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TRJ (Tourism Research Journal)
Published by Institut Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647/trj
Core Subject : Humanities, Social,
Humanities Environmental Science
Tourism Research Journal is published twice a year in April and October containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short communications, including: Tourism: Sustainable Tourism Development Community-based Tourism Nature-based Tourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy: Food Tourism Herbs, Spices, and Traditional Food Cultural Food Studies Food Product and Pastry Food Packaging and Product Development Branding and Marketing Education and Training Regulation and Policy Destination: Policy for Destination Planning Tour Industry Hospitality Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 50 Documents
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Priority of Development Strategies for Wellness Tourism in Denpasar City Sanjaya, Ida Bagus Putra; Wiarti, Luh Yusni; Susianti, Hartanti Woro
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.246

Abstract

Denpasar City is one of the tourist destinations in Bali that has the potential for wellness tourism. However, this potential is not in line with the development of wellness tourism in Denpasar City which has not been optimized. This study aims to determine the priority of wellness tourism development strategies in Denpasar City and map the implementation in the form of programs from the wellness tourism development strategy in Denpasar City. Data collection was carried out using in-depth interview techniques to 8 informants from the pentahelix concept who understand the condition of wellness tourism in Denpasar City, and then the data was analyzed using AHP (Analytical Hierarchy Process) analysis techniques. The results showed that the priority strategies for developing wellness tourism in Denpasar City are: (1) Provide regular special training to SPA therapists, yoga instructors from wellness tourism associations, as well as producers of herbs and medicines, (2) Create national or international scale events as a forum for promoting wellness tourism, (3) Develop wellness tourism products that utilize local spices in their activities, (4) Develop wellness tourism products combined with the beauty of the sea and rice fields in Denpasar City, (5) Development of Ayurveda-based wellness tourism products. Keywords: wellness tourism, strategy priority, development strategy, strategy implementation, AHP
Readiness For Development of Tourism Villages in Pangkalpinang City Valeriani, Devi; Wulandari, Ayu; Nurwasya, Nurwasya; Marlina, Marlina
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.254

Abstract

This research analyzes the readiness of Tourism Village Development in Pangkalpinang City by identifying the potential and readiness of tourist village components consisting of tourist attractions, accessibility, amenities, supporting facilities and tourism institutions, marketing and community participation. This research uses a qualitative approach with evaluative and stakeholder analysis. The data in this research was taken through interviews and observation carried out in three areas, namely Kampung Tua Tunu, Kampung Jerambah Gantung and Kampung Selindung. Using a purposive sampling method, the respondents in this research were the government, private sector and the community from each village. The results of this research show that Kampung Tua Tunu is categorized as an embryonic tourism village with stakeholders classified as Key Players and Crowd of four respondents each, stakeholders classified as Context Setters as many as one respondent and there are no stakeholders as Subjects. Jerambah Gantung Village is categorized as an embryonic tourism village with stakeholders classified as Key Players totaling four respondents, stakeholders classified as Subject and crowd each with three respondents and there are no stakeholders as Context Setters. Then Selindung Village is categorized as a Developing Tourism Village with nine respondents classified as Key Players and the remaining one respondent is a stakeholder classified as Subject. Keywords: readiness, potential, tourism village
Capacity Building and Community Empowerment Strategies Based on Local Wisdom: A Case Study of Cimande Village Ishak, Riani Prihatini
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.265

Abstract

This study explores strategies for capacity building and community empowerment in Cimande Village, focusing on the roles of the Tourism Awareness Group (Pokdarwis) and Micro, Small, and Medium Enterprises (MSMEs). The primary objective is to assess how local wisdom can be leveraged to enhance the economic and social wellbeing of the community through tourism. Using qualitative research methods, including in-depth interviews and direct observation, the study applies a SWOT analysis to identify internal and external factors affecting the success of tourism development in Cimande Village. Key findings highlight significant barriers such as limited entrepreneurial knowledge, inadequate product innovation, and insufficient use of digital marketing. Conversely, strengths include rich local culture, strong community participation, and government support. The discussion focuses on strategies to improve capacity building, particularly through education, infrastructure development, and stronger collaboration with the private sector. The study concludes that sustainable tourism development in Cimande depends heavily on continuous training and capacity enhancement, particularly in product innovation and digital marketing. Recommendations include establishing more formalized training programs for Pokdarwis and MSME operators, improving access to capital, and increasing efforts to secure business legality and certifications. Keywords: capacity strengthening, community empowerment, local wisdom, pokdarwis, MSMEs, Cimande Village, sustainable tourism
Conceptual Analysis of the High-Touch, High-Tech Trend: The Suitability of Technology for Tourism Transformation in Rural Destinations Supina, Supina; Dewantara, Yudhiet Fajar; Krisnadi, Antonius Rizki
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.264

