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Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan JL. Cut Nyak Dien No.36A, Cijoho, Kuningan, Indonesia
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INDONESIA
Indonesian Journal of Strategic Management (IJSM)
Published by Universitas Kuningan
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Strategic Management (IJSM) is a peer-reviewed journal focusing on the exploration and advancement of strategic management theory and practice in diverse organizational and business contexts. IJSM serves as a platform for scholars, researchers, and practitioners to share high-quality empirical and theoretical studies related to strategic planning, organizational leadership, innovation, corporate policy, and sustainable business strategies, with a special emphasis on the Indonesian and Southeast Asian perspectives. The journal published by the Management Department, Faculty of Economic and Business, Universitas Kuningan, and is committed to open access publishing. All accepted articles are freely available online to support a wider academic and professional readership. All manuscripts are required to be written in English to reach a broader international audience. IJSM publishes two issues annually (February and August), and welcomes original research articles, conceptual papers, and case studies that contribute to the ongoing discourse in the field of management and entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 33 Documents
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The Attraction of Cultural Tourism from a Creativepreneurship Perspective Vanna Nazwa Durrani; Puti Intan Al Chaniago; Nadya Sagita Junaedi; Senny Luckyardi
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/bqbhy627

Abstract

Bandung is one of the creative economy centers in Indonesia with great potential in cultural tourism. This study aims to analyze the cultural appeal and the influence of cultural elements and the application of creativepreneurship principles on tourist interest and satisfaction. This study also evaluates the economic impact of the gallery on the local community and provides recommendations for development. The study uses a case study method at the NuArt Gallery with a qualitative descriptive approach with data collection techniques through observation, interviews with visitors to the NuArt Gallery, and documentation studies. Data were analyzed thematically to explore the meaning, experience, and perception of cultural values and gallery management strategies. Initial results indicate that the monumental sculpture collection and open art space are the main attractions. Positive responses from visitors indicate that activities such as workshops and collaborations with local artists support the concept of creativepreneurship and increase satisfaction. The NuArt Gallery is expected to have a positive economic impact on the surrounding community through increased income and tourist visits. Initial conclusions indicate that the NuArt Gallery has great potential as a cultural tourism destination and a driver of the creative economy in Bandung. The findings show a positive trend.
Customer Experience: Analysis of Creativepreneur Differentiation Strategies in The Development of Local Culinary Services Geitsa Zahira Sofa; Vina Nur Oktaviani; Ardi Setyo Anggoro; Alvin Naufal Fernanda; Senny Luckyardi; Eddy Soeryanto Soegoto
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/hb6dt768

Abstract

This study aims to explore the differentiation strategies employed by creative entrepreneurs in improving customer experience in the domestic culinary service industry, with Makaroni Ngehe as a case. The research process utilizes the qualitative descriptive methodology by employing observation, in-depth interviews, and documentation studies on customers who have been selected with the purposive sampling method. The results show that sensory features (colour, aroma, touch, flavour), quality of packaging of the product, and ease of availability online all play an important role in creating positive consumer perceptions. The SWOT analysis shows that strengths are product quality and loyalty of customers, and weaknesses are product shelf life after opening and lack of interest among consumers in nutrition facts. Brief discussion confirms that customer experience-based differentiation strategies have the potential to create a strong brand identity, increase competitiveness, and keep up with changing local food trends. The result of this study reveals that Makaroni Ngehe has managed to apply creativity, innovation, and consumer behavior knowledge in maintaining its business existence. The contribution of this study is expected to be practically and theoretically significant in establishing innovative marketing strategies and improving the competitiveness of Indonesian culinary MSMEs.  
Innovative Strategies in Developing Modern Desserts and Strengthening Human Resources: A Consumer Perspective Annabellla Putri Rengganis; Isniar Budiarti; Alya Shalma Hadiniah; Muhamad Fariz Alifananda
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/6rq65r02

