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Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
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Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
Arjuna Subject : -
Articles 480 Documents
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Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Properti pada PT Pembangunan Perumahan Kawanua di Kota Tomohon Erin Erika Lumain; Tinneke M Tumbel; Joula J. Rogahang
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54211

Abstract

This research focuses on understanding how consumers' perceptions of price and promotion can influence their decisions in property purchases. The study aims to analyze the impact of price and promotion on property purchase decisions at PT Pembangunan Perumahan Kawanua in the city of Tomohon. The research method used is quantitative, with the population drawn from consumers who are either property owners or still in the process of purchasing. Based on the results of statistical tests, the price variable with a calculated t-value of 25.069 exceeds the tabulated t-value (1.984) at a significance level of 0.01, which is lower than alpha (0.05). The promotion variable with a calculated t-value of 6.439 exceeds the tabulated t-value (1.984) at a significance level of 0.01, which is lower than alpha (0.05). We can conclude that the promotion variable (X2) has a significant impact on purchase decisions. Based on the results of the F-test, the calculated F-value is 737.081 with a significance level of 0.000. Therefore, the price and promotion variables together have a positive and significant impact on purchase decisions.
Pengaruh Brand Image dan Store Atmosphere Terhadap Keputusan Pembelian Konsumen J.Co Donuts & Coffee Mega Mall Kota Manado Eugenea Tampi; Lucky F. Tamengkel; Sandra I. Asaloei
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54213

Abstract

This study aims to analyze the impact of brand image and store atmosphere on consumer purchasing decisions j.co donuts & coffee mega mall manado city. The research method used is quantitative with a population taken from consumers. Sampling using non probability sampling method with 100 respondents. Based on the results of statistical tests, brand image at J.Co Donuts & Coffee is proven to have a significant influence on purchasing decisions. The t-count result is 3.177, which exceeds the t table value of 1.984. The significance level is 0,02, which is lower than (0.05). Based on the significant statistical test results, it can be concluded that the store atmosphere has a real influence on purchasing decisions at the store. The calculated t value of 6,966 far exceeds the t table value of 1.984. The significance level of 0.01 (less than 0.05), reinforces this conclusion. By reffering to the result of the f test, which show the calculated f value of 122.405 with a significance level of 0.000, we can conclude that the independent variables together or simultaneously, namely brand image and store atmosphere, have a significant influence on the dependent variable, namely purchasing decisions at J.Co Donuts & Coffee Mega Mall Manado City.
Pengaruh Citra Merek dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Toko Ice Cream Mixue Cabang Megamall Kota Manado Valentine Vanessa Julivah Mintje; Tinneke M Tumbel; Aneke Yolly Punuindoong
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54234

Abstract

This research aims to evaluate the impact of brand image and service quality on consumer purchasing decisions at Mixue ice cream store branch in Megamall, Manado City. The applied research method is quantitative, involving 100 respondents. Data analysis will include the coefficient of determination (R2), T-test, and F-test to test hypotheses. The research will also use multiple linear regression analysis, multiple correlation analysis, as well as validity tests, reliability tests, and classical assumption tests to ensure the accuracy and reliability of the obtained data. The main objective is to understand the extent to which brand image and service quality influence consumer purchasing decisions at Mixue ice cream store. Based on the research results, it can be concluded that brand image and service quality together have a significant impact on consumer purchasing decisions at Mixue ice cream store branch in Megamall, Manado City..
Pengaruh Keselamatan dan Kesehatan Kerja (K3) terhadap Kinerja Karyawan di PT. Kawanua Dasa Pratama Cabang Paniki Manado Veronika Roring; Tinneke M. Tumbel; Sandra I. Asaloei
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54237

Abstract

The purpose of this research is to determine the influence of occupational safety and health on employee performance at PT. Kawanua Dasa Pratama (Manado Paniki Branch). This research uses quantitative research. The population and sample used were Company Managers and Employees at PT. Kawanua Dasa Pratama (Manado Paniki Branch). Data collection techniques in this research were questionnaires, observation, literature study and documentation. The sample used in this research was 57 employee respondents. Data collection was carried out by administering a questionnaire. The data analysis technique used in this research uses SPPS Version 25. The results of this research show that occupational safety and health have an influence on employee performance. Hypothesis test results show that occupational safety and health influence employee performance at PT. Kawanua Dasa Pratama (Paniki Manado Branch).
Pengaruh Ekowisata dan Kualitas Pelayanan Pariwisata Terhadap Kepuasan Wisatawan di Pulau Failonga Kota Tidore Kepulauan Widyawati Ade; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54500

Abstract

This research aims to determine the influence of ecotourism and tourism services on tourist satisfaction on Failonga Island, Tidore City, Archipelago. This research uses quantitative methods with the Multiple Linear Regression Analysis method. Testing simultaneously (t test) and simultaneously (F test) using SPSS software. The population in this study were people who had visited Failonga Island, Tidore City, Archipelago. Using the Lemeshow formula, a sample of 100 people was obtained. Based on the regression equation, it shows that the Ecotourism variable has a positive effect of 0.147 and Service Quality has a positive effect of 0.072. Based on the partial t test, Ecotourism has no significant effect on the dependent variable, namely (Y) Tourist Satisfaction.
Pengaruh Influencer Marketing dan Price Discount terhadap Keputusan Pembelian Lipstick Barenbliss melalui Aplikasi Shopee pada Mahasiswa Jurusan Ilmu Administrasi Fisip Unsrat Rachel Tilaar; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54573

