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Qholiva Yuni Fadilla
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Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Muhammadiyah Yogyakarta Jl. Brawijaya, Tamantirto, Kasihan, Bantul, Yogyakarta 55183
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INDONESIA
Jurnal Audiens
Published by Universitas Muhammadiyah Yogyakarta
ISSN : -     EISSN : 27224856     DOI : https://doi.org/10.18196/jas
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Audiens focuses on issues of media review, whether print, electronic, film, social media and new media and various on communication including: 1. Advertising, Public Relations, and Broadcasting 2. Social Media, New Media, Information Communication and Technology 3. Health Communications, Disaster Communications, Sport Communication 4. Political Communication, Political Marketing 5. Multiculturalism, Islam and Communication
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 303 Documents
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Diskursus Digital tentang Antrean Masuk SD Muhammadiyah Sapen di Instagram: Analisis Korpus terhadap Pembentukan Persepsi Publik Hidayanto, Rizky; Junaedi, Fajar
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.780

Abstract

This study aims to analyze how public discourse on social media shapes perceptions of the quality and reputation of SD Muhammadiyah Sapen Yogyakarta. The dataset consists of 1,192 user comments collected from Instagram posts by @folkyogya and @gnfi. A corpus-based text analysis approach was employed using Voyant Tools, including Cirrus, Trends, Bubblelines, Mandala, ScatterPlot (t-SNE), and TermsBerry, to examine lexical patterns, semantic relationships, and discourse structures. The findings reveal that public discourse is constructed in a multidimensional manner through dominant keywords, shifting thematic focus, and clustered discourse patterns reflecting complex user interactions. Perceptions of the school are shaped by three main dimensions: institutional identity, child-oriented concerns, and competition for educational access. The results demonstrate that institutional reputation is not solely formed through formal communication, but through participatory culture, electronic word of mouth (e-WOM), and virality, which accelerate the dissemination and reproduction of meaning in digital spaces. This study offers a theoretical contribution by integrating these three concepts into a unified framework of digital discourse analysis, and a methodological contribution through the application of corpus-based analysis in social media communication research.
Analisis Paparan Konten Instagram @narasinewsroom Mengenai Partisipasi Publik dalam Penyebaran Tagar #IndonesiaGelap Anang Rivai, Muhamad; Nurazizah, Siti; Wijayanti, Yani Tri
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.764

Abstract

This research aims to analyze how exposure to Instagram content tagged #IndonesiaGelap on the @narasinewsroom account shapes public attention and participation in the digital space. The study applies the Agenda Setting theory, which emphasizes the media’s capacity to influence which issues are perceived as important by the public through content intensity, consistency, and prominence. The research employs a quantitative content analysis method on Instagram posts and audience comments by categorizing content themes, message types, and comment sentiments (positive, negative, and neutral). Data are analyzed based on frequency patterns and levels of audience interaction as indicators of the public agenda. The findings reveal that content exposure is predominantly centered on public policy issues, with negative sentiment emerging as the most dominant response among audiences. This dominance reflects heightened public attention and accumulated dissatisfaction with state policies that have become central within Instagram discourse. Overall, the study confirms that exposure to social media content plays an effective role in shaping the public agenda and stimulating digital audience participation.
Analisis Konten TikTok Pandawara Group Tentang Kampanye Lingkungan Nurrohimah, Aghniya Risky; Istighfarin, Awit; Mukhlisin, Latutik
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.785

Abstract

This study examines persuasive communication in environmental campaigns initiated by the Pandawara Group account on TikTok in response to the waste crisis. Employing a qualitative approach through content analysis, the research closely analyzes five uploaded videos to identify persuasive techniques based on Aristotle’s classical elements of persuasive communication, namely ethos, pathos, and logos. The findings reveal that Pandawara Group successfully establishes credibility (ethos) through the demonstration of tangible actions and the consistency of its movement. The group also effectively evokes emotional responses (pathos) by employing inspirational narratives and visual representations of environmental impacts, while simultaneously presenting logical arguments (logos) regarding the consequences of waste-related issues and the urgency of public participation. These findings reinforce the proposition that TikTok functions as an effective medium for environmental advocacy due to its capacity to disseminate persuasive messages widely, accurately, rapidly, and emotionally. This study contributes significantly to the enrichment of persuasive communication scholarship in the digital media era, particularly within the context of youth-driven, participatory environmental campaigns.
Dinamika Relasi Kuasa dan Komunikasi Digital dalam Praktik TikTok Affiliate sebagai Bentuk Digital Labor Nugrahanti, Erma Diah Putri; Widyasari, Wulan
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.789

