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Cakrawala : Management Science Journal
Published by Yayasan Edukasi Cakrawala Nusantara
ISSN : -     EISSN : 3062858X     DOI : https://doi.org/10.63541/bety9n88
Core Subject : Economy,
Economics, Econometrics & Finance
Cakrawala: Management Science Journal is a publication that contains scientific articles related to management science. This journal is used by researchers, academics, health practitioners, and students in accessing and sharing the latest knowledge and findings in the field of management science covering various topics such as human resource management, marketing management, operations management, strategic management, Business & Entrepreneurship, Finance & Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 54 Documents
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Analysis of Indonesian Freelancers' Strategies in Using The Upwork Platform Daffa Malik Fadlurrahman; Putri Wulandari; Muhammad Arif Abdul Hakim; Andri Waskito
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2026): Cakrawala Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/ex3e3m19

Abstract

This study aims to determine the strategies of Indonesian freelancers in facing competition, threats of fraud, and the use of Connect on the Upwork platform. This study is a qualitative study with a descriptive approach using data collection techniques through interviews, observation, and documentation. The data obtained were then analyzed using qualitative data analysis techniques through the stages of data reduction, data presentation, and conclusion drawing/verification. This study was conducted on Indonesian freelancers who are active on the Upwork platform and spread across various regions. Based on the results of the field research, the author concludes that Indonesian freelancers have developed specific strategies to deal with the challenges of global competition, the risk of fraud from clients, and the limitations of the Connect system. The strategies implemented include profile optimization, focusing on proposal content and digital portfolios for personal branding, leveraging online communities to disseminate information and raise awareness about fraud schemes, and managing Connect wisely to enhance project application efficiency. These methods serve as adaptive mechanisms to improve the effectiveness of online freelance work and promote the development of a safer and more competitive digital work environment.
The Role of Entrepreneurial Marketing in Strengthening Brand Image of E-Commerce SMEs: A Systematic Literature Review Aggi Panigoro Sarifiyono; Elan Rusnendar; Anang Bambang Pujianto; Sabilla Saberina; Susan Purnama; Rizki Gilang Fernando; Johnson Sinaga
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2026): Cakrawala Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/1sfbsm05

Abstract

This study identifies entrepreneurial marketing strategies that enhance brand image in e-commerce SMEs through a systematic literature review (SLR) of 73 Scopus-indexed articles published between 2015 and 2024. Using thematic analysis and narrative synthesis, the study uncovers three key mechanisms: integration of entrepreneurial and market orientations, creation of emotional connections through social media, and development of brand management capabilities. Customer focus and emotional engagement are the strongest drivers of brand image, supported by digital technologies such as e-commerce platforms, artificial intelligence, and social media marketing. The effectiveness of these strategies is influenced by organizational readiness, market turbulence, competitive intensity, cultural context, and owner-manager characteristics. Research gaps remain in integrating entrepreneurial marketing and brand management frameworks, reliance on cross-sectional studies, and limited understanding of brand articulation capabilities. Practically, enhancing organizational readiness and strategic digital adoption are essential to optimize entrepreneurial marketing’s impact on brand image and competitiveness in e-commerce SMEs.
Artificial Intelligence in Knowledge Management: Mapping a Decade of Research and Emerging Directions Gunawan Gunawan; Siska Ayudia Adiyanti; Adi Dadan Ramdana; Granit Agustina; Dadar Supriatna
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2026): Cakrawala Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/z157nq33

Abstract

This study maps the intellectual landscape of research at the intersection of artificial intelligence (AI) and knowledge management (KM) to clarify how the field has evolved, who shapes its development, and which themes dominate and emerge over time. A science-mapping study was conducted on 209 English-language journal articles indexed in Scopus (2015–2025). The dataset was analyzed using Biblioshiny to generate performance indicators, collaboration patterns, and thematic structures derived from keyword co-occurrence and factorial clustering. The results indicate a clear acceleration of KM–AI publications after 2020, signaling a shift from early exploratory work toward a rapidly expanding domain. Social-structure mapping shows that knowledge production is globally distributed but concentrated among a core set of countries, institutions, and author networks, with collaboration patterns shaping the diffusion of dominant topics. Conceptually, the field is organized around three interlinked streams: (i) AI-enabled decision support and analytics for KM, (ii) people- and leadership-related adoption dynamics influencing knowledge sharing and innovation, and (iii) governance and sustainability concerns associated with responsible knowledge processes and risk management. This study consolidates fragmented KM–AI scholarship into an integrated map, differentiates core versus peripheral streams, and proposes a focused research agenda that prioritizes mechanisms, boundary conditions, and evaluation approaches for AI-enabled KM in organizational settings.
Effect Of Corporate Size on Corporate Sustainability Disclosure Of Healthcare Companies In Nigeria Yagana Alhaji Baba
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2026): Cakrawala Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/py9maz54

