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Economic: Journal Economic and Business
Published by Lembaga Riset Mutiara Akbar
ISSN : -     EISSN : 29638801     DOI : https://doi.org/10.56495/ejeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun penelitian. Pokok bahasannya meliputi studi tekstual dan kerja lapangan dengan berbagai perspektif tentang ekonomi dan bisnis serta berbagai perspektif dalam kepentingan ekonomi dan bisnis. Jurnal ini bekerja untuk Cendekiawan, peneliti, dosen, serta profesor dari berbagai institusi dan afiliasi di dunia serta untuk wadah tempat mahasiswa mempublikasikan artikel skripsi dan tesisnya
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 172 Documents
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Literature Study: Comparison of the Effectiveness of the Stepping Stone Method and the Modified Distribution (MODI) Method for Optimizing Transportation Costs Harahap, Lokot Muda; Ambarita, Cristin Melani Br; Cahyati, Dwi Utami; Sihotang, Maria Magdalena; Situmorang, Romulus; Silaban, Marthen Yosef
Economic: Journal Economic and Business Vol. 2 No. 3 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i3.612

Abstract

The purpose of transportation is to determine optimal distribution patterns from various sources (supply) to various destinations (demand) to minimize overall production and transportation costs. This literature research is a type of descriptive qualitative research with literature review. The aim of this research is to provide an overview of the comparative effectiveness of the Stepping Stone Method and the Modified Distribution Method (MODI) for optimizing transportation costs. Based on the results of the study conducted using a case study example in the reference journal, the results show that the use of these two methods produces the same amount of results. However, the researcher provides a study that is: The Stepping Stone Method will be more effectively used if the transportation problem is small and simple, an optimal guaranteed solution is required, and sufficient time and resources are available for calculation. Meanwhile, the Modified Distribution Method will be more effective if: Large and complex transportation problems, Near-optimal solutions with time efficiency are required, and Users are not familiar with optimization methods.
The Influence of Instagram Social Media and Product Innovation on Consumer Purchasing Decisions at Double Egg Coffee Medan Habibah, Nurul; Syahreza, Dina; Utami, Nabila; Simanjuntak, Tesya; Fiolin, Fuji; Geopani, Noprin
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.613

Abstract

This study aims to determine whether there is an influence of Instagram social media and product innovation on consumer purchasing decisions at double egg coffee Medan. This study uses quantitative methods with sample collection techniques using purposive sampling techniques, with a total sample of 116 people who have visited double egg coffee. The data collection technique in this study was carried out by distributing questionnaires whose measurements were on a Likert scale and statistically processed using multiple linear regression analysis which tested the hypothesis with the F test, T test, and the coefficient of determination, before which the data had been tested using validity tests, reliability tests and classical assumption tests. Data management using the SPSS 26 for windows programme. Partially, Instagram social media and product innovation have a positive and significant effect on consumer purchasing decisions at double egg coffee jln. Selamat ketaren no 49-51 mmtc complex (unimed intersection), medan, indonesia 20223.Based on the results of the study, it shows that the social media variables Instagram and product innovation simultaneously influence purchasing decisions. This can be seen from the results of the hypothesis test carried out with the results of the fcount> ftabel value 163.893> 3.07 and the significance value is 0.000 <0.05. The determination coefficient test shows a value of 0.744, which means that social media instagram and product innovation affect purchasing decisions by 74.4% while the rest is influenced by other variables.
The Influence of E-Commerce Features on Purchasing Decisions (Case Study on Management Department Students, Faculty of Economics, State University of Medan) Manik, Enjelia; Wahyuni, Futri; Manurung, Grace Silvia; Khaira, Imamul; Siregar, Zulkarnain
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.614

