Garuda - Garba Rujukan Digital

What Drives Generation Z to Purchase on Shopee: Digital Marketing, Pricing, or Online Reviews?(Study on Students of the Faculty of Economics and Business, UNNES) Eriyani, Eriyani; Via Amalia
Journal of Economic Education Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i1.24229

This study investigates the key determinants influencing Generation Z's purchase intention on Shopee, focusing on three main variables: digital marketing, pricing, and online reviews. The research was conducted among students from the Faculty of Economics and Business at Universitas Negeri Semarang (UNNES) using a quantitative approach. Data were collected through a structured questionnaire and analyzed using multiple linear regression. The findings reveal that both digital marketing and online reviews have a significant and positive impact on purchase intention. In contrast, pricing shows a significant but negative effect, indicating that Generation Z is highly price-sensitive and more influenced by perceived value and peer reviews. The model explains 68.0% of the variance in purchase intention (R² = 0.680), suggesting a strong relationship between the examined variables and consumer behavior. These results highlight the importance of authentic digital engagement and customer feedback in driving online purchases among young consumers. E-commerce platforms are advised to prioritize trust-building strategies and maintain price competitiveness to target the Gen Z segment effectively.

CULTIVATING CORE COMPETENCIES FOR AGRICULTURAL HUMAN CAPITAL: THE ROLE OF INDUSTRY-EDUCATION INTEGRATION IN CHINA Fang, Yinjie; Shi, Yijun
Journal of Economic Education Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i1.24548

This study investigates the core competencies of agricultural undergraduates in China, aiming to improve their skills through industry-education integration. Using human capital theory, it analyzes the current status via literature review, surveys, and interviews, focusing on L University. Findings show students recognize their field's importance but lack career confidence and practical experience; only 25.5% have internships, and few faculty have industry experience. Gaps in social skills and psychological resilience are noted. To enhance competencies, strategies include creating a pro-agriculture atmosphere, deepening industry-education ties, boosting comprehensive training, and innovating evaluation. The study builds a competency model, highlighting fixed and growth competencies, enriching agricultural education theory. It stresses industry-education integration to meet talent demands for agricultural modernization and points to the need for more research on integration evaluation and context-specific characteristics.

Antecedents and Consequences of Economic Growth in ASEAN Countries Imleesh, Mohammed Mahmoud Mohammed; Arief, Sandy; Rozi, Fahrur
Journal of Economic Education Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i1.24717

Association of Southeast Asian Nations (ASEAN) standing out as the most developed intergovernmental institution. ASEAN countries have demonstrated impressive economic growth average annual growth rate of 4.2% over the past decade. This study investigates the impact of key macroeconomic variables Foreign Direct Investment (FDI), inflation, unemployment, exchange rate, and green trade on economic growth in ten ASEAN member states. Additionally, it examines the mediating role of FDI in shaping these relationships. Employing panel data regression over a 15-year period (2008–2022), the analysis reveals a significant negative correlation between inflation and economic growth, reflecting the detrimental effects of price instability on economic activity. In contrast, unemployment, exchange rate, and green trade exhibit positive correlations with growth, suggesting that higher employment levels, currency stability, and environmentally sustainable trade practices bolster economic performance. FDI plays a critical mediating role by injecting capital and advanced technology, thereby enhancing productivity, innovation, and job creation. The study underscores the necessity of integrated economic policies that simultaneously address inflation, employment, exchange rate management, and green trade promotion, while actively fostering FDI to support sustainable and resilient economic development across the ASEAN region.

EMOTIONAL INTELLIGENCE AND MOTIVATION IN RELATIONSHIP BETWEEN FAMILY ENVIRONMENT AND TPACK ON TEACHER CAREER READINESS Senia Paramesti; Amir Mahmud
Journal of Economic Education Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i1.25598

Competitive competition in the world of work requires the world of education to be able to produce human resources who are ready to compete. Therefore, students need to master relevant skills and knowledge so that they can have career readiness according to industry needs. The purpose of this study is to analyze the readiness of students to become a teacher, including the family environment and the mastery of TPACK which is moderated by emotional intelligence and mediation of motivation to become a teacher. The data collection technique used questionnaires, while the data analysis techniques used were percentage descriptive analysis, inferential statistics, and multiple linear regression analysis. The results of the study showed that the family environment and mastery of TPACK had a significant positive effect on career readiness to become a teacher. And emotional intelligence can be a pure moderator variable, while motivation to become a teacher is a mediator variable that affects the readiness to become a teacher. The advice given in this study is for parents to support their children in preparing themselves to become teachers, students to improve their technological skills and confidence, understand the role of teachers, set clear goals, and manage emotions well which can support their readiness for a career as a teacher.