Abstract

Digital transformation has generated new forms of work that are often unrecognized as labor in the conventional sense, one of which is digital labor. The TikTok Affiliate program in Indonesia represents a concrete example of how content production, product promotion, and algorithm-driven monetization are integrated within a single platform-based economic ecosystem. This study aims to analyze how power relations operate within the TikTok Affiliate program from the perspective of affiliates as potentially exploited digital laborers. Specifically, the research examines mechanisms of algorithmic control, processes of value production, and how affiliates perceive and experience their position within the platform’s work structure. This study employs a qualitative approach using phenomenological methods, with in-depth interviews conducted with beginner affiliates participating in a TikTok Affiliate community. The findings reveal that power relations are exercised through opaque algorithmic control, fluctuating commission systems, and visibility distribution fully governed by the platform. Value production extends beyond product sales to include the accumulation of data, engagement, and attention that strengthen the platform’s capital accumulation. However, many affiliates do not necessarily perceive their condition as exploitation, but rather as a flexible economic opportunity. This indicates the internalization of algorithmic norms that shape self-disciplining digital labor practices. The study concludes that the TikTok Affiliate program represents a new form of digital labor exploitation within platform capitalism, where creative work is framed as entrepreneurship while remaining embedded in asymmetric power relations.
Framing Konflik Iran–Israel dalam Media Internasional: Analisis Komparatif CNN dan Al Jazeera Putra, Romi Iriandi; Maulana, Mahesa; Andreas, Rino
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.790

Abstract

This study critically examines the competing media frames of the Iran-Israel conflict involving the United States in CNN and Al Jazeera using Robert N. Entman's framing model. It aims to uncover how ideological and geopolitical factors shape the construction of conflict narratives in international media. Using a qualitative framing analysis, this study analyzes 10 news articles published between 1-7 March 2026. The analysis focuses on four elements: define problems, diagnose causes, make moral judgments, and treatment recommendations. The findings reveal a systematic divergence in framing. CNN constructs the conflict within a security-oriented perspective, positioning Iran as a threat while normalizing the actions of the United States and its allies. In contrast, Al Jazeera advances a counter-hegemonic narrative by emphasizing humanitarian impacts and portraying Iran's actions as resistance to external intervention. These differences demonstrate that global media act as ideological agents that produce competing geopolitical meanings. This study contributes to framing theory by highlighting media discourse as a site of contestation that shapes divergent global perceptions of international conflict.
Motivasi dan Keterlibatan Audiens dalam Live streaming YouTube Windah Basudara Sulistyo, Bagus Aditya; Mardiana, Lisa
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.792

Abstract

This study was conducted to describe audience engagement in the YouTube live streaming of Windah Basudara. The development of the YouTube platform enables direct engagement between creators and audiences through live chat and comment features. This research employed a qualitative approach using the transcendental phenomenology method. Data were collected through observations of audience activities during live streaming sessions from 2025 and in-depth interviews with 12 informants who were viewers of the channel. Data analysis was conducted using the phenomenological stages proposed by Moustakas. This study applied Audience Engagement Theory and Uses and Gratifications Theory to understand the levels of engagement and audience motivations. The findings indicate that audience engagement is divided into three levels: primary, secondary, and tertiary engagement. The results also show that live streaming functions not only as a medium of entertainment but also as a space for digital social interaction that strengthens emotional engagement and collective audience participation. This study enriches the discourse on audience engagement in the context of YouTube live streaming through a phenomenological approach.
Kreatifitas Produser dalam Produksi Film Fiksi Pendek Seruah Utami, Citra Dewi; Petrucciano, Audi
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.793

