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Nian Tana Sikka: Jurnal Ilmiah Mahasiswa
Published by Universitas Nusa Nipa
ISSN : 30249090     EISSN : 30249082     DOI : 10.59603
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences
Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis.
Arjuna Subject : Umum - Umum
Articles 172 Documents
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Digital Content Marketing on Visiting Interested Nurul Hildha Afifa; Sudarmiatin Sudarmiatin
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 3 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i1.229

Abstract

In this article, entitled digital content marketing on buying decisions, the aim is to review existing literature on digital content marketing and buying decisions, namely that through content marketing you can increase interest in visiting a product so that it becomes a decision to purchase goods or services, and understand the stages of buying. decision. By using the literature method, by searching for research data or information through reading scientific journals, reference books and publication materials available in libraries and the internet. and the results of this research are studied in this article so it can be concluded to build a hypothesis for further research, namely: 1) digital content marketing has an influence on improving purchasing decisions. 2) Through content marketing, you can increase interest in visiting a product so that it becomes a decision to purchase goods or services. There are five stages of buying decision including: problem or need recognition, information search, alternative evaluation, purchase, and post purchase behavior.
Peran Revolusi Teknologi Terhadap Budaya Organisasi Dan Interaksi Antar Karyawan Dalam Lingkungan Kerja Nur Lailatul Hidayah; Putri Ayu Andini; Algitama Wandana Putera; Sutri Anisa; Mochammad Isa Anshori
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 1 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i1.236

Abstract

This research is motivated by the increasing conditions of technological development. Technology has become an important factor in various aspects of human life, one of which is in the world of business and organizations. The development of technological tools can facilitate collaboration between teams to be more efficient, thus impacting the formation of an organization's culture and relationships between employees. The purpose of this study is to analyze the influence of the technological revolution on organizational cultural conditions and the formation of social dynamics between employees in the work environment. Research conducted using the type of writing literature studies or literature review studies that focus on comparing data from several journals or sources through a series of analysis and summarization activities. The research method applied is a qualitative method by containing sources from several previous research journals and e-books published on digital platforms. The results show that the influence of the technological revolution in the formation of organizational culture and interaction between employees can realize team collaboration efficiently and create correlations in a wider scope. However, dependence on technology can lead to social isolation and unnecessary conflict. There needs to be an understanding for every individual and company about the advantages and disadvantages that can result from access to technology. In addition, strategies need to be created to achieve harmony in an increasingly productive work environment.
Analisis Sentimen Publik Pada Twitter Terhadap Boikot Produk Israel Menggunakan Metode Naïve Bayes Ade Tiara Susilawati; Nur Anjeni Lestari; Puput Alpria Nina
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 1 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i1.240

Abstract

The conflict between Israel and Palestine has been a prominent topic of international discourse for several decades. This dispute spans a century, commencing in 1917 and persisting to the present day. This research delves into sentiment analysis of the Indonesian community concerning the Israel-Palestine conflict through the Twitter social media platform, with a specific focus on boycotting Israeli products. Utilizing Orange and Naive Bayes classification, the study analyzes over 300 datasets of tweets acquired through the scraping process. The objective is to comprehend the nuances, trends, and variations in sentiment among Twitter users regarding the issue of boycotting Israeli products. The results reveal that the majority of the population tends to support the boycott, with a Naive Bayes classification accuracy of 95%, Precission of 96%, Recall of 95%, and F1 Score of 95%. The data preprocessing process, encompassing transformation, tokenization, and filtering, effectively eliminates noise and prepares the data for a more in-depth sentiment analysis.
Analisis Budaya Kerja Karyawan Pada Bank BRI Kanwil 1 Cabang Jakarta Muhammad Ray Gildan; Christian Wiradendi Wolor; Marsofiyati Marsofiyati
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 1 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i1.241

Abstract

This research uses a qualitative descriptive approach, namely the main data sources in qualitative research are words and actions. Words and actions are sources of data obtained from the field by observing or interviewing, by describing and analyzing the problems found. Qualitative research is based on primary data and secondary data. Primary data in this research was obtained by conducting observations, interviews, and documentation, while secondary data was obtained through books, previous research, and articles related to research. The aim of this research is to determine the work culture of employees at Bank BRI Regional Office 1 Jakarta Branch which includes the types of culture that exist, important elements of culture, cultural influences and current cultural analysis. From the results of this research, it can be seen that the culture at Bank BRI Regional Office 1 Jakarta branch adheres to Adhocratic Culture, which is a combination of the words 'Ad hoc' and bureaucracy.Therefore, organizations with an adhocracy culture are flexible and not hampered by bureaucratic procedures and policies. Researchers found that employee culture orientation refers to very high discipline caused by the family culture brought by the organization from the beginning of the company
Memahami Peserta Didik Melalui Prinsip-Prinsip Kepribadian Lastiur Monica Munthe; Dorlan Naibaho
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 1 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i1.242

Abstract

The purpose of this writing is to increase understanding of how the principles of student personality can be utilized in an educational context, using a descriptive qualitative approach. This approach involves collecting data from libraries or scientific journals to ensure the information obtained is in-depth and verified. The main focus of the research is to describe and analyze how teachers integrate a deep understanding of students' personalities in the teaching process. The findings of this research provide insight into the potential of applying personality principles as an effort to improve the overall learning experience and strengthen interpersonal relationships in educational environments. The results of this research can provide valuable guidance for educational practitioners who wish to optimize learning through better understanding of students.
Mampu Menggunakan Strategi dan Metode Pembelajaran Junita Nopitasari Butarbutar; Dorlan Naibaho
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 1 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i1.243

