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Heny Ratnaningtyas
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INDONESIA
TRJ (Tourism Research Journal)
Published by Institut Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647/trj
Core Subject : Humanities, Social,
Humanities Environmental Science
Tourism Research Journal is published twice a year in April and October containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short communications, including: Tourism: Sustainable Tourism Development Community-based Tourism Nature-based Tourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy: Food Tourism Herbs, Spices, and Traditional Food Cultural Food Studies Food Product and Pastry Food Packaging and Product Development Branding and Marketing Education and Training Regulation and Policy Destination: Policy for Destination Planning Tour Industry Hospitality Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 50 Documents
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Strategy for The Development of Culinary Sector Entrepreneurs in The Cipondoh Lake Tourism Destination, Tangerang Regency, Banten Province Amrullah, Amrullah; Nurbaeti, Nurbaeti; Ratnaningtyas, Heny; Asmaniati, Fetty; Osman, Ismeth Emier
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.255

Abstract

This study aims to determine the strategy for developing entrepreneurship in the culinary field in the tourist area of ​​Lake Cipondoh. This type of research uses a qualitative description with the SWOT analysis method with observations and interviews with entrepreneurs in the culinary field at Lake Cipondoh. The results showed that the primary strategy produced was the SO strategy, with the highest score of 3.44 in quadrant I. The culinary entrepreneur development strategy at Lake Cipondoh can be implemented with the SO strategy program, namely: (1) a varied food menu; (2) Doing promotions on social media; (3) Increasing the number of employees on weekends; (4) Providing promotions or discounts. It is hoped that food stalls in Lake Cipondoh will continue to innovate in improving the quality of their products and promoting them on social media. The Tangerang City Government is expected to train managers and entrepreneurs on the quality of human resources for creating websites and social media promotions and organizing certain events at Lake Cipondoh. Keywords: SWOT analysis, entrepreneurs, culinary sector
Consumer Purchase Decision and Brand Image Analysis Through Product Quality and Price: Study Case Frozen Pastry in Jakarta - Indonesia Mumin, Adhi Trirachmadi; Ingkadijaya, Rahmat; Jason, Jason; Muhardiansyah, Doni; Wulan, Saptarining
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.257

Abstract

The study investigates the effects of product quality and price on the purchasing decisions of Bonpatis Danish pastry sheets, with brand image acting as a mediator. Indonesia's food and beverage industry, mainly retail, is experiencing significant growth as modern retailers like Hypermart introduce competitive products. A quantitative approach was used, applying Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to data collected from 83 respondents, mainly Hypermart bakery employees in DKI Jakarta. Results indicate that product quality and price positively influence brand image and purchasing decisions. Specifically, product quality boosts brand image and directly affects purchase decisions, whereas price influences purchase decisions directly but not via brand image. The study emphasizes the role of product appearance and packaging in shaping brand perceptions and suggests improving these elements to attract more consumers. Due to a limited sample size, the study recommends future research to explore broader aspects like customer satisfaction and loyalty. Keywords: Danish pastry sheet, product quality, price, brand image, purchase decision.
Factors That Influence Consumer Satisfaction in Shopping Tourism at the Jakarta Traditional Clothing Market Oktavia, Reno Catelya Dira; Gantina, Devita; Aditya, Michael Khrisna; Pramudito, Pramudito; Nasution, Deivy Zulyanti
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.234

Abstract

The research aims to determine the influence of product quality, price, product variety, and online sales on consumer satisfaction on shopping trips at the Jakarta Traditional Clothing Market. This type of research is quantitative descriptive with multiple regression analysis methods. There are three research locations: Tanah Abang Market, Majestic Market, and Cipulir Market. Data were collected by distributing questionnaires with a Likert scale of 1 to 5; the sampling technique was purposive sampling. The sample in this study amounted to 150 people. Partial research results show that product quality, price, product variety, and online sales significantly affect consumer satisfaction. Good product quality can increase consumer satisfaction through appropriate design, materials, durability, and appearance, creating trust. Price plays a vital role in consumer satisfaction. Many consumers with a limited budget tend to feel satisfied with affordable prices because they get good value to influence the perception of product value. Product variety increases consumer satisfaction by providing more choices according to preferences and meeting various consumer style preferences. Online sales significantly impact consumer satisfaction, providing ease of shopping remotely, access to a wide selection of products, price comparisons, and easily customizable searches. Keywords: Product Quality, Price, Product Variety, Online Sales, Consumer Satisfaction
Culinary Tourism of Traditional Market Snacks in Jabodetabek Enggriani, Mimi; Ratu Bilqis, Linda Desafitri; Adawiyah, Robiatul; Maulana, Alifatqul; Rachim, Faiza
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.238

