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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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MODERN APPROACHES TO RISK MANAGEMENT IN INVESTMENT PORTFOLIOS: STRATEGIES IN MARKET VOLATILITY Loso Judijanto; Yupiter Mendrofa; Iwan Harsono; Pirmanta Sebayang; Fuadah Johari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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This paper explores the evolution of risk management strategies in investment portfolios, explicitly focusing on addressing challenges posed by market volatility. Effective risk management is paramount for safeguarding investor assets in an era of globalization, technological advancements, and heightened interconnectedness. Traditional theories, such as Modern Portfolio Theory (MPT) and the Capital Asset Pricing Model (CAPM), have provided foundational frameworks. However, limitations in addressing the dynamic nature of contemporary financial markets during periods of heightened volatility have led to the emergence of modern approaches. This study investigates the integration of technological advancements, insights from behavioral finance, and sophisticated quantitative models to provide nuanced and adaptive risk management strategies. Algorithmic trading, dynamic asset allocation models, and behavioral insights contribute to a comprehensive toolkit for managing risk during market volatility. The paper assesses the efficacy of these modern approaches in navigating the complexities of fluctuating markets and offers insights into the evolving landscape of risk management.
THE IMPACT OF GOVERNMENT POLICY, FINANCIAL LITERACY, MARKET ACCESS, AND INNOVATION ON THE GROWTH OF MSMES IN INDONESIA Suwaji, Rifki; Harsono, Iwan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
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The multiple effects of financial literacy, market accessibility, government policy, and innovation on the expansion of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia are examined in this study. A thorough investigation of Structural Equation Modeling (SEM) with Partial Least Squares (PLS-SEM) was carried out on a sample of 250 different MSMEs. Each exogenous variable and MSME growth have strong and positive connections, according to the data. Government policy becomes evident as a potent motivator, highlighting the necessity of encouraging regulatory environments. Significant influences are also shown by financial literacy, market access, and innovation, highlighting the significance of a comprehensive strategy for promoting MSME growth. Policymakers, stakeholders, and MSME owners can use the findings to establish focused initiatives that foster an environment that is favorable to the sustainable development of MSMEs in Indonesia.
EXPLORING THE RELATIONSHIP BETWEEN TECHNOLOGY ADOPTION, HUMAN CAPITAL, ACCESS TO CREDIT, AND BUSINESS RESILIENCE ON MSME PERFORMANCE IN INDONESIA Riswandi, D.Iwan; Subagyo, Subagyo; Nugroho , Jatmiko Wahyu; Harsono, Iwan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
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This study explores the complex relationships that exist between the performance of Micro, Small, and Medium-Sized Enterprises (MSME) in Indonesia and the use of technology, human resource management, credit availability, and business resilience. Partial Least Squares (PLS-SEM), a type of structural equation modeling (SEM), was used to assess a sample of 110 different MSMEs. The results show a complex web of linkages that impact MSME success. These relationships emphasize the critical roles that technology adoption, efficient HRM, enhanced loan availability, and robust business practices play. For policymakers, practitioners, and researchers looking to promote sustainable growth in the Indonesian MSME sector, the report offers insightful information.
A COMPREHENSIVE EXAMINATION OF THE IMPACT OF A DIGITAL MARKETING CAMPAIGN ON CONSUMER ENGAGEMENT IN E-COMMERCE Listian Indriyani Achmad; Henny Noviany; Eloh Bahiroh; Sri Ndaru Arthawati; Abdul Rosid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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This study thoroughly investigates the transformative effects of a digital marketing campaign on consumer engagement within the e-commerce domain. Employing a mixed-methods approach, the research combines quantitative analyses of engagement metrics with qualitative insights gathered through in-depth interviews. The campaign's impact on click-through rates, conversion rates, and demographic variations in engagement levels is meticulously scrutinized, providing a nuanced understanding of its effectiveness. Qualitative findings reveal the enduring influence of the campaign on brand perception and consumer loyalty, emphasizing the significance of narrative elements in digital marketing. The implications for businesses are profound, advocating for a localized and narrative-driven approach to optimize digital strategies. Despite acknowledging study limitations, including a focus on a specific campaign and reliance on self-reported data, this research contributes valuable insights into the dynamic interplay between digital campaigns and consumer behavior in the ever-evolving landscape of e-commerce.
THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISIONS WITH EMOTIONAL DESIRE AS A MODERATING VARIABLE Muhammad Amsal Nasution; Muhamad Risal Tawil; Kushariyadi , Kushariyadi; Jeffri Wuisan Lontaan Gumerung; Lenda Lumentah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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Abstract

Backgrounds: Researchers believe that a marketing strategy that pays attention to and prioritizes environmental protection aspects can attract the attention of the public, especially environmental observers, those who care about the environment, and so on, to decide to purchase the products we offer by paying attention to environmental aspects. ObjectivesTherefore, this research aims to analyze the influence of Green Marketing Strategy on Purchasing Decisions. Different from previous research, this research adds the Emotional Desire variable as a moderating variable which researchers can strengthen the influence of the Green Marketing Strategy variable on purchasing decisions. Methods: This research is quantitative research with an explanatory approach. This research obtained data by distributing questionnaires digitally to 100 producers and 200 consumers who had been involved in the TikTok shop for at least 1 month. The questionnaire contains 8 question items consisting of 4 question items for the Green Marketing Strategy variable, 2 question items for the Purchase Decision variable, and 2 question items for the Emotional Desire variable. The data that was collected in this research was analyzed using the smart PLS 4.0 analysis tool. Results and Conclusions: the Green Marketing Strategy variable has a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.018. Apart from that, researchers also believe that good emotional desire can strengthen the direction of this relationship because good desire can support consumers to take part in protecting the environment by paying attention to the packaging materials used, product cleanliness, whether the product is hygienic or not, and so on related to environmental sustainability. In line with the statement in the second paragraph, the results of table 3 of the second row of path efficiency show that the Emotional Desire variable can moderate the direction of the relationship between the Green Marketing Strategy variable and Purchasing Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.000. More significant than direct testing, namely 0.017. Thus the first and second hypotheses in this research can be proven and accepted.
THE INFLUENCE OF BRAND ASSOCIATION ON PURCHASING DECISIONS WITH BRAND AMBASSADORS AS A MODERATING VARIABLE Dian Wahyuningsih; Nurdin , Nurdin; Dicki Bagus Chandra; Rizal R. Manullang; Zamhari , Zamhari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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Backgrounds: Researchers have the belief that it is also used as a hypothesis in this research regarding the Brand Association variable which can have a positive relationship and a significant influence on purchasing decisions because the more and better brand associations will make the product more known to the public, regarding product identity and product quality. Objectives In the end, the public/potential consumers can make purchasing decisions. Apart from that, researchers also believe that if the influence of the Brand Association variable on Purchasing Decisions is moderated by the Brand Ambassador variable, it can further strengthen the influence of the Brand Association variable on Purchasing Decisions because Brand Ambassadors will convince buyers of product quality, product suitability, and so on. Methods: This research is quantitative research with an explanatory approach, namely research that uses previous research as a basis for building new arguments to prove the influence of the Independent variable on the Dependent variable and the strength of the moderating variable in strengthening the relationship between the two variables (Kurniawan, 2018). The data used in this research is secondary data distributed digitally to MS Glow consumers spread throughout Indonesia, totaling 300 consumers. These data were analyzed using the Samrt PLS 4.0 analysis tool. Results and Conclusions: The results of table 3 of the path coefficient show a positive relationship direction and a significant influence because the P-Values value is positive and is below the 0.05 significance level, namely 0.021. The results of the second row of the third table of Path Efficiency show a positive relationship direction and a significant influence on Purchasing Decisions because it has a positive direction and is below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.021. Thus, the first and second hypotheses in this research can be proven and accepted.
THE ROLE OF CONTENT QUALITY AND THE INFLUENCE OF SOCIAL MEDIA, INFLUENCERS ON PURCHASING DECISIONS MEDIATED BY THE SHOPEE E-WOM PLATFORM FOR FASHION PRODUCTS Trida Trisno Zuono; Abdul Halik; Estik Hari Prastiwi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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In the rapidly evolving digital landscape, E-commerce platforms, particularly in the fashion sector, are gaining increasing prominence. Shopee, as a leading E-commerce platform, provides a diverse array of fashion products from various brands and sellers. This study adopts a quantitative research approach to validate pre-established hypotheses. The chosen research method involves a survey utilizing a questionnaire. The population under consideration consists of subjects affiliated with the research conducted on the Shopee marketplace, with respondents being consumers of the Regalia Garment shop. A purposive sampling technique was employed, with 150 respondents selected based on their high shopping frequency on the Shopee platform. Hypothesis testing in this research employs a Structural Equation Model (SEM) approach, specifically based on Partial Least Square (PLS). The study delves into the influence of content creators, social media, and influencers on purchasing decisions for fashion products on Shopee. The results of the hypothesis analysis reveal a complex landscape concerning the interaction variables within the realm of digital marketing on the Shopee platform that impact decision-making. While social media may not exhibit a significant influence on purchasing decisions on Shopee, various other indicators on the platform suggest an impact on social media variables. Notably, optimizing marketing strategies that leverage the role of influencers in appropriate product contexts demonstrates a positive and significant influence on purchasing decisions. Furthermore, it is evident that social media positively affects Electronic Word-of-Mouth (e-WOM) by influencing trends and fostering conversations that impact its audience. In the e-commerce landscape, influencers play a crucial role, exerting influence through interactions and recommendations to their followers, thereby influencing individual purchasing decisions. The significance of e-WOM in shaping purchasing decisions on Shopee is underscored by recommendations from numerous users, even though it may not have a statistically significant impact on purchasing decisions in certain aspects.
