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IMPROVING COMMUNICATION SKILLS WITH E-MODULE ASSISTED SIMULATION FOR OFFICE MANAGEMENT STUDENTS OF SMK TEUKU UMAR SEMARANG Kusumaningrum, Selvy; Oktarina, Nina; Kuswantoro, Agung
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.27578

This study aims to develop an e-module–assisted simulation learning model to enhance the communication skills of Office Management students at SMK Teuku Umar Semarang, where existing learning practices do not employ simulation-based approaches and the learning resources used are not yet aligned with students’ needs. Using a Research and Development (R&D) design, the study adopts the 4D development model—Define, Design, Develop, and Disseminate—to produce and validate the proposed learning innovation. The subjects of this research were Grade XI students in the Office Management expertise competency. Product feasibility was assessed by two material experts and one media expert, followed by limited and extended trials to evaluate the e-module’s effectiveness. The results show that current Communication in the Workplace learning does not provide sufficient opportunities for students to practice workplace communication and lacks integration with interactive digital resources. The developed e-module received a validation score of 96% from material experts and 100% from media experts, indicating strong feasibility for instructional use. Trial findings further demonstrated substantial improvements in student learning outcomes, with average N-Gain scores of 0.751 in the limited trial and 0.791 in the extended trial. In conclusion, the e-module is effective and suitable as a digital learning medium to support simulation-based instruction and strengthen students’ communication skills. These results highlight the potential of technology-supported simulation models to enhance vocational education quality and better prepare students for workplace communication demands

A CIPP MODEL-BASED EVALUATION OF ENTREPRENEURSHIP PROJECT BASED LEARNING FOR DEVELOPING STUDENTS'ENTREPRENEURIAL CHARACTER: A CASE STUDY AT SMA NEGERI 3 SEMARANG. Hidayah, Anisa Nur; Widodo, Joko; Kusumantoro
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.27926

This study aims to evaluate the implementation of entrepreneurship project based learning in shaping students' entrepreneurial character using the Context, Input, Process, and Product (CIPP) evaluation model at SMA Negeri 3 Semarang. The research employs an evaluation design with a qualitative approach. The primary focus is directed toward assessing the entrepreneurship project learning program implemented at the school. Data were collected through interviews, document analysis, and observation. To ensure data validity, the study applied extended observation, triangulation of sources, methods, and time. Data were analyzed using the processes of data condensation, data display, and drawing conclusions. The findings of the study are categorized into contextual aspects, which include: (1) learning objectives identified as being in very good condition; (2) learning needs categorized as good; and (3) the learning environment assessed to be in very good condition. In terms of input aspects, the evaluation results indicate: (1) the teacher’s role in guiding and facilitating students is in good condition; (2) the teacher’s role in fostering students’ entrepreneurial character is also in good condition; (3) student participation in learning is found to be in poor condition; (4) students' project-related skills are in very good condition; (5) the availability of learning spaces is considered good; and (6) the condition of learning tools is assessed is not good. The process aspect, which pertains to the implementation of entrepreneurship project learning, is generally in good condition. In the product aspect, the evaluation reveals: (1) student learning outcomes are categorized as good; and (2) the entrepreneurial character traits developed through the program include creativity, responsibility, self-confidence, and innovation

The Influence Of Financial Literacy, Social Environment And Self-Control On Consumptive Behavior With Buying Interest As A Mediating Variable Rosyada, Irfatur; Rusdarti; Pujiati, Amin
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.28573

The phenomenon of consumerism has spread in society, including among teenagers who tend to show consumptive behavior due to a preference for novelty and the process of finding self-identity. Therefore, students as a group of highly educated teenagers need to develop self-control skills in consuming to avoid uncontrolled consumptive behavior. The purpose of this study is to analyze consumptive behaviors including financial literacy, social environment, self-control and buying interest. The data collection technique used questionnaires, while the data analysis technique used percentage descriptive analysis, inferential statistics, and multiple linear regression analysis. The results of the study show that financial literacy, social environment, and self-control have a positive effect on consumptive behavior. And the buying interest variable has been proven to play a mediator role in consumptive behavior. The advice given is for students to learn to increase awareness in responding to discounts, understand the financial landscape, pay attention to consumer reviews and testimonials, develop self-control, and foster rational buying interest. This study also advises future researchers to develop broader research statements and variables to strengthen the relevance of the research results and theories used.

