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Matias JP
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Journal Abdimas Paspama Service
Published by Paspama Institute
ISSN : -     EISSN : 30250897     DOI : https://doi.org/10.54209
Core Subject : Economy, Health, Science, Education, Engineering,
Computer Science & IT Economics, Econometrics & Finance Education Engineering Public Health
Journal Abdimas Paspama Service is published twice a year, in April and October, by Paspama Institute. Abdimas Paspama publishes articles about community service. Abdimas Paspama Journal accommodates the publication of the results of community service activities carried out by lecturers as a manifestation of the Tri Darma of Higher Education.
Arjuna Subject : Umum - Umum
Articles 42 Documents
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Empowering MSMEs Through Digital Marketing to Increase Product Sales R Dewi Pertiwi; Dewi Yolanda Putri; Wanda Laksniyunita
Abdimas Paspama Vol. 2 No. 1 (2023): Abdimas Paspama, December 2023
Publisher : Abdimas Paspama

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Abstract

Along with the development of information technology, digital marketing has become an important tool to help MSMEs overcome various challenges in marketing and expand market reach. This research aims to analyze the effect of empowering Micro, Small and Medium Enterprises (MSMEs) through digital marketing strategies in increasing product sales to the community in Kayuambon Village, Lembang District, West Bandung Regency. The research results show that the MSME empowerment program through digital marketing in Kayuambon Village is effective in increasing the knowledge and skills of MSME players. Through training that includes the use of social media, product photography, and digital marketing strategies, participants are able to increase the visibility and sales of their products. MSME players have become more confident and creative in utilizing digital technology for marketing. This program contributes positively to local economic growth, showing that digital marketing strategies are strategic steps to empower MSMEs in the digital era
Socialization Of The Importance Of Continuing Higher Education And Increasing Business Interest For High School Students Zahara Meutia; Aryani Sairun; Putri Mauliza; Sugito, Sugito; Amril, Amril
Abdimas Paspama Vol. 3 No. 01 (2024): Abdimas Paspama, December 2024
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Abstract

This socialization was carried out at the Al Fattah College Foundation High School. This socialization aims to provide awareness of the importance of continuing their education to college and foster students' interest in business. This activity method consists of 3 stages, namely service planning, service implementation and evaluation. The result of this activity was that Al-Fattah Foundation High School students received information about the world of campus as well as motivation about the importance of continuing their education to college and interest in business. This activity was carried out well as seen from the enthusiasm of all participants and the smooth running of the socialization.
Counseling Regarding The Use Of Social Media As An Entrepreneurship Opportunity Among Secondary School Students At MMA UISU Medan Vocational School Atika Aini Nasution; M. Asyari Syahab; Rusli Efendi Damanik; Rianto, Rianto; Baginda Harahap
Abdimas Paspama Vol. 3 No. 01 (2024): Abdimas Paspama, December 2024
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Opportunities to run an online business are increasingly opening up, not only for business people, all levels of society can take advantage of this opportunity. Online shopping makes it easier for consumers to shop without spending time and energy. People can take advantage of social media in entrepreneurial activities. Social media has become an interactive marketing tool or tool, a service for building communication with customers and potential customers, as well as a tool for selling and buying products online. Providing exposure regarding counseling on the use of social media as an entrepreneurial opportunity among high school students at SMK MMA UISU Medan .The methods or ways of solving problems used in carrying out this community service are through training/counseling, discussions, and simple application practices regarding social media and entrepreneurship. Before the activity is carried out, the following preparations are made: Carrying out internal activities with the school principal to obtain permission to carry out community service activities. Preparing tools and materials for the presentation of an explanation regarding the use of social media as an entrepreneurial opportunity among high school students at SMK MMA UISU Medan. Determine the place, time and duration of community service activities. The service activities took place on January 11 2022, at SMK MMA UISU Medan. It is hoped that this activity will be useful for students of SMK MMA UISU Medan so that they are able to instill an entrepreneurial spirit and can use social media wisely and be able to take advantage of the opportunities that exist around them, so that it is very helpful in opening up employment opportunities and improving a better standard of living.
Development Human Resources in Place Cisoka Village Tour Regency Sumedang through Empowerment Yulianah, Yulianah; Chicilia Nova Yatna; Suharyanto , Suharyanto
Abdimas Paspama Vol. 3 No. 01 (2024): Abdimas Paspama, December 2024
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Abstract