Abstract

The importance of sustainability reporting disclosure in investment decision process cannot be overemphasized. Corporate size has been originally viewed as affecting component in the investigation of degree of sustainability disclosure but this assertion is yet to be revalidated. On this premise, this study assessed the effect of corporate size on corporate sustainability disclosure of healthcare companies in Nigeria. The research adopted are combination of both qualitative and quantitative design. Data was collected from secondary source and hypothesis tested using regression analysis. Descriptive statistics result showed a moderate level of sustainability disclosure among health companies. The correlation output revealed a positive correlation between corporate size and CSD in healthcare sector of Nigeria. Furthermore, regression result showed that relationship between corporate size and CSD is statistically significant with p-value off 0.000 less than significance value of 0.05. the study concludes that larger companies are likely to disclose more on sustainability report. Therefore, it recommends smaller companies be encouraged to engage in sustainability reporting practice because of relevance it hold in the investment decision making process recently.  
Competitive Advantage and Competitive Strategy in Nina Donut Business Arya Geovany; Ahmad Ikhsan Ramadhan; Ahmad Vajri Rahman
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2026): Cakrawala Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/16appq29

Abstract

Competitive advantage plays a crucial role in determining business sustainability, particularly for micro, small, and medium enterprises in the culinary sector. This study aims to analyze the competitive environment, internal strengths and weaknesses, and competitive strategies implemented by Nina Donat to achieve sustainable competitive advantage. This research uses a qualitative descriptive approach through direct observation and literature review. The findings show that product quality consistency, affordable pricing, and close customer relationships are key strengths of Nina Donat. However, limited promotion and production capacity remain challenges. The competitive strategies applied include product differentiation, competitive pricing, service orientation, and simple promotional activities. These strategies contribute to strengthening Nina Donat’s position in the local market. The study confirms that integrated management of product quality, pricing, service, innovation, and consistency is essential to achieve long-term competitive advantage.
Burnout, Work-Life Balance, and Employee ProductivityIn a Hybrid Work Environment: A Qualitative Study in Indonesia Ratnasartika Aprilyani; Sri Ratnawati; Anna Mariani Kartasamita
CAKRAWALA : Management Science Journal Vol. 3 No. 1 (2026): Cakrawala Management Science Journal - Mei
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/tw5exh58

Abstract

The rapidly expanding hybrid work environment post-COVID-19 pandemic presents complex challenges for human resource management, particularly regarding burnout, work-life balance, and employee productivity. This study aims to thoroughly analyze how burnout and work-life boundary ambiguity affect employee productivity within Indonesia's hybrid work system. Employing a qualitative phenomenological approach through in-depth interviews, focus group discussions (FGD), and observation with 12 cross-sector informants, this research identifies four primary themes: (1) multidimensional burnout manifesting differently in hybrid contexts compared to traditional offices; (2) endemic work-life boundary ambiguity in hybrid arrangements; (3) contextual and non-linear productivity; and (4) the critical role of managerial support as a moderator. This study's novelty lies in conceptualizing the Hybrid Burnout Paradox, wherein hybrid work flexibility simultaneously reduces and exacerbates burnout depending on employees' psychological boundary quality. These findings challenge assumptions that hybrid flexibility inherently improves well-being, offering a new analytical framework relevant to HR practitioners and Indonesian employment policymakers. Practical implications include recommendations for hybrid policy development centered on structured autonomy, psychological boundary management training, and adaptive managerial role design.
The Role of Artificial Intelligence in Personalizing Customer Experience: Evidence from E-Commerce Andri Waskito; Putri Wulandari; Alwa Pascaselnofra Amril
CAKRAWALA : Management Science Journal Vol. 3 No. 1 (2026): Cakrawala Management Science Journal - Mei
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/yk3w0218

