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Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
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Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
Arjuna Subject : -
Articles 480 Documents
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Analisis Prediksi Financial Distress dengan Menggunakan Metode Altman Z-Score pada Perusahaan Subsektor Tembakau Nadia Widya Septiana; Joula J Rogahang; Danny D. S. Mukuan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54676

Abstract

This research aims to predict the occurrence of company financial distress conditions using the Altman Z-Score method with the object of research, namely tobacco subsector companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The approach used in the research is a descriptive quantitative approach with secondary data sources. The data analysis technique used is using the Altman Z-Score method. The results showed that there was 1 tobacco company that was predicted to experience financial distress problems. While the other 3 tobacco companies are predicted to have a healthy and stable financial condition during the 2019-2022 period.
Pengaruh Keragaman Produk dan Lifestyle terhadap Keputusan Pembelian Merchandise Anime pada Mahasiswa Universitas Sam Ratulangi Denisa Diman; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54677

Abstract

This research aims to determine The Influence of Product Diversity and Lifestyle on the Decision to Purchase Anime Merchandise among Sam Ratulangi University Students.Data collection was carried out using questionnaires. This research uses a purposive sampling technique, this research takes a sample of 50 respondents from consumers who have purchased anime merchandise at Shopee. The variables used in this research are product diversity (XI), Lifestyle (X2) and Purchase Decision (Y). This research uses descriptive statistical analysis techniques which include validity testing, reliability testing, classical assumption testing, hypothesis testing and multiple linear analysis using the SPSS 23 for Windows program. The results of this research show that all variables are valid and reliable, there is no multicollinearity, and there is no heteroscedasticity and the variable model meets the assumption of normality, product diversity has no partial influence on purchasing decisions and lifestyle has a partial influence on purchasing decisions but product diversity and lifestyle have an influence. simultaneously significant to purchasing decisions.
Pengaruh Word of Mouth Communication terhadap Keputusan Pembelian Produk Emina pada Mahasiswa Ermailin Putri; Tinneke M Tumbel; Lucky F. Tamengkel
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54679

Abstract

Word of Mouth Communication refers to the communication process in which information or recommendations about a product, service, or experience are passed from individual to individual through direct coversation. By understanding the power of Word of Mouth Communication, businesses can focus on creating positive experiences and building strong relationship with consumers to increase the positive impact of Word of Mouth Communication on purchasing decision. The purpose of this research is to determine the influence of Word of Mouth Communication on purchasing decisions. This type of research uses a quantitative approach. The research population is active students at Sam Ratulangi University Manado who have purchased and used Emina products. The total sample was 100 respondents using non-random sampling techniques. The data analysis technique uses simple regression analysis with the IBM SPSS version 29 program. The results of the t test research show that the calculated t value is 7.351 > t table 1.98472, which means that Word of Mouth Communication has a significant and positive effect on purchasing decisions for Emina products among Sam Ratulangi University students Manado.
Bahasa Indonesia Pengaruh Promosi Melalui Marketplace Shopee terhadap Keputusan Pembelian Scarlett Body Lotion di Kalangan Mahasiswa Elroi Sarendeng Ruung; Johny R. E. Tampi; Tinneke M. Tumbel
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54680

Abstract

The purpose of this study was to determine the effect of promotion on purchasing decisions. This type of research is descriptive quantitative, using a correlation approach and simple linear regression. The population in this study were students from the Faculty of Social and Political Sciences, Sam Ratulangi University Manado with sample criteria, namely students who have used or bought Scarlett Body Lotion products at Shopee, have bought similar products from the Scarlett Whitening brand, and have seen or visited advertisements about these products at Shopee. The research sample consisted of 97 respondents using a Likert scale questionnaire instrument. The results of the research in the t test show that there is a significant and positive effect of Promotion on Purchasing Decisions.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Outlet Babang Redo Coffee Refaldy Melo; Lucky F. Tamengkel; Sandra I. Asaloei
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54688

