgeoning field of interest in both academic and practical realms. This paper delves into the multifaceted challenges and opportunities encountered in aligning business operations with Sharia mandates. Sharia, grounded in ethical imperatives, seeks to promote justice, transparency, and social welfare when applied to business practices. While the integration of Sharia principles is observed across Islamic economies and increasingly within Western contexts, challenges abound. These include regulatory barriers, market competition, lack of awareness, and interpretation difficulties, all requiring serious attention for successful implementation. Despite these challenges, embracing Sharia principles unveils substantial opportunities. It opens avenues for tapping into Islamic finance markets, enhances brand loyalty, and fosters improved stakeholder relationships. Moreover, it contributes to societal well-being by promoting ethical behavior and social responsibility. A comparative analysis, whether empirical or through literature review, offers insights into the effectiveness and acceptance of Sharia compliance in business management, guiding strategic decision-making for organizations seeking to blend profitability with ethical principles.
Innovative Strategy in Integrating Sharia Principles with Modern Business Practices Ramadhani, Yesa Cahayaning; Budiarti, Anindhyta
International Journal of Sharia Business Management Vol 3 No 1 (2024): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v3i1.202

Abstract

In the last decade, the integration of sharia principles in modern business practices has gained significant attention, prompting businesses to adopt innovative strategies to ensure compliance with Islamic law while remaining competitive in the global marketplace. This article aims to analyze various strategies that have been implemented by sharia businesses to integrate Islamic values ​​with contemporary business practices, highlighting the challenges and opportunities that arise in the process. Using a qualitative approach, this research examines case studies of several companies that have successfully implemented innovative sharia business management, identifying the key factors that influenced their success. The findings show that a deep understanding of sharia principles, innovation in products and services, and transparency and accountability are critical aspects supporting this integration. This article also discusses the implications of these strategies for the further development of the Islamic business sector and offers recommendations for best practices that can be adopted by other companies. It is hoped that this analysis can provide useful insights for business actors who wish to integrate sharia principles in their operations, as well as contribute to the sharia business management literature.
Marketing Strategy in Sharia Business Aligning Values and Innovation Teguh Jatmiko, Lukas; Garibaldi, Ganjar; Pratiwi Sakti, B. Retno; Rudianto Sinaga, Jansen; Sunarsi, Denok
International Journal of Sharia Business Management Vol 3 No 1 (2024): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v3i1.203

Abstract

Marketing strategy in Islamic business plays a crucial role in integrating Sharia values ​​with innovation to achieve success in a competitive market. This study explores how Islamic businesses can incorporate consistent Islamic principles with Sharia law while adopting innovation to meet the needs and expectations of modern consumers. Through ethical and responsible marketing approaches, Islamic businesses can build strong customer trust and loyalty. This article also discusses the importance of deep understanding of the target market, development of innovative products, and effective marketing communication in implementing successful marketing strategies. Additionally, this research highlights the importance of collaboration among stakeholders to promote competitive advantage and long-term growth in Islamic business. By focusing on Sharia values ​​and innovation, businesses can create unique value propositions that differentiate them from competitors and drive sustainable growth.

Page 3 of 6 | Total Record : 59

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