The Influence of Social Media and E-Wallet Use on Consumptive Behavior Through Lifestyle Septian Anggaretta, Dhela; Kardoyo; Kusumantoro
Journal of Economic Education Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i1.25724

Consumptive behavior is an act of excessive and unplanned consumption of goods/services for the sake of lifestyle or desires, not needs. This study aims to analyze the influence of social media and the use of e-wallets on consumptive behavior through lifestyle. This research is quantitative research. The population in this study were FEB UNNES students in the Class of 2022, 2023, and 2024 totaling 4,904. Determination of sample size using the slovin formula with a sample size of 370 respondents. The sampling technique uses propotionate stratified random sampling. Data collection techniques using questionnaires with data analysis techniques include descriptive analysis, path analysis, and Sobel test. The results of this study indicate that social media has a positive effect on consumptive behavior, the use of e-wallets affects consumptive behavior, lifestyle affects consumptive behavior, social media affects lifestyle, the use of e-wallets affects lifestyle, social media affects consumptive behavior through lifestyle, the use of e-wallets affects consumptive behavior through lifestyle. Further research suggestions can add mediating variables that have not been studied such as the use of paylater and QRIS.

THE EFFECTIVENESS OF PBL MODEL TO IMPROVE STUDENTS' LEARNING OUTCOMES AT SMA NEGERI 2 SALATIGA Dwi Ratnasari; Arief Yulianto; Fahrur Rozi
Journal of Economic Education Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i1.25807

The Problem-Based Learning (PBL) model is recognized as an effective instructional approach that enhances both the learning process and student outcomes. It actively engages students in identifying, analyzing, and solving real-world problems, thereby fostering critical thinking, problem-solving, and collaboration skills. In school settings, PBL significantly improves conceptual understanding, knowledge retention, and the achievement of learning competencies. Previous studies have shown that PBL has a positive impact on cognitive, affective, and psychomotor domains, positioning it as a relevant strategy for addressing the educational challenges of the 21st century. This study employed an experimental method using a Nonequivalent Control Group Design, involving Grade X students at SMA Negeri 2 Salatiga. Class X-A served as the control group, while class X-B was designated as the experimental group. Data collection was carried out through pre-tests and post-tests, followed by statistical analyses including tests for normality, homogeneity, and mean differences. The results demonstrated that the use of different instructional media with the same teaching model led to higher post-test scores in the experimental group (72.44) compared to the control group (69.90). The t-test result of 2.072 exceeded the t-table value of 1.995, with a significance level of 0.004 < 0.05. These findings indicate that the PBL model supported by Google Sites effectively enhances learning outcomes. In conclusion, the integration of PBL and Google Sites improves student performance, particularly in topics related to payment systems and financial instruments. The scientific contribution of this research lies in its innovative integration of problem-based learning with the digital platform Google Sites, which has been scarcely explored in similar studies. This study provides empirical evidence that simple yet interactive digital tools can strengthen the effectiveness of PBL in the context of economics education, especially when dealing with abstract and theoretical subjects such as payment systems. Moreover, the findings present new opportunities for educators and curriculum developers to explore accessible and practical technology-enhanced learning strategies that do not require complex infrastructure. Thus, this study not only enriches the literature on the effectiveness of PBL but also offers practical and applicable solutions for improving educational quality in the digital era

Can PjBL Improve Vocational High School Students' Learning Outcomes? Effectiveness Test of Accounting Subjects Sri Liawati; Nina Oktarina; Rusdarti
Journal of Economic Education Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i1.26560

This study aims to examine the effectiveness of the Project Based Learning (PjBL) learning model in improving accounting learning outcomes for Vocational High School (SMK) students. This study was conducted using a qualitative descriptive method based on literature study. Data were obtained through a comprehensive analysis of various relevant scientific articles regarding the application of PjBL in accounting learning in SMK. The literature review shows that PjBL consistently provides a significant positive effect on improving student learning outcomes, both in cognitive and psychomotor aspects. This model encourages active student participation through contextual, collaborative, and problem-solving-based project work. Various studies have reported an increase in student average grades and classical learning completion rates after the implementation of PjBL. In addition, important skills such as critical thinking, communication, and teamwork skills also increase. The implementation of PjBL is an effective innovative learning strategy to improve the quality of vocational education, especially in the field of accounting, because it is able to improve learning outcomes and develop various student skills.