Abstract

A school or education really needs variety when the teaching and learning process or the learning process occurs in school. Why is this so necessary? So that the atmosphere of the teaching and learning process is not monotonous and boring, right? So learning strategies and methods are really needed, this is because every student has different learning potential. A small example is when a teacher teaches using a variety of learning methods, not just one learning method or strategy, it will be easier for students to understand the learning, but if a teacher only uses methods that are often used then it will automatically be difficult for students to accept and this will lead to boredom when studying, because students learn differently and the way students learn is also different. For this reason, in the teaching and learning process, strategies and learning methods should not be ignored, especially in today's increasingly sophisticated era, there are automatically so many learning strategies and methods. Learning strategies and methods are very important components for educators or are controlled by educators in the learning process so that the learning objectives to be achieved are realized.
Mampu Mengakhiri Pembelajaran Cinta Rusmauli Simanjuntak
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 1 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i1.244

Abstract

Education involves a complex process consisting of interactions between teachers, students, and the learning environment. The ability to complete learning is an important indicator of the success of the education system in conveying understanding and skills to students. This research is intended to investigate the factors that influence students' ability to complete learning well. The research method applied involves secondary data analysis from several related studies, surveys, and interviews with teachers and students. The research results show that elements such as teaching methods, student motivation, parental support, and availability of learning resources have a central role in the ability to complete learning. The use of innovative and student-focused teaching methods has proven successful in increasing students' understanding and interest in learning. Student motivation, whether it originates from the student or is stimulated by the teacher, has a positive impact on student learning efforts. Parental support and the availability of adequate learning resources also contribute to creating a supportive learning environment. In addition to these factors, this research highlights the importance of a holistic approach to learning, where students' emotional, social and psychological aspects are considered in a balanced manner. Therefore, the ability to complete learning includes not only academic achievement, but also the development of relevant life skills. The results of this research contribute to our understanding of how to improve the education system to be more effective in helping students achieve optimal learning completion abilities. Practical implications of this research involve expanding innovative teaching approaches, increasing parental support, and increasing access to learning resources. Thus, learning is not only a process, but also an achievement that has a positive impact on students' lives in the long term.
Analisis Etika Profesi dan Emotional Intelligence Terhadap Pengambilan Keputusan Oleh Auditor Anjelika Denya Putri; Anisa Nainggolan; Ratih Kusumastuti
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 1 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i1.245

Abstract

This study seeks to explore: (1) The impact of professional ethics on auditors' decision-making, and (2) The effect of emotional intelligence on auditors' decision-making. The research employs probability sampling through a simple random sampling method, with a sample size of 40 respondents. Data collection involved the distribution of 40 questionnaires to internal auditors at BPKP Jambi Province. Path analysis using the trimming model is utilized as the analytical technique. The findings indicate that: (1) Decision-making by auditors significantly influences professional ethics, (2) Emotional intelligence significantly influences auditors' decision-making, and (3) Professional ethics and emotional intelligence collectively and significantly influence auditor decision-making.
Analisis Etos Kerja Islami Dalam Meningkatkan Kinerja Karyawan Pada Pondok Pesantren Fathul Ulum Di Kecamatan Tebing Tinggi Kabupaten Tanjung Jabung Barat Azzuratul Nissa; Mohammad Orinaldi; Faturahman Faturahman
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 1 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v1i1.250

Abstract

Work ethic is a philosophy of life based on a view of human life that becomes a habit and is reflected in behavior and actions. Islamic work ethic should be owned and applied by a Muslim. In the Islamic work ethic emphasizes more on cooperation at work. Implementing an Islamic work ethic is very important in an agency in order to produce superior quality human resources and will later affect optimal performance at work. What happens now is that employees and teachers at Fathul Ulum Islamic Boarding School have not fully implemented the Islamic work ethic properly. There are still employees who are less responsible and less disciplined in carrying out their work. So that the application of Islamic work ethic owned by these employees has not been able to improve employee performance because the resulting performance is not optimal. The purpose of this research is to find out the Islamic work ethic applied by employees at Fathul Ulum Islamic Boarding School and whether the Islamic work ethic applied can improve employee performance. In this study using qualitative methods with a descriptive approach. The data collection techniques used are observation, interviews, and documentation. The data analysis method used is data collection, data reduction, data presentation, and conclusion drawing. he results of this study indicate that the Islamic work ethic applied by employees at Fathul Ulum Islamic Boarding School has not been fully implemented so that the resulting performance is less than optimal and certainly not effective and efficient in improving employee performance. In the future, it is hoped that the Islamic work ethic can be fully implemented by all employees at Fathul Ulum Islamic Boarding School in order to produce optimal performance and improve employee performance.
Pengaruh Pengangguran Terhadap Pertumbuhan Ekonomi Irawan Irawan; Puput Iswandyah Raysharie; Tesalonika Tesalonika; Diah Septianingsih; Muhammad Samman; Muhammad Satrio; Novita Sari; Siti Pahrun Nisa; Zulkarnain Zulkarnain
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 1 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i1.258

Abstract

Palangkaraya's economic growth to date has only reached 2.95%. The aim of this study is to examine the magnitude of the increase in unemployment rates and its impact on economic progress. Variable X1: effect of unemployment, X2: unemployment and Y: economic growth. Literature studies were used in this research using a number of journals as a focus point for analysis and comparing research results. A number of studies show how high unemployment rates affect economic growth.

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