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Evita Fitri
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evita.etv@nusamandiri.ac.id
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jasdim@nusamandiri.ac.id
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Universitas Nusa Mandiri Kampus Jatiwaringin Jl. Jatiwaringin No. 2, Cipinang Melayu, Makasar, Jakarta Timur
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INDONESIA
Jurnal Pariwisata, Bisnis Digital dan Manajemen
Published by STMIK Nusa Mandiri
ISSN : 29642094     EISSN : 29644607     DOI : https://doi.org/10.33480/jasdim
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
JASDIM - Jurnal Pariwisata, Bisnis Digital dan Manajemen adalah jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nusa Mandiri, Indonesia. JASDIM merupakan jurnal yang diperuntukan dalam bidang keilmuan ekonomi dan bisnis yang mencakup terkait pengetahuan dan wawasan pengembangan manajemen dan bisnis khususnya di Indonesia. Adapun kajian keilmuan artikel pada jurnal JASDIM diantaranya diperuntukan untuk bidang ilmu manajemen, bisnis digital dan pariwisata atau perhotelan. Tujuan utama pada jurnal ini yaitu sebagai wadah penyebarluasan artikel ilmiah dibidang Ekonomi dan Bisnis yang bersifat terbuka untuk mahasiswa, peneliti ataupun akademisi baik dilingkungan internal Universitas Nusa Mandiri dan juga eksternal Universitas Nusa Mandiri. Jurnal JASDIM diterbitkan oleh LPPM Universitas Nusa Mandiri menggunakan dua bahasa yaitu bahasa Indonesia dan bahasa bahasa Inggris dengan memiliki P-ISSN : 2964-2094 dan E-ISSN: 2964-4607 serta terbit sebanyak 2 kali dalam 1 tahun pada bulan Mei dan bulan November. Focus & Scope Jurnal JASDIM Nusa Mandiri dimaksudkan sebagai media pengkajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis terhadap permasalahan yang berkaitan dengan ilmu Manajemen, Binis Digital dan Pariwisata atau Perhotelan, baik nasional maupun internasional. Artikel ilmiah yang dimaksud berupa kajian teori dan kajian empiris ilmu-ilmu terkait, yang dapat dipertanggungjawabkan dan disebarluaskan secara nasional dan internasional. Jurnal JASDIM Nusa Mandiri menerima artikel ilmiah dengan area penelitian pada: Teknologi Informasi dan Digital Kewirausahaan Ilmu Manajemen Analisa Bisnis Ekonomi Pemasaran Digital Platform Digital Kewirausahaan Digital Strategi Bisnis Digital Manajemen dan Bisnis Front Office Housekeeping Food and Beverage Service (Restoran dan Bar) Food and Beverage Product (Pastry dan main kitchen)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 93 Documents
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EFIKASI DIRI SEBAGAI MEDIASI DALAM HUBUNGAN LINGKUNGAN KAMPUS DAN MANAJEMEN WAKTU PADA PRESTASI MAHASISWA Almas Farah Dinna Dewi; Moch Arfan Nur Kholidy; Ema Desia Prajitiasari
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6666

Abstract

Academic achievement is a crucial indicator of the success of higher education processes; therefore, understanding the factors that influence it is essential. A supportive campus environment and effective time management have been widely studied as key determinants of student academic performance, with self-efficacy often positioned as a mediating variable that links the two. At the Faculty of Economics and Business, University of Jember, field findings reveal several issues such as unstable internet access, limited discussion spaces, and underutilized academic advising services, all of which potentially affect students’ self-efficacy and academic achievement. This study aims to analyze the influence of the campus environment and time management on students’ academic performance, with self-efficacy as a mediating variable. A quantitative approach was employed using Partial Least Square Structural Equation Modeling (PLS-SEM) processed through SmartPLS 4.0. The research sample total in 270 respondents by purposive sampling consisted of active undergraduate students at the Faculty of Economics and Business, University of Jember. The results show that both the campus environment and time management have a positive and significant impact on academic achievement. Moreover, self-efficacy was found to play a significant mediating role in the relationship between campus environment and time management with academic performance. These findings highlight the importance of enhancing student self-efficacy through a well-managed learning environment and effective time management training to foster better academic outcomes.
ANALISIS KEPUASAN PELANGGAN AGEN PERJALANAN ONLINE (OTA) APLIKASI MOBILE DI YOGYAKARTA: PENDEKATAN KUANTITATIF Diah Pradiatiningtyas; Chriswardana Bayu Dewa; Lina Ayu Safitri
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6680

