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West Science Social and Humanities Studies
Published by Westscience Press
ISSN : 30261651     EISSN : 30253764     DOI : https://doi.org/10.58812/wsshs.v1i03
Core Subject : Economy, Humanities, Health, Social,
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences
West Science Social and Humanities Studies is an academic journal that focuses on interdisciplinary research in the fields of social science, science, and humanities studies. The journal aims to present high-quality articles that make significant contributions to our understanding of society, culture, science, and human interaction in the Western world. Within this journal, authors from various disciplines are invited to share original research findings relevant to the social sciences, such as sociology, psychology, anthropology, political studies, economics, and related fields. Additionally, the journal welcomes contributions from scientific studies, such as biology, physics, chemistry, and mathematics, that are related to social and human contexts. The fields of humanities studies, including history, literature, art, philosophy, and culture, are also a primary focus of this journal.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 671 Documents
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The Impact of Digital Content Quality and Short-Video Marketing on Brand Awareness and Engagement Rate among Fashion MSMEs in West Java Utomo, Sulistyo Budi; Andiani, Paramita; Nurhasanah, Dila Padila
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2650

Abstract

The rapid growth of social media platforms has transformed marketing strategies among fashion Micro, Small, and Medium Enterprises (MSMEs), particularly through the use of digital content and short-form video promotion. This study aims to examine the impact of digital content quality and short video marketing on brand awareness and engagement levels among fashion MSMEs in West Java. A quantitative research design was employed using survey data collected from 155 MSME owners and managers through a structured questionnaire measured on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that digital content quality has a positive and significant effect on brand awareness and engagement levels, while short video marketing significantly enhances both brand visibility and audience interaction. Brand awareness also demonstrates a significant positive influence on engagement and acts as a partial mediating variable between digital marketing strategies and engagement outcomes. These findings suggest that visually appealing and informative content combined with short video formats can strengthen brand positioning and improve customer interaction in digital environments. This study contributes to digital marketing literature by providing empirical evidence from the fashion MSME sector in West Java and offers practical insights for businesses seeking to optimize their social media strategies in competitive markets.
The Impact of Perceived Organizational Support and Work Environment on Employee Engagement and Job Satisfaction in Telecommunications Companies in Bandung Trisavinaningdiah, Amelia; Mayratih, Siska; Isrok, Isrok; Darojat, Ilma; Rosid, Muhammad Abdul
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2651

Abstract

This study aims to examine the impact of perceived organizational support and work environment on employee engagement and job satisfaction in telecommunications companies in Bandung. A quantitative research design was applied using a survey method involving 70 employees selected through purposive sampling. Data were collected using a structured questionnaire measured with a five-point Likert scale and analyzed using SPSS version 25. The analytical techniques included descriptive statistics, validity and reliability tests, classical assumption tests, and multiple regression analysis. The results indicate that perceived organizational support and work environment have positive and significant effects on employee engagement. Furthermore, perceived organizational support, work environment, and employee engagement significantly influence job satisfaction, with employee engagement showing the strongest effect. The findings highlight that supportive organizational practices and a conducive work environment play an important role in fostering employees’ psychological attachment and satisfaction levels. This study contributes to the human resource management literature by providing empirical evidence from the telecommunications sector and offers practical implications for organizations to enhance employee engagement and job satisfaction through supportive policies and workplace improvements.
Analysis of Mudharabah and Musyarakah Financing on the Growth of Islamic Bank Assets in Indonesia Pamikatsih, Mutia; Astrina, Fenty; Kimsen, Kimsen; Raspati, Gunawan; Sudarmanto, Eko
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2652

Abstract

This study aims to analyze the influence of mudharabah and musyarakah financing on the growth of Islamic bank assets in Indonesia. The research employs a quantitative approach using primary data collected from 200 respondents through a structured questionnaire measured with a Likert scale. Data analysis was conducted using SPSS version 25, including validity and reliability testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results indicate that mudharabah financing has a positive and significant effect on Islamic bank asset growth with a regression coefficient of 0.382 and a significance value of 0.000. Similarly, musyarakah financing shows a positive and significant influence with a regression coefficient of 0.417 and a significance value of 0.000. Simultaneously, both financing schemes significantly contribute to asset growth, as indicated by an F-value of 65.721 and an R Square of 0.401. These findings suggest that profit-sharing financing plays an important role in strengthening asset expansion and financial sustainability within Islamic banking institutions. The study provides practical implications for Islamic bank management to optimize partnership-based financing strategies and contributes to the literature on Islamic financial performance in Indonesia.
The Influence of Teachers' Pedagogical Competence and the Use of Digital Technology on Islamic Education Learning Outcomes in Senior High Schools in East Java Anizar, Anizar; Pahrijal, Rival; Arini, Rani Eka; Istiarsyah, Istiarsyah
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2653

