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Toplama
Published by PT Altin Riset Publishing
ISSN : -     EISSN : 30252652     DOI : https://doi.org/10.61397/tla.v1i
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Journal Toplama: Communication and Community Engagement" is a scientific journal published under the auspices of PT Altin Riset Publishing. This journal has an E-ISSN: 3025-2652 and is published periodically in September, January, and May. The journal publishes articles in two languages, namely Indonesian and English, with a focus on the fields of communication, social sciences, and community engagement. The main objective of this journal is to provide a platform for researchers, practitioners, and academics to share knowledge and research findings related to topics relevant to communication and community engagement, using quantitative, qualitative, and participatory action research (PAR), ABCD, and other methods.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 65 Documents
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IMPROVING LITERACY IN THE DIGITAL AGE: UNLEASHING CRITICAL THINKING POTENTIAL Prasastiningtyas, Widyapuri; Ubaidillah, Ahmad Zulfahmi; Aprianti, Ine; Nurfadilah, Lucy
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.218

Abstract

The study also found that literacy education in schools and families plays an important role in shaping individuals' critical thinking skills. Learning that involves relevant digital media and content tailored to individual needs, as well as approaches that encourage critical reflection and dialogue, can improve literacy in the digital age and critical thinking skills.  Theoretical foundations that support the relationship between literacy in the digital age and critical thinking skills are explored to provide a deeper understanding of the role of literacy in the digital age.  The research method used is a qualitative approach involving two groups of research subjects, namely high school students and university students. Data collection was conducted through in-depth interviews and surveys to obtain their views and perceptions related to literacy and critical thinking in the digital era. The results showed that increasing literacy in the digital era significantly contributed to the development of critical thinking potential in individuals. Research subjects who have higher literacy levels tend to be better able to critically analyze information, identify fake news, and critically evaluate information sources. They also have a higher awareness of the dangers of misleading information and are better able to sort out relevant information.
DIGITAL MARKETING COMMUNICATION STRATEGY ON THE USE OF INSTAGRAM SOCIAL MEDIA BY BASO ACI GANTENG Cahyati, Witri; Priadi, Muhammad Dadi; Putra, Dwi Kurniawan Riyadi; Irawati, Dwi Sandra
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.219

Abstract

The use of Instagram social media in implementing product promotion and sales strategies can provide significant convenience for business people. Baso Aci Ganteng uses the Instagram social media account @basoaciganteng as the main promotional media in marketing their products. The purpose of this study is to understand why Baso Aci Ganteng chose Instagram as a digital marketing communication strategy and to determine the advantages gained when using Instagram as a medium for digital marketing communication strategies. This study uses a qualitative research method approach with a case study approach.  Data collection techniques include interviews,  observations,  and documentation studies.  The research obtains data sources directly from business people,  where the key informants are the business owners themselves and other main business actors as primary data sources. Based on the results of the research, the researcher concludes that Baso Aci Ganteng practices digital marketing communication strategies online through Instagram, which connects to a wider reach of consumers and thus increases sales.
ENTREPRENEURS' POLITICAL COMMUNICATION STRATEGIES IN REGIONAL HEAD ELECTIONS Pratiwi, Endah
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.220

Abstract

The aim of this research was to determine the role of political branding and personal branding in the choice of regional heads. This research used a qualitative approach. This type of research was qualitative descriptive research. Data collection methods using interviews, documentation techniques. The research results showed that political branding during the regional election campaign is formed through self-identification, namely character, abilities, values, political products, ideas, positioning, namely constituent segmentation, personality, key political messages, interpretation. Personal branding in supporting his candidacy to become deputy mayor is explained by appearance, leadership style, visibility and personality. The reason for entrepreneurs' strategies with political branding and personal branding during the campaign period is because branding strategies provide symbolic value in terms of identification, meaning, value, benefits, promises and differentiation of a political product. Political branding and personal branding are considered capable of influencing perceptions and providing confidence to constituents. Political branding and personal branding are the results of interactions and emotional attachments that exist between political contestants and their constituents.
COMMUNICATION PATTERNS OF WAYANG GOLEK PUPPETEERS IN PROVIDING SOCIAL CRITICISM MESSAGES TO THEIR AUDIENCES IN BANDUNG REGENCY Irawaty, Sandra; Cunanda, Andriansyah; Kristin, Fie Lien
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.221