Abstract

This research was conducted with the aim of finding out how much influence e-commerce has on purchasing decisions among students majoring in management at the Faculty of Economics, Medan State University. The method used in this research is a quantitative method, with data analysis techniques using simple linear regression analysis. The data used is a questionnaire. The research results show that E-commerce features partially have a significant effect on purchasing decisions. Hypothesis testing shows that there is an influence of e-commerce on purchasing decisions among students majoring in management, Faculty of Economics, Medan State University. The value of the equation Y = 8.940(?) +0.686 (X) + e. The coefficient of determination R Square value of 0.162 means that e-commerce features influence purchasing decisions by 16.2%, while the remaining 83.8% is influenced by other factors.
The Influence of Product Quality on Purchase Interest of Mie Gacoan Pancing among Management Students at Medan State University Panjaitan, Rona A. P.; Lubis, Muthiah Balqis; Jannah, Raihanatul; Fazira, Laila Erra; Siregar, Zulkarnain; Khaira, Imamul
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.615

Abstract

Business competition in the current era is increasingly fierce in the food business sector, companies are constantly required to survive and continue to excel in the competition. Purchase interest is one of the factors that influences a company to gain profits and survive. The object of this research is Mie Gacoan Pancing (Medan). Mie Gacoan is a spicy noodle restaurant that is popular and widely known among the public today, especially among young people. This research aims to analyze product quality on purchasing interest among Mie Gacoan consumers. This is because the noodles produced have a distinctive and spicy taste so that young people are interested in trying and consuming them. The method used in this research is a quantitative descriptive method with primary data types. In this study, the population that the researchers used was UNIMED students. Meanwhile, the sample used in this research was 30 UNIMED students who had consumed Gacoan Noodles and were willing to fill out the questionnaire provided by the researchers. The technique for taking data analysis uses the questionnaire method and then the results are processed using the SPSS application program. The results of this research state that product quality influences consumers' buying interest in Mie Gacoan Pancing (Medan).
The Effect of Inflation and Unemployment on Poverty in Medan City 2001 - 2022 Siburian, Rowinna
Economic: Journal Economic and Business Vol. 2 No. 1 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i1.682

Abstract

This research aims to explore the influence of inflation and unemployment on poverty levels in Medan City. The results of the analysis show that although inflation and unemployment have a positive impact, their impact is not significant on poverty in Medan City. This research adopts a quantitative approach, focusing on analyzing statistical data including inflation, unemployment and poverty rates in Medan City during the period 2001 - 2022. These data are processed using relevant statistical techniques and econometric models to identify and test the correlation between inflation and unemployment. and poverty by using the Eviws application. In the capital of North Sumatra Province, Medan City, macroeconomic problems that are still emerging are high rates of poverty and unemployment. These two problems have a direct impact on social welfare and economic growth in the city. Therefore, it is important to pay attention to and respond to these issues seriously, as they have significant implications for society and economic development in the region. Efforts to overcome poverty and unemployment in Medan City must be a priority in the regional economic development agenda.
The Influence of Brand Awareness and Brand Image on ASUS Laptop Purchasing Decisions of Management Students at Medan State University Simanjuntak, Stephen; Marpaung, Jeremy Partogi; Simalango, Nora Florentina; Tarigan, Nimia Eliani Br; Sitindaon , Natanael; Siregar, Zulkarnain
Economic: Journal Economic and Business Vol. 2 No. 3 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i3.683

Abstract

Asus branded laptops have played a significant role among students. As the most widely used laptop brand by Indonesian consumers, a survey by the Katadata Insight Center (KIC) 2023 showed that 23.3% of respondents used Asus brand laptops in the last year. The type of research used in this research is quantitative research. The sample was used by 32 consumer respondents who purchased the Asus brand laptop. The test results showed that brand awareness did not have a significant influence on ASUS laptop purchasing decisions among the students of State University of Medan Management. The test result of the brand image hypothesis on Asus laptop purchase decisions showed an interesting finding. The brand image test results have a positive and significant impact on the purchase decision of Asus laptops. The results of the hypothetical test showed the brand Awareness does not significantly influence the purchase decisions of ASUS laptops among the student of State College of Medan. However, the interesting results also found that brand image has a positive, significant effect on the purchasing decision of the laptop ASUS. Brand awareness is not always a major determinant in purchasing decisions, especially in specific market segments such as students. Therefore, marketing strategies need to be more holistic and integrated with a focus not only on brand awareness but also on other factors relevant to consumer needs and preferences.
Strategic Optimization With Decision Theory: Unpacking the Operations Research Framework for Effective Decision Making Munthe, Putri Enjelita; Harahap, Lokot Muda; Hadiwijaya, Rangga; Ginting, Dionisius; Suwarno, Iin; Syahputra, Reza; Ananda, Tanya
Economic: Journal Economic and Business Vol. 2 No. 3 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i3.684