Abstract

As a leading tourist destination, Yogyakarta has seen a significant increase in the number of visitors, which has also driven the use of digital platforms for accommodation needs. This study aims to analyze consumer satisfaction with the use of Online Travel Agent (OTA) applications for hotel reservations in Yogyakarta. The study employs a quantitative approach through a survey of 130 respondents who have made hotel reservations using OTAs such as Traveloka, Tiket.com, and Agoda. The data were analyzed using multiple linear regression with the aid of SPSS. The results indicate that the Price and Promotion variable has a significant influence on purchasing decisions, while other variables such as Service Quality, User Experience, and Security and Trust do not show significant partial effects. However, all variables collectively have a significant influence on purchasing decisions. These findings can serve as a reference for OTA application developers to enhance features related to pricing and cancellation policies in order to improve user satisfaction.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Influencer Marketing terhadap Kepuasan Pelanggan pada Sego Sambel Merdeka Rezha Isyraqi Qastalano; Rizky Adhitya Nugroho; Muhammad Bahanan
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6690

Abstract

Indonesia’s culinary scenes today has grown and expanded significantly in each region. Increasing culinary demand affects on customer satisfaction. The study’s purpose is to ascertain  impact  of product quality, service quality, and influencer marketing on customer satisfaction of Sego Sambel Merdeka on Mojokerto which is secured to raise sales, share of the market, and competitive edge. The approach of this study is quantitative by using respondent questionnaires using convenience sampling of 50 respondents. The study’s hypothesis test used the method of  multivariate linear regression. The findings of this study indicates results of the validity and realibility tests which have been processed are valid and reliable. The traditional assumption test in this study revealed a normal distribution and no symptoms of multicollinearity and heteroskedasticity occurred. The determination test revealed that 41.2% of the variability of customer satisfaction was impacted by product quality, service quality, and influencer marketing, with a regression equation of Y = -1.689 + 0.336X1 + 0.190X2 + 0.771X3 + e which showed a positive influence. The conclusion obtained on this research is that product quality and influencer marketing have significantly impact on customer satisfaction, but service quality have not  significantly impact on customer satisfaction, so in this research, it is implied that Sego Sambel Merdeka business owners are advised to focus more on improving product quality and maximizing influencer marketing strategies, even though the quality of service is not significant in this study periodic evaluation to ensure adequate service standards.
ANALISIS GAYA BAHASA IKLAN PADA SUPERMARKET EDISI RAMADHAN 2025 DI INSTAGRAM Najihatul Fitri; Rahmat Teguh Haryadi; Nisa Aisyah; Dede Mahendra; Deswita Deswita; Reysa Anggraini Yuzdika; Wulan Tias Yunindra
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6743

Abstract

The creative and attractive use of language to emphasize a product's uniqueness in advertising is known as the use of language style in advertisements. The aim of this research is to describe the language styles used in supermarket advertisements on Instagram during Ramadhan 2025. This research is a qualitative research. The data analyzed consists of sentences found in supermarket advertisements published on Instagram (March 1 - March 21, 2025). Data analysis applies the language style theory, which classifies four language styles: comparative, contradictory, associative, and repetitive. The findings of this study indicate that the most frequently used language style in supermarket advertisements on Instagram during Ramadhan 2025 is the contradictory style, followed by the comparative style, the repetitive style, and the associative style. From these findings, it can be seen that the use of language style in advertising plays a significant role in increasing both the visual and verbal appeal of a promotional message. The findings of this research are expected to contribute to subsequent studies focused on the analysis of language use in digital advertisements across various platforms and contexts.
DETERMINAN PENGUNGKAPAN ISLAMIC CORPORATE SOCIAL RESPONBILITY BANK UMUM SYARIAH DI INDONESIA Laylatul Putri Nurjannah; Ponny Harsanti; Zamrud Mirah Delima
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6744

