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Cakrawala : Management Science Journal
Published by Yayasan Edukasi Cakrawala Nusantara
ISSN : -     EISSN : 3062858X     DOI : https://doi.org/10.63541/bety9n88
Core Subject : Economy,
Economics, Econometrics & Finance
Cakrawala: Management Science Journal is a publication that contains scientific articles related to management science. This journal is used by researchers, academics, health practitioners, and students in accessing and sharing the latest knowledge and findings in the field of management science covering various topics such as human resource management, marketing management, operations management, strategic management, Business & Entrepreneurship, Finance & Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 44 Documents
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The Role of Entrepreneurial Marketing in Strengthening Brand Image of E-Commerce SMEs: A Systematic Literature Review Aggi Panigoro Sarifiyono; Elan Rusnendar; Anang Bambang Pujianto; Sabilla Saberina; Susan Purnama; Rizki Gilang Fernando; Johnson Sinaga
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2026): Cakrawala: Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/1sfbsm05

Abstract

This study identifies entrepreneurial marketing strategies that enhance brand image in e-commerce SMEs through a systematic literature review (SLR) of 73 Scopus-indexed articles published between 2015 and 2024. Using thematic analysis and narrative synthesis, the study uncovers three key mechanisms: integration of entrepreneurial and market orientations, creation of emotional connections through social media, and development of brand management capabilities. Customer focus and emotional engagement are the strongest drivers of brand image, supported by digital technologies such as e-commerce platforms, artificial intelligence, and social media marketing. The effectiveness of these strategies is influenced by organizational readiness, market turbulence, competitive intensity, cultural context, and owner-manager characteristics. Research gaps remain in integrating entrepreneurial marketing and brand management frameworks, reliance on cross-sectional studies, and limited understanding of brand articulation capabilities. Practically, enhancing organizational readiness and strategic digital adoption are essential to optimize entrepreneurial marketing’s impact on brand image and competitiveness in e-commerce SMEs.
Artificial Intelligence in Knowledge Management: Mapping a Decade of Research and Emerging Directions Gunawan Gunawan; Siska Ayudia Adiyanti; Adi Dadan Ramdana; Granit Agustina; Dadar Supriatna
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2026): Cakrawala: Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/z157nq33

Abstract

This study maps the intellectual landscape of research at the intersection of artificial intelligence (AI) and knowledge management (KM) to clarify how the field has evolved, who shapes its development, and which themes dominate and emerge over time. A science-mapping study was conducted on 209 English-language journal articles indexed in Scopus (2015–2025). The dataset was analyzed using Biblioshiny to generate performance indicators, collaboration patterns, and thematic structures derived from keyword co-occurrence and factorial clustering. The results indicate a clear acceleration of KM–AI publications after 2020, signaling a shift from early exploratory work toward a rapidly expanding domain. Social-structure mapping shows that knowledge production is globally distributed but concentrated among a core set of countries, institutions, and author networks, with collaboration patterns shaping the diffusion of dominant topics. Conceptually, the field is organized around three interlinked streams: (i) AI-enabled decision support and analytics for KM, (ii) people- and leadership-related adoption dynamics influencing knowledge sharing and innovation, and (iii) governance and sustainability concerns associated with responsible knowledge processes and risk management. This study consolidates fragmented KM–AI scholarship into an integrated map, differentiates core versus peripheral streams, and proposes a focused research agenda that prioritizes mechanisms, boundary conditions, and evaluation approaches for AI-enabled KM in organizational settings.
Effect Of Corporate Size on Corporate Sustainability Disclosure Of Healthcare Companies In Nigeria Yagana Alhaji Baba
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2026): Cakrawala: Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/py9maz54

Abstract

The importance of sustainability reporting disclosure in investment decision process cannot be overemphasized. Corporate size has been originally viewed as affecting component in the investigation of degree of sustainability disclosure but this assertion is yet to be revalidated. On this premise, this study assessed the effect of corporate size on corporate sustainability disclosure of healthcare companies in Nigeria. The research adopted are combination of both qualitative and quantitative design. Data was collected from secondary source and hypothesis tested using regression analysis. Descriptive statistics result showed a moderate level of sustainability disclosure among health companies. The correlation output revealed a positive correlation between corporate size and CSD in healthcare sector of Nigeria. Furthermore, regression result showed that relationship between corporate size and CSD is statistically significant with p-value off 0.000 less than significance value of 0.05. the study concludes that larger companies are likely to disclose more on sustainability report. Therefore, it recommends smaller companies be encouraged to engage in sustainability reporting practice because of relevance it hold in the investment decision making process recently.  
Competitive Advantage and Competitive Strategy in Nina Donut Business Arya Geovany; Ahmad Ikhsan Ramadhan; Ahmad Vajri Rahman
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2026): Cakrawala: Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/16appq29

Abstract

Competitive advantage plays a crucial role in determining business sustainability, particularly for micro, small, and medium enterprises in the culinary sector. This study aims to analyze the competitive environment, internal strengths and weaknesses, and competitive strategies implemented by Nina Donat to achieve sustainable competitive advantage. This research uses a qualitative descriptive approach through direct observation and literature review. The findings show that product quality consistency, affordable pricing, and close customer relationships are key strengths of Nina Donat. However, limited promotion and production capacity remain challenges. The competitive strategies applied include product differentiation, competitive pricing, service orientation, and simple promotional activities. These strategies contribute to strengthening Nina Donat’s position in the local market. The study confirms that integrated management of product quality, pricing, service, innovation, and consistency is essential to achieve long-term competitive advantage.

Page 5 of 5 | Total Record : 44

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