DEVELOPMENT STRATEGY OF SEMARANG TYPICAL BATIK MSMES IN SEMARANG BATIK VILLAGE Nurfidhah Luthfiyah; Kardoyo; Mahmud, Amir
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.28863

Semarang Batik Village is one of the leading batik centers in Central Java, with significant cultural and economic potential. However, it continues to face challenges related to production, marketing, capital, and partnerships. This study aims to formulate development strategies for Batik Khas Semarangan MSMEs using the Business Model Canvas (BMC) framework, which comprises nine key components of a business model. A descriptive qualitative method with a case study approach was employed. Data were collected through in-depth interviews with MSME actors, direct observations, and documentation. The data were then analyzed using the Miles and Huberman interactive analysis technique and organized according to the BMC framework to produce adaptive and sustainable development strategies. The results indicate that: (1) the production strategy emphasizes preserving local batik motifs—such as Warak Ngendog—and regenerating artisans through culturally based training; (2) the marketing strategy focuses on digitalizing distribution channels and integrating cultural storytelling into promotional content; (3) the capital strategy highlights the diversification of funding sources and the strengthening of financial literacy among business actors; and (4) the partnership strategy encourages crosssector collaboration with government agencies, educational institutions, and the creative industries. Overall, the findings demonstrate the value of the BMC as an analytical tool that not only maps the internal structure of MSMEs but also supports the development of applicable, locally grounded, and market-responsive strategies.

The Influence Of Electronic Word Of Mouth (eWOM), Celebrity Worship, And Paylater Features On Purchase Decisions With Consumptive Behavior As An Intervening Variable Among Korean Pop Fans Hafizhah Zahra Farhani; Rusdarti; Prihandono, Dorojatun
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.29406

This study investigates the determinants of purchasing decisions among teenage Korean-pop fans in Semarang City, highlighting the role of consumer behavior as a mediating variable. Understanding this phenomenon is increasingly important as the rapid growth of fan-based consumption has become a significant driver of youth spending patterns and a relevant topic in contemporary consumer behavior research. The variables examined include electronic word of mouth, celebrity worship, and pay later features. A quantitative approach was employed with 100 respondents selected through consecutive sampling to capture active consumers within a specific time frame. Data were collected using validated and reliable questionnaires and analyzed using multiple linear regression and the Sobel test, methods deemed appropriate for identifying both direct and mediating effects. The findings show that electronic word of mouth, celebrity worship, and pay later features positively and significantly influence purchasing decisions, with consumer behavior serving as an effective mediating factor. Practically, the findings guide marketers in targeting youth through digital and financial features, while scientifically they advance a mediation model that integrates psychological and financial determinants of fan-based purchasing behavior.

Development Strategy Of The Creative Economy In The Culinary Subsector: The Case Of “Selera” Petis Crackers In Kendal Regency Haqi, Dita Nafaliya Dinul; Pujiati, Amin; Widiyanto
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.30860

This study maps the strengths, weaknesses, opportunities and threats of development for the Kerupuk Petis Selera business in Kendal Regency, to assess and take the right strategy in overcoming existing obstacles. This type of research is qualitative using the SWOT method by distributing questionnaires, as well as direct interviews with business owners and supported by extracting data from key people related to indicators of strengths, weaknesses, opportunities and threats of marketing and processing petis crackers. The results or findings found are that SWOT analysis can help in mapping the research framework that identifies externally and internally which includes human resources, management systems, from marketing and product quality so that it can facilitate strategic decision making to improve business quality and long-term planning. Where the best strategy found is the ST strategy such as; 1). Make variations of other processed products made from the same base; 2). Innovation in packaging that is suitable for souvenirs; 3). Utilizing other technologies.

Determination of Consumptive Behavior in Economic Education Students of Semarang State University with Lifestyle Variables as Mediation Wijayanto, Wikan Nur; Oktarina, Nina; Rusdarti
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.31426

Consumptive behavior refers to the tendency of individuals or groups to purchase goods and services excessively for purposes beyond basic needs, often to express identity or achieve personal satisfaction. This study aims to analyze the influence of peers, social media, self-control, and financial literacy on the consumptive behavior of Economic Education students at Universitas Negeri Semarang with lifestyle as a mediating variable. Using a quantitative approach, the research involved 195 students selected from a population of 381. Data were collected through a validated and reliable questionnaire and analyzed using descriptive statistics, classical assumption tests, path analysis, and the Sobel test. The findings show that lifestyle significantly mediates the effects of peers, social media, self-control, and financial literacy on consumptive behavior. The results imply that students should be more selective in responding to peer influence, social media exposure, and advertising stimuli, while also developing stronger self-control and financial literacy through workshops, seminars, or training programs. Strengthening these aspects can help students make more rational financial decisions and reduce tendencies toward consumptive behavior.