Abstract

This research aims to find out that market snacks in Jabodetabek are a culinary tourism attraction that attracts visitors to enjoy diverse and delicious food. The research method uses qualitative data analysis starting with data collection involving searching and compiling information obtained through interviews, observation and documentation systematically, with the aim of facilitating understanding and sharing knowledge with others. The research results show that increasing interest in culinary tourism has had a positive impact on traders' businesses, with increased sales and income. Innovation in menus and maintained cleanliness are the keys to maintaining the attractiveness of traditional markets. Market snacks also play a role in preserving culture and have a positive impact on tourism. Government support through regulations and infrastructure is important in the growth of this market. Keywords: Culinary Tourism, Snack Market, Traditional Market
The Influence of Service Quality, Facilities and Location on The Decision to Stay at The Bountie Hotel and Convention Center Sukabumi Ishak, Riani Prihatini; Mayasari, Dina; Skawanti, Julia Ratnawulan; Andani, Rian
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.241

Abstract

Purpose of this study is to assess the influences among service quality, facility and location to stay decision use service inn on The Bountie Hotel and Convention Center Sukabumi. This is a quantitative-descriptive research using multiple linear regression test. The sampling technique used the probability sampling, simple random sampling, and sampled customers who stayed and was calculated using Slovin formula. As for sample which in set in research this is 100 consumers had stayed at this hotel. Collection data method used on this study by questionnaire corresponding with criteria study. The result of this study shows that (1) service quality variable has a positive and significant effect on the decision to stay, (2) facilities s have a positive and significant effect on the decision to stay, (3) location has a positive and significant effect on the decision to stay and (4) service quality, facilities and location altogether have positive and significant effect on the decision to stay at The Bountie Hotel and Convention Center Sukabumi. Keywords: service quality, facility, location, stay decision
How Travel Influencer and Social Media Influence Tourist Travel Decision to Ubud Rahjasa, Surya Laksana; Prasasti, Galih; Apriliani, Khofifah Malika
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.243

Abstract

Bali is a popular tourist destination, with 522,141 foreign tourists visiting the island directly in August 2023. Ubud, is renowned for its natural beauty, arts and culture, and authentic village life. This sub-district has a total area of 42.38 km2 and is included in the top five most favorite cities in the world according to Travel and Leisure. The rapid development of tourism in Ubud has led to an increase in the number of influencers promoting on social media, giving rise to the 'Travel Envy' phenomenon. The impact of travel influencers in influencing travel decisions is important to study of how important the role of travel influencers is. The researchers aimed to discuss the impact of social media content created by travel influencers on tourists' decision-making and travel behavior. This research used a qualitative research method that conducted interviews with 17 individuals aged 19-35 years, respondents from various regions and countries who had traveled to Ubud. Research shows that tourists tend to rely on social media reviews and recommendations from travel influencers when planning their trip to Ubud. They are more likely to be interested in content related to travel destinations announced by travel influencers they follow. We found that social media and travel influencers can influence people's travel decisions. Keywords: travel influencers, social media, travel decision
Legendary Culinary Tourism in Jakarta, Indonesia Sulistiyo, Tri Djoko; Gantina, Devita; Haryono, Joko; Riyadi, Agus; Irfal, Irfal
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.263

