cover
Contact Name
Elfrianto
Contact Email
elfrianto@umsu.ac.id
Phone
+6282161800054
Journal Mail Official
larisma2021@gmail.com
Editorial Address
JL. Durung No. 85, Sidorejo Hilir, Kec. Medan Tembung Kota Medan – Sumatera Utara – Kodepos 20222
Location
Kota medan,
Sumatera utara
INDONESIA
Economic: Journal Economic and Business
ISSN : -     EISSN : 29638801     DOI : https://doi.org/10.56495/ejeb
Core Subject : Economy, Science,
ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun penelitian. Pokok bahasannya meliputi studi tekstual dan kerja lapangan dengan berbagai perspektif tentang ekonomi dan bisnis serta berbagai perspektif dalam kepentingan ekonomi dan bisnis. Jurnal ini bekerja untuk Cendekiawan, peneliti, dosen, serta profesor dari berbagai institusi dan afiliasi di dunia serta untuk wadah tempat mahasiswa mempublikasikan artikel skripsi dan tesisnya
Articles 172 Documents
The Impact of Product Development Challenges on Innovation Management of Charcoal Briquettes in Medan (Case Study: Rumah Briket Medan Amplas) Ningrum, Utrie Sekar Ayu; Syahreza, Dina Sarah; Ovianti, Widya; Siburian, Kristina; Khairunnisa, Khairunnisa; Manurung, Karina
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.581

Abstract

The purpose of this research is to know and analyze the The Impact of Product Development Challenges on Innovation Management of Charcoal Briquettes at the Medan Amplas Briquette House. The research method used is a qualitative method with interviews and literature study as data collection techniques. Based on survey result releved that limited resources and technology, low knowledge and expertise, and limited market access are the main challenges. To address this issue, partnerships with research institutions, employee training, and digital marketing are recommended. Implementation of this strategy is expected to increase production efficiency, competitiveness and business desirability. This research provides guidance for other SMEs and encourages further research into sustainable product innovation.
The Influence of Social Media on Increasing Sales of MSMEs (Case Study of MSMEs in Tanjung Morawa) Sinaga, Mulyati Patresia; Kabeakan, Siat Putri; Damanik, Yogi Prasetya; Khaira, Imamul; Siregar, Zulkarnain
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.582

Abstract

Sales increase is the process of increasing the number of products or services sold by a company or individual in a certain time period. The goal is to increase revenue and profitability. Increased sales can be achieved through various strategies, including more effective marketing, improving product or service quality, expansion market, increasing distribution, improving customer service, and so on. The aim of this research is to determine the magnitude of the influence of social media on increasing sales of MSMEs in Tanjung Morawa. The results of this research show that social media has a positive and significant effect on increasing sales of MSMEs in Tanjung Morawa. The magnitude of the influence can be seen from the large value of the coefficient of determination (R square of 61.5%.)
The Role of Transformational Leadership in Driving Educational Innovation Fahyed, Fadhil Al; Syahreza, Dina Sarah; Malau, Grace Theresia; Hutauruk, Naomi; Juwita, Indah; Tarigan, Nimia Eliani Br
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.587

Abstract

This study investigates transformational leaders who inspire and guide everyone in the educational community to commit to a common goal, provide clear direction, and create meaningful expectations for everyone. This research aims to develop a conceptual and comprehensive framework for how transformational leadership can influence and encourage change in educational innovation and related important concepts and obtain a comprehensive picture of how transformational leadership can influence and encourage change in educational innovation. The research method used in this journal is a literature review and descriptive method in which data is obtained from library sources, reading and taking notes to evaluate data obtained from the literature. Furthermore, the results of the review and analysis show that transformational leadership has a significant contribution in increasing innovation in the world of education. This study also explores the important role of transformational leaders in encouraging innovation through increasing innovation, technology support and commitment of organizational members.
Optimizing Transportation Costs Using the Minimum Cell Cost Method in the "Yusril Medan Bread Distribution" Business Harahap, Lokot Muda; Febrianda, Dava; Ariani, Putri; Syahfitri, Rinanda Suci; Ritonga, Zulfikar Ali
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.589

Abstract

This research aims to solve problems regarding transportation costs in distributing Pak Yusril's Bread Business by using the minimum cell cost method, where this method is used to allocate bread to distribution areas with the minimum possible transportation costs. Pak Yusril's bakery business operates in several areas, namely: Medan Tembung, Medan Denai, Medan Area and East Medan. This research methodology includes primary and secondary data collection and analysis using a transportation model with a minimum cell cost method approach. The results of the method findings mean that the minimum cell cost that Mr. Yusril must pay is IDR. 163,500 with delivery of 150 baskets of bread every week. This research shows that the application of the minimum cell cost method is effective in optimizing transportation costs and increasing distribution efficiency.
The Influence of Education Level and Inequality on Poverty in North Sumatera Nainggolan, Agustina; Angelica, Marisa; Veliza, Meisya Safa; Sinaga, Mulyati Patresia; Kabeakan, Siat Putri
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.591

Abstract

This study aims to determine the influence of education level and inequality on poverty in North Sumatra. This research uses annual time series data with a quantitative approach. The results show that partially there is no influence between education level and inequality on poverty in North Sumatra. Simultaneously, there is also no influence between education level and inequality on poverty in North Sumatra. The magnitude of the influence of education level and inequality on poverty in North Sumatra is evident from the coefficient of determination (r square) which is 46%, indicating that education level and poverty significantly affect poverty in North Sumatra.
Strategy for Optimizing Orange Fruit Quality Using Technology: Case Study of Sidikalang Orange Farm Harahap, Lokot Muda; Sidebang, Nitasari Lasma Uhur; Harahap, Gita Kusuma Dewi; Sitompul, Reginawati
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.592