Abstract

Islamic Corporate Social Responsibility (ICSR) is a form of reporting that refers to the principles of Maqashid Syariah. The purpose of the research is to examine the factors of investment account holders, profitability, company size, and company age as determinants of ICSR in Sharia Commercial Banks registered with the Financial Services Authority (OJK) for the period 2019–2023. The purposive sampling method was used to obtain a sample of 42 companies. Data analysis used the panel data regression method with E-Views 12. The research findings indicate that ICSR is not significantly influenced by investment account holders, profitability, company size, or company age. These results indicate that there are still other internal factors that play a role as determinants of ICSR and emphasise the importance of ICSR reporting in the annual report as a basis for consideration by investors in investing in Islamic banks.
PENGEMBANGAN SISTEM REKRUTMEN LOWONGAN KERJA BERBASIS WEB UNTUK OPTIMALISASI BURSA KERJA KHUSUS (BKK) Daniati Uki Eka Saputri; Sardiarinto Sardiarinto
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6796

Abstract

Bursa Kerja Khusus (BKK) at Vocational High Schools (SMK) plays a crucial role in connecting graduates with the workforce. However, the current manual process of disseminating job vacancies and handling applications leads to suboptimal information distribution and inefficient data management. This study aims to design and develop a web-based job recruitment system to improve the efficiency of information dissemination and the job application process for students and alumni of SMK Negeri 1 Ngawen. The system is developed using the Waterfall model, which includes the phases of requirements analysis, system design, implementation, testing, and maintenance. The results show that the developed system successfully delivers real-time job vacancy information, accelerates the application process, and improves the accuracy of matching candidates with available jobs. Testing conducted using the Black-Box Testing method confirms that the system functions as expected, ensuring proper input validation, secure access control, and high data integrity. It is expected that this system will enhance the employability of SMK graduates and make the recruitment process more efficient and effective.
PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. XYZ Elza Yunika Putri Setiawan; Imelda Sari
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 5 No. 1 (2026): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v5i1.7032

Abstract

Kebutuhan akan tenaga kerja yang unggul dalam menghadapi kompetisi usaha yang semakin kompetitif menjadi tuntutan utama bagi perusahaan yang bergerak pada sektor impor dan distribusi bahan bangunan seperti PT XYZ. Kualitas Sumber Daya Manusia (SDM) menjadi elemen strategis yang menentukan keberlangsungan dan daya saing organisasi. Optimalisasi kinerja karyawan dapat dilakukan melalui penguatan motivasi kerja dan penciptaan lingkungan kerja yang kondusif. Tujuan dari studi ini yakni guna mengujikan pengaruh motivasi kerja dan lingkungan kerja terhadap kinerja karyawan PT XYZ. Pendekatan kuantitatif dimanfaatkan dengan teknik sampling jenuh yang melibatkan keseluruhan populasi sejumlah 35 karyawan sebagai sampelnya. Data dikumpulkan dengan menyebarkan kuesioner, kemudian dianalisis memanfaatkan perangkat lunak SPSS versi 29. Hasil analisis memperlihatkan bahwasanya motivasi kerja memengaruhi kinerja karyawan dengan signifikan positif secara parsial. Lingkungan kerja juga memengaruhi kinerja karyawan dengan signifikan positif secara parsial. Secara simultan, kedua variabel tersebut juga terbukti memengaruhi kinerja karyawan PT XYZ secara signifikan positif. Temuan tersebut mengukuhkan bahwasanya perhatian perusahaan kepada aspek motivasi serta kualitas lingkungan kerja adalah langkah esensial dalam mendorong kinerja karyawan secara optimal.
IMPLEMENTATION OF DESIGN THINKING IN THE UMKM TIGA PUTRI RESTAURANT IN THE UNIVERSITY OF RIAU AREA Hanifaturrahmi Andrina; Mustaqim Mustaqim; Meki Herlon; Zulhamid Ridho; Mitha Aprilia
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7251

