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Journal of Sustainable Community Service
Published by Transpublika Publisher
ISSN : -     EISSN : 29863384     DOI : https://doi.org/10.55047/jscs
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
Journal of Sustainable Community Service is a collection of articles on community service activities in the field of economic empowerment. This journal is published in order to participate and contribute thoughts and reports on community service activities as well as a vehicle for disseminating community service activities in the field of community economic development. Transpublika Publisher is the publisher of the scientific and multidisciplinary journal JSCS. There are a lot of common problems or issues that are related to community services that are covered at the national and international levels. The dissemination of conceptual concepts and research findings in the field of community services is the goal of this journal publication. JSCS includes a variety of activities from the lecture on handling and managing society potentials, obstacles, challenges, and issues.
Arjuna Subject : Umum - Umum
Articles 117 Documents
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TURTLE CONSERVATION CAMPAIGN AS A TOURIST ATTRACTION FOR BALI Sulistiyowati, Lisa Harry; Fatimah, Siska Ernawati; Komara, Acep; Mahadianto, M. Yudi; Saha, Sanchita; Rahmatika, Dien Noviany
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i2.572

Abstract

Most sea turtle species around the world are threatened with extinction. The threat of sea turtle extinction is largely caused by humans for consumption, souvenirs, trade, medicine and religious activities as well as for commercial purposes such as the sale of eggs, meat and shells. This human behavior is threatening sea turtle populations. Preventing the decline of these threatened sea turtle populations requires changes in human behavior that are educated through conservation campaigns. This international service was carried out with the aim of recognizing local culture and local wisdom products and participating in painting traditional Thai pottery. This activity is a community service activity that collaborates between the Faculty of Economics and Business of Swadaya Gunung Jati University Indonesia, Panca Sakti Tegal University Indonesia, Suan Dusit University and Eastern Instutite for Integrated Learning in Management University India. Community service activities were carried out in Nong Nooch Thailand, with a total of 25 participants consisting of 10 students and 15 lecturers. Sea turtle conservation is one of the community's efforts to preserve the environment and sea turtle habitat for the survival of sea turtles
PELATIHAN STRATEGI HARGA PADA UKM Djakasaputra, Arifin; Jayanti, Yunia Arinda
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.579

Abstract

Pricing refers to the process of setting the exchange rate of products that will be accepted by consumers. Factors affecting pricing include production costs, intended markets, competition, market conditions, and product quality. Price determination is a key concept in microeconomic theory and is one of the four elements of the marketing mix, Mitra which is the place of PKM activities is engaged in the egg nut snack business with the AMHR brand is located in Muaro Jambi. Through initial observations to business owner Mrs. Aminah through Whatshapp, there are main problems for partners in terms of determining selling prices that can increase competitive advantage. The results of PKM activities showed that the implementation of activities went smoothly, partners were eager to receive the material delivered by the PKM team. There is two-way communication between partners and PKM teams. In addition, outputs are made in the form of publications to journals and IPR.
STRATEGI DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF PADA UKM Rodhiah, Rodhiah; Bravo, Christiandinata Tjandra
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i1.580

Abstract

Competitive Strategy is a strategy that focuses on management's plan to compete successfully. The main goal is to attract customers, overcome competitive pressures, and strengthen the company's market position. The activity partner is engaged in the business of handicraft creative products located in Serang, Banten province. In its activities facing problems especially in terms of competitive advantage. PKM aims to assist partners in efforts to increase knowledge about efforts to increase competitive advantage. The method of activities carried out with training related to competitive advantage presented in the form of PPT includes: understanding of competitive advantage, components in competitive advantage, types of competitive advantage and so on. The training was conducted online assisted by 2 students. The results of the activity show that the implementation has run smoothly, partners are enthusiastic about receiving the material presented, as evidenced by the two-way communication and discussion between partners and the PKM team, this activity can increase partner interviews in increasing the competitive advantage of the products sold. PKM outputs are in the form of publications to journals and IPR.
PENGENALAN PEMASARAN DIGITAL PADA UMKM VEZARA DI PGC, CILILITAN JAKARTA TIMUR Yusbardini, Yusbardini
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i1.581