Abstract

This research aims to determine the influence of Influencer Marketing and Price Discounts on the Decision to Purchase Barenbliss Lipstick via the Shopee Application among Students of the Department of Administrative Sciences, Faculty of Social and Political Sciences, Unsrat. In this research, researchers used a quantitative approach with a sample of 100 respondents. Hypothesis testing by processing data using IBM SPSS version 26 and to determine the number of samples used in this research, researchers used the Slovin formula and collecting data using a questionnaire. The research results show that partially influencer marketing does not have a significant effect on purchasing decisions. Partially, price discounts have a significant influence on purchas~ing decisions. And simultaneously influencer marketing and price discounts have a positive influence on purchasing decisions..
Analisis Financial Distress Dengan Model Altman Z-Score pada Perusahaan Sektor Pariwisata yang Terdaftar di Bursa Efek Indonesia Periode 2020-2022 Hennglyny Hennglyny; Riane Johnly Pio; Joanne Valesca Mangindaan
Productivity Vol 5 No 3 (2024): September 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i3.54585

Abstract

The decline in tourist visits and low occupancy levels caused by the COVID-19 pandemic has put companies in the tourism sector in the financial distress zone. Financial distress can be identified early before bankruptcy occurs using the Altman Z-Score prediction model. This research was conducted to analyze financial distress in tourism sector companies for the 2020-2022 period. The method used is quantitative descriptive and data is obtained from the Indonesia Stock Exchange website by means of documentation. The research sample was 10 tourism sector companies with a total of 30 data. The results of this research show that there are two companies experiencing financial distress, namely PT Hotel Fitra International Tbk (FITT) and PT Pembangunan Jaya Ancol Tbk (PJAA). Five companies are in non-financial distress and three companies are in the gray area. A significant increase occurred in companies in the non-financial distress zone from 30% in 2020 to 50% in 2022, reflecting the recovery and improving financial stability in the tourism sector.
Pengaruh Perilaku Kerja Inovatif dan Keterlibatan Kerja Teradap Kinerja Karyawan di RS Advent Manado Intan Ponggohong; Wehelmina Rumawas; Aneke Punuindoong
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.54617

Abstract

This research is a type of quantitative research with inner model and outer model analysis and a sample of 52 respondents. The research results show that innovative work behavior has a positive and significant effect on employee performance at RS Advent Manado, innovative work behavior has a positive and significant effect on work engagement at RS Advent Manado and work engagement has a positive and significant effect on employee performance at RS Advent Manado.
PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PT BRI CABANG BITUNG Feylani Puja Antara; Riane Johnly Pio; Ventje Tatimu
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54628

Abstract

Rewards and punishment in a company can shape the characteristics of an employee to be even better. There are several factors that can influence employee performance, namely lack of appreciation and lack of certainty about the requirements to become an employee in a company. As well as a lack of motivation within an employee. When rewards and punishment in a company are balanced, a company will have employees whose productivity is stable and better. This research aims to determine, test and analyze: The influence of reward and punishment on employee performance at PT BRI Bitung Branch with the hypothesis that reward influences employee performance; Punishment affects employee performance; and Reward and Punishment influence employee performance. The research method used is a quantitative method. The research was conducted at PT BRI Bitung Branch on 60 respondents as samples using a sampling technique, namely saturated sampling. Using data analysis techniques, namely: Correlation Coefficient; Regression analysis by testing the research hypothesis, namely: rewards partially influence employee performance; Partially, Punishment has an effect on Employee Performance; and simultaneously Reward and Punishment influence employee performance.
Pengaruh Konflik Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada Jasa Raharja Cabang Sulawesi Utara Jonathan Angginaloy; Ventje Tatimu; Danny D. S. Mukuan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54665

Abstract

The background to this research begins with indications of work conflict that occurred, which was an interpersonal conflict between superiors and subordinates which resulted in the company's work environment becoming less conducive at Jasa Raharja North Sulawesi Branch. The aim of this research is to determine the effect of work conflict on employee performance, the effect of the work environment on employee performance, the effect of work conflict and the work environment simultaneously on employee performance. Work conflict is differences in values, goals, and inconsistencies in views between two or more parties that give rise to conflict or disagreement. The work environment is the physical and non-physical conditions in the company area which can influence all activities within the company. employee performance above, it can be concluded that employee performance is the result of an employee's work in carrying out their duties and responsibilities. This study uses a quantitative approach. The primary data collection technique in this research is a questionnaire. The sampling technique uses 32 saturated samples. Data analysis techniques in this research use descriptive statistical analysis, multiple correlation analysis and multiple linear regression analysis. The results of this research are that work conflict has a positive and significant effect on employee performance, the work environment has a positive and significant effect on employee performance, work conflict and the work environment simultaneously have an effect on employee performance.

Page 39 of 48 | Total Record : 480

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