Abstract

This study examines Rumah Makan Tiga Putri, a culinary business located near Universitas Riau that offers Minang dishes at affordable prices. Despite its strategic location and a market potential dominated by students, the business faces challenges in optimizing its marketing strategy, especially in visual media promotion. The promotional banner, which is unattractive and lacks clear information, reduces the effectiveness of visibility in attracting and engaging consumers. This study explains the implementation of the design thinking process in redesigning the promotional banner for Rumah Makan Tiga Putri. The purpose of this study is to describe the stages of design thinking in optimizing visual communication effectiveness to increase consumer reach and visibility. The research uses a descriptive qualitative approach by applying the stages of design thinking: empathize, define, ideate, prototype, and test. Data were collected through direct observation, interviews with owners and consumers, comparisons with academic colleagues, and questionnaires using a Likert scale to measure perceptions of the banner's visual aspects. The findings show that the implementation of design elements related to imagery, color, typography, information clarity, and the integration of visual elements with Minang cultural characteristics can improve visual communication effectiveness and strengthen brand identity. The proposed solution is a redesigned banner that is informative, aesthetically pleasing, and culturally representative of Minang identity. Positive responses from participants indicate that applying design thinking is effective in optimizing banner design as visual promotional media, improving visibility and accessibility of business information for potential consumers around the Universitas Riau area.
PENGARUH CITRA WISATA DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA VELANGKANNI MEDAN Rosita Hileria Purba; Nursiah Nursiah
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7338

Abstract

Graha Maria Annai Velangkanni plays an important role as an icon of Medan City as well as a tourist destination that attracts visitors due to its historical value and beauty, contributing to the development of the local tourism industry. From January to April 2025, the number of tourist visits to this site fluctuated, which became the main focus of this study. Factors influencing tourists’ decisions to visit include tourism image and tourist attractions, considered key aspects in visitor preferences. This study aims to analyze the effect of tourism image and tourist attractions on the decision to visit Graha Maria Annai Velangkanni in Medan. The research employed a quantitative method, collecting primary data through survey questionnaires and literature review. Data analysis included validity and reliability tests, classical assumption tests, hypothesis testing using multiple linear regression, t-tests, F-tests, and calculation of the coefficient of determination (Adjusted R²) with a sample of 100 respondents. The results of the multiple linear regression showed a positive effect, with regression coefficients of 0.315 for tourism image and 0.845 for tourist attractions. The t-test results indicated t-values of 2.884 (p=0.005) for tourism image and 12.932 (p=0.001) for tourist attractions. The F-test produced an F-value of 100.429 with a significance of 0.001. These findings confirm that tourism image and tourist attractions have a positive and significant influence, both partially and simultaneously, on tourists’ decisions to visit Graha Maria Annai Velangkanni in Medan.
ANALISIS SWOT UNTUK PENGEMBANGAN KAMPUNG ULOS HUTARAJA SEBAGAI PRODUK WISATA BUDAYA DI PANGURURAN, SAMOSIR Estevani Tumanggor; Aprilliani Lase; Septiana Handayani Sagala
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 5 No. 1 (2026): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v5i1.7360

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor internal dan eksternal dalam pengembangan produk Kampung Ulos Hutaraja sebagai desa wisata budaya di Kabupaten Samosir dengan menggunakan pendekatan analisis SWOT. Kampung Ulos Hutaraja dipilih sebagai lokasi penelitian karena memiliki potensi budaya yang khas melalui tradisi menenun ulos, keberadaan rumah adat Batak Toba, serta galeri ulos sebagai pusat promosi produk lokal. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara semi-terstruktur, observasi, dan dokumentasi. Informan dalam penelitian ini meliputi Dinas Pariwisata, ketua pengelola, pengelola galeri ulos, penenun masyarakat lokal, serta wisatawan domestik. Data dianalisis dengan mengidentifikasi faktor Strengths, Weaknesses, Opportunities, dan Threats (SWOT). Hasil penelitian menunjukkan bahwa kelemahan utama meliputi keterbatasan modal, kurangnya regenerasi penenun muda, keterbatasan fasilitas, serta akses pasar yang masih terbatas. Sementara itu, peluang yang dapat dimanfaatkan antara lain penggunaan media sosial, festival budaya, keterlibatan akademisi serta program pelatihan. Adapun ancaman yang dihadapi meliputi persaingan dengan produk tekstil modern, menurunnya minat generasi muda, serta keterbatasan dukungan dari pemerintah daerah. Implikasi temuan ini menegaskan bahwa strategi pengembangan produk ulos harus dilakukan secara terpadu dengan memanfaatkan kekuatan dan peluang serta meminimalkan kelemahan dan ancaman. Dengan demikian, pengembangan Kampung Ulos Hutaraja sebagai desa wisata budaya tidak hanya mendukung keberlanjutan ekonomi masyarakat lokal, tetapi juga menjaga kelestarian budaya Batak Toba.

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