Abstract

This research aims to evaluate the role of technology in rural tourism development, focusing on the match between technology and the capabilities of local communities. The method used is a quantitative approach, namely data collection through questionnaires distributed to three groups of respondents: local communities, technology providers and tourists. Two main research questions were identified: (1) Is the technology applied by the community service capacity in the tourist village? (2) How can technology be adapted to the needs of local communities and the experiences tourists desire? The research results show that appropriate technology can improve tourist experiences and empower local communities. However, reliance on technological trends without a strong foundation can decrease tourist interest. Therefore, this research concludes that the application of technology must be based on a deep understanding of the local context to avoid inappropriate investments and maintain tourism sustainability. These findings provide important insights for stakeholders in designing appropriate technology strategies for tourist villages. Keywords: rural tourism, technological progress, high technology, emerging markets, tourism services
Exploring Traditional Dadiah Food as a Part of Cultural Identity and Sustainability in Minangkabau Tribe Tourism Maulid, Amy; Ciptandi, Fajar
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.231

Abstract

Traditional food is an intangible cultural heritage that has regional, specific characteristics, various kinds and types that reflect the natural potential of each region, so that Indonesia is not only said to be rich in nature, but also in all the diversity of culture and food that exists, but this does not rule out the possibility These traditional foods will experience extinction if their sustainability is not maintained, such as the conventional Dadiah food which originates from West Sumatra.Dadiah is a traditional yogurt from milk buffalo originating in Minangkabau,West Sumatra. Dadiah, as traditional food, needs to be preserved in modern society by providing elements of novelty but still taking into account the characteristics and fundamental values ​​that have been previously owned. This study aims to analyze the application of the innovation leadership pyramid in the traditional food product Dadiah in order to discover the elements of tradition in the traditional food product. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature study. The data obtained comes from factual conditions in the field when conducting research, so the data received will be analyzed using the innovation guide pyramid. It is hoped that the results of this research will be able to find new elements that can be applied to traditional dadiah food so that the traditional food remains preserved. Keywords: traditional food, dadiah, innovation guiding pyramid
Names of Accommodation in Sayan Tourism Village Bali: A Linguistic Landscape Analysis Rastitiati, Ni Kade Juli; Suprastayasa, I Gusti Ngurah Agung; Susianti, Hartanti Woro
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.237

Abstract

This research aimed at analyzing the choices of words or terms used for commercial accommodation in Sayan Tourism Village, Bali. The data were collected by taking pictures of accommodation signages using handphone camera. The data were then selected and a number of 107 pictures were appropriate to be analyzed. Firstly, they were classifiedon the bases of similarity in choice of words and languages used and quantitatively presented. Secondly, they were analyzed using qualitative approach. The results showed that there were 21 (twenty-one) variations used in signages or name plaques to refer to accommodation namely: Cottage, Kubu, Pondok, Puri, Rumah, Bungalow, Villa, Resort, House, Guesthouse, House, Accommodation, Casa, combination of Kubu and House, Kubu and Villa, Pondokand Griya, Pondokand Guest House, Pondok and Villa, Casaand Villa, Villa and Rumah, and using name only without word representing accommodation. It was also found out thatmultilingualism existed in the naming of accommodation, by using Balinese, Indonesian, English and Italian. The term “villa” wasthe most frequently used then followed by “pondok”, and “house”. The other terms were not used as many as these three terms. Keywords: choice of words, accommodation, linguistic landscape, Sayan tourism village
Effectiveness of Implementing CHSE (Cleanliness, Health, Safety, Environment) Protocols in Dunia Fantasi, Jakarta, Indonesia Putra, Ranandyo Muliawan; Rachmatullah, Adam; Ratu Bilqis, Linda Desafitri; Tarigan, Emenina; Ramadhan, Yusuf
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.239

