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Abu Muna Almaududi Ausat
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Journal of Contemporary Administration and Management (ADMAN)
Published by PT. Literasi Sains Nusantara
ISSN : 29880394     EISSN : 29883121     DOI : https://doi.org/10.61100/adman
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Journal of Contemporary Administration and Management (ADMAN) is a scientific journal that focuses on the publication of articles related to the development of the theory and practice of administration and management in a contemporary context. The journal contains articles that cover a wide range of topics, such as business strategy, human resource management, financial management, marketing management, operations management, environmental management, public policy, and so on. Our journal aims to present innovative thoughts and creative solutions in the field of administration and management. In carrying out this objective, the journal publishes scholarly articles that contain original research results and theory development and follow strict academic standards. Journal of Contemporary Administration and Management (ADMAN) is published periodically every four months and is open to the publication of articles from academics, practitioners, and researchers in the field of administration and management. This journal uses a peer-review system in assessing incoming articles and is accredited by a national accreditation agency. With this journal, it is hoped that it can make a real contribution to the development of administration and management science, both theoretically and practically, and provide useful information for readers who are interested in this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 110 Documents
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An Integrative Analysis of Product Differentiation Strategies and Customer Experience in Enhancing Loyalty in the E-Commerce Industry Agustian, Kresnawidiansyah; Rosadi, Husni Y; Wiwin; Zen, Agustian
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 2 (2024): August 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i2.206

Abstract

The e-commerce industry has undergone significant transformation over the past decades, driven by advances in digital technology and shifts in consumer behavior. Increasingly, consumers are turning to e-commerce platforms to meet their daily needs, from clothing to household goods. This research aims to explore how product differentiation strategies and customer experience can be effectively integrated to enhance customer loyalty in the e-commerce industry. This study employs a literature review method with a qualitative approach. Data for this research is sourced from Google Scholar, with publications limited to the period between 2014 and 2024. Based on the literature review conducted, it can be concluded that product differentiation strategies and customer experience play crucial roles in enhancing customer loyalty in the e-commerce industry. Product differentiation, through innovation, quality, and unique features, can attract customer attention and distinguish a company from its competitors. Meanwhile, a positive customer experience, encompassing the entire shopping journey from product search to after-sales service, can increase satisfaction and foster long-term loyalty.
Strategies for SMEs in Managing Big Data for Personalization and Customer Service Enhancement Handayati, Ratna; Haliza, Siti Nur; Haqqoh, Arinil; Kumalasari, Endah Nur; Saputra, Yangga
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 2 (2024): August 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i2.208

Abstract

In the current digital era, big data has become an invaluable asset for various organizations, including Small and Medium Enterprises (SMEs). Big data refers to vast and complex datasets that cannot be managed or analyzed using traditional methods. This study aims to provide practical guidelines for SMEs on how they can efficiently and effectively manage big data for personalization and customer service enhancement. The research employs a literature review method with a qualitative approach, gathering data from Google Scholar covering the period from 2014 to 2024. The findings highlight how SMEs can leverage big data to improve personalization and customer service. Big data, characterized by its volume, velocity, and variety, offers significant opportunities for SMEs to understand customer preferences, enhance their experiences, and improve services. Despite facing challenges in terms of resources and skills, SMEs can overcome these hurdles by utilizing cloud-based technologies, affordable analytical tools, and skills training. Case studies such as Tinkr, Tokopedia, and Gojek illustrate how data analysis can enhance the relevance of product and service offerings, while challenges like data security and infrastructure limitations remain important issues to address.
Social Innovation Tactics as Strategic Solutions to Address Social and Economic Challenges in Indonesia Amruddin; Suparwata, Dewa Oka; Junaidi, Ahmad
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 2 (2024): August 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i2.212

Abstract

Social innovation tactics have emerged as one of the most relevant approaches to addressing various social and economic challenges in Indonesia. Given the country's complex social and economic diversity, this approach offers solutions that focus on creativity and community engagement to create significant change. This study aims to examine various social innovation tactics that have been implemented in Indonesia, evaluate their effectiveness, and provide recommendations for more effective development and implementation of social innovation in the future. This study employs a qualitative research approach with a literature review method. Data were collected from Google Scholar with publication dates ranging from 2018 to 2024. The findings indicate that social innovation has substantial potential to make a significant positive impact, as evidenced by various programs analyzed in the literature. Programs such as PKH, Ruangguru, Kiva Indonesia, and Sahabat Alam demonstrate how creative and community-based approaches can address multidimensional issues like poverty, educational inequality, and climate change. This approach also highlights the importance of collaboration between the government, private sector, and civil society in creating sustainable and effective solutions.
Leadership and Transformation Towards Smart Cities: Impact on Innovation and Business Performance in the Infrastructure Sector Harahap, Muhammad Ade Kurnia; Suherlan; Choerudin, Achmad
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 2 (2024): August 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i2.213

