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Heny Ratnaningtyas
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TRJ (Tourism Research Journal)
Published by Institut Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647/trj
Core Subject : Humanities, Social,
Humanities Environmental Science
Tourism Research Journal is published twice a year in April and October containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short communications, including: Tourism: Sustainable Tourism Development Community-based Tourism Nature-based Tourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy: Food Tourism Herbs, Spices, and Traditional Food Cultural Food Studies Food Product and Pastry Food Packaging and Product Development Branding and Marketing Education and Training Regulation and Policy Destination: Policy for Destination Planning Tour Industry Hospitality Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 50 Documents
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From Coast to Highlands: A Cross-Regional SWOT/SOAR Analysis of 14 Indonesian Tourism Villages Yulius, Kevin Gustian; Timba, Yosep Dudedes
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.281

Abstract

This study examines strategic capacities and aspirations of 14 Indonesian tourism villages through a cross-regional SWOT and SOAR analysis. Using a qualitative multiple-case study design, semi-structured interviews was conducted with one Pokdarwis (Tourism Awareness Group) representative per village and reviewed secondary documents, coding data manually in Excel. Thematic analysis identified three core strengths rich natural attractions, distinctive cultural heritage, and active community involvement and three primary weaknesses underdeveloped infrastructure, limited strategic capacity, and low digital promotion. Key opportunities emerged around digital marketing, niche tourism product development, and multi-stakeholder collaboration, while environmental risks and fragmented governance surfaced as major threats. Informants’ aspirations centered on becoming models of eco-cultural tourism, empowering youth, and integrating tradition with modern strategies. Early results include increased homestay revenues, growth of MSMEs, and the revival of cultural events, demonstrating that asset-based planning coupled with targeted capacity building can yield sustainable outcomes. The findings underscore the value of combining diagnostic (SWOT) and forward-looking (SOAR) frameworks to guide community-based tourism development and offer practical insights for policymakers and practitioners aiming to foster inclusive growth, cultural preservation, and ecological resilience. Keywords: community-based tourism, tourism village, SOAR framework, sustainable development, SWOT analysis
Batik Tidayu and the Prospect of Geographical Indication: A Path Toward Sustainable Cultural Tourism in Singkawang Situmorang, Jimmy Muller Hasoloan; Yulius, Kevin Gustian; Timba, Yosep Dudedes
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.287

Abstract

This study explores the potential of Batik Tidayu to be developed as a Geographical Indication (GI) product in the future, with the aim of supporting sustainable cultural tourism in Singkawang, Indonesia. Batik Tidayu is a contemporary textile that reflects the multicultural identity of the city through the fusion of Tionghoa, Dayak, and Melayu traditions. The research employed a qualitative approach, using interviews with the Tourism Office and Dekranasda of Singkawang, supported by document analysis and relevant scholarly literature. The findings indicate that while Batik Tidayu embodies strong cultural heritage value, it currently faces key challenges such as the absence of a producer association (MPIG), lack of product standardization, and limited awareness of communal intellectual property rights. Nevertheless, stakeholders recognize its potential as a cultural asset capable of preserving local identity, empowering artisans, and contributing to the creative economy. The study concludes that collaboration among government, artisans, academics, and communities is essential to prepare Batik Tidayu for GI recognition and to align it with long-term sustainable tourism development. Keywords: Batik, cultural heritage, geographical indication, sustainable tourism
The Influence of Influencer Marketing and Electronic Word of Mouth on Visiting Interest of Generation Z: A Case Study of Holywings Bar Jakarta Maudiarti, Santi; Sembiring, Vienna Artina
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.285

Abstract

The development of digital technology has brought significant changes in communication patterns and marketing strategies, particularly among Generation Z, who are highly active users of social media. In the food and beverage (F&B) industry, the use of digital-based strategies such as influencer marketing and electronic word of mouth (e-WOM) has become increasingly important for building brand image and attracting consumer interest. This study aims to examine the influence of influencer marketing and e-WOM on the visiting interest of Generation Z, using a case study of Holywings Bar Jakarta. A quantitative approach was employed by distributing questionnaires to 100 respondents belonging to the Generation Z cohort. The collected data were analyzed using validity and reliability tests, simple and multiple linear regression, as well as the coefficient of determination. The results show that influencer marketing contributes 38% to visiting interest, while e-WOM contributes 32.9%. Simultaneously, both variables account for 41% of the variation in Generation Z's interest in visiting Holywings Bar Jakarta. These findings indicate that digital marketing strategies via social media play a significant role in shaping consumer preferences and visit intentions, particularly among the younger demographic, within the context of urban entertainment destinations. Keywords: influencer marketing, electronic word of mouth, visiting interest, generation Z
The Influence of Customer Satisfaction on Visiting Decisions Through Customer Loyalty at the Betawi Babeh Sadeli Restaurant, Pondok Aren, South Tangerang, Banten Province Marie, Andhalia Liza; Prasetio, Arton Briyan
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.292