Abstract

This study aims to explore how innovative strategies are applied in the development of modern dessert products from a consumer perspective, with a particular focus on the brand Bittersweet by Najla. The research focuses on product innovation, visual presentation, creative branding strategies, digital approaches, and human resources (HR) aspects that support the successful implementation of innovation. The study employed a descriptive qualitative method using semi-structured interviews with consumers who had purchased and experienced Bittersweet by Najla products. The findings reveal that consumers perceive Bittersweet by Najla as successfully delivering comprehensive innovation through a combination of unique flavors, aesthetic packaging, strong branding narratives, and services supported by well-trained HR. These innovative strategies positively impact emotional satisfaction, experiential value, and consumer loyalty to the brand. The results indicate that innovative strategies not only serve as differentiators in the competitive culinary industry but also as a means of building meaningful consumer relationships. Therefore, MSME players in the modern dessert sector are encouraged to consistently innovate and strengthen HR capacity through training, performance management, and appropriate recruitment strategies to meet the demands of a dynamic market.
Local Cooperatives In Adaptation And Survival Amid Global Change And Technological Development Riky Wildan Hepyliyadi; Evania Salsabila; Nanda Puspita; Nanda Sahmawan; Lita Wulantika
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/sbt7vx66

Abstract

This research aims to analyze the adaptation strategies of KUD Sarwa Mukti in facing global changes, market challenges, and technological developments. The main focus of the research is how local cooperatives can maintain their relevance and achieve business sustainability amidst constantly changing economic dynamics. The method used is descriptive qualitative with a case study approach. Data was collected through in-depth interviews with cooperative management and members, direct observation of operational activities, and analysis of documents such as financial reports and cooperative work programs. The results show that KUD Sarwa Mukti implements several key adaptation strategies, namely diversification of products and services, utilization of digital technology, strengthening partnerships, and improving human resource quality. Diversification is carried out by expanding business from the agricultural sector to savings and loan units and the distribution of basic necessities. Digital technology is utilized for promotion through social media and transaction recording. In addition, partnerships with various parties help expand the cooperative's network and business opportunities. Other important factors are visionary leadership and active member participation. Strong leadership enables fast and precise decision-making, while member involvement ensures that policies made are in accordance with common needs. Cooperative values such as gotong royong are maintained and become a strength in facing changes. In conclusion, KUD Sarwa Mukti is an example of a cooperative that has successfully adapted effectively in the era of disruption and can be a model for other cooperatives in Indonesia in facing the challenges of the times.
Designing Distro T-shirts as an Effort to Develop the Creative Entrepreneurship Potential of Teenagers Candika Nur Rohiman Hamjah; Arif Nur Najmi; Muhamad Rafi Maulana; Reza Fahrian; Linna Ismawati
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/hmsf0b85

Abstract

This study examines the increasing significance of creative entrepreneurship among adolescents by concentrating on distro T-shirt design as a strategic mechanism for its advancement. Distro T-shirts were selected due to their substantial market attractiveness and potential as a vehicle for creative expression with considerable economic significance within the youth demographic. The research was carried out at Second Eight, a community dedicated to nurturing young talent in graphic design and local fashion entrepreneurship. A qualitative methodological approach was adopted, drawing on data from observations of contemporary design trends, comprehensive interviews with distro business proprietors, and an extensive literature review regarding creative entrepreneurship. The results indicate that T-shirt designs that incorporate elements of local identity, social issues, and youth culture can effectively foster engagement and interest in the creative business realm among adolescents. This process not only refines graphic design abilities but also develops skills in digital marketing and independent business management. The study’s SWOT, IFAS, and EFAS analyses further reveal that, despite obstacles such as constrained financial resources and managerial expertise, the brand retains substantial internal strengths and external opportunities for prosperity. In conclusion, the design of distro T-shirts functions as an effective pedagogical instrument for character formation, innovation, and economic empowerment, ultimately nurturing a new generation of creative, autonomous, and sustainable entrepreneurs. This research illustrates a feasible model for leveraging youth creativity to stimulate local innovation and enhance the growth of the creative economy in Indonesia.
Islamic Economics and Labor: Management Balances Social Justice and Economic Efficiency Aris Budiman; Ayus Ahmad Yusuf
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/bynasj79

Abstract

In this article, I explore the intersection between Islamic economics and employment, in particular focusing on how its principles can address global employment challenges while driving social justice and economic efficiency. I argue that the integration of wealth redistribution mechanisms, ethical finance, and skills development can create inclusive employment opportunities that improve social equality and overall economic productivity. By analyzing the role of Zakat and Waqf in creating jobs, I show how Islamic financial principles such as profit sharing and partnerships can encourage sustainable employment practices. Furthermore, I investigated the importance of skills development through Islamic education initiatives in encouraging the formation of human resources. My findings suggest that Islamic economic frameworks have significant potential to address contemporary employment issues while advancing broader social justice and sustainability goals.
Transforming Regiocultural Branding into Sustainable Marketing Performance: A Dynamic Capability Perspective Tatang Rois; Agapito Barros; Wachjuni
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/7phhb926

