cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Diana Putri Prahasti
Contact Email
econosiajournal@gmail.com
Phone
+6285336549962
Journal Mail Official
econosiajournal@gmail.com
Editorial Address
https://cendikianusantara.com/index.php/econosia/editorialteam
Location
Unknown,
Unknown
INDONESIA
Econosia Journal
Published by Litera Cendikia Nusantara
ISSN : 3163981X     EISSN : 31643574     DOI : -
Core Subject :
Econosia Journal focuses on the publication of peer-reviewed research in the field of economics, covering theoretical, empirical, and applied studies related to contemporary economic issues. The journal welcomes original research in areas including macroeconomics, microeconomics, development economics, monetary economics, international economics, financial economics, digital economy, circular economy, Islamic economics, institutional economics, regional economic development, sustainable development, and public economic policy. The journal encourages quantitative, qualitative, and mixed-method approaches that provide comprehensive insights into economic phenomena at local, regional, and global levels, particularly in emerging markets. Through rigorous academic contributions, Econosia Journal aims to support the advancement of economic knowledge and provide evidence-based perspectives for academics, policymakers, practitioners, and stakeholders in addressing current economic challenges and promoting sustainable development.
Arjuna Subject : -
Articles 5 Documents
 1 
Multi-Platform Advertising Optimization: Digital Strategy Integration as A Brand Equity Catalyst, Louis Leonardo Rifka Jannatul Firdausiyah; Muthi’ah Rahman; Unzilah Khomairotusshiyamah; Aviatun Hasanah; Yusril Ihza Saputra; Moh. Holidi; Mona Novita; Louis Leonardo
Econosia Journal Vol. 1 No. 1 (2026)
Publisher : Litera Cendikia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/econosia.v1i1.40

Abstract

This study aims to analyze the role of multi-platform digital advertising in strengthening brand equity within educational institutions through structured, consistent, and sustainable branding strategies. This research employed a qualitative approach with a case study design to explore digital branding practices and institutional communication strategies. Data were collected through observation, in-depth interviews, and documentation of digital communication activities, followed by analysis through data reduction, narrative presentation, and interpretation processes. The findings indicate that strengthening brand equity can be achieved through three main strategies: maintaining consistency between institutional identity and messages across various digital platforms, optimizing platform-specific features to enhance audience engagement, and utilizing data-driven evaluation to improve communication effectiveness. The results demonstrate that digital platforms function not only as communication media but also as strategic instruments for understanding audience behavior and developing adaptive branding policies. The implications of this study highlight that educational institutions should integrate digital branding into their strategic management practices by combining institutional values with innovative communication approaches to build a strong, relevant, and competitive institutional image.
Visual Storytelling Strategy in Digital Content to Increase Islamic Boarding School Brand Trust Maulidatul Adzimah; Moh. Rofik; Muhammad Thoiful Abrar; Muhammad Kholilurrohman; Mohammad Abdul Aziz Al Wahedi; Febi Febrianto; Abu Hasan Agus Rahmatullah; Fachri Aldin
Econosia Journal Vol. 1 No. 1 (2026)
Publisher : Litera Cendikia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/econosia.v1i1.41

Abstract

This study examines the role of visual storytelling strategies in digital content to enhance brand trust in Islamic boarding schools. This study addresses the gap between the theoretical potential of storytelling and its limited practical implementation in Islamic boarding school digital communications. Using a qualitative case study approach at Walisongo Islamic Boarding School in Pontianak, data was collected through observation, in-depth interviews, and documentation involving key informants such as school leaders, public relations officers, and parents. The findings indicate that visual storytelling is built through authentic representations of students' daily activities, religious values, and institutional identity, presented in simple yet meaningful visual formats. This study highlights that authenticity, consistency, and value-based narratives are more influential in building public trust than complex visual aesthetics. Furthermore, digital branding strategies tend to be implicit, relying on real-life storytelling rather than direct promotion. Audience interactions demonstrate positive engagement, reflecting the effectiveness of storytelling in fostering emotional connections and trust. This study concludes that optimizing visual storytelling can significantly strengthen Islamic boarding school brand trust, provided it balances authenticity with adaptive digital innovation in a competitive media environment.
Liquidity Disruption under CBDC Implementation: An Asymmetric Analysis of Stability in Dual Banking Systems Muhamad Furqon; Aji Wahyudin; Dinda Febrianti Putri; Qisthi Efridita
Econosia Journal Vol. 1 No. 1 (2026)
Publisher : Litera Cendikia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/econosia.v1i1.71