Abstract

This study aims to analyze the influence of customer satisfaction on visiting decisions, mediated by customer loyalty, among consumers of Babeh Sadeli Betawi Restaurant in Pondok Aren, South Tangerang. The approach employed was quantitative, utilizing an explanatory survey method with 150 respondents selected through a purposive sampling technique. Data were collected through a closed-ended questionnaire with a five-point Likert scale and analyzed using path analysis, with the help of bootstrapping, to test the mediation effect. The results showed that customer satisfaction has a positive and significant impact on loyalty and visiting decisions, both directly and indirectly. Customer loyalty proved to be a substantial mediator that strengthens the relationship between satisfaction and visiting choices. This finding confirms that positive experiences with food, taste, service, atmosphere, and price can shape satisfaction, leading to loyalty and repeat visits. Customer satisfaction and loyalty play an essential role in retaining customers of local ethnic restaurants. The practical implications of this study suggest that restaurant managers should maintain the quality of the customer experience holistically, prioritize the authenticity of Betawi culture, and refine digital promotion strategies to enhance consumer loyalty and informed decision-making. Keywords: customer satisfaction, customer loyalty, visiting decisions
The Influence of Micro-Influencers on Consumer Interest in Visiting Fine Dining Restaurants Chairani, Alda; Sakti, Pricilia Johani; Pangkerego, Eduard Rudolf; Azizah, Zahra Nur; Saputri, Nur Fathma Ragil Herma
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.286

Abstract

This study aims to analyze the influence of micro-influencers on consumer visit intentions to fine dining restaurants. Micro-influencers, with followers ranging from 500 to 5.000, are considered more authentic and trusted compared to larger influencers. The research uses a quantitative method with purposive sampling on 271 respondents who have viewed micro-influencer content related to fine dining restaurants. Data was collected through a 5-point Likert questionnaire and analyzed using SPSS and PLS-SEM. The results are expected to explain the impact of hedonic and utilitarian values of micro-influencers on consumer visit interest. These findings provide practical contributions for restaurant operators in formulating effective digital promotion strategies. The implications of this research are divided into three parts: theoretically, it strengthens digital marketing studies by showing that the hedonic aspect is more dominant than functional benefits in fine dining; practically, restaurants need to choose micro-influencers with high engagement that align with their brand image to emphasize emotional experiences; and from a policy perspective, this research could serve as input for regulators in formulating endorsement ethics by micro-influencers. Keywords: micro-influencer, hedonic value, utilitarian value, visit interest, fine dining
Study of Local Potential of MSMEs in Pelaga Village in Supporting The Achievement of A Sustainable Economy Based on SDGs Sari, Retno Juwita
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.290

Abstract

Pelaga Village has rich natural and cultural resources that can support sustainable economic development based on local wisdom. The village's strengths lie in its agriculture, plantations, and ecotourism sectors, with superior products like herbal coffee and asparagus offering broad market potential, both locally and internationally. This study aims to pinpoint the local potential of MSMEs as well as to improve their sustainability, inclusivity, and competitiveness. This study use qualitative research approach, utilizing depth interviews and parcipatory observation as the primary data collection method. This result of this research are to emphasize its tourism potential, while the MSMEs aspect based on local potential has not been explored in depth. This study examines MSMEs based on local potential in Pelaga Village not only as business units but also as instruments for driving a sustainable economy. By leveraging ecotourism potential, Pelaga Village can sustainably improve community welfare through the development of the agricultural sector and locally-based creative industries. Keywords: MSMEs, local potential, sustainable economy, SDGs, Pelaga village
Event Quality Analysis Towards Visitors at Miyako Island Rock Festival Japan 2023 Maranisya, Ulfi; Agustiaz, Tengku Maulidia Andaribi; Dewi, Liliani
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.272

