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Jurnal Ilmiah Manajemen Dan Kewirausahaan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28092406     EISSN : 28092392     DOI : 10.55606
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMAK) : ISSN: 2809-2392 (cetak), ISSN: 2809-2392 (online) adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Trianandra. Jurnal ini adalah jurnal studi ilmu manajemen, bisnis dan Kewirausahaan. Jurnal Ilmiah Manajemen dan Kewirausahaan diterbitkan 3 kali setahun: Januari, Mei dan September Adapun ruang lingkup Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMAK) adalah: 1. Ilmu Manajemen 2. Ilmu ekonomi 3. Manajemen Pemasaran 4. Manajemen Sumber Daya Manusia 5. Manajemen Bisnis 6. Manajemen Informatika Terapan 7. Ekonomi Bisnis 8. Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 279 Documents
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Pengaruh Karakteristik Wirausaha, Motivasi, Pengalaman, Kemampuan Usaha Terhadap Keberhasilan Usaha pada UMKM Olahan Ikan di Pesisir Dusun Watu Ulo, Desa Sumberejo Dian Septi Riski Illahi; Santoso, Budi; Reskiputri, Tatit Diansari
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4800

Abstract

Fish-processing MSMEs (Micro, Small, and Medium Enterprises) in the coastal area of Dusun Watu Ulo, Sumberejo Village, play a strategic role in supporting the local economy and utilizing the abundant potential of marine resources. However, not all MSME actors are able to achieve equal business success, despite operating within a relatively similar resource ecosystem. This indicates that business success is largely influenced by internal factors of the entrepreneurs themselves. This study aims to analyze the influence of entrepreneurial characteristics, motivation, experience, and business capability on the business success of fish-processing MSMEs in the region. The research approach employed is quantitative, using a survey method involving 60 MSME actors selected through simple random sampling, and analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that simultaneously, the four independent variables have a significant effect on business success. Partially, business capability has the most dominant influence, followed by motivation and experience, while entrepreneurial characteristics, although positive, are not statistically significant. These findings highlight the importance of enhancing the managerial and technical capacities of MSME actors to improve business success in the coastal fish-processing sector.
Peran Preferensi Influencer sebagai Sumber Kredibilitas pada Produk Make Up Wardah terhadap Niat Pembelian Konsumen Perangin Angin, Pettia Weharima; Masithah, Siti Nur
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4803

Abstract

This study analyzes the influence of consumer preferences for influencers promoting Wardah makeup products on purchase intention. Social media influencers play a key role in shaping consumer perceptions and decisions, particularly in the beauty industry. The study applies the source credibility theory, which includes three main dimensions: attractiveness, trustworthiness, and expertise. A survey was conducted with 70 social media users in Indonesia aged 20–50, representing Wardah’s target market. The results show that all three dimensions have a positive impact on purchase intention, although not all are statistically significant. Influencer attractiveness captures consumer attention and encourages positive perceptions of the product. Trustworthiness is crucial, as consumers are more likely to follow recommendations from influencers perceived as honest and reliable. Expertise adds value, especially when consumers believe in the influencer’s knowledge in the beauty field. This study contributes to digital marketing literature by providing empirical evidence on how influencer credibility can effectively shape consumer purchasing decisions. The findings can help companies design more effective marketing strategies by leveraging high-credibility influencers to promote their products on social media.
Pengaruh Total Assets Turnover & Gross Profit Margin, terhadap Struktur Modal pada Perusahaan Sub Sektor Logam dan Mineral yang Terdaftar di BEI Jordi Alfayer; Nafisah Nurulrahmatiah; Juwani Juwani
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4820

Abstract

This study aims to analyze the influence of Total Assets Turnover (TATO) and Gross Profit Margin (GPM) on Capital Structure in metal and mineral sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. Capital structure is a crucial aspect of corporate finance as it relates to funding policy and financial risk. The research method employed is quantitative with a multiple linear regression approach. Data were obtained from the annual financial reports of the selected companies. The analysis results show that, partially, Total Assets Turnover has a negative and significant effect on capital structure, while Gross Profit Margin has a positive and significant effect. Simultaneously, both independent variables significantly influence the capital structure. These findings indicate that asset utilization efficiency and gross profitability play essential roles in determining capital structure policy. Therefore, company management is advised to continuously improve operational efficiency and profitability to achieve an optimal and sustainable capital structure.
Kesesuaian Konsep Akad Fiqh Muamalah dengan Produk Keuangan Syariah Kontemporer: Kajian Normatif atas Fatwa dan Regulasi Fofi Hanifa Seftiani; Hana Luthfia Widi; Syerly Lia Azharah; Aidil Alfin
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4825