Abstract

Smart cities represent a modern urbanization concept that leverages information and communication technology to enhance efficiency and quality of urban life. The transformation towards smart cities involves the integration of advanced technology, big data, and analytics to modernize urban infrastructure, such as transportation systems, energy, and public services. The primary goal of this research is to analyze how effective leadership can influence innovation and business performance in the infrastructure sector within the context of smart cities, as well as to provide insights into strategies and best practices that can be applied to achieve optimal outcomes. This study employs a literature review method with a qualitative approach and descriptive analysis. Data was gathered from Google Scholar for the period 2016 to 2024, aiming to collect and evaluate the latest articles relevant to the research topic. The study’s findings indicate that effective leadership plays a key role in guiding and implementing smart city technologies, which, in turn, enhance innovation and performance in the infrastructure sector. The implementation of smart city technologies, such as smart traffic management systems and energy solutions, has proven to increase operational efficiency, sustainability, and the quality of life for citizens. Collaboration between government, the private sector, and the community is also found to be crucial in achieving optimal results from smart city transformations.
Technology in the Creative Economy: Implications for Community Empowerment and Sustainable Development Mubarok, Djihadul; Muhamad, Lili Fadli; Kusuma, Aditya Putra
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.214

Abstract

In recent decades, the creative economy has emerged as one of the most dynamic and rapidly growing sectors globally, including in Indonesia. This sector encompasses various industries that focus on creating economic value through creativity, innovation, and the exploitation of intellectual property. Technology plays a crucial role in supporting the growth of the creative economy, from product development to distribution and marketing. This study aims to explore the implications of technology in the creative economy for community empowerment and sustainable development. The research method employed is a literature review with a qualitative approach. Research data was collected from Google Scholar for the period 2016-2024. The study's results show that technology plays a critical role in supporting and developing the creative economy sector, particularly in the context of community empowerment and sustainable development. Technology has enabled broader access to global markets, driven product and service innovation, and strengthened the preservation and promotion of local cultural heritage. Case studies from various regions in Indonesia, such as Bandung and Yogyakarta, demonstrate how technology can be used to empower local communities and support inclusive and environmentally friendly economic development.
Sustainable Marketing Strategies for SMEs: The Impact of Customer Engagement on Business Growth in the Context of Environmental Sustainability Sudi, Didih Muhamad
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.216

Abstract

As a crucial segment in the economy, SMEs face unique challenges and opportunities in implementing sustainable marketing strategies. Amid growing awareness of the environmental impacts of business activities, SMEs are expected to adapt to practices that support environmental sustainability while driving their business growth. This study aims to identify and analyze the most effective sustainable marketing strategies for SMEs and how customer engagement influences their business growth. The study employs a literature review method with a qualitative approach. Research data were sourced from Google Scholar, focusing on publications between 2017 and 2024. The findings of this study demonstrate that implementing sustainable marketing can have a significant positive impact on the business growth of SMEs in the context of environmental sustainability. SMEs can enhance customer attraction and loyalty, as well as strengthen their brand reputation by integrating sustainability principles into their marketing strategies. Case studies such as Kopi Kita and Batik Keris affirm that adopting eco-friendly practices can improve SMEs' market positioning in an increasingly environmentally conscious marketplace.
Exploration of Empathy-Based Leadership in the Context of Employee Retention in the Creative Industry Sugiarto, Irwan
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.201

Abstract

The creative industry often faces high pressure and tight deadlines, making a work environment that supports employees' psychological well-being crucial. Empathy-based leadership is seen as an approach that can create harmonious relationships between leaders and employees, which in turn can enhance employee retention in a highly dynamic and competitive environment. This study focuses on exploring empathy-based leadership in the context of employee retention in the creative industry, a sector characterized by high demands for innovation, flexibility, and creativity. This study uses a literature review method with a qualitative approach. The data used in this research is taken from Google Scholar within the publication range of 2012-2024. The study results show that empathy-based leadership has a significant impact on improving employee retention in the creative industry. By understanding and responding to the emotional and professional needs of employees, empathetic leaders can create a supportive, inclusive, and collaborative work environment. This is particularly important in the creative industry, where high work pressure and innovation are key to success. Examples from various companies such as Kreavi, Agate International, and Pixar show that empathetic leadership can reduce turnover rates, increase employee satisfaction and engagement, and foster innovation.
Leadership and ESG-Based Innovation (Environmental, Social, Governance): Implications for SME Performance in the START-UP Environment Cahyono, Puguh; Ramadhani, Aringgi Dwi; Rochmawati, Inda; Febriyanty, Putri; Mas'ud, Akhmad Khoirul
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.202