Abstract

This study aims to analyze the influence of teachers’ pedagogical competence and the use of digital technology on Islamic Education learning outcomes in senior high schools in East Java. A quantitative research approach was employed involving 85 student respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using SPSS version 25 through descriptive statistics, validity and reliability testing, classical assumption tests, and multiple linear regression analysis. The results indicate that teachers’ pedagogical competence has a positive and significant effect on learning outcomes, demonstrating that effective instructional strategies and classroom management contribute to improved student understanding. Similarly, the use of digital technology shows a positive and significant influence, indicating that technology-supported learning enhances student engagement and comprehension. Simultaneous testing reveals that both variables significantly affect Islamic Education learning outcomes with a coefficient of determination (R²) of 0.491, meaning that 49.1% of learning outcomes are explained by these factors. The findings highlight the importance of integrating strong pedagogical competence with effective digital technology utilization to improve learning effectiveness in contemporary Islamic Education.
How Employee Well-Being and Workload Shape Turnover Intentions Among Retail Employees in Depok City? Silalahi, Suandi; Latif, Latif; Sumarsih, Rani Sri; Darojat, Ilma; Sabrawijaya, Sabrawijaya
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2654

Abstract

Employee mobility has become a growing concern in the retail industry, particularly in urban areas where competitive labor markets encourage frequent job changes. This study aims to analyze the influence of employee well-being and workload on job-hopping intentions among retail employees in Depok City. A quantitative research design was applied using a survey method involving 100 respondents selected through purposive sampling. Data were collected using a structured questionnaire based on a five-point Likert scale and analyzed using SPSS version 25. The results of multiple linear regression analysis show that employee well-being has a negative and significant effect on job-hopping intention, indicating that higher levels of well-being reduce employees’ tendency to change jobs. Meanwhile, workload has a positive and significant effect on job-hopping intention, suggesting that excessive job demands increase employees’ desire to seek alternative employment opportunities. Simultaneously, employee well-being and workload significantly influence job-hopping intention, with a coefficient of determination (R²) of 0.468, meaning that 46.8% of job-hopping intention can be explained by the two variables. These findings highlight the importance of creating supportive work environments and balanced workload management to improve employee retention in the retail sector. The study provides practical implications for retail management in designing human resource strategies that enhance employee well-being and reduce turnover risk.
Bibliometric Analysis of MSME Financing Judijanto, Loso
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2655

Abstract

This study aims to map the intellectual structure and research trends in MSME financing through a bibliometric analysis of scientific publications indexed in the Scopus database. Using VOSviewer as the primary analytical tool, this research examines keyword co-occurrence, overlay visualization, density mapping, co-authorship networks, institutional collaboration, and country collaboration patterns to identify dominant themes and emerging research directions. The findings indicate that MSMEs remain the central focus within the financing literature, closely associated with financial inclusion, financial literacy, digital transformation, and entrepreneurial finance. The evolution of research shows a transition from traditional microfinance and banking perspectives toward digitally enabled and innovation-driven financing ecosystems. Density analysis highlights financial inclusion as a highly concentrated research area, while themes such as decentralized finance and risk management appear as emerging opportunities for future studies. Collaboration patterns reveal strong interconnectedness among authors and institutions, with significant contributions from Asian countries, particularly India, China, and the Philippines, reflecting the importance of MSMEs in developing economies. This study provides a comprehensive overview of the development, structure, and future research agenda of MSME financing literature, offering valuable insights for scholars, policymakers, and practitioners seeking to strengthen inclusive and sustainable financial systems for MSMEs.
Bibliometrics of Agricultural Crop Variety Development Judijanto, Loso
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2656