Abstract

This study aims to examine the compatibility of the classical fiqh muamalah contract (akad) concepts with contemporary Islamic financial products in Indonesia. Employing a normative qualitative approach, the research draws upon secondary sources including classical Islamic legal texts, DSN-MUI fatwas, regulations issued by OJK and Bank Indonesia, and related academic literature. The findings reveal that the essential elements of Islamic contracts such as ijab-qabul (offer and acceptance), clarity of the contract object (maḥal al-‘aqd), and the principles of justice and transparency are preserved in the design of modern Islamic financial products. Instruments such as murabahah, musyarakah mutanaqisah, and hybrid contracts like murabahah-wakalah and qardh-ijarah represent adaptive applications that meet market and regulatory needs while remaining within the ethical and legal framework of Islamic law. DSN-MUI fatwas serve as normative references to ensure shariah compliance, while OJK regulations provide the legal-operational framework. Nevertheless, challenges remain, particularly in the uneven capacities of shariah supervision between large banks and smaller financial institutions, as well as in the low level of public literacy regarding Islamic contracts. The study recommends strengthening the synergy between fatwa bodies and regulators, enhancing training and certification for shariah supervisory boards (DPS), and standardizing contract documentation to uphold the integrity of Islamic principles in the evolving financial landscape.
Pengaruh Orientasi Kewirausahaan, Pemilihan Lokasi Usaha, dan Karakteristik Wirausaha terhadap Keberhasilan Usaha pada Warung Madura di Jember Farha, Auva Novia; Fatimah, Feti; Rusdiyanto Rusdiyanto
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4827

Abstract

Warung Madura is one form of micro-enterprise that plays a significant role in supporting the local economy in Jember City. However, the success of this business still faces complex challenges, ranging from competition with modern retail outlets to limitations in capital and business strategies. This study aims to analyze the influence of entrepreneurial orientation, business location selection, and entrepreneurial characteristics on the business success of Warung Madura. The research method employed is quantitative with a descriptive-associative approach, involving 100 respondents who are owners of Warung Madura selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results show that both partially and simultaneously, the three independent variables—entrepreneurial orientation, business location, and entrepreneurial characteristics—have a significant influence on business success. These findings indicate that a combination of entrepreneurial mindset, strategic location selection, and strong personal traits of entrepreneurs are the key factors in promoting the sustainability and growth of Warung Madura amid an increasingly competitive market environment.
The Influence of Transformational Leadership and Knowledge Manage-ment on Employee Creativity at PT Suri Tani Pemuka Lampung Wardah Hany Afifah; Habibullah Jimad; Nova Mardiana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4834

Abstract

Employee creativity plays a vital role in en5suring organizational success, particularly in the face of growing industrial competition. PT. Suri Tani Pemuka Lampung, operating in the aquaculture sector, must cultivate a workforce that is both creative and adaptable to change. However, enhancing employee creativity remains a challenge. This study investigates the influence of transformational leadership and knowledge management on employee creativity at PT. Suri Tani Pemuka Lampung. Using a quantitative approach, data were collected from 210 permanent employees across various divisions through a structured questionnaire. The data were analyzed using multiple linear regression with SPSS. The findings reveal that both transformational leadership and knowledge management have a positive and significant impact on employee creativity, with knowledge management showing a more dominant effect. The study implies that to boost employee creativity, organizations must strengthen their knowledge management systems—particularly in terms of documentation, training, and knowledge sharing. Furthermore, leaders should adopt an open, inclusive leadership style that nurtures creativity and supports employees in developing their innovative potential.
The Influence of Beauty Influencers, Electronic Word of Mouth, and Brand Image on Purchase Intention of Skintific Products in Bandar Lampung Maulia Putri; Yuniarti Fihartini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4835