Abstract

This study aims to investigate the communication patterns of wayang golek puppeteers in Bandung Regency as they deliver social criticism messages to their audiences. The primary objective is to understand how traditional wayang golek performances can address contemporary social issues while engaging audiences in meaningful dialogue. Employing a qualitative research methodology, this study utilized direct observations and in-depth interviews with key participants, including wayang golek puppeteers and audience members. The data collection involved attending live performances, analyzing the content and delivery of social critiques, and conducting interviews to gain insights into the effectiveness and reception of these performances. The findings reveal that Wayang Golek puppeteers employ interactive techniques to engage their audiences, incorporating contemporary issues into traditional narratives to provoke thought and reflection. The performances demonstrate a successful adaptation of cultural practices to address modern societal challenges, fostering a participatory dialogue between the puppeteers and their audiences. The study highlights the role of cultural symbols and allegories in bridging traditional values with contemporary social critiques and underscores the importance of maintaining cultural heritage while addressing current issues. The results contribute to the broader discourse on participatory communication and the role of traditional art forms in societal change.
ENHANCING INFORMATION LITERACY SKILLS ROUGH THE IMPLEMENTATION OF THE EMPOWERING 8 MODEL FOR THE ACHIEVEMENT OF SUSTAINABLE DEVELOPMENT GOALS Rachman, Reza Saeful; Zaelani, Pupi Indriati; Sidik, Adi Permana; Irma, Neng
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.222

Abstract

The 2030 Sustainable Development Goals (SDGs) are global goals set by the United Nations to achieve sustainable progress and improve people's quality of life.   In the era of digital transformation, information literacy is an important key in achieving the SDGs. In the context of education, literacy plays an important role in achieving the SDGs. This article aims to review various literature on improving information literacy skills through the Empowering Model in the success of the Sustainable Development Goals. The method used by the author is the literature study method. The literature study in this research was taken from various sources, including scientific journals, books, and other literature. The result of this literature study is an empowering 8 model that can be implemented in schools and outside schools to improve the quality of community literacy.  The empowering 8 information literacy  model includes the ability to identify, explore, select, organize, create, present, assess, and apply information that can benefit individuals and society.
BRAND FRUNC ID DIGITAL MEDIA CONTENT PLANNING Naufal, Yogascitra; Adhipermana, Luthfi Diar; Putra, Andika Radya; Simamora, Yohana Agustina Christian; Kaniawati, Nina
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.223

Abstract

The role of digital content in 2023 is very important due to the shifting role of mass media is gradually being replaced by social media. The content published on social media today is creative digital content that aims to increase the awareness of its audience, one of the brands in the city of Bandung called Frunc Id began planning digital content that will be uploaded on its social media channels. The purpose of this content planning is so that the creative digital content produced can provide benefits, and solutions and entertain its audience. This research uses qualitative research methods with a case study approach. The result of this research is that the Frunc Id brand makes a content plan in the form of a brand essence and campaign deck so that the packaging of the digital content presented is more focused according to the segment and gets optimal results. The form of planning presented in the brand essence is a unique value proposition, and target market based on needs, brand benefits, and brand personality.  The planning presented in the campaign is the campaign objective, key message, media plan, and content matrix.
CAKRA RADIO AS A DIVERSIFICATION FORM OF ARDAN GROUP Fathurrahman, Donny; Gissani, Muhammad Fikri; Nugraha, Adhyasa Henry
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.224