Abstract

This study aims to determine the Effect of Product Quality and Price on Coffee Consumer Purchasing Decisions at Babang Redo Cofee Outlets. This study used quantitative methods. The sample used in the study amounted to 100 respondents of coffee consumers who came to enjoy Cofee at Babang Redo Outlet. The results of the study used SPSS 25. The data analysis techniques used in this study are validity tests, reliability tests, classical assumption tests, multiple linear regression tests, partial tests (t tests), simultaneous tests (f tests), and correlation and determination coefficient tests. Based on the results of data analysis, this study concluded that partiallly product quality and price have a positive and significant effect on coffee purchasing decisions, and together or simultaneously product quality and price have a positive and significant effect on consumer purchasing decisions.
Pengaruh Servicescape dan Personal Selling terhadap Customer Satisfaction Pada PT. Bank Rakyat Indonesia Unit Bahu aisya Kamila amir; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.54691

Abstract

The aim of this research was to determine the influence of Servicescape and Personal Selling on Customer Satisfaction. This research uses a quantitative approach, and the population is all customers at PT. Bank Rakyat Indonesia Unit Bahu with 100 respondents as samples. The sampling technique uses a non-probability sampling technique using the accidental sampling method and data collection uses a questionnaire. Data analysis uses instrument testing, classical assumption testing, hypothesis testing, correlation coefficient analysis, coefficient of determination, and multiple linear regression analysis with data processing using SPSS version 23. The results of this research show that partially Servicescape does not have a positive and significant effect on Customer Satisfaction, partially Personal Selling has a positive and significant effect on Customer Satisfaction. And simultaneously Servicescape and Personal Selling influence Customer Satisfaction.
Pengaruh Harga Terhadap Keputusan Pembelian Beras Di Pasar Baru Langowan Virginia Suwuh; Lucky F Tamengkel; Aneke Punuindoong
Productivity Vol 5 No 3 (2024): September 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i3.54692

Abstract

Price is a monetary unit or other measure (including goods and services) that is exchanged in order to obtain ownership or use rights for a good or service. According to Buchari Alma (2016: 96) suggests that purchasing decisions are consumer decisions that are influenced by financial economics, technology, politics, culture, products, prices, locations, promotions, physical evidence, people, process.
Pemanfaatan Aplikasi Tiktok sebagai Digital Marketing Promotion pada Curabeauty Manado Elina Sarah Conny Nangoy; Johny R. E. Tampi; Tinneke M Tumbel
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54704

Abstract

Curabeauty is a store that sells various beauty products such as makeup, skincare, and bodycare located in the city of Manado, so that consumers, especially those who live in the city of Manado, do not need to take long to get the beauty products they want. Curabeauty uses various ways in promoting their products. One of them is by utilizing TikTok social media as a promotional tool. Through TikTok, selling goods is also easier because it can show the form of merchandise clearly accompanied by filter and music effects that make promotional videos look more attractive and not boring. This type of research uses qualitative research by choosing Curabeauty stores as research objects, especially on their tiktok accounts. Data collected through interviews with informants as well as observation and documentation. The results of this study show quite good results in the use of the TikTok application as a digital marketing promotion at Curabeauty Manado.
Strategi Promosi Melalui Media Sosial pada Kedai Koel Manado Vanessa Rumambi; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54761

Abstract

This qualitative research aims to examine the promotional strategies employed by Kedai Koel through social media. The data and information gathered in this study are based on observations and interview held with key informant. The research explores how Kedai Koel effectively engages consumers and encourages them to share their experiences digitally, specifically using Instagram and Tiktok as the media. According to the research findings, the resilient in Kedai Koel's social media promotion efforts, coupled with creativity, interactions and engagement with customers, along with adaptability, form an effective strategy to optimize their online promotional activities. This is supported by the increased attention gained in their content, as shown by higher numbers on their Instagram and TikTok accounts. Keywords: Social Media, Strategy, Viral Marketing
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Roti Acong di Kawangkoan Putri Pesik; Johny R. E. Tampi; Olivia Walangitan
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.54789

Abstract

The culinary business is growing day by day, causes business to compete more fiercely and will try their best to capture and maintain market share. The fierce competition among bakeries in Kawangkoan are seen in the different product quality and varying price.  The objective of this study is to examine the effect quality of product and price on the purchasing decision of Roti Acong in Kawangkoan. This research is a quantitative research with a multiple linear regression analysis technique. The sample contained in this study amounted to 100 samples. The results showed that product quality and price had a positive and significant effect on the purchasing decision of Roti Acong in Kawangkoan.

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