Source Power humans are very important For reach objective . For produce Productive individuals are required good management and development . Development source Power man is form real empowerment . Object tour will develop If source Power the human quality . For example , Tourism Village Cisoka in Sumedang own potency but left behind Because its management less than optimal. Therefore the , Research This aim For explore and analyze empowerment source Power human resources (HR) in place Cisoka Village tourism , Regency Sumedang . Study This use method descriptive with approach qualitative For analyze and explain empowerment source Power humans in objects Cisoka Village tour . Data is collected through observation directly at the Cisoka Village location and interview with parties related like manager and supervisor of Cisoka Village . Research result show that empowerment source Power human resources (HR) in Cisoka Village , Citengah Village , District South Sumedang , via training and practice straight away , have succeed increase capacity public in manage destination tour . previous society not enough realize potency tourism in the village they now more understand and engage active in management tourist . Training management travel and practice field give necessary skills For developing Cisoka Village become destination attractive and sustainable tourism . Evaluation through questionnaire show that training This impact positive , improving knowledge and skills society , as well give contribution significant to development tourist local.
Digital Literacy Movement Through Training Making Animated Videos Of Rejang Lebong Folk Stories Ramadan Lazuardi, Dian; Nyayu Masnun Arief
Abdimas Paspama Vol. 3 No. 01 (2024): Abdimas Paspama, December 2024
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The Digital Literacy Movement through Training in Making Rejang Lebong Folklore Animation Videos aims to increase digital literacy among teenagers, especially in developing digital content creation skills based on the Rejang Lebong folklore. The problem currently faced by partners is that teenagers are not using gadgets optimally, gadgets are only used as a means of entertainment such as using social media, playing games, etc. One solution to this problem is by implementing a Digital Literacy Movement through Training in Making Rejang Lebong Folklore Animation Videos. This training was carried out by teaching techniques for making animated videos using the Benime application, which is a simple but effective platform for creating narrative-based animations. In this training, participants are introduced to the basic steps for making videos, processing images and sound for animated stories. Participants are given direct tutorials and practical guidance to create animated videos of the Rejang Lebong folklore, with the hope of preserving and introducing the richness of regional culture to a wider audience in a modern way. By converting folklore into an animated format, participants not only learn about creating digital content, but also gain knowledge about how to package local culture in a form that is more modern and attractive to the younger generation. This is expected to reduce the gap between traditional culture and technology, as well as encourage the younger generation to care more about local culture. The next stage of the plan is to form a digital creative community that is open to all training participants, form collaboration with the media to disseminate participants' work, organize a digital cultural festival which will feature animated folk tales from Rejang Lebong and other areas and continue this service by creating animated videos with the theme different.
Education on Efforts to Maintain Teenagers' Mental Health Due to Academic Burden and Social Pressure at SMAN 6 Tangerang Regency Nurmawaty, Dwi; Dwiyogo, Santos Winarso
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
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Abstract

