cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Arisman
Contact Email
researchhorizon@lifescifi.com
Phone
+6281280878415
Journal Mail Official
researchhorizon@lifescifi.com
Editorial Address
Gedongkuning St. No. 43, Banguntapan Bantul, Yogyakarta, Indonesia
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Research Horizon
Published by Lifescifi
ISSN : 28080696     EISSN : 28079531     DOI : https://doi.org/10.54518/
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.
Arjuna Subject : Umum - Umum
Articles 581 Documents
 38   39   40   41   42 
Customer Risk Aversion and Attitude as Predictors of Smartphone Brand Loyalty Hadibrata, Damar Buana; Wijaya, Angga Pandu
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.661

Abstract

Brand loyalty is crucial in the highly competitive smartphone market, where consumer preferences rapidly evolve. There are still not many studies that link brand loyalty to consumer risk aversion, so further research is needed. This study aims to examine the effect of risk aversion and customer attitudes on brand loyalty, with brand trust as a mediating factor, among Samsung smartphone users in Semarang, Indonesia. A quantitative approach was employed, collecting survey data from 217 respondents using purposive sampling. The data that has been obtained is analyzed using SmartPLS 4.1. The results of the study show that risk aversion, customer attitude, and brand trust have a positive and significant effect on brand loyalty. In addition, risk aversion and customer attitude have been proven to have an effect on brand loyalty through brand trust. These findings underscore the critical role of brand trust in fostering loyalty. Smartphone companies should prioritize trust-building strategies, such as consistent quality, reliable after-sales service, and interactive social media engagement, to enhance consumer loyalty.
Participatory Training and Battery-Powered Milking Nurhadi, Slamet; Ridzki, Imron; Wiwaha, Sigit Setya; Duanaputri, Rohmanita; Effendrik, Popong; Gumilang, Binar Surya
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.664

Abstract

Smallholder goat farmers in Jabung Village, Malang Regency, face significant challenges related to manual milking, including prolonged labor time and limited access to appropriate technologies. This study aimed to evaluate the effectiveness of a portable, battery-powered milking device in enhancing labor efficiency, technical knowledge, and economic outcomes for these farmers. Using a Participatory Action Research (PAR) approach, the research involved 50 farmers through a baseline survey, co-design process, a six-hour training session, and follow-up evaluation. The results showed that the device reduced the average milking time for five goats from 64 ± 4 minutes to 55 ± 3 minutes, indicating a 14% improvement. Farmers’ technical knowledge also increased significantly, from 42% to 85% after training. User satisfaction was high, averaging 4.2 out of 5, with women reporting greater ergonomic benefits. Economically, the device demonstrated an eight-month payback period based on a milk price of 12,000 Indonesian Rupiah per liter. Furthermore, 80% of farmers were able to operate the device independently after training. These findings suggest that the device holds strong potential to improve smallholder productivity and resilience, contributing to Sustainable Development Goals (SDGs) 2 and 7. However, limitations include the small sample size and the absence of data on milk quality, indicating the need for broader, long-term research.
Determination of Home Purchase Decisions with Technology Adoption as a Moderating Variable Wati, Nurul Linda; Otok, Bambang Widjanarko
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.666

Abstract

The residential property market in Indonesia has experienced significant growth, with a 1.89% increase in the Residential Property Price Index and a 31.16% rise in sales in the first quarter of 2024, though Surabaya recorded the lowest price growth in Java at 0.34%. This study aims to examine the determinants of home purchase decisions, including purchasing power, price, location, marketing advertisements, and developer brand image, with technology adoption as a moderating variable. Using a quantitative approach, data were collected from 225 respondents across four housing projects in Gresik, East Java, through questionnaires analyzed with Moderated Structural Equation Modeling. The findings reveal that all determinants significantly influence home purchase decisions, with developer brand image having the strongest effect. Technology adoption enhances these relationships by improving information access and consumer trust through digital platforms. The study concludes that developers should prioritize digital marketing strategies, such as virtual tours and social media campaigns, to boost consumer engagement and address declining sales trends. These insights offer strategic guidance for enhancing marketing effectiveness in the evolving digital landscape of the housing sector.
Application of Arduino-based Control System Hydraulic Barricades to Improve Safety at Level Crossing Safety Mulyani, Haniva; Abdurahim, Muhammad Nabil; Maulana, Muhammad Ilham Wisnu; Rafsanjani, Attariq; Rohman, Fatchur; Arrifda, Melin
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.670