Abstract

This article examines the creative role of the producer in the production of the short fiction film Seruah. This management study is based on the understanding that the creation of a short fiction film is a dynamic, collaborative process, involving the exchange of creative ideas, creative decision-making, and adjustments to production conditions at every stage. Producers are often understood as solely responsible for managerial and administrative tasks. However, this study demonstrates that producers also play a crucial role in the artistic realm through collaboration with the director and coordination with department heads. This study employed practice-based research as its methodology. Data were collected from observation notes during the production process, archives and documentation of production activities, and the author's reflections. This study employed a practice-based research approach, in which the author was directly involved as a producer in the production process. Findings from the producer's creative role include: during the development stage, aligning emerging ideas with the director's vision; during the pre-production stage, the producer acted as a balancer between artistic needs and budget availability to ensure the production vision was maintained. Furthermore, during the production and post-production stages, the producer acted as a mediator in discussions and thus participated in artistic decision-making. The conclusion of the study indicates that the producer of the short film Seruah has demonstrated his creative role in the creative process through practice-based research.
Menelisik Komunikasi Interpersonal dalam Mewujudkan Ketahanan Masyarakat Nelayan di Teluk Nibung Kota Tanjung Balai Fitriani, Astri Rama; Hardiyanto, Sigit
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.795

Abstract

Based on the researcher's observations, the problems experienced by the fishing community in Gudang Haji Daham, Teluk Nibung are quite diverse, ranging from economic, educational and skills fields, especially how fishermen explore and contribute to building community resilience, as well as its impact on their socio-economic resilience. Based on these problems, the purpose of this study seeks to provide a concrete description of the interpersonal communication process that occurs in the fishing community of Teluk Nibung District to realize social and economic resilience amidst the challenges of coastal life. The method used in this study is descriptive qualitative to provide an overview of interpersonal communication of fishermen in realizing fishermen's resilience in Teluk Nibung, Tanjung Balai City. Data collection techniques used in the study were interviews structured by preparing a draft of questions that have been prepared, observation and documentation. Data analysis techniques used include data reduction, data presentation and drawing conclusions. Based on the results of the study, communication carried out by the fishing community in everyday conversations is an open interpersonal communication technique. Fishermen not only share information, but also show concern for each other by providing moral, financial, and labour assistance in difficult situations. The culture of mutual cooperation that they practice proves that interpersonal communication based on empathy can create closer relationships, not only as co-workers, but also as a family that looks after each other.
Counter-Hegemony in the Digital Public Sphere: Public Demands on Political Elites on the TikTok Account @salsaerwina Putri, Wening Palupi Ningtyas; Rahmanto, Andre Noevi; Anshori, Mahfud
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.802

Abstract

This qualitative research aims to analyze the counter-hegemony discourse regarding the DPR RI allowance increase issue on the TikTok account @salsaerwina. The study is grounded in Teun A. van Dijk’s model of Critical Discourse Analysis, uses the purposive sampling technique, and draws on a data corpus of 10 videos published between August 26 to September 2, 2025. It categorized videos that critique power, narratives, and strength ideological storytelling. The findings identified some pillars of counter-hegemony: (1) the personalization of elite moral crises; (2) the framing of exploitation and social inequality; (3) the subversion of institutional legitimacy through satirical humor; and (4) legalistic-integrity accountability claims. Social cognition and context analysis demonstrate that multimodal texts and TikTok’s algorithmic penetration potentially facilitate the strengthening of digital citizens’ critical awareness. Furthermore, the massive interactions in the comment section show an early indication of collective mobilization in the digital realm to monitor public policy beyond mainstream media constraints. This study expands communication literature regarding alternative digital public spheres.
Commodified Empowerment in Ramadan Advertising: Mythological Women in Marjan Campaigns Putranto, Rizky Bayu
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.803

Abstract

This study examines how female empowerment is represented in Marjan Ramadan advertisements through mythological narratives and how these representations relate to consumer culture. Using a qualitative approach, the study analyzes three Marjan Ramadan advertisements featuring Dewi Sri (2022), Putri Hijau (2024), and the daughter of Mpu Baradah in the Calon Arang narrative (2025). Data were collected from official advertisements and analyzed using Barthes’ semiotic framework and Derridean deconstruction, supported by feminist media perspectives. The findings show that the three female protagonists are consistently represented as central agents who confront threats, resolve conflicts, and restore environmental, social, or moral order. Through these mythological figures, female empowerment is constructed as leadership, protection, and collective responsibility. However, the analysis also reveals that empowerment is not presented as an autonomous outcome. In all three advertisements, conflict resolution is followed by communal consumption rituals centered on Marjan syrup, linking empowerment to consumption-oriented narratives. Consequently, empowerment operates within a dual framework: it appears progressive at the level of representation while remaining embedded within commercial logic at the structural level. The study concludes that Marjan advertisements transform female empowerment into a commodified discourse that connects gender representation, cultural symbolism, Ramadan values, and consumer practices.

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