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JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Published by CV Kampus Akademik Publising
ISSN : 30476232     EISSN : 30476240     DOI : https://doi.org/10.61722/jemba.v1i2.45
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Manajemen, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Kategori Ilmu Ekonomi , Manajemen, Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia. Ekonomi: Ekonomi Publik, Ekonomi Internasional, Perbankan dan Lembaga Keuangan Ekonomi Pembangunan, Ekonomi Moneter, Ekonomi Keuangan. Manajemen bisnis dan perbankan: Manajemen keuangan dan kekayaan, Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Strategis, Operasi, Kewirausahaan, Etika Perbankan, Operasi dan Manajemen Perbankan. Akuntansi: Akuntansi Sektor Publik, Perpajakan, Akuntansi Keuangan, Akuntansi Manajemen, Auditing, dan Sistem Informasi Akuntansi. Jurnal ini terbit 1 tahun 6 kali (Januari, Maret, Mei, Juli, September, November)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 601 Documents
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Pengaruh Return On Assets (ROA), Earning Per Share (EPS), Dan Net Profit Margin (NPM) Terhadap Harga Saham Pada Perusahaan Manufaktur Subsektor Makanan Dan Minuman Periode 2023 - 2025 Nina Anggreani; Nur Abdillah
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3144

Abstract

Stock price fluctuations that are not always aligned with financial performance and research gaps from previous studies form the background of this research. This study aims to analyze the effect of ROA, EPS, and NPM on stock prices in food and beverage manufacturing companies listed on the IDX for the 2023-2025 period. The population is all companies in the subsector. Purposive sampling resulted in 13 sample companies with 39 observations. Secondary data were obtained from annual financial reports and closing stock prices. Data analysis used multiple linear regression with classical assumption tests using SPSS. The results show: ROA has a significant negative effect (sig. 0.000; B=-5,742.259); EPS has a significant positive effect (sig. 0.000; B=37.065); NPM has a significant positive effect (sig. 0.000; B=11,173.269); Simultaneously, the three variables have a significant effect (F=74.248; sig. 0.000). The R² value of 0.895 indicates the three variables explain 89.5% of stock price variations, while the remaining 10.5% is explained by other factors. EPS is the most dominant variable (Beta=0.880), followed by NPM (Beta=0.755) and ROA (Beta=-0.809).
Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Aplikasi Tokopedia Pada Produk Fashion Di Jakarta Barat Sabrina Septia Rini; Warsono Warsono; Eka Putri Handayani
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3145

Abstract

The growth of e-commerce has driven increased use of digital platforms for purchasing fashion products, making user satisfaction a crucial aspect of maintaining service sustainability. This study examines the impact of promotion and service quality on user satisfaction regarding fashion products on the Tokopedia app in West Jakarta. The research aims to determine the partial and simultaneous effects of promotion and service quality on user satisfaction. A quantitative approach using purposive sampling was employed. The sample consisted of 100 active Tokopedia users residing in the Kembangan, Kebon Jeruk, and Palmerah districts who had used the app for over three months and completed more than three fashion product transactions. Data were collected via Likert-scale questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination, with the aid of SPSS. The results indicate that promotion does not have a significant partial effect on user satisfaction (significance value 0.464 > 0.05). Service quality, however, has a positive and significant effect (significance value 0.000 < 0.05). Simultaneously, promotion and service quality significantly influence user satisfaction (significance value 0.000 < 0.05). An R² value of 51.9% indicates that these two variables explain 51.9% of the variation in user satisfaction, while the remaining 48.1% is influenced by other factors. This study contributes empirical evidence that service quality is the more dominant factor in enhancing user satisfaction with fashion products on Tokopedia in West Jakarta.
Analisis Strategi Product Mix Pada Produk Multi Varian Dalam Meningkatkan Kinerja Penjualan Di Industri Frozen Food (Studi Kasus: CV Marala Food) Kab. Gowa Sulawesi Selatan Aidil Azwar; Akmal Abdullah; Sulkifli Sulkifli
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3147