Abstract

Level crossings in Indonesia, particularly unguarded ones, experience frequent accidents, necessitating innovative safety solutions. This study aims to develop a servo-driven barricade system using an Arduino Uno microcontroller and infrared sensors to enhance safety at level crossings by preventing vehicle crossings during train passages. The research was conducted through a structured process involving both online coordination via communication platforms and offline activities at the Faculty of Transportation and Logistics Engineering, Institute of Transportation and Logistics Trisakti, and a vendor in Ciputat from April to August 2024. The methodology encompassed problem identification, conceptualization, system design with a 1:50 scale miniature, prototyping of a 1:10 scale iron barricade, testing in controlled environments, and evaluation of sensor and servo motor performance. Findings indicate that the system consistently detected train arrivals with 100% sensor accuracy and actuated barricades within 2 seconds, effectively blocking traffic in simulations and miniature tests. This research concludes that the servo-driven barricade system offers significant potential to improve safety at level crossings, with recommendations for field trials to assess environmental resilience and integration with Internet of Things technology for real-time monitoring to enhance scalability and effectiveness.
Enhancing Tourism Destination Services and Promotion Through IT-Based Management Budiningtyas, R.R. Erna Sadiarti; Zega, Imanuel; Rizal, Moch. Deni; Jayanawi, Briggitta Hernya Only; Dangga, Sebastianus
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.671

Abstract

Baluwarti Village, Surakarta, is a cultural heritage area with tourism potential that has not been optimized due to manual marketing and lack of financial literacy. This community service activity aims to improve the quality of services, marketing, and income of micro, small, and medium enterprises through information technology and training. The methods used include training on local potential, break-even point calculation, website management, and mentoring for the Teman Solo Community. The results showed 85 percent of participants understood the tourism potential of Baluwarti, the selling price of micro, small, and medium enterprises' products decreased by 15 percent after the break-even point training, and the Baluwarti Experience website processed 50 online bookings in two months. Tourist visits increased from 30 to 70 people per month, with micro, small, and medium enterprises' income increasing by 22 percent. Tourist satisfaction also increased from a score of 3.8 to 4.3 on a scale of 5. This activity successfully empowered the community through digitization and financial literacy, supported the sustainability of culture-based tourism, and can be replicated in other destinations.
Quality of Work Life as a Predictor of Work Engagement in Generation Z Employees Aysila, Andi Fenita; Kusmaryani , Rosita Endang
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.585

Abstract

Generation Z, characterized by their preference for meaningful work, increasingly dominates the workforce in non-governmental organizations in Indonesia. Quality of work life is critical for fostering work engagement in this demographic, yet its impact remains underexplored in the non-governmental organization’s context. This study investigates the influence of quality of work life, based on Walton’s model, on work engagement among Generation Z employees in Indonesian non-governmental organizations. A quantitative survey design was employed, involving 286 Generation Z employees selected through accidental sampling. Data was collected using the Utrecht work engagement scale and a quality of work life scale adapted from Walton’s framework, analyzed via multiple linear regression with SPSS version 25. The findings reveal that quality of work life significantly predicts work engagement, with constitutionalism and total life space (13.73% contribution) as the most influential dimensions, supporting the hypothesis that quality of work life enhances engagement. Quality of work life plays a pivotal role in fostering vigor, dedication, and absorption among Generation Z in non-governmental organizations, confirming its importance in mission-driven settings. This study extends Walton’s quality of work life model to a new demographic and context, offering practical insights for non-governmental organizations to enhance engagement through fair policies and work-life balance initiatives.
The Role of Creativity, Challenges, and MSME Management Strategies in Empowering Generation Z Situmorang, Anggi Ardani Br; Rizky, M. Chaerul; Adinata, Aqilla Tri; Wulandari, Dwi; Oktavia, Suci
Research Horizon Vol. 5 No. 4 (2025): Research Horizon - August 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.4.2025.610

Abstract

This study investigates the influence of creativity and challenges on the management strategies of Micro, Small, and Medium Enterprises (MSMEs) operated by Generation Z in Medan City. As digital natives, Generation Z is recognized for their innovative mindset, technological adaptability, and potential as future entrepreneurs. Using a quantitative approach with multiple linear regression analysis, data were collected through questionnaires distributed to 36 Gen Z MSME actors. Validity and reliability tests confirmed that all research instruments were both valid and reliable. The findings reveal that creativity and challenges simultaneously have a significant impact on MSME management strategies. Partially, creativity shows a significant influence, highlighting the importance of innovative thinking in product development, marketing, and branding. However, challenges emerge as the more dominant factor, reflecting Gen Z’s resilience and adaptability in navigating market competition, limited capital, and evolving consumer expectations. These results suggest that successful MSME management by Gen Z relies not only on creativity but also on the ability to transform challenges into strategic opportunities. The study concludes by recommending the enhancement of Gen Z’s entrepreneurial competencies through targeted training programs that foster creativity and equip them with tools to respond to dynamic business environments.
Effectiveness of Digital-Based Islamic Religious Education in Society 5.0 Jamalullel; Nasehudin
Research Horizon Vol. 5 No. 4 (2025): Research Horizon - August 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.4.2025.712