Abstract

Making the right decisions can optimize resource utilization, increase operational efficiency, and strengthen competitive positions in the market. A decision, as a choice of action from various alternatives that fulfill one or more goals, has a significant impact on various related parties. Therefore, decision making is the main function for a leader, both in companies and public institutions. The technique of modifying data to increase its value and usefulness is known as data optimization. This entails converting unstructured data into a structured format, improving data quality, reducing duplication, and retrieving related information. This research was conducted using a narrative review model. The research method used is secondary data collected from various international journals, papers, and previous research papers used as data sources and analyzed by the author taking into account the problems considered in this research.
The Effect of Inflation and Population on Unemployment Rate in North Sumatra Province Siregar, Henny Mawarta
Economic: Journal Economic and Business Vol. 2 No. 2 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i2.685

Abstract

Unemployment is an economic problem that still occurs in Indonesia, especially in North Sumatra Province. This research aims to analyze the extent of the relationship between population size and inflation on poverty in North Sumatra Province. The research method used is quantitative with secondary data sources from the Central Statistics Agency for the period 2001 - 2021. The research results show that simultaneously the variables of population and inflation have a significant effect on poverty. Meanwhile, partially, in the long term, population size has a negative and significant effect on the poverty level in North Sumatra Province. In the short term, the inflation variable has a positive effect on unemployment. It is hoped that this research will be useful for the government in making decisions regarding employment issues, especially poverty issues.
Business Feasibility Study Reviewed From Market and Marketing Aspects in the Digital Invitation Business Kekondangan.Id Nasution, Mutiara Akbar; Fitri, Anisa; Safitri, Nurdina
Economic: Journal Economic and Business Vol. 2 No. 1 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i1.686

Abstract

This study aims to analyze the feasibility of the business run by Kekondangan.id in terms of market and marketing aspects. This research is a study conducted with qualitative methods using online interview data collection techniques with parties concerned with Kekondangan, id. The results of the business feasibility analysis in terms of market and marketing aspects are said to be feasible because Kekondangan.id has many successful promotional strategies implemented, has attractive brands and name identities, has affordable prices for all the conveniences provided. Kekondangan.id stated that they are Winning Campaign with evergreen business, or the term is timeless because digitalization in the future is more needed than conventional.
Comparison of Consumer Interest in Telkomsel and Tri Providers Case Study in Unimed Digital Business Nasution, Mutiara Akbar; Fitri, Anisa; Safitri, Nurdina; Ramadhan, Novan Ananda
Economic: Journal Economic and Business Vol. 2 No. 2 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i2.687

Abstract

This study aims to compare consumer interest in choosing Telkomsel and Tri providers. A total of 41 respondents who have experience using both cellular providers were taken as samples using an online survey method. The data obtained were analyzed using a t-test to compare the average consumer interest scores in four aspects, namely price, network quality, customer service, and internet speed. The results of the study showed that overall, consumer interest in choosing Telkomsel was higher than Tri. Telkomsel was considered better in several aspects than Tri. This study provides an overview of consumer preferences in choosing a cellular provider. In conclusion, this study shows that product and service quality are important factors in influencing consumer interest in choosing a cellular provider. This study can be a reference for both providers to improve the quality of customer service, network quality, prices offered, and internet speed to meet consumer needs.

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