Abstract

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. Cyberspace is now no longer only able to connect people with devices, but also people with other people throughout the world. It is hoped that the existence of MSMEs will be able to stimulate the economy amidst the current economic slowdown. The use of digital technology-based marketing concepts (digital marketing) gives hope for MSMEs to develop into economic powerhouses. MSME players collaborate on promotional media and digital-based distribution media to gain maximum profits. Currently, almost all MSME businesses or even restaurants and fast food businesses use digital marketing-based promotional media and distribution media. The aim of this PKM is to provide enlightenment for the progress of MSMEs in the field of marketing by utilizing social media as a means to increase sales
COMMUNITY EMPOWERMENT STRATEGIES THROUGH MEDIATION TECHNICAL GUIDANCE IN LAND DISPUTE RESOLUTION Rafie, Patih Ahmad; Merta, M. Martindo; Junaidi, Junaidi
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i1.584

Abstract

The purpose of this research is to evaluate the effectiveness of mediation technical guidance in land dispute resolution in Sirah Pulau Padang Sub-district, Ogan Komering Ilir Regency, South Sumatra Province. The research method used was technical guidance and interactive discussions, as well as mediation simulations involving participants from various backgrounds, such as Village Heads, Heads of Neighborhood Associations, Community Leaders, Babinsa, and community members. Data were collected through interviews, questionnaires, and observations. The evaluation results showed that the mediation technical guidance program was effective in improving participants' understanding of land dispute resolution through mediation and sparked enthusiasm in disseminating information about land dispute resolution through mediation. In addition, the mediation simulation also helped participants in identifying problems in conflicts from various perspectives and increased participants' experience in finding alternative agreements between the parties. Therefore, mediation technical guidance can be effective in empowering communities to resolve land disputes and increase legal certainty in the land context.
PENYULUHAN PERILAKU HIDUP BERSIH DAN SEHAT (PHBS) DI SDN 2 ULIM PIDIE JAYA Zahara, Hafni; Rahmadani, Aulia; Marlinda, Marlinda; Nurhadia, Nurhadia
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i1.590

Abstract

Clean and healthy living behavior (PHBS) is a series of actions implemented based on awareness, which is the result of the learning process. This behavior is key to shaping individuals, families, groups, or communities capable of maintaining their own health and actively contributing to creating optimal health conditions in their surroundings. For example, PHBS activities are carried out at SDN 2 ULIM involving 29 students from the 6th grade. The students' participation in these activities proves that health education significantly contributes to improving their understanding of clean and healthy living behavior. Through these activities, students can comprehend the importance of maintaining personal and environmental hygiene and put it into practice in their daily lives. Therefore, it is crucial to broaden the scope of health education activities so that more students can gain in-depth knowledge about PHBS. Involving more participants, such as families and communities, can be a strategic step in creating an environment that supports a healthy lifestyle. Awareness of the importance of clean and healthy living behavior also needs to be widely socialized, perhaps through community programs or public campaigns. Thus, health messages can penetrate and be implemented by the wider community. In other words, health education activities not only serve to enhance knowledge but also as part of the effort to form sustainable positive behaviors towards achieving optimal public health
EXPLORING SISTEM MARKETING ONLINE DAN OFFLINE DI WABISABI COSMETICS PROGRAM MBKM MAHASISWA INDO GLOBAL MANDIRI Callistasari, Nidia Putri; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.591

Abstract

Wabisabi, a store that offers a wide array of cosmetics and beauty products from leading Indonesian and international brands, is capitalizing on the momentum of rapid growth in the face and body care industry. Along with the evolution of the times and the increased understanding of women and men towards skincare needs, Wabisabi found substantial opportunities in marketing its products. With consumers increasingly open to the concept of face and body care, Wabisabi is expanding its target market, not only to women, but also to men who are increasingly concerned about their self-care. In the face of ever-changing market dynamics, Wabisabi realizes that the right marketing strategy is essential to maximize sales potential. Positive developments in people's views towards facial care products across different age groups create a solid foundation for Wabisabi's business growth. Hence, the need to implement a holistic marketing system to explore this huge opportunity. A comprehensive approach involves offline sales strategies through physical stores as well as online market penetration through social media platforms that are currently highly influential in influencing consumer behavior. The utilization of social media as a key marketing channel proves its effectiveness, given the immense influence it has on people across segments. However, awareness of the potential of offline sales also remains relevant, given that some consumers still prefer to shop in person and try products in person before deciding on a purchase.
PELATIHAN INOVATIF OLAHAN SINGKONG GUNA MENDUKUNG PROGRAM MBKM MAHASISWA AKUNTANSI UNIVERSITAS INDO GLOBAL MANDIRI Aini, Nur; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.592