Abstract

This investigation seeks to elucidate the extent to which the determinants of service quality and event quality, as administered by festival organizers, impact the decision-making processes of attendees at the Miyako Island Rock Festival 2023. The Miyako Island Rock Festival, which has its origins in Japan, has been conducted annually since the year 2005. This research employed a sample comprising 357 respondents. Subsequently, the analytical methodology applied in this research involved the utilization of tests executed on SPSS version 26. The findings of this study reveal that service quality exerts a significant influence on the visiting decisions at the Miyako Island Rock Festival 2023, that event quality similarly impacts these decisions, and that both service quality and event quality serve as critical indicators of visiting decisions at the Miyako Island Rock Festival 2023. The conclusions drawn from this research underscore the necessity of enhancing services such as the provision of event information, maintenance of cleanliness, and assurance of security at the Miyako Island Rock Festival. Concurrently, the evaluation of the event concept for the Miyako Island Rock Festival, specifically regarding the service rendered by event crews and the performances by guest artists, possesses the potential to attract an increased number of visitors and to augment tourist attendance at Miyako Island. Keywords: event quality, Japan Festival, Miyako Island
Evaluating Hazard Public Signs at Nusa Penida Tourist Sites for Visitor Safety Suprastayasa, I Gusti Ngurah Agung; Sunarsa, I Wayan; Darmaputra, Putu Gde Eka; Wiryanata, I Gusti Ngurah Agung; Rusdiarnata, Ketut
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.293

Abstract

Public hazard signs are a critical component of tourism safety management. This research therefore aims to investigate the adequacy and effectiveness of public hazard signage at key tourist locations in Nusa Penida Island. Data are collected by questionnaire to tourists, interviews to tourists, local community and government officials and are analyzed qualitatively. The results showed that hazard signs were available in some major tourist spots, yet their number and distribution remained limited and uneven. Many signs were placed in less strategic locations such as parking areas rather than at high-risk zones, reducing their visibility and preventive function. The design and language of the signs were often text-heavy and primarily in Indonesian, with minimal use of international symbols, making them less effective for foreign visitors. Furthermore, most signs only provided general warnings without clear preventive instructions, while their physical condition in many places was poor due to lack of regular maintenance. The implications of these findings suggest the urgent need for improving the quality, placement, and maintenance of hazard signage in Nusa Penida. Collaborative efforts between local government, community, and tourism stakeholders are essential to develop standardized, multilingual, and internationally recognizable signs. Strengthening signage infrastructure will not only enhance visitor safety but also contribute to the sustainable development and positive image of Nusa Penida as a tourism destination. Keywords: hazard, Nusa Penida, public sign, safety and security
Exploring the Role of Accommodation Contracting in Travel Agent Service Delivery Prasasti, Galih; Hadisukarno, Teguh; Rahjasa, Putu Surya Laksana
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.283

Abstract

This study aims to analyze the effectiveness of the accommodation contracting process in supporting travel agent services, with a case study at EXO Travel Indonesia. The research identifies key issues such as delays in contract finalization, mismatches between contract prices and reservation system entries, and limited internal coordination, all of which can impact service quality and operational efficiency. Using a qualitative approach, data were collected through in-depth interviews, direct observation, and documentation over a six-month period involving 25 respondents from internal teams and hotel partners. The data were analyzed through processes of data reduction, presentation, and conclusion drawing with ongoing verification. Findings reveal that while the contracting process is generally effective, it still faces administrative and communication challenges. Nevertheless, the presence of clear, detailed, and flexible contracts contributes positively to service delivery by enhancing client satisfaction and strengthening relationships with accommodation partners. The study also finds that service effectiveness is significantly supported by the clarity of contractual information and the proactive role of the contracting team in ensuring smooth cross-department coordination. These insights emphasize the importance of a streamlined and collaborative contracting process in delivering efficient and high-quality services within the travel industry. Keywords: effectiveness, contract process, accommodation, travel agent
Empowering Coastal Communities through Volunteer Tourism: A Pathway to Inclusive Marine Ecotourism in Bali Lintangkawuryan, Yulia; Gantina, Devita; Rachman, Arief Faizal
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.291

Abstract

Marine tourism holds immense potential for driving economic development, environmental stewardship, and cultural exchange. However, the rapid growth of coastal destinations often generates imbalances in benefit distribution, environmental degradation, and limited community involvement. This study examines the role of volunteer tourism (voluntourism) in empowering coastal communities in Tulamben, Bali, a world-renowned diving destination. Using a qualitative case study with a phenomenological approach, data were collected through in-depth interviews, participant observation, and document review involving 15 stakeholders representing community groups, NGOs, government officials, tourism operators, and volunteers. The findings reveal that voluntourism strengthens community participation through grassroots initiatives, capacity building, and conservation programs. Socio-economic outcomes include income diversification and entrepreneurship development, while environmental benefits are evident in coral reef restoration and enhanced community stewardship. Challenges persist, including unequal benefit distribution, limited governance, and reliance on external actors. This paper argues that voluntourism, when integrated into community-based tourism (CBT), serves as a strategic pathway for inclusive and sustainable marine ecotourism. Keywords: volunteer tourism, community-based tourism, marine ecotourism, community empowerment, Bali

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