Abstract

This study aims to map and analyze the global research landscape of agricultural crop variety development using a bibliometric approach. Data were retrieved from the Scopus database and analyzed using VOSviewer to identify research trends, thematic structures, collaboration networks, and emerging topics within the field. The results reveal that the scientific discourse is dominated by three interconnected themes: genetic innovation and plant breeding, plant physiological and biochemical research, and sustainability-oriented agricultural systems. Keyword co-occurrence analysis shows that concepts such as crops, agriculture, genetics, crop production, and sustainable development form the core intellectual structure, while overlay visualization indicates a shift toward advanced technologies such as gene editing, machine learning, and climate-resilient crop improvement. Density analysis highlights strong research intensity around food security and climate change, emphasizing the growing role of environmental challenges in shaping research priorities. Collaboration analyses demonstrate that countries such as China, India, and the United States act as central hubs in global scientific networks, supported by international agricultural research institutions. This study provides a comprehensive overview of the evolution, collaboration patterns, and future research directions in agricultural crop variety development, offering valuable insights for researchers, policymakers, and practitioners seeking to advance sustainable agricultural innovation.
Bibliometric Behavior of Green Consumers Judijanto, Loso
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2657

Abstract

The growing global emphasis on sustainability has intensified scholarly interest in understanding green consumer behavior and its role in promoting environmentally responsible consumption. This study aims to map the intellectual structure, thematic evolution, and collaborative landscape of research on green consumer behavior through a bibliometric analysis. Using data retrieved from the Scopus database, the study applies VOSviewer to analyze keyword co-occurrence, overlay visualization, density mapping, co-authorship networks, institutional collaboration, and country collaboration patterns. The results reveal that the literature is strongly centered around core themes such as sustainability, sustainable development, and consumer behavior, indicating a mature research foundation that integrates environmental awareness with marketing and economic perspectives. Temporal analysis shows a shift from early studies focusing on attitudes and perceptions toward emerging topics related to energy efficiency, green computing, and technological innovation, reflecting the growing influence of digital transformation within sustainability discourse. Collaboration analysis highlights the dominant role of Asian countries, particularly China and India, alongside contributions from the United States and European nations, suggesting an increasingly global research landscape. Despite its growth, the field remains somewhat fragmented, emphasizing the need for stronger interdisciplinary and international collaboration. Overall, this study provides a comprehensive overview of the evolution and future trajectory of green consumer behavior research, offering theoretical insights and practical implications for researchers, policymakers, and industry practitioners seeking to advance sustainable consumption practices.
Bibliometric Analysis of Digital Sustainability Marketing Judijanto, Loso; Rusdianto, Rusdianto
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2658

Abstract

This study aims to map and analyze the intellectual structure, thematic evolution, and collaboration patterns of Digital Sustainability Marketing research through a bibliometric approach. Using data extracted from the Scopus database, the analysis was conducted with VOSviewer to examine keyword co-occurrence, overlay visualization, density mapping, co-authorship networks, institutional collaboration, and country-level partnerships. The findings reveal that sustainability, marketing, and sustainable development serve as the central pillars of the research field, reflecting a strong integration between environmental discourse and digital marketing strategies. Overlay analysis indicates a temporal shift from technology- and innovation-driven discussions toward more applied themes such as digital tools, consumer behaviour, and strategic marketing implementation. Density visualization highlights the growing concentration of research around digital transformation and electronic commerce, while collaboration analysis shows that although the field is globally distributed, research networks remain relatively fragmented across authors, institutions, and countries. Overall, the study provides a comprehensive overview of the evolution and current landscape of Digital Sustainability Marketing, offering insights into emerging trends and future research directions, particularly in data-driven marketing, SME innovation, and sustainable digital ecosystems.
Bibliometric-Based Research Trends in Public Sector Accounting Judijanto, Loso
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2659

Abstract

This study aims to map and analyze the development of scientific literature on public sector accounting through a bibliometric approach. Using data extracted from the Scopus database and analyzed with VOSviewer, this research explores keyword co-occurrence, temporal evolution of research themes, density patterns, and collaboration networks among authors, institutions, and countries. The results indicate that public sector accounting research is strongly rooted in themes of accountability, transparency, new public management, and financial governance, which form the core intellectual structure of the field. Over time, however, the literature has expanded toward interdisciplinary topics such as sustainable development, climate change, public policy, and socio-economic analysis, reflecting a broader shift toward sustainability-oriented governance. Collaboration analysis reveals that scholarly production is dominated by European and North American institutions, although contributions from emerging economies are increasing, signaling a more globalized research landscape. Overall, the findings highlight the evolution of public sector accounting from a traditional administrative focus to a strategic framework supporting environmental accountability, policy evaluation, and public value creation. This study contributes by providing a comprehensive overview of research trends and identifying future directions, particularly the integration of sustainability and digital transformation within public sector accounting practices.

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