Abstract

Perkembangan Artificial Intelligence (AI) telah mentransformasi ekosistem e-commerce, khususnya dalam personalisasi pengalaman pelanggan. Penelitian ini bertujuan menganalisis peran AI dalam meningkatkan personalisasi customer experience pada platform e-commerce Indonesia serta mengidentifikasi dimensi-dimensi kritis yang memediasi hubungan tersebut. Pendekatan kuantitatif dengan desain survei cross-sectional kausal digunakan, melibatkan 500 pengguna aktif e-commerce yang dipilih melalui stratified random sampling. Analisis dilakukan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui SmartPLS 4.0. Hasil menunjukkan bahwa personalisasi AI berpengaruh positif dan signifikan terhadap Customer Experience Quality (β = 0,421; p < 0,001), dengan Recommendation Accuracy (β = 0,318; p < 0,001) sebagai dimensi dominan, diikuti Dynamic Pricing Intelligence (β = 0,187; p < 0,001). Customer Experience Quality terbukti memediasi secara parsial hubungan antara personalisasi AI dan Purchase Intention (β = 0,225; p < 0,001). Penelitian ini berkontribusi melalui pengembangan model integrasi AI-Customer Experience yang kontekstual pada ekosistem e-commerce Indonesia.
The Effectiveness of E-Government Implementation in the Digital Transformation of Public Administration in 3T Regions Suhelmi Helia; Ogie Pryanka Adhelin
CAKRAWALA : Management Science Journal Vol. 3 No. 1 (2026): Cakrawala Management Science Journal - Mei
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/c773kq80

Abstract

Digital transformation is a critical strategy for enhancing efficiency and accountability in public administration. However, e-Government implementation in Indonesia's disadvantaged, frontier, and outermost (3T) regions faces significant challenges, including limited infrastructure, low digital competence, and institutional constraints. This study analyzes the effect of e-Government on public administration effectiveness, focusing on ICT infrastructure, employee digital competence, organizational change management, and internal regulatory support. Using a quantitative approach, data were collected from 100 civil servants in the Mentawai Islands Regency via structured Likert-scale questionnaires and analyzed through multiple linear regression. Results show that all variables positively and significantly affect administrative effectiveness, both partially and simultaneously. ICT infrastructure improves service accessibility, digital competence optimizes system use, change management supports transformation readiness, and regulatory support ensures governance consistency. The study concludes that successful e-Government requires an integrated approach combining technological readiness, human capability, organizational adaptability, and supportive regulation, offering practical insights for policymakers in structurally constrained regions.
Optimizing Employee Performance through Spiritual and Emotional Intelligence Didi Putra; Juarsa Badri
CAKRAWALA : Management Science Journal Vol. 3 No. 1 (2026): Cakrawala Management Science Journal - Mei
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/xa8sm762

Abstract

Employee performance in higher education institutions is increasingly recognized as a multidimensional construct influenced not only by technical competence but also by psychological and spiritual dimensions. This study examines the effect of spiritual intelligence and emotional intelligence on employee performance at the Faculty of Cultural Sciences, Universitas Andalas. Employing a quantitative associative approach with multiple linear regression analysis, data were collected from 40 employees using total sampling. Instrument validity was confirmed through Pearson Correlation (r-table = 0.312) and reliability through Cronbach's Alpha (α ≥ 0.60). Classical assumption tests confirmed normality (Asymp. Sig. = 0.133 > 0.05), absence of heteroscedasticity, and absence of multicollinearity (VIF = 1.387). Results demonstrate that spiritual intelligence positively and significantly affects employee performance (β = 0.460; t = 2.208; p = 0.034 < 0.05), and emotional intelligence positively and significantly affects employee performance (β = 0.592; t = 2.777; p = 0.009 < 0.05). The coefficient of determination (R² = 0.417) indicates that both variables explain 41.7% of the variance in employee performance. This study contributes empirical evidence from a non-profit public higher education context in Indonesia, an underexplored institutional environment in existing literature, underscoring the need for spirituality- and emotion-based human resource development strategies in academic institutions.
Tracing the Trajectory of Accounting Information Research for Managerial Decision-Making: A Bibliometric and Science Mapping Analysis Mirna Triana; Rima Rachmawati; Herry Achmad Buchory; Andry Arifian Rachman; Rita Yuniarti
CAKRAWALA : Management Science Journal Vol. 3 No. 1 (2026): Cakrawala Management Science Journal - Mei
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/p73q9b08

Abstract

This study examines the dominant themes and emerging trajectories of accounting information for managerial decision-making using bibliometric analysis and science mapping. The data were retrieved from the Scopus database, which covers 626 publications published between 2010 and 2025. Biblioshiny and VOSviewer were used to map publication trends, author productivity, country contributions, leading journals, and keyword co-occurrence patterns. The findings show a marked increase in research output after 2022, reaching 93 publications by 2025. The United States and China were the leading contributing countries, whereas Pamucar D was the most prolific author. The most prominent publication outlets were Expert Systems with Applications, Journal of Cleaner Production, and IEEE Access. Keyword analysis reveals a growing convergence among decision support systems, artificial intelligence, and management accounting tools, indicating a shift toward data-driven and technology-enabled managerial decision-making. These findings provide a structured overview of the thematic evolution of the field and future research directions.

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