Abstract

This study investigates the influence of Beauty Influencers, Electronic Word of Mouth, and Brand Image on the Purchase Intention of Skintific products in Bandar Lampung. Skintific, a Canadian skincare brand, has gained popularity in Indonesia, especially among younger consumers, through social media-based digital marketing. The research employs a quantitative method with a descriptive approach. The population includes individuals in Bandar Lampung who are aware of and intend to purchase Skintific products. A purposive sampling technique was used to obtain 126 respondents. Data were gathered using a Likert-scale questionnaire and analyzed through multiple linear regression with SPSS software. The findings reveal that Beauty Influencer, Electronic Word of, and Brand Image each have a positive and significant effect on Purchase Intention, both partially and simultaneously. Among these variables, Electronic Word of has the most dominant influence, followed by Beauty Influencer and Brand Image. The coefficient of determination (R²) is 0.512, indicating that the three variables explain 51.2% of the variance in purchase intention, with the remaining 48.8% influenced by other factors. These results highlight the effectiveness of digital marketing through credible influencers, positive online reviews, and a strong brand image in driving consumer purchase intention.
Zero Based Budgeting di Era Digital: Mewujudkan Anggaran Efisien dan Akuntabel Menuju Birokrasi 4.0 Aldimas Aldimas; Rita Kusuma Astuti; Muhammad Arief Adillah
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4868

Abstract

This study aims to analyze the application of the Zero Based Budgeting (ZBB) method in budget management in 2025 as a strategic step to improve efficiency, transparency, and accountability in public financial governance. ZBB is a budgeting approach that requires each organizational unit to prepare a budget from zero without referring to previous allocations, so that each expenditure must be logically justified based on actual needs and strategic priorities. In the context of increasing fiscal pressures and demands for bureaucratic reform, the relevance of ZBB is increasingly strengthening. Using a qualitative approach through literature studies and policy analysis, this study evaluates the effectiveness, constraints, and prospects of ZBB implementation in various government sectors that are undergoing digital transformation, such as immigration services and public services. The results of the study show that although ZBB is able to improve budget efficiency and build a more responsible work culture, its success is highly dependent on the readiness of human resources, reliable information systems, and strong political support. Therefore, the implementation of ZBB in 2025 needs to be accompanied by systematic training, supporting regulations, and an integrated performance evaluation system to produce a significant impact on better budgeting practices.
Analisis Harga, Kualitas Pelayanan dan Faktor Emosional terhadap Kepuasan Pelanggan di Laundry Super Wash Tasya Hafifah; Hidayati Purnama Lubis
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4873

Abstract

This research aims to assess the factors that influence customer satisfaction, focusing on three primary variables: Price, Service Quality, and Emotional Aspects. The study employs an associative quantitative method, utilizing interviews and questionnaire distribution to customers of Laundry Super Wash in Medan. Multiple linear regression analysis is used to evaluate the extent to which each variable affects customer satisfaction. The findings indicate that Service Quality exerts the most dominant and significant influence, followed by Emotional Factors, whereas Price does not show a significant partial effect. The t-test results show that Price has a t-value of 3.413 > 1.663 but remains statistically insignificant; Service Quality has a t-value of 6.022 > 1.663, indicating significance; and Emotional Factors have a t-value of 3.167 > 1.663, also indicating significance. The F-test confirms that all three variables collectively have a significant impact on customer satisfaction. The coefficient of determination (R²) of 0.703 reveals that the regression model explains approximately 70.3% of the variance in Customer Satisfaction. Based on these findings, it is recommended that the company prioritize enhancing service quality and strengthening emotional connections with customers, while pricing can be considered a less critical factor in improving satisfaction.
Pengaruh Harga dan Kualitas Produk terhadap Kepuasaan Konsumen di Café Nuiz Kota Palopo Pagirik, Elvi; Ardhana, Nadya Dwi; Makmur, Hernanda; Nurimansjah, Ris Akril; Suryati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4876

Abstract

This study aims to analyze the effect of price and product quality on consumer satisfaction at Café Nuiz in Palopo City. A quantitative associative approach was employed, with data collected through questionnaires distributed to 30 respondents using an incidental sampling technique. The independent variables in this study are price (X₁) and product quality (X₂), while the dependent variable is consumer satisfaction (Y). Data analysis was performed using multiple linear regression with the assistance of SPSS software. The F-test results indicate that price and product quality simultaneously have a significant effect on consumer satisfaction, with a significance value of 0.016 < 0.05. However, based on the t-test, only product quality has a partially significant effect on consumer satisfaction (significance value 0.012 < 0.05), while the price variable does not show a significant effect (significance value 0.234 > 0.05). The coefficient of determination (R²) is 25.9%, indicating that consumer satisfaction can be explained by the two variables, while the remaining 74.1% is influenced by other factors such as service, café ambiance, and consumers’ personal experiences. These findings highlight the crucial role of product quality in shaping customer satisfaction in the culinary industry.

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