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Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
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Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
Arjuna Subject : -
Articles 480 Documents
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Pengaruh Product Quality Dan Service Quality Terhadap Brand Image Pt Elnusa Petrofin (Depot Lpg Amurang) Dominika Ruus; Joula J Rogahang; Danny D. S. Mukuan
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.54800

Abstract

Customer satisfaction is a person's feeling of happiness or disappointment that arises from comparing the product's perceived performance or results against their expectations. The aim of this research is to analyze the influence of product quality and service quality on brand image of PT Elnusa Petrofin. The population of this research is the customers of PT Elnusa Petrofin. Using nonprobability sampling techniques, the sample of this research consists of 50 respondends. To analyze the impact of both product quality and service quality on brand image, this research uses multiple linear regression. The results of this study show that product quality and service quality have positive impact on brand image.
Pengaruh Komunikasi Interpersonal dan Komitmen Organisasional Terhadap Kinerja Karyawan PUD Pasar Minahasa Tenggara Veren Supit; Joula J Rogahang; Danny D. S. Mukuan
Productivity Vol 6 No 1 (2025): Maret 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i1.54833

Abstract

This study aims to find out the influence of interpersonal communication on employee performance, the effect of organizational commitment on employee performance and the influence of interpersonal communication and organizational commitment on employee performance. This type of research is quantitative descriptive research with hypothesis testing through correlation approaches, classical assumption tests, and multiple linear regression. The population in this study was all employees of Pasar Minahasa Tenggara PUD which amounted to 31 people so that the entire population was taken as a sample. The results of the study with multiple regression analysis showed that interpersonal communication and organizational commitment had a positive and significant effect on employee performance partially or simultaneously.
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Efektivitas Kerja Karyawan Bank SulutGo Cabang Pembantu Sam Ratulangi Manado Keren Masinambow; Tinneke M Tumbel; Danny D. S. Mukuan
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.55369

Abstract

Human resource management is a field of management that specifically studies human relationships and roles in organizations, this is due to human resource management in managing the workforce within the organization so that organizational goals are realized. The research objectives to be achieved are: To determine the effect of compensation and work environment on the work effectiveness of Bank SulutGo employees, Sam Ratulangi Manado sub-branch. To determine the influence of the work environment on the work effectiveness of Bank SulutGo employees, Sam Ratulangi Manado sub-branch. To determine the influence of Compensation and Work Environment on the Work Effectiveness of Bank SulutGo employees, Sam Ratulangi Manado Sub-Branch.  The type of research used in this research is quantitative research. This research uses multiple regression analysis because it wants to know how the independent variable (X) can directly influence the dependent variable (Y). The results of the research show that Compensation has a significant effect on the Work Effectiveness of Employees of Bank Sulutgo Sam Ratulangi Sub Branch Manado, the Work Environment has a significant effect on the Work Effectiveness of Employees of Bank Sulutgo Sam Ratulangi Sub Branch Manado and simultaneously Compensation and Work Environment have a significant effect on the Work Effectiveness of Employees of Bank Sulutgo Sam Sub Branch Branch Ratulangi Manado.
Pengaruh Digital Payment terhadap Perilaku Konsumen Pengguna OVO di Kota Manado Gillian Mongi; Joula J. Rogahang; Olivia F.C Walangitan
Productivity Vol 6 No 1 (2025): Maret 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i1.55374

Abstract

This study was conducted to determine the influence of digital payments on the consumptive behavior of OVO users in Manado City. This study used a quantitative approach and data collection was carried out through the distribution of questionnaires. The number of samples is determined by the Roscoe formula with a sample number of 50 people. The data obtained is processed with SPPS version 23. The data analysis technique uses simple linear regression analysis. The existing data is then processed and interpreted so that it can draw conclusions. Based on the results of the study, it is known that digital payments have a significant effect on the consumptive behavior of OVO users in Manado City, which is 31%. This study found that several factors that can influence consumptive behavior in active users are ease of making transactions, point or discount features, and time effectiveness.
Pengaruh Fitur Produk dan Kelompok Referensi Terhadap Keputusan Brand Switching Pengguna Smartphone Android Ke iPhone pada Mahasiswa Fisip Unsrat Gabriel Umpel; Johny R. E. Tampi; Olivia F. C. Walangitan
Productivity Vol 6 No 1 (2025): Maret 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i1.55375