Abstract

This research explores legendary Jakarta culinary delights reflecting local traditions, global influences, and the city's cultural identity. The study aims to identify and analyse iconic restaurants such as Ragusa Es Italia and Nasi Goreng Kebon Sirih. The methods include semi-structured interviews, participant observation, and document collection to understand culinary delights' experience, history, and social impact. The results identified eight legendary restaurants, each significantly contributing to Jakarta's culinary culture. The culinary experience at these places is not just about the food but also strengthens social interactions between diners, creating connected communities. Analysis shows that the restaurant is a custodian of cultural and historical values, connecting different generations. The conclusion is that the culinary legend not only serves delicious food but also builds the city's identity. Means for preserving culinary heritage include collaboration between government, communities, and entrepreneurs and training programs for the younger generation to maintain traditional cooking techniques. Hopefully, this research will become a reference in developing culinary studies and preserving cultural heritage in Jakarta. Keywords: legendary culinary delights, Jakarta, cultural identity, social interaction, heritage preservation
The Influence of Attractions, Facilities and Accessibility on Tourist Satisfaction at Parai Tenggiri Beach, Bangka Regency Nopriana, Anisa; Valeriani, Devi; Kurniawan, Kurniawan; Sugeng, Novita Widyastuti
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.202

Abstract

This research aims to determine the influence of attractions, facilities and accessibility on tourist satisfaction. This type of research is quantitative descriptive research with multiple analysis methods. The total population in this study was 23,112 people based on January 2021 to December 2021, while the sample used the Slovin formula to be 100 respondents. The research results show that facilities and accessibility have a significant effect on tourist satisfaction. The natural beauty of the beach, with white sand and granite rocks, as well as recreational activities such as fishing and diving, add to the visitor experience. Adequate facilities and good accessibility also increase tourist comfort and satisfaction, encouraging them to return. Managers are expected to improve natural attractions, introduce new activities, and improve the quality of facilities such as toilets and eating places. Accessibility must also be considered with the development of transportation infrastructure and clear information about locations. Keywords: attractions, accessibility facilities, tourist satisfaction
Travel to The City of Jakarta Using Public Transportation Swantari, Anita; Festivalia, Filma; Wicaksono, Haryo; Hendradewi, Savitri; Haryono, Joko
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.236

Abstract

This research aims to find out which tourists use public transportation provided by the DKI Jakarta Government. Public transportation is used to avoid traffic jams to get to tourist destinations comfortably and quickly. This research is qualitative research. The objects of this research are all public transportation places in the city of Jakarta and the seven tourist destinations most visited by tourists in Jakarta. The research was conducted by interviews and observations with the DKI Jakarta Transportation and Transportation Department and domestic and foreign tourists who use public transportation. The research results show that traveling to Jakarta using public transportation is a practical, efficient and often economical choice. Jakarta has various types of public transportation, including KRL, MRT, LRT, TransJakarta, Jaklingko, and online motorbike taxis, which can make it easier for tourists to explore various tourist attractions in this city. Jakarta has high safety standards in the field of public transportation, and passengers are expected to comply with applicable regulations and etiquette. Keywords: Public Transportation, Tourist Destinations
Segmentation, Targeting and Positioning of The Tourism Industry before, during The Covid-19 Pandemic and After for The Tourism Industry in Indonesia Hidayat, Candra; Zeng, Yi
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.219

Abstract

This research aims to observingtourism businesspre, during and post Covid-19 pandemic. Evaluating and selecting market segment, firstly the highest foreign tourist arrivals to Indonesia by nationality is Malaysia, Timor-Leste, Singapore, China and Australia. Secondly, foreign tourist arrivals to Indonesia by gender male tourist bigger than female tourist is Malaysia, Timor-Leste, Singapore, India, Japan, America, England and South Korea. In reverse, female tourist bigger than male tourist is China and Australia. Thirdly, foreign tourist arrivals to Indonesia by age Generation Y and Generation Z is Malaysia, Timor-Leste, China, India, Japan, America, England, South Korea and Australia. Equal between baby boomers and generation X, Generation Y and Generation Z is Singapore. Fourthly, international tourists spending more than $ 1000 are Singapore, China, India, Japan, America, England, South Korea and Australia. Afterwards, international tourists spending less than $ 1000 are Malaysia and Timor-Leste. Fifthly, international tourists arrivals by main purpose of visit for vacation more than 78 percent is Malaysia, Timor-Leste, China, Singapore, Australia, India, Japan, America, England and South Korea. Positioning strategies as a needs and wants from tourists and communicating and delivering the products. Indonesia needs in making appropriate strategy for more appealing and visible, through segmenting, targeting and positioning. Keywords: Segmentation, Targeting, Positioning

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