Abstract

Oranges are one of the most consumed fruits worldwide, and Indonesia is one of the largest orange producers globally. However, the quality of oranges in Indonesia varies widely and is heavily influenced by seasonal and weather conditions. This study aims to optimize the quality of oranges using various modern technologies in an orange orchard in Sidikalang, Dairi Regency, North Sumatra. The research method used is a case study with a qualitative approach through observation and interviews. The results indicate that the use of technologies such as precision irrigation systems, soil sensors, and drones can enhance the size, color, texture, sugar content, and nutritional value of oranges. Additionally, these technologies improve production efficiency by reducing water and fertilizer use and lowering labor costs. However, the adoption of these technologies faces challenges such as high initial costs and the need for farmer training. Therefore, support from the government and financial institutions is essential to overcome these challenges and improve the quality of oranges in Indonesia.
Optimizing Production Amounts to Obtain Maximum Profits from Sales of Basreng and Duosus "Shafa Snack" in Medan City Harahap, Lokot Muda; Manik, Enjelia; Amalia, Delvi Dede; Sinaga, Mulyati Patresia; Panjaitan, Rona; Ardini, Sarah Fadhila; Kabeakan, Siat Putri
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.595

Abstract

Linear programming is one of the most widely used operations research techniques in practice and is known for being easy to understand. The method in solving linear progamming on “Shafa Snack” is the graph method. The purpose of solving this linear progamming is to optimize the amount of production in obtaining maximum profit with data collection techniques through literature, observation and interviews. The optimal solution is obtained, namely the maximum profit of Rp1,875,000, with the number of duosus to be purchased from agents of 70kg and the number of basreng of 80kg. The results showed that duosus “chocolate filling” to achieve maximum profit of Rp1,875,000, with the number of snacks to be purchased at a price of Rp30,000 and a selling price of Rp40,000 per kg, resulted in a profit of Rp10,000 per kg. While basreng “spicy orange leaf” is purchased at Rp50,000 and sold for Rp65,000 per kg, with a profit of Rp15,000 per kg.
The Effect of Implementing Google Classroom-Based Learning Innovations and Technology Support on Learning Performance of Economics Faculty Students at Medan State University Raihan, Muhammad; Syahreza, Dina Sarah; Putri, Nada Deliza; Sianturi, Reni Marlina; Napitupulu, Putra Jhonatan Mula Jaya; Siahan, Tabhita Berliana
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.598

Abstract

This study aims to analyze the influence of the implementation of Google Classroom-based learning innovation and technological support on student learning performance in the Faculty of Economics, Universitas Negeri Medan. The research method used was a quantitative approach with a sample of students from the Faculty of Economics, Universitas Negeri Medan. The results show that the implementation of Google Classroom-based learning innovation and technological support have a positive and significant effect on student learning performance. These findings indicate that the use of online learning platforms such as Google Classroom, supported by the availability of adequate technology, can improve students' academic performance. The implication of this research is the need to improve lecturers' ability to utilize learning technologies, as well as the provision of adequate facilities and infrastructure to support online learning at the Faculty of Economics, Universitas Negeri Medan. This study provides insights for educational institutions in developing effective learning strategies through the integration of digital technology.
Analysis of the Influence of Product Innovation, Product Price, and Product Quality on Consumer Purchasing Decisions for Medan Pancing Mie Gacoan Pane, Sari Aparpan; Syahreza, Dina Sarah; Yumni, Raihanah; Simanjuntak, Stephen; Marpaung, Jeremy; Prabowo, Stevanus Wahyudianto
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.607

Abstract

The fastfood culinary industry in Indonesia is experiencing rapid growth, offering a variety of attractive food options for the community. One of the popular types of food is instant noodles, especially fried instant noodles made by the Mie Gacoan brand. This study aims to analyze the relationship between Product Innovation, Product Price, and Product Quality on Purchase Decisions for Mie Gacoan Medan Pancing. The research method used is quantitative, with data collection techniques through surveys. Data were analyzed using multiple linear regression. The results show that product innovation, product price, and product quality have a positive and significant effect on purchase decisions. Additionally, product innovation, product price, and product quality also have a simultaneous effect on purchase decisions. This study provides important implications for Mie Gacoan Medan Pancing, where Mie Gacoan Medan Pancing must continuously innovate by introducing new and attractive high-quality products for consumers, and also consider their product prices to remain competitive and affordable for consumers.
Analysis of Human Resources performance through Innovation (Literature Study) Khairani, Disa; Syahreza, Dina Sarah; Julian, T Rendy; Lumbanraja, Enjelina; Sinaga, Muhammad Fadillah Ilham; Julaiha, Nur
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.608

Abstract

Human resources are an important factor in economic development in Indonesia. Abundant human resources if used effectively and efficiently are certainly very useful in the pace of sustainable development. Innovation is a new idea or concept with the aim of improving a product according to consumer expectations and desires. The relationship between human resources and innovation is very close, where innovation must be carried out for the benefit of the organization and also create innovative human resources in order to create a culture of innovation in an organization. This research uses a literature study using relevant research. In other research, it was found that there are obstacles in developing innovative human resources. This is caused by not yet finding the right strategy, an inappropriate reward system and ineffective training. To overcome this problem, human resources are needed who have the ability to develop other human resources with innovation and guarantee employee satisfaction with the awards they receive, in the form of salaries, incentives and other things.

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