The adolescent stage is a stage where a person gets a burden in the form of new responsibilities and demands from the surrounding environment. Some experts state that adolescents are very vulnerable to experiencing mental or psychological problems. Adolescents who are also students often experience stress due to social pressure and demands in the school environment. A survey conducted by the Indonesia-National Adolescent Mental Health Survey (I-NAMHS) in 2022, stated that there were around 15.5 million or 34.8% of adolescents in Indonesia who experienced mental health problems. This counseling was conducted to minimize academic stress in adolescents by creating healthy competition in the school environment, by presenting an understanding of what mental health is, its impact, and efforts that can be made to maintain adolescent mental health. This counseling was conducted using lecture and question and answer methods involving 35 students of SMAN 6 Tangerang Regency. Knowledge measurement or evaluation was carried out using pre-test and post-test questions for students. The results of the pre-test and post-test questions done by students can be an indicator that the counseling activities carried out are quite effective because there is an increase in knowledge in students related to the definition of mental health and efforts that can be made to maintain mental health. After this counseling, it is expected that no student of SMAN 6 Tangerang Regency will experience mental health problems.
Optimization of Social Media as a Means of Promotion and Marketing for MSME Products in Tanjung Duren Utara, West Jakarta Frimayasa, Agtovia; Nasution, Ibnu Haris; Purnama, Yanthy Herawaty; Rahmat, Rahmat
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
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Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy but still face challenges in marketing their products. Social media serves as a viable solution to enhance MSME promotion and market reach at a relatively low cost. This Community Service Program (PKM) aims to enhance the capacity of MSME entrepreneurs in Tanjung Duren Utara in optimizing the use of social media for product marketing. The methods used in this program include training, mentoring, and evaluation of the digital marketing strategies implemented by participants. The results indicate an improvement in participants' understanding and skills in managing social media as an effective marketing tool.
Building Good Family Time Management for Housewives in an Effort to Improve Family Economy Putri Mauliza; Zahara Meutia
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
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This community service aims to analyze how to build good time management for housewives. The implementation method used in this Community Service activity is by conducting face-to-face meetings with participants consisting of housewives. Providing training and discussions and conducting direct Q&A. The training uses lecture, discussion, and Q&A methods. This aims to increase awareness and understanding of participants regarding the importance of building educational institutions that have competence and competitive advantages. While in the evaluation or assessment stage, participants will be given feedback on the community service program that has been implemented. In this case, it will be a consideration for the community service team in order to provide benefits for Sei Krio housewives. Based on the results of community service activities for housewives, suggestions are submitted, including: 1. More enthusiasm, especially for housewives so that the time they have can be used properly and effectively. 2. To continue to actively participate in training and competency development activities. 3. Community service activities like this can be carried out routinely both in the same location and in different locations to increase frugal behavior and a love of saving for children.
Health Education, Free Medical Treatment, And Social Service For The Community Of Malingping, Lebak, Banten Irviana, Fitriyati
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
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This community service program aimed to improve public health awareness and access to medical services in Malingping District, Lebak, Banten—an area facing significant barriers to healthcare due to its remote location and limited infrastructure. The program included health education, free medical treatment, and social outreach activities. Educational sessions raised awareness about healthy living, hygiene, and disease prevention, while medical services offered free consultations, blood pressure and glucose screenings, and basic medication. Additionally, the distribution of food packages and hygiene kits provided immediate relief to underprivileged families. The program successfully served over 500 residents and engaged local stakeholders and health professionals. The outcomes demonstrated increased health knowledge, early detection of chronic conditions, and strengthened community resilience. This initiative also served as a field-learning opportunity for students and promoted collaboration between academic institutions and local communities. The integrated approach proved effective in addressing both short- and long-term health challenges in underserved areas.
Smart Strategies and Solutions for Managing MSME Cash Flow to Achieve Business Stability and Growth in MSMEs of Paninggilan, Paninggilan Village, South Tangerang, Banten Kurniasih, Diah; Winursito, Winursito; Cahayasari, Rizki; Anthoni, Lukman; Tatariyanto, Firman
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
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This community service program aimed to enhance cash flow management capabilities among MSMEs in Paninggilan, South Tangerang. Through participatory training and mentoring, MSME owners were equipped with knowledge and tools to manage financial transactions, monitor cash flows, and utilize digital financial applications. Post-training evaluations indicated significant improvements in financial literacy, receivables management practices, and technology adoption among participants. The introduction of simple fintech tools enabled faster and more accurate financial decision-making, while structured payment strategies reduced liquidity risks. However, challenges such as digital resistance and access barriers to formal financing were identified, highlighting the need for ongoing support. Overall, the program successfully strengthened the financial resilience of MSMEs and contributed to promoting business stability and growth. Continuous mentoring and collaboration with financial institutions are recommended to sustain and amplify the program’s impact on MSME development in the post-pandemic economic recovery era.

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