Abstract

In this study, it was conducted to determine the influence of product features and reference groups on the decision of brand switching Android smartphone users to iPhone in FISIP Unsrat students. This study used a quantitative approach and data collection carried out through the distribution of questionnaires. The number of samples that has been determined using the Roscoe formula with a sample number of 100 respondents. The data obtained is then processed through SPSS version 23. The data analysis technique uses multiple linear regression analysis. The existing data is then processed and interpreted so that it can draw conclusions. Based on the results of the study, it is known that product features and reference groups have a significant effect on brand switching Android smartphone users to iPhone in FISIP Unsrat students, which is 30.5%. In this study, there are several factors that can influence brand switching decisions are innovations that are more attractive than competing products, user experience, lack of consumer satisfaction with the products used and get recommendations from several parties
Pengaruh Kepemimpinan dan Motivasi Kerja Terhadap Kinerja karyawan PT Bank SulutGo Cabang Pembantu Sam Ratulangi Pingkan Viola Cia Kures; Riane Johnly Pio; Sandra Ingried Asaloei
Productivity Vol 5 No 3 (2024): September 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i3.55489

Abstract

Human resource management is a means of improving human quality by improving human resources and increasing the performance and output of the organization so that it can produce employees with good performance. There are several factors that can influence human resources in a company or organization, including leadership and work motivation. The aim of this research is to determine the influence of Leadership on the Performance of Employees of PT Bank SulutGo Sam Ratulangi Sub Branch, determine the influence of Work Motivation on the Performance of Employees of PT Bank SulutGo Sam Ratulangi Sub Branch and to determine the influence of Leadership and Work Motivation on the Performance of PT Bank SulutGo Employees Sam Ratulangi Manado Sub-Branch. The type of research used is quantitative research with correlation analysis techniques, regression data analysis, instrument testing, and classical assumption testing. The sampling technique in this research was saturated sampling with a total sample size of 30 employees of PT Bank SulutGo, Sam Ratulangi Sub-Branch. The results of the research show that Leadership has a significant effect on the performance of employees of PT Bank SulutGo Sam Ratulangi Manado Branch, Work Motivation has a significant effect on the Performance of PT Bank SulutGo Employees of Sam Ratulangi Manado Branch and simultaneously Leadership and Work Motivation have a significant effect on the Performance of Employees of PT Bank SulutGo Sub Branch Sam Ratulangi.
Pengaruh Knowledge Sharing dan Pelatihan Kerja Terhadap Kinerja Karyawan PT. PLN (Persero) UP2B Sistem Minahasa Ervika Priscila Angelina Sayouw; Joula J Rogahang; Sandra I. Asaloei
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.55499

Abstract

The aim of this research is to determine the influence of Knowledge Sharing on the Performance of Employees of PT. PLN (Persero) UP2B Sistem Minahasa, determine the influence of Work Training on the Performance of Employees of PT. PLN (Persero) UP2B Sistem Minahasa and to determine the influence of Knowledge Sharing and Work Training on the Performance of  PT. PLN (Persero) UP2B Sistem Minahasa. The type of research used is quantitative research with correlation analysis techniques, regression data analysis, instrument testing, and classical assumption testing. The sampling technique in this research was saturated sampling with a total sample size of 54 employees of PT. PLN (Persero) UP2B Sistem Minahasa. The results of the research show that Knowledge Sharing has a significant effect on the performance of employees of PT. PLN (Persero) UP2B Sistem Minahasa, Work Training has a significant effect on the Performance of PT. PLN (Persero) UP2B Sistem Minahasa and simultaneously Knowledge Sharing and Work Training have a significant effect on the Performance of Employees of PT. PLN (Persero) UP2B Sistem Minahasa.
Pengaruh Brand Ambassador K-Pop EXO Terhadap Keputusan Pembelian Produk Scarlett di Manado Alifah