The Effect of Entrepreneurial Orientation, Market Orientation, Product Innovation on Business Performance Fachrunisa, Diah; Oktarina, Nina; Kusumantoro, Kusumantoro
Journal of Economic Education Vol. 13 No. 1 (2024): June 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v13i1.28331

Company performance is important matter for the company. This study aims to analyze the effect of entrepreneurial orientation, market orientation, and product innovation on micro-enterprise performance and is strengthened by competitive advantage. This study is quantitative research. The population in this study were 135 water hyacinth handicraft micro-entrepreneurs registered in the Semarang Regency Cooperatives and Small and Medium Enterprises Service. The sampling technique used was cluster proportional random sampling. The data processed in the study used primary data obtained from questionnaires distributed directly to water hyacinth handicraft micro-entrepreneurs in Semarang Regency. The data analysis methods used are descriptive analysis and Structural Equation Model (SEM) with the assistance of the SmartPLS 4.0 analysis tool. The result of this study shows that entrepreneurial orientation, market orientation, and product innovation have a positive and significant effect on the performance of micro-enterprises. Competitive advantage can moderate the effect of entrepreneurial orientation, market orientation, and product innovation on micro-enterprise performance. Suggestions for further research can add moderating variables that have never been studied, such as financial access and market orientation.

Optimization Strategy of Competitive Advantage and Sustainable Corporate Performance Rachmadi, Moch Faizal; Prajanti, Sucihatiningsih Dian Wisika; Widiyanto, Widiyanto
Journal of Economic Education Vol. 13 No. 1 (2024): June 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v13i1.28332

Cooperatives are a sector that has an important role in the national economy. The existence of cooperatives must continue to be improved and preserved, one of which is the Dukuhseti Indonesian Farmer Producer Cooperative (KPPI). Therefore, a business strategy is needed with integrated, integrated and sustainable implementation of competitive advantage and sustainable corporate performance. This research aims to analyze the role of competitive advantage and sustainable corporate performance at KPPI Dukuhseti, analyze the roles and interactions of actors/stakeholders and develop strategic priorities. The research method used is mixed method with analysis using qualitative descriptive, Matrix of Alliance, Conflicts, Tactics, Objectives and Recommendations (MACTOR) and Analytic Network Process (ANP). The research results show that there is a large contribution/role of competitive advantage in corporate sustainable performance. The competitive advantage strategy used focuses on differentiation. Apart from that, in the MACTOR analysis there are 4 main actors, namely KPPI Dukuhseti, the Cooperatives and MSMEs Service, the Food Security Service and Academics. There are also 2 significant goals, namely increasing digital literacy and synergistic development of cooperatives. Meanwhile, ANP analysis shows that environmental criteria and then technology are the main priorities. Regarding alternative policies that are also a priority is increasing digital literacy.

Determinants of Saving Behavior With Consumptive Behavior as Moderation Puspitaningrum, Yuliastuty; Wahyudin, Agus; Pujiati, Amin
Journal of Economic Education Vol. 13 No. 1 (2024): June 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v13i1.28333

The purpose of this study was to analyze the influence of financial literacy, parental socio-economics, and financial technology on saving behavior with consumptive behavior as moderation in economic education students at Semarang State University in 2021. The population in this study were students of the Department of Economics Education at Semarang State University in the class of 2021. The number of samples in this study was calculated using the Slovin formula with a proportionate stratified random sampling technique. Data collection techniques using a questionnaire. Data analysis techniques include descriptive statistical analysis and moderation regression analysis. The results of the study show that financial literacy has a positive and significant effect on saving behavior (14.36%). Meanwhile, parents' social economy and financial technology have no effect on saving behavior. Consumptive behavior is not able to moderate the influence of financial literacy, parents' socio-economic status, and financial technology on saving behavior. Suggestions that can be given are that students are expected to continue to increase saving behavior, can reduce consumptive behavior by reducing product purchases because of offering gifts when they don't really need them, and can increase their financial literacy so that it is even better, especially in terms of loans, investments, and insurance.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

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Contact Email jeec@mail.unnes.ac.id

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Journal Mail Official jeec@mail.unnes.ac.id

Editorial Address Sekaran, Gunung Pati, Semarang City, Central Java 50229

Location Kota semarang, Jawa tengah INDONESIA

Abstract

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Contact Name
-

Contact Email
jeec@mail.unnes.ac.id

Phone
-

Journal Mail Official
jeec@mail.unnes.ac.id

Editorial Address
Sekaran, Gunung Pati, Semarang City, Central Java 50229

Location
Kota semarang,

Jawa tengah

INDONESIA