Abstract

This study aims to examine the effectiveness of digital based Islamic Religious Education learning in the Society 5.0 era through a case study at MTs Al Falah Jatirokeh. Digital learning is implemented using platforms such as Google Classroom, Zoom, YouTube, and other interactive media to deliver Islamic material visually and contextually. The study used a qualitative approach with a case study method. Data collection techniques included observation, in depth interviews, and documentation. The results show that the effectiveness of digital learning is greatly influenced by teacher and student readiness, the use of appropriate technological media, and active student participation. Teachers who master digital pedagogy have been shown to improve students' understanding of abstract materials such as monotheism and morals through visual media. Generation Z students have shown a positive response to flexible and interactive learning. However, challenges remain, such as limited devices and stable internet access. Therefore, support from madrasah and government policies is needed to equitably distribute facilities and provide digital literacy training. Digital based Islamic Education learning has been proven to make a positive contribution to the quality of Islamic education which is more adaptive, innovative, and relevant in the digital era.
The Effect of Ease of Use, Benefits, and Risks on QRIS Usage Intention with Trust as Moderator Al Ansori, Much Musyarief; Lestari, Endah Prapti
Research Horizon Vol. 5 No. 4 (2025): Research Horizon - August 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.4.2025.715

Abstract

This study aims to analyze the influence of perceived ease of use, perceived benefits, and perceived risks on the intention to use QRIS (Quick Response Code Indonesian Standard) in Semarang City, while also evaluating the role of trust as a moderating variable. The background of this research lies in the increasing adoption of digital payment systems in urban environments and the need to understand the behavioral drivers that shape user acceptance. Employing a quantitative explanatory approach, this study uses Partial Least Squares–Structural Equation Modeling (PLS-SEM) for data analysis. A total of 200 active QRIS users in Semarang participated in the survey. The findings indicate that both perceived ease of use and perceived benefits significantly and positively influence the intention to use QRIS. Perceived risk also shows a positive but weaker impact. Trust does not moderate the relationship between perceptions and intention to use, nor does it directly affect intention. However, trust is significantly influenced by ease and benefits, but not by perceived risk. These results refine the Technology Acceptance Model (TAM) and suggest that promoting usability and visible benefits is key to accelerating digital payment adoption.
The Role of Job Satisfaction Mediation in the Work Environment and Employee Performance Febryan, Sandy; Kamilia, Nurul
Research Horizon Vol. 5 No. 4 (2025): Research Horizon - August 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.4.2025.734

Abstract

This research seeks to examine how the work environment affects employee performance, using job satisfaction as a mediating factor. The research issue arises from the observed gap between the working environment conditions that fulfill the standards and the decrease in employee performance at the manufacturing firm PT. Assemble a group of individuals. Employing an explanatory quantitative method, this research examined the connection among variables utilizing data from 158 participants through the Structural Equation Modeling (SEM) technique founded on Partial Least Square (PLS). The analysis results indicate that the work environment positively and significantly influences employee performance and job satisfaction. Job satisfaction has been demonstrated to significantly impact performance and serves as a mediator that enhances the connection between the work environment and performance. Therefore, job satisfaction serves as a crucial avenue for enhancing the effects of the work environment on employee productivity. These results validate that managing the work environment and enhancing job satisfaction are essential approaches to boost human resource performance

Page 40 of 59 | Total Record : 581

 38   39   40   41   42 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 6 (2025): Research Horizon - December 2025 Vol. 5 No. 5 (2025): Research Horizon - October 2025 Vol. 5 No. 4 (2025): Research Horizon - August 2025 Vol. 5 No. 3 (2025): Research Horizon - June 2025 Vol. 5 No. 2 (2025): Research Horizon - April 2025 Vol. 5 No. 1 (2025): Research Horizon - February 2025 Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue) Vol. 4 No. 5 (2024): Research Horizon - October 2024 Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue) Vol. 4 No. 3 (2024): Research Horizon - June 2024 Vol. 4 No. 2 (2024): Research Horizon - April 2024 Vol. 4 No. 1 (2024): Research Horizon - February 2024 Vol. 3 No. 6 (2023) Vol. 3 No. 5 (2023) Vol. 3 No. 4 (2023) Vol. 3 No. 3 (2023) Vol. 3 No. 2 (2023) Vol. 3 No. 1 (2023) Vol. 2 No. 6 (2022) Vol. 2 No. 5 (2022) Vol. 2 No. 4 (2022) Vol. 2 No. 3 (2022) Vol. 2 No. 2 (2022) Vol. 2 No. 1 (2022) Vol. 1 No. 6 (2021) Vol. 1 No. 5 (2021) Vol. 1 No. 4 (2021) Vol. 1 No. 3 (2021) Vol. 1 No. 2 (2021) Vol. 1 No. 1 (2021) More Issue