STRATEGIC MARKETING TRANSFORMATION THROUGH BIG DATA UTILIZATION: IN-DEPTH ANALYSIS OF TRANSLATING GIGANTIC INFORMATION INTO DECISIONS INFLUENCING TACTICAL AND BUSINESS STRATEGIES Ananta Budhi Danurdara; Anjani, Anjani; Nenden Hendayani; Rahma Helal Al_ Jbour; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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In today's data-driven landscape, the convergence of strategic marketing and Big Data catalyzes a transformative journey for organizations. This research, comprising a comprehensive analysis, explores the profound impact of Big Data on reshaping marketing strategies. Delving into the intricate dynamics of decision-making processes, the study elucidates how vast data sets influence tactical and business strategies. With an emphasis on translating gigantic information into actionable insights, the research unveils the symbiotic relationship between data-driven decision-making and organizational agility. The abstract underscores the pivotal role of Big Data in enhancing customer engagement, informing targeted promotions, and contributing to broader business objectives. A critical evaluation of existing literature identifies strengths and weaknesses in current studies, emphasizing the need for in-depth exploration into industry-specific contexts and ethical considerations. In considering future directions, the study anticipates a continued evolution toward more sophisticated analytics tools, including artificial intelligence and machine learning. The implications for businesses involve staying abreast of emerging trends, investing in advanced analytics capabilities, and addressing ethical considerations. This research contributes to a comprehensive understanding of leveraging Big Data for strategic marketing transformation, offering insights into the dynamic intersection of data-driven decision-making and organizational success.
STRATEGIC TAX PLANNING AND TECHNOLOGICAL INNOVATION: A COMPREHENSIVE EXAMINATION OF THE INTERPLAY BETWEEN TAX POLICIES, RESEARCH AND DEVELOPMENT (R&D) EXPENDITURES, AND FIRM PERFORMANCE Aulia Kartika Putri; Evan Andarianto Ammaridho; Rizky Mega Arini; Muhammadong, Muhammadong; Mohamad Khairi Bin Haji Othman
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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This comprehensive literature review critically examines the intricate interplay between strategic tax planning, Research and Development (R&D) expenditures, and firm performance. A meticulous synthesis of diverse scholarly contributions highlights the significant impact of tax incentives, such as R&D tax credits and accelerated depreciation, in fostering innovation. The exploration extends to the determinants of R&D spending, encompassing industry characteristics, firm size, and technological intensity, offering a nuanced understanding of the multifaceted nature of corporate decision-making. The broader implications for firm performance, including enhanced competitiveness, improved profitability, and sustained viability, are elucidated. Furthermore, the review underscores the dynamic evolution of tax policies and their implications for corporate behavior, emphasizing the need for adaptability in strategic tax planning. As scholars and practitioners navigate this intricate landscape, the synthesis provides a robust foundation for future research directions. The keywords encapsulate the central themes: strategic tax planning, Research and Development, firm performance, tax incentives, R&D spending, and technological innovation.
NAVIGATING THE LABYRINTH: A COMPREHENSIVE STUDY OF INTRICATE DYNAMIC STRATEGIES FOR ECONOMIC MANAGEMENT IN A COMPLEX GLOBALIZED ENVIRONMENT Subhan, Subhan; Surni, Surni; Dwi Koerniawati; Suharyono, Suharyono; Elman Johari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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This comprehensive study delves into the intricate realm of dynamic economic strategies, offering a nuanced exploration of their application for effective economic management in the ever-evolving globalized environment. The modern economic landscape is marked by unprecedented transformations, necessitating a profound understanding of strategies that navigate this labyrinth of complexities. This research is anchored in unraveling the nuanced dynamics inherent in economic management, emphasizing the indispensable attributes of adaptability, resilience, and forward-thinking approaches. Employing an interdisciplinary lens, the study meticulously examines successful case studies, evaluates ongoing changes within the global economy, and proposes refined strategies tailored for policymakers and stakeholders. The research seeks to contribute valuable perspectives to the discourse on navigating economic complexities in an interconnected world by synthesizing insights from diverse disciplines, including economics, technology, and policy studies. This study aims to provide a comprehensive framework beyond conventional analyses, offering actionable insights for those steering economic policies in an era of rapid transformations.

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