Abstract

The implementation of the CHSE (Cleanliness, Health, Safety, and Environment) Protocol at Dunia Fantasi Jakarta is a mandatory procedure for the business of tourism destinations in the pandemic-post-pandemic era or the new normal tourism era. The implementation of CHSE is expected to be able to create a safe, healthy, and environmentally friendly environment for all tourists and to be useful in supporting the sustainability of the tourism industry in providing a positive experience for tourists visiting these destinations. The research objective is to analyze everything about effectiveness of implementing the CHSE protocol in Dunia Fantasi Jakarta. The method that used in this study is a quantitative descriptive method, with a total of 68 respondents. The sample was selected by convenience sampling, where the data collection was carried out using a survey. The research of this test used the validity, reliability, and Kruskal Wallis tests to determine the significance level of each actor. In general, it can be concluded that the implementation of CHSE in Dunia Fantasi is classified as good or is at a score of 6. This indicates that the management is serious about implementing the CHSE protocol in every tourism room and public facility space in Dunia Fantasi. Keywords: tourism, CHSE, effectiveness, new normal tourism
Factors Influencing Indonesian Tourists’ Interest in Visiting South Korea Marie, Andhalia Liza; Prasetio, Arton Briyan
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.256

Abstract

The purpose of this research to measure the influence of film tourism and electronic word of mouth (e-WOM) on Indonesian tourists' intention to visit South Korea, as well as determine the role of destination image in mediating the influence of film tourism elements on interest in visiting South Korea. 140 respondents, who are fans of South Korean films or dramas but haven't experienced South Korea, engaged in the online survey. This research uses SEM-PLS for primary data processing. The results of the research show that South Korean tourism films have a positive and significant influence on the formation of the destination image of the country of Ginseng among Indonesian tourists. E-WOM does not have a positive and significant effect on Indonesian tourists' intentions to visit South Korea. The destination image of South Korea has a positive and significant impact on Indonesian tourists' intention to visit. Destination image is proven to significantly mediate the influence of film tourism on the desire of Indonesian tourists to visit South Korea. Destination image is proven to significantly mediate the influence of e-WOM on Indonesian tourists' desire to visit South Korea. Keywords: destination image, electronic word of mouth, film tourism, visit intention
Efforts to Increase Community Participation in Supporting The Continuity of Ecotourism Development Policies Tarino, Elza Novira; Purnomo, Eko Priyo
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.216

Abstract

This research aims to identify strategies that enhance community participation in supporting the sustainability of ecotourism development policies. The study specifically explores how local communities can be involved in decision-making, implementation, benefit-sharing, and evaluation activities within ecotourism projects. The methodology used is a qualitative literature review, drawing on secondary data from sources such as journal articles, theses, government reports, and books relevant to community engagement and ecotourism. The results indicate that active community participation significantly improves the sustainability and success of ecotourism projects. By engaging local communities, ecotourism not only promotes environmental and cultural conservation but also brings economic benefits, such as job creation and income growth for local populations. In particular, the involvement of communities in planning and policy evaluation is essential for aligning ecotourism initiatives with local needs. The conclusion emphasizes that fostering community involvement through education and training is critical for empowering communities and ensuring the long-term sustainability of ecotourism projects. This research provides valuable insights for policymakers to create more inclusive and sustainable ecotourism development strategies. Keywords: ecotourism, policy, community
Is The Instagram as A Homestay Selection in A Tourist Village? Mustika, Amalia; Ratu Bilqis, Linda Desafitri; Habibie, Fachrul Husain
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.268

Abstract

This research explores how Instagram is used to find homestay information in tourist village areas. Using a descriptive method and quantitative approach, data were collected through field surveys, Google Forms, and in-person interviews with participants from Jakarta.. The findings show that women prefer Instagram over men due to its image-centric nature, and young people aged 16-25 find it useful for homestay searches. Nonetheless, 27% of respondents express disagreement, stating that they primarily use Instagram for archiving photos and videos and favor online travel agent apps for booking accommodations. Nevertheless, 73% of participants concur that Instagram's features streamline the process of finding homestays. This study contributes to the tourism sector by highlighting Instagram’s potential to enhance homestay visibility, which could help improve the household economy in tourist villages. Keywords: Instagram, homestay, tourist village

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