Abstract

This study aims to analyze the asymmetric impact of Central Bank Digital Currency (CBDC) implementation on liquidity stability within a dual banking system. CBDC introduces changes to payment systems, accelerating the reallocation of deposits from commercial banks to sovereign digital currency. The magnitude of liquidity disruption differs between conventional and Islamic banking systems due to institutional and contractual differences. This study employs a qualitative exploratory comparative case study design in Probolinggo, Indonesia. Data were collected through semi-structured interviews with regulators, officials, and Islamic experts and analyzed using thematic analysis in NVivo. CBDC drives deposit reallocation through informational asymmetry among efficiency-seeking SMEs in rural areas. This creates a liquidity outflow channel from banking institutions. Conventional banks demonstrate stronger liquidity resilience through interest rate flexibility and pricing adjustments. Islamic banks exhibit delayed stabilization due to contractual constraints in profit-sharing and limited liquidity instruments. A socio-religious buffer in Tapal Kuda mitigates deposit flight through trust in Islamic authority and pesantren networks. Proposes a multi-layered, asymmetric liquidity framework integrating economic, institutional, and socio-religious dimensions for the CBDC literature. Regional heterogeneity and dual banking structures in the design of CBDC implementation strategies.
Productive Zakat, Infaq, and Waqf as Catalysts for Socio-Economic Transformation and Sustainable Prosperity Ahmad Sahbandi Jumita
Econosia Journal Vol. 1 No. 1 (2026)
Publisher : Litera Cendikia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/econosia.v1i1.84

Abstract

Poverty, economic inequality, and limited economic independence remain significant challenges to sustainable development, while Islamic philanthropy provides substantial resources through zakat, infaq, and waqf (ZISWAF). This study aims to analyze how optimizing productive ZISWAF can contribute to socioeconomic transformation and sustainable prosperity. The study employed a qualitative library research design by reviewing scholarly articles and relevant institutional publications published primarily between 2023 and 2026. Data were analyzed through data condensation, thematic display, and verification to identify recurring patterns concerning productive empowerment, productive assets, financing innovation, governance, and digital transformation. The findings indicate that productive ZISWAF can strengthen beneficiary income, support micro-enterprise development, reduce poverty, and enhance economic resilience when philanthropic resources are directed toward productive financing, asset development, entrepreneurship, and business assistance. However, the literature also identifies persistent challenges related to governance, institutional capacity, digital infrastructure, and the gap between philanthropic potential and realization. The study implies that ZISWAF should be repositioned from predominantly consumptive assistance toward an integrated Islamic social investment mechanism supported by accountable governance, digitalization, institutional collaboration, and continuous empowerment. The proposed Productive ZISWAF Transformation Framework provides a conceptual basis for strengthening the contribution of Islamic philanthropy to sustainable socioeconomic development.
Comprehensive Analysis of Business Feasibility Studies as a Financing Risk Mitigation Mechanism for Murabahah Financing in Islamic Banking Putri Nurhida Harahap; M.Ziqhri Anhar Nasution
Econosia Journal Vol. 1 No. 1 (2026)
Publisher : Litera Cendikia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/econosia.v1i1.103

Abstract

This study aims to analyze the role of business feasibility studies as a basis for decision-making in Murabahah financing and to identify how feasibility assessment supports financing quality, risk control, and Sharia compliance. The study employs a qualitative research design using a literature review and document-based approach. Data were obtained from scholarly journal articles, books, regulatory documents, and other authoritative sources concerning Murabahah financing, business feasibility, Islamic banking, financing risk, and Sharia compliance. The data were analyzed thematically through data condensation, data display, and verification. The findings show that business feasibility studies provide an integrated basis for evaluating prospective customers and financed businesses through market and marketing, technical and operational, managerial, financial, legal, and Sharia dimensions. The assessment supports the identification of business viability, repayment capacity, financing requirements, and potential financing risks before disbursement. Business feasibility studies should be positioned not merely as administrative screening procedures but as strategic decision-support instruments that connect customer evaluation, risk identification, Sharia compliance, and financing-quality management. Comprehensive feasibility assessment can therefore strengthen prudent Murabahah financing decisions and support the sustainability of Islamic banking operations.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2026 2026


Reset
Filter By Issues
All Issue Vol. 1 No. 1 (2026)