Abstract

The growth of the frozen food industry in Indonesia, driven by shifting consumer lifestyles, has intensified business competition and compelled companies to adopt effective marketing strategies. A key strategy is the product mix the management of a product combination encompassing width, length, depth, and consistency within the product portfolio. This study aims to assess the sales performance of frozen food products at Marala Food and analyze the impact of the product mix strategy on the company's sales performance. A quantitative, survey-based research design was employed. Primary data were collected via questionnaires distributed to a sample of 50 respondents selected through purposive sampling, while secondary data were obtained from the company's sales reports for the period of August–December 2025. Data analysis involved validity and reliability testing, classical assumption testing, and multiple linear regression analysis using SPSS software. The findings confirm that the majority of measurement instruments met validity and reliability criteria. Marala Food's sales performance showed an upward trend during the study period, with peak sales occurring in December 2025. Regression analysis revealed that the product mix strategy made a positive and significant contribution to sales performance. The coefficient of determination (R²) of 0.868 indicates that 86.8% of the variation in sales performance can be explained by the variables of product mix width, length, depth, and consistency.
PENGARUH KUALITAS PRODUK DAN FREE ONGKIR TERHADAP KEPUTUSAN PEMBELIAN SKINCARE G2G PADA MARKETPLACE TIKTOK SHOP: (Studi pada Konsumen di Kabupaten Karawang) Ilyas Rakhman; Suroso Suroso; Dexi Triadinda
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3148

Abstract

The rapid growth of e-commerce has intensified competition in the skincare market, including through TikTok Shop. This study aims to analyze the effect of product quality and Free shipping on purchasing decisions for G2G skincare products among consumers in Karawang Regency. This research uses a quantitative descriptive approach. Data were collected through an online questionnaire using a five-point Likert scale from 99 respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4, covering the evaluation of the outer model and inner model. The results show that product quality has a positive and significant effect on purchasing decisions, indicated by a T-statistic of 4.768 and a P-value of 0.000. Free shipping also has a positive and significant effect on purchasing decisions, with a T-statistic of 4.205 and a P-value of 0.000. The adjusted R-square for purchasing decisions is 0.691, indicating that product quality and Free shipping jointly explain 69.1% of the variance in purchasing decisions, while 30.9% is explained by factors outside the research model. These findings indicate that maintaining product quality and optimizing Free-shipping promotions are important strategies for increasing consumer purchasing decisions on TikTok Shop.
PENGARUH MEDIA SOSIAL INSTAGRAM DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH PADA MAHASISWA AKTIF PROGRAM STUDI MANAJEMEN ANGKATAN 2022-2025 UIN SUNAN GUNUNG DJATI BANDUNG Hanatika Sistiani Wijaya; Eri Novari; Suhendi Suhendi
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3149

Abstract

The development of digital technology has driven changes in marketing strategies carried out by companies, one of which is through the use of Instagram social media and influencer marketing. Both strategies are used to increase consumer appeal and influence purchasing decisions. This study aims to determine the influence of Instagram Social Media on Purchasing Decisions, the influence of Influencer Marketing on Purchasing Decisions, and the influence of Instagram Social Media and Influencer Marketing simultaneously on Purchasing Decisions of Wardah products among active students of the Management Study Program, class of 2022–2025, UIN Sunan Gunung Djati Bandung. This study is a quantitative study with descriptive and verification methods. The study population consisted of 1,083 active students of the Management Study Program, class of 2022–2025, UIN Sunan Gunung Djati Bandung. The sample determination used a purposive sampling technique so that 200 respondents were obtained who met the research criteria. The results showed that Instagram Social Media had a positive and significant effect on Purchasing Decisions (t count = 5.179; sig. = 0.000). Influencer Marketing also has a positive and significant effect on Purchasing Decisions (t count = 8.540; sig. = 0.000). Simultaneously, both variables have a positive and significant effect on Purchasing Decisions (F count = 345.230; sig. = 0.000). The Adjusted R Square value of 0.776 indicates that Instagram Social Media and Influencer Marketing are able to explain 77.6% of the variation in Purchasing Decisions, while the remaining 22.4% is influenced by other factors outside the study. Thus, both variables are proven to have a positive and significant effect on Purchasing Decisions for Wardah products, both partially and simultaneously.
Pengaruh CAR, BOPO, FDR, SIZE dan EBF terhadap NPF pada Bank Umum Syariah di Indonesia 2021-2025 Chairajidan Muhammad; Marlina Ekawaty
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3152