Abstract

In recent years, the paradigm shift towards social and environmental responsibility has become a top priority across various sectors, including among SMEs and start-ups. The ESG concept, encompassing environmental, social, and governance aspects, has become a crucial foundation for developing sustainable business strategies. The importance of ESG-based leadership in SMEs lies in the ability of leaders to integrate ESG principles into the company’s culture and operations. This study aims to provide deeper insights into the strategies and best practices in ESG-based leadership and innovation and their implications for the success and sustainability of SMEs in an increasingly complex and dynamic context. The research employs a qualitative approach using a literature review method. Data is collected through a literature search on Google Scholar, covering the period from 2015 to 2024. The findings of the study indicate that first, effective leadership plays a crucial role in integrating ESG principles into SME strategies and operations. Visionary leaders can motivate teams, create a culture that supports sustainability, and ensure that ESG practices are consistently applied. Second, ESG-based innovation not only enhances the competitiveness of SMEs but also provides more sustainable and socially responsible solutions. Start-ups that successfully implement these innovations tend to see improvements in reputation, customer satisfaction, and financial performance. Third, the environmental, social, and governance aspects of ESG have a significant impact on SME performance, helping them manage risks, seize new opportunities, and meet stakeholder expectations. Case study examples from various start-ups show that integrating ESG principles can provide competitive advantages and support sustainable growth.
A Comprehensive Analysis of Optimizing the Role of Artificial Intelligence-Based Management Information Systems in Driving Digital Transformation and Enhancing Organizational Performance in the Industry 4.0 Era Amira S, L. Happy; ⁠Rokhadi; Hariyanti; Setyawati, Heri Tugas; Sukistanto
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.234

Abstract

This study aims to comprehensively analyze the role of Artificial Intelligence (AI)-based Management Information Systems (MIS) in supporting digital transformation and enhancing organizational performance in the Industry 4.0 era. A qualitative literature review with descriptive analysis was employed, using data sourced from 19 articles selected via Google Scholar from 2014–2024. The findings reveal that AI-based MIS significantly contribute to improving operational efficiency, supporting strategic decision-making, and fostering innovation. Case studies on PT Astra International Tbk, Bank BRI, and Tokopedia illustrate how AI implementation can optimize business processes and enhance organizational competitiveness. However, adopting this technology faces challenges such as infrastructure limitations, digital literacy gaps, and high implementation costs, particularly for SMEs. The study's implications include recommendations for organizations to prioritize infrastructure readiness and human resource development, as well as the importance of cross-sector collaboration to promote inclusive and sustainable digital transformation. This research provides theoretical contributions to the literature on AI's role in MIS and practical guidance for technology implementation across various sectors.
Comprehensive Analysis of Business Strategies and Adaptive Innovation in Responding to Changes in Consumer Consumption Patterns During the New Year Moment Judijanto, Loso; Az Zaakiyyah, Hizbul Khootimah; Jusman, Ikhsan Amar
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.238

Abstract

This study aims to comprehensively analyze business strategies and adaptive innovations in responding to changes in consumer consumption patterns during the New Year period. Using a literature review method and a qualitative approach, data was gathered from Google Scholar for the period 2020-2024. Out of 30 articles found, 19 relevant articles were selected through a strict selection process. Descriptive analysis was used to identify trends, patterns, and adaptive strategies applied by business actors, especially SMEs. The results show that effective business strategies involve product innovation, the use of digital technologies, local cultural-based approaches, and cross-sector collaboration. Additionally, the integration of sustainability values becomes an essential element in creating long-term competitiveness. Relevant case studies, such as Tokopedia's promotional programs and Maison Weiner's product innovations, highlight how adaptive strategies can be effectively implemented. This research provides practical implications for business practitioners and government policies, as well as offering theoretical contributions to the literature on business strategies based on adaptive innovation.

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