STRENGTHENING THE ADMINISTRATION SYSTEM OF SCHOLARSHIP DATA COLLECTION BASED ON DIGITAL SERVICES TO ENCOURAGE GOOD ACCOUNTABILITY AND PROGRAM BENEFITS Widyastuti, Ariyani; Prasandha, Diyamon
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.31989

Scholarship programs have a strategic role in expanding access to higher education and improving the quality of human resources. However, at Universitas Negeri Semarang (UNNES), the scholarship administration system still faces a number of obstacles such as lack of data integration, delayed disbursement, and potential double funding. This study aims to analyze the condition of UNNES scholarship system management with PIECES (Performance, Information, Economic, Control, Efficiency, and Service) approach and evaluate the design of digital-based system in supporting the principle of good accountability. The method used is quantitative with questionnaire instruments and Importance Performance Analysis (IPA) analysis of 78 respondents from students, education personnel, and external parties. The results showed that all PIECES variables obtained satisfaction scores above 3.5 (category "Satisfied"), with the highest score on the Economic variable (4.06). However, the Performance and Information variables scored the lowest (3.66), and were in the low priority category in IPA, indicating a gap between expectations and actual performance. Integrated digital systems are proven to improve efficiency, control and service, and strengthen accountability through better data transparency and audit trails.

The Role of Self-Efficacy as a Mediator in Determining the Factors Influencing Entrepreneurial Intention Fitri Apriliani; Agus Wahyudin; Sandy Arief
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.32050

This study has the objective to test the connection among entrepreneurial knowledge, family environment, subjective norms, and entrepreneurial motivation through self-efficacy. The population in this study were 1,227 students of the Faculty of Economics and Business, Semarang State University, class of 2020. The sample size was determined utilizing the Slovin formula, outcomeing in 155 respondents. The sampling technique used was proportionate random sampling. Data collection was conducted utilizing a questionnaire that had been validated for validity and reliability. Data analysis techniques included descriptive analysis, inferential analysis, and the Sobel test. The outcomes of the study reveal that (1) entrepreneurial knowledge, family environment, subjective norms, entrepreneurial motivation, and self-efficacy have a positive and significant influence on entrepreneurial intention; (2) entrepreneurial knowledge, family environment, subjective norms, and entrepreneurial motivation have a positive and significant influence on self-efficacy; (3) self-efficacy mediates the influence of entrepreneurial knowledge, family environment, subjective norms, and entrepreneurial motivation on entrepreneurial intention. This study is expected to contribute to the development of knowledge and test the Theory of Planned Behavior and Social Cognitive Theory related to entrepreneurial intention among university students

The Influence Of Mediation Factors Between Entrepreneurship Education And Entrepreneurial Intentions: A Systematic Literature Review Rauf, Rusdiaman; Jones, Eric Alan
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.37575

Entrepreneurship education is designed to improve knowledge, skills, and an entrepreneurial mindset. However, the impact on entrepreneurial interest is not always direct, but is influenced by factors that mediate the relationship between entrepreneurial education and entrepreneurial intention. This study aims to provide a comprehensive overview of the factors that mediate the relationship between entrepreneurship education and entrepreneurial intentions. This study using Systematic Literature Review as the method. The findings: (i) Entrepreneurship education has the potential to be a powerful tool to foster entrepreneurial intentions and encourage economic growth and innovation, (ii) Entrepreneurship education influences individual attitudes and behaviors in creating new entrepreneurs, (iii) Effective entrepreneurship education can motivate entrepreneurial intentions through the role of contextual factors such as culture, gender, socioeconomic background, and environment (iv) A pedagogical approach is needed in designing curriculum, and learning outcomes related to entrepreneurship education initiative. Entrepreneurship education has an effect on entrepreneurial intention if it is supported by an effective pedagogical approach.

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Editorial Address
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Location
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Jawa tengah

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email jeec@mail.unnes.ac.id

Phone -

Journal Mail Official jeec@mail.unnes.ac.id

Editorial Address Sekaran, Gunung Pati, Semarang City, Central Java 50229

Location Kota semarang, Jawa tengah INDONESIA

Abstract

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Contact Name
-

Contact Email
jeec@mail.unnes.ac.id

Phone
-

Journal Mail Official
jeec@mail.unnes.ac.id

Editorial Address
Sekaran, Gunung Pati, Semarang City, Central Java 50229

Location
Kota semarang,

Jawa tengah

INDONESIA