Abstract

This study is motivated by the rapid growth of Islamic banking in Indonesia accompanied by a projected increase in the non-performing financing ratio according to S&P Global Ratings (2026), as well as persistent empirical inconsistencies and limited studies on the effects of bank size and equity-based financing on non-performing financing. This study aims to analyze the effects of capital adequacy ratio, operational efficiency, financing disbursement ratio, bank size, and equity-based financing on non-performing financing in Indonesian Islamic Commercial Banks over the period 2021–2025. A quantitative approach is employed using secondary data from quarterly financial reports of eight Islamic Commercial Banks selected through purposive sampling, yielding 160 panel observations. The analytical method used is panel data regression with Fixed Effect Model and Driscoll-Kraay Standard Errors. The results show that capital adequacy ratio and bank size have a significant negative effect on non-performing financing, while operational efficiency and equity-based financing have a significant positive effect. The financing disbursement ratio shows no significant effect on non-performing financing. These findings indicate that financing quality in Islamic Commercial Banks is influenced by capital adequacy, operational efficiency, bank size, and the characteristics of profit-sharing based financing, rather than by the level of financing disbursement alone. This study contributes to strengthening the empirical evidence on internal determinants of non-performing financing and carries implications for improving financing risk management in Islamic banking.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Pada Umkm Kuliner Dapur Mama Yeye Di Kelapa Gading Jakarta Utara Dwi Aprilyani; Herayati Herayati; Vicky Windasari
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3166

Abstract

Persaingan usaha kuliner mendorong pelaku usaha untuk meningkatkan kualitas produk dan menetapkan harga yang sesuai guna menciptakan kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas produk dan harga terhadap kepuasan pelanggan pada UMKM Dapur Mama Yeye Kelapa Gading Jakarta Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi sebanyak 6.258 pelanggan dan sampel 376 responden yang ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 5%. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert dan dianalisis menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai t hitung 10,279 > t tabel 1,966 dan signifikansi 0,000 < 0,05. Harga juga berpengaruh positif dan signifikan dengan nilai t hitung 6,884 > 1,966 dan signifikansi 0,000 < 0,05. Secara simultan, kualitas produk dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan dengan F hitung 1.134,599 > F tabel 3,02 dan signifikansi 0,000 < 0,05. Nilai Adjusted R Square sebesar 0,858 menunjukkan bahwa kedua variabel menjelaskan 85,8% variasi kepuasan pelanggan
Pengaruh Pelayanan Profesional Dan Persepsi Risiko Terhadap Loyalitas Pelanggan Pada Jasa Laundry Londre Di Wilayah Rawamangun Adinda Aulia Putri; Ana Ramadhayanti; Dadan Hidayat
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3176

Abstract

Pertumbuhan bisnis laundry di Indonesia yang semakin pesat menyebabkan tingkat pesaingan antar penyedia jasa semakin ketat, sehingga loyalitas pelanggan menjadi faktor penting bagi kelangsungan usaha. Penelitian ini bertujuan untuk mengetahui pengaruh pelayanan profesional dan persepsi risiko terhadap loyalitas pelanggan pada jasa Laundry Londre di wilayah Rawamangun, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Data primer diperoleh melalui penyebaran kuesioner kepada 96 responden yang merupakan pelanggan Londre Laundry, dengan teknik pengambilan sampel non-probability sampling melalui metode purposive sampling, sedangkan jumlah sampel ditentukan menggunakan rumus Lemeshow. Teknik analisis data yang digunakan meliputi uji kualitas data, uji asumsi klasik, regresi linear berganda, uji parsial (Uji T), uji simultan (Uji F), serta uji koefisien determinasi. Hasil penelitian menunjukkan bahwa pelayanan profesional berpengaruh positif dan signifikan terhadap loyalitas pelanggan, sedangkan persepsi risiko tidak berpengaruh signifikan terhadap loyalitas pelanggan. Secara simultan pelayanan profesional dan persepsi risiko berpengaruh signifikan terhadap loyalitas pelanggan dengan nilai koefisien determinasi (R Square) sebesar 0,318, yang berarti kedua variabel mampu menjelaskan 31,8% variasi loyalitas pelanggan, sedangkan 68,2% sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
PENGARUH WORK-LIFE BALANCE DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA DIVISI PEMASARAN CV BERLIAN INTI CAHAYA Faisal Bahri; Siti Mabrur Rachmah; Nurhayati S
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3190