Abstract

Ardan Group utilizes a three-pronged diversification strategy: concentric, horizontal, and conglomerate. Notably, Cakra Radio and Ardan Hotel exemplify this approach.  Cakra Radio, focusing on local culture, integrates itself into the lives of Bandung residents. Through diverse programming and high-quality content, it strives to remain the city's preferred radio station. Ardan Hotel, on the other hand, represents horizontal diversification. By entering the hospitality industry, Ardan Group expands into a related but distinct sector. The hotel caters to guests seeking an exclusive experience with top-notch facilities and services. Its success hinges not only on luxurious accommodations but also on efficient and innovative management practices. This demonstrates Ardan Group's ability to adapt and thrive in a dynamic business environment. In essence, Ardan Group's diversification strategy, exemplified by Cakra Radio and Ardan Hotel, fosters comprehensive growth. By strategically expanding into various sectors, the group optimizes its potential while managing risks. This approach has propelled them to success not only in radio but also in the hospitality industry.
UTILIZATION OF MSME DIGITAL MARKETING STRATEGIES ON INSTAGRAM DESCRIPTIVE QUALITATIVE ANALYSIS @DENISA_SPREI Yulianti, Alin; Zaelani, Pupi Indriati; Munastha, Ketut Abimanyu; Lestari, Nina; Muzakki, Ahmad
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.225

Abstract

This study aims to analyze the digital marketing strategies employed by micro, small, and medium enterprises (MSMEs) on Instagram, specifically focusing on the @denisa_sprei account. The research employs a descriptive qualitative approach, utilizing data collected through direct observations of the Instagram account, semi-structured interviews with the account owner, and analysis of Instagram features and performance metrics. The primary objectives are to identify the key strategies used for enhancing brand visibility, engaging with customers, and boosting sales through Instagram. The findings reveal that @denisa_sprei effectively employs several strategies to maximize its digital marketing efforts. The use of visually appealing content, including high-quality images and engaging videos, plays a crucial role in attracting customer attention and building brand identity. Active interaction with followers through comments and direct messages (DMs) strengthens customer relationships and improves loyalty while leveraging Instagram features such as Instagram Stories, Instagram Reels, and Instagram Shopping enhances customer convenience and facilitates the purchasing process. Additionally, Instagram Insights is utilized to track performance and adjust strategies based on follower preferences and engagement metrics. Overall, the study concludes that Instagram serves as a powerful marketing tool for MSMEs, providing significant benefits in terms of brand visibility, customer engagement, and sales growth. These insights offer valuable guidance for other MSMEs seeking to optimize their social media marketing strategies.
ARDAN RADIO BANDUNG DIVERSIFICATION IN FACING MEDIA INDUSTRY BUSINESS COMPETITION IN THE DIGITAL ERA Gissani, Muhammad Fikri; Nugraha, Adhyasa Henry
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.226

Abstract

The Internet has an impact and has implications for conventional broadcast media. The internet has become a new market in the current competitive media industry and has also caused cultural changes in society in using media. This research tells about the main concern is the diversification carried out by Ardan Radio in facing an industry business media in the digital era. The research method used in this research is a qualitative method with a case study approach according to Creswell. The research results show that it can be concluded that the business carried out by Ardan  Radio in facing media industry competition in the digital era is by diversifying through the  Five-O business strategy which  is adapted to  the environment. Diversification is carried out by Ardan with the Five-O concept. Five-O is a business strategy used by Ardan Radio to reach both markets, namely conventional and digital.
INTERPRETING THE CONDITIONS OF BULLYING IN PHOTOBOOK ENTITLED “BULLY” Mulyono, Tanto Trisno; Astono, Rizky Andika Dwi
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.227

Abstract

This study aims to interpret the conditions of bullying as depicted in the photobook "Bully", exploring the symbolic and aesthetic elements used to represent the psychological and emotional dimensions of bullying. Utilizing a qualitative, interpretative approach, the research employs visual analysis and symbolic interpretation to uncover the deeper meanings conveyed through the photobook's imagery. The analysis focuses on how visual elements such as lighting, composition, and perspective reflect the dynamics of power, fear, isolation, and resilience within the context of bullying. The study is grounded in the Social-Ecological Model and Cognitive-Behavioral Theory, which provide frameworks for understanding the multifaceted nature of bullying and the cognitive distortions experienced by both victims and perpetrators. Results reveal that shadows in the images symbolize the psychological distress and cognitive distortions faced by victims and bullies, while light represents hope, resilience, and the potential for cognitive and emotional recovery. The photobook effectively captures the complex interplay between individual experiences and social influences, illustrating how both victims and bullies are affected by and respond to their environments. The findings underscore the importance of addressing both psychological and social factors in bullying interventions and highlight the photobook's role as a powerful medium for visualizing and understanding these dynamics.

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