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INDONESIA
Jurnal Audiens
Published by Universitas Muhammadiyah Yogyakarta
ISSN : -     EISSN : 27224856     DOI : https://doi.org/10.18196/jas
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Audiens focuses on issues of media review, whether print, electronic, film, social media and new media and various on communication including: 1. Advertising, Public Relations, and Broadcasting 2. Social Media, New Media, Information Communication and Technology 3. Health Communications, Disaster Communications, Sport Communication 4. Political Communication, Political Marketing 5. Multiculturalism, Islam and Communication
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 303 Documents
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From Domination to Negotiation: A Transformative Face Negotiation Framework for Government–Community Communication in North Lombok’s 3T Regions Putra, Sandi Justitia; Hastjarjo, Sri; Rahmanto, Andre Noevi; Hermawati, Tanti
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.810

Abstract

This study examines the transformation of government–community communication in 3T regions, focusing on North Lombok Regency, through the lens of Face Negotiation Theory. It aims to explain how communication shifts from domination toward negotiation within structurally constrained and culturally embedded contexts. Drawing on an interpretive qualitative approach, the study employs in-depth interviews, participant observation, and document analysis to capture interactional dynamics in public communication forums. The findings reveal that communication remains largely dominated by top-down practices that generate systemic face threat and limit meaningful participation. However, situational facework—manifested through local mediators, culturally resonant language, and informal interaction spaces—emerges as an adaptive mechanism that reduces relational tension and enables limited dialogue. Despite these developments, negotiation remains predominantly procedural rather than substantive, as public input rarely influences decision-making outcomes. Consequently, communication transformation occurs in a gradual, partial, and contested manner. The study contributes by extending Face Negotiation Theory, developed by Stella Ting-Toomey, into the institutional domain through a Transformative Face Negotiation Framework, which integrates relational, cultural, and structural dimensions of communication. This framework highlights communication as a dynamic process shaped by the interplay between domination, adaptation, and constrained negotiation, offering a nuanced understanding of governance communication in marginalized contexts.
Empowering Youth through Innovation in AR Media: Implications for Achieving the SDGs Sicha, Ainus; Putri, Amalia Rosyadi; Atikoh, Nurul; Hidayat, Maulana Wahyu; Rohmana, Devie Wianda; Baharuddin, Ahmad Muharya
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.815

Abstract

The rapid growth of digital technology presents both opportunities and challenges for youth empowerment, particularly in developing relevant skills and shaping professional identity in the digital era. However, existing studies often focus on fragmented skill development, with limited attention to integrated empowerment processes within a sustainable ecosystem. This study aims to examine how AR Media facilitates youth empowerment through an ecosystem-based approach that integrates skill development, professional identity formation, and social engagement. This research employs a qualitative case study approach, using observations, interviews, and document analysis involving participants in AR Media programs. The findings show that empowerment occurs through a structured transformation process in which key inputs such as technology, mentorship, and participation are developed into outputs including digital competencies, communication skills, and professional networks. These outputs further lead to broader outcomes, particularly the development of adaptive, confident, and socially engaged youth.  The study proposes an integrative ecosystem-based empowerment model as its main contribution, offering a holistic perspective that links knowledge, adaptive skills, identity formation, and social engagement. This study contributes to SDG 4, SDG 8, SDG 9, and SDG 17 by demonstrating how ecosystem-based learning enhances youth readiness for the future of work and supports inclusive and sustainable development.
Narrative Storytelling Design for Children's Tax Education: Analysis of the Story Lobu dan Uang Ajaib in the 2025 Pajak Bertutur Program Putranto, Firmansyah Adi; Rajiyem, Rajiyem
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.836

Abstract

This study analyzes the storytelling design of the story Lobu dan Uang Ajaib, which was used in the 2025 Pajak Bertutur program for elementary school students. The study aims to examine how the narrative elements of message, conflict, characters, and plot are constructed to communicate tax education to children. Using a descriptive qualitative approach, data was collected through document analysis of the story text and an in-depth interview with a key informant involved in developing the material. The analysis employs the storytelling framework of Fog et al. in 2010. The findings showed that the story has a clear central message, namely that tax is a form of mutual cooperation for the common good. However, the message is delivered more didactically than dramatically. The conflict is primarily cognitive and relatively weak, as it lacks concrete adversary, significant escalation, and action-based resolution. The main character is relatable at the cognitive level but remains passive in much of the story. The plot also lacks a strong point of no return and dramatic climax. Overall, the story functions effectively as an educational medium, but its narrative design is closer to an instructional presentation than to a fully developed dramatic story.

Page 31 of 31 | Total Record : 303

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