Abstract

Dalam era persaingan bisnis yang semakin ketat, kinerja karyawan menjadi faktor penting bagi keberlangsungan perusahaan, termasuk bagi perusahaan skala menengah yang bergerak di bidang distribusi seperti CV Berlian Inti Cahaya. Tuntutan pekerjaan dan target penjualan yang tinggi berpotensi menimbulkan tekanan kerja yang memengaruhi work-life balance serta kepuasan kerja karyawan, sehingga pada akhirnya dapat berdampak pada kinerja perusahaan secara keseluruhan. Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance dan kepuasan kerja terhadap kinerja karyawan pada Divisi Pemasaran CV Berlian Inti Cahaya, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner berskala Likert kepada 31 karyawan sebagai sampel jenuh. Data dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji T, uji F, dan uji koefisien determinasi dengan bantuan SPSS Statistics 24. Hasil penelitian menunjukkan bahwa work-life balance secara parsial tidak berpengaruh signifikan terhadap kinerja karyawan, sedangkan kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap kinerja karyawan dengan kontribusi sebesar 24,4%, sedangkan sisanya sebesar 75,6% dipengaruhi oleh faktor lain di luar model penelitian ini. Temuan ini mengindikasikan bahwa manajemen perusahaan perlu memprioritaskan peningkatan kepuasan kerja sebagai strategi utama dalam meningkatkan kinerja karyawan divisi pemasaran.
Pengaruh Struktur Modal, Pertumbuhan Penjualan, dan Ukuran Perusahaan Terhadap Kinerja Keuangan Putri Wulandari; Puspita Handayani
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3193

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal, pertumbuhan penjualan, dan ukuran Perusahaan terhadap kinerja keuangan pada Perusahaan yang tergabung dalam Jakarta Islamic Index 70 (JII70) di Bursa Efek Indonesia (BEI) periode 2021-2025. Teori yang digunakan dalam penelitian ini Adalah signaling theory dengan pendekatan kuantitatif. Metode penelitian menggunakan analisis regresi data panel dengan bantuan softrware Eviews 14 melalui pengujian Common Effect Model (CEM), Fixed Effect Model (FEM), dan Random Effect Model (REM), serta pemilihan model menggunakan Uji Chow, Uji Hauman, dan Uji Lagrange Multiplier. Berdasarkan Teknik purposive sampling, diperoleh 31 perusahaan dengan pengamatan selama 5 (lima) tahun, sehingga diperoleh 155 obervasi. Teknik analisis data yang digunakan meliputi statistik deskriptif dan regresi data panel. Hasil penelitian menunjukkan bahwa struktur modal berpengaruh negatif dan signifikan terhadap kinerja keuangan, pertumbuhan penjualan berpengaruh positif dan signifikan terhadap kinerja keuangan, sedangkan ukuran perusahaan tidak berpengaruh signifikan terhadap kinerja keuangan. Secara simultan, struktur modal, pertumbuhan penjualan, dan ukuran perusahaan berpengaruh signifikan terhadap kinerja keuangan. Penelitian ini diharapkan dapat memberikan informasi bagi perusahaan dalam meningkatkan kinerja keuangan serta menjadi refrensi bagi investor dan peneliti selanjutnya dalam memahami faktor-faktor yang memengaruhi kinerja keuangan. Penelitian selanujutnya disarankan unuk menambah variabel independent lain, memperluas objek penelitian pada indeks atau sektor perusahaan lainnya, serta memperpanjang periode penelitian agar hasil yang diperoleh lebih komprehensif dan represntatif.

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