Abstract

Cassava is a typical Indonesian plant that can be processed into various foods Cassava or commonly known as cassava or cassava, is an annual tropical and subtropical tree from the Euphorbiaceae family. Cassava is usually used as processed food because of its high carbohydrate content, while the leaves are usually used as vegetables. The purpose of this research is to inform the public about how cassava is processed into cassava chips to help the community generate income from selling cassava chips of various flavors. The method or plan that is carried out is to carry out direct training to sweet potato sellers in the activity of processing sweet potatoes into cassava chips and this uses qualitative methods. which is documentation. With this implementation, the results of the activity are obtained, namely, it is hoped that from processing cassava, the community will know what we can process from cassava, to increase the potential that exists in society, I am an accounting student Indo Global Mandiri University students are trying to help develop this research innovation entitled "Processing cassava-based processed food products as cassava chip products in an effort to increase people's income" which will help the people of Indonesia
PENCIPTAAN PELUANG USAHA KULINER PINDANG IKAN PATIN SEBAGAI MAKANAN KHAS DAERAH PALEMBANG Noer, Namira Imelia Ramadiena; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.595

Abstract

Pindang ikan patin is a typical food of the Palembang region that has been widely recognized as a superior product. This study aims to reveal the marketing strategies used by Micro, Small and Medium Enterprises (MSMEs) in increasing the superiority of pindang ikan patin in the area. This research method uses primary data obtained through interviews, observation, and documentation directly from the first source. The results showed that pindang tulang MSMEs in the Sukawinatan area implemented various marketing strategies, involving aspects of product, price, place of business, and promotion. Of the four strategies, the product marketing strategy has a significant influence, mainly due to the variation in product quality of pindang ikan patin, which includes pindang ikan patin, pindang tulang, and pindang ikan gabus. These products are known for their high quality. In addition, the price of pindang ikan patin products is relatively affordable and competitive in the market. MSMEs in Sukawinatan have successfully developed their product marketing by utilizing online media, particularly through the promotion of the place and types of pindang offered. This research provides a comprehensive overview of the marketing strategy practices implemented by bone pindang MSMEs in the Palembang area. By understanding the success of these marketing strategies, it can be concluded that a focus on product quality, competitive pricing, and utilization of online media are key factors in increasing the competitiveness and popularity of pindang ikan patin as a regional specialty.
MODIFIKASI DAN INOVASI OLAHAN KELAPA MUDA MENJADI PUDING DOGAN SEBAGAI PROGRAM MBKM MAHASISWA INDO GLOBAL MANDIRI Palinggau, Aling; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.596

Abstract

Natural resources are resources obtained from nature and can be utilized to meet the needs of human life. Abundant natural resources if not managed properly will be in vain, because this requires a community that is entrepreneurial, creative and innovative in taking advantage of these opportunities. Therefore, I am a UIGM student who wants to make the latest changes and innovations around Km 14 Palembang, namely "Dogan Pudding" which is the basic ingredient of Young Coconut. Activities were carried out around km 14 Palembang. The method I use is a direct method to sell dogan pudding products made from young coconuts. In this product I make new changes and improvements starting from the appearance, taste and others that distinguish it from other dogan pudding products. Compared to other soft drinks, coconut water contains good nutrients classified as very nutritious, hygienic and natural drinks and has been tested many times to cure various diseases. The delicious taste of young coconut and soft texture make young coconut loved by children to adults. Young coconut water has a very good nutritional content for health.

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