Abstract

In dynamic market environments, culture-based small and medium enterprises (SMEs) face the challenge of transforming local cultural identity into sustainable marketing performance. Although regiocultural branding enhances brand differentiation and authenticity, prior marketing studies often treat it as a static symbolic asset, offering limited explanation of how cultural values remain relevant under market change. Drawing on the dynamic capability perspective, this study develops and tests a process-based model explaining how regiocultural branding is transformed into sustainable marketing performance through dynamic marketing capabilities. Survey data from 200 owners or managers of culture-based SMEs were analysed using Structural Equation Modelling (SEM-AMOS). The results show that regiocultural branding positively affects dynamic marketing capabilities, which in turn significantly enhance sustainable marketing performance. Dynamic marketing capabilities partially mediate the relationship between regiocultural branding and sustainable marketing performance. This study reconceptualises regiocultural branding as a trigger for dynamic capability development rather than a static identity asset and extends the dynamic capability perspective to culture-based SME marketing in developing countries.
Examining Purchase Intention Toward Packaged Red Fruit Herbal Products: The Role Of Green Perceived Quality, Word Of Mouth, And Health Consciousness Rudolf Anthonius; Sri Astuti Pratminingsih
IJSM Vol 9 No 2 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/2mymp674

Abstract

This study examines the marketing of packaged red fruit (Pandanus conoideus) as a green product, specifically analyzing whether Green Perceived Quality, Word of Mouth, and Health Consciousness have a positive effect on Purchase Intention for packaged red fruit herbal products in West Manokwari District, Manokwari Regency, West Papua. The local wisdom embedded in this product, as a distinctive herbal flagship of Papua, makes it an interesting subject of study due to its substantial health benefits, including antioxidant content, beta-carotene, and its role in supporting the immune system and preventing degenerative diseases. Given the high production value of red fruit, it should be optimally utilized by the community in a more practical packaged form. Therefore, this study employed a quantitative research approach using a sample of 135 respondents, with the unit of analysis being the community in West Manokwari District, Manokwari Regency, West Papua. The data were analyzed using multiple linear regression. The results of hypothesis testing indicate that Word of Mouth and Health Consciousness have positive effects on Purchase Intention for packaged red-fruit herbal products in West Manokwari District, Manokwari Regency, West Papua, whereas Green Perceived Quality does not. Thus, two hypotheses are accepted, whereas one hypothesis is rejected.
Gen Z Talent Mangement; Expectations, Motivation and Challenges in Human Resource Management Rina Masruroh; Deri Prayudi; Nico Irawan; Oding Syafrudin
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/brx6w160

Abstract

This study aims to identify work expectations, analyze motivation factors, and reveal organizational challenges in managing gen z talent in Kuningan Regency. The research methode use a mixed methode approach through a survey of 147 Gen z respondents and in-depth interviews with 8 HR managers. The results show that Genn Z’s work expectation include work flexibility (87,8%), a collaborative environment (82,3%), career development (79,6%), and competitive compensation (76,2%). The dominant motivational factors are recognition of achievement (mean 4,21), work life balance (mean 4,18), and learning opportunities (mean 4,12). The main challenges include the technology gap, resistance to traditional work culture, and limited development programs. This study produced an adaptive Gen Z Talent Management Model with four strategic pillars that can be applied in the context of local organization.
Governance and Managerial Capacity in Driving BUMDes Success: Evidence in Pesawaran Regency Rokhma Yeni; Edo Segara Gustanto; Tubagus Hasanudin; Dame Trully Gultom
IJSM Vol 9 No 2 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/qg4ayv45

Abstract

This study examines the influence of governance quality anda managerial capacity on the success of Village-Owned Enterprises (BUMDes) in Pesawaran Regency. As community-based economy institutions, BUMDes are expected to promote local economic development through accountable governance and effective management. A quantitative surveys was conducted involving administrators and members of active BUMDes, with data collected through structured questiannaires and analyzed using descriptive statistics and Spearman Rank correlation test. The findings indicate that the succes level of BUMDes ranges form moderatally succesful to succesful. Governance quality (reflected in transparency, accountability, and participatory decision making) shosws a significant positive relationship with organizational succes. Managerial capacity, particularly in financial management, leadership, and strategic planning, also contributes significantly to improved performance and sustainability. These results demonstrate that effective governances structures and strong managerial competencies are crucial in enhnacing the resilience and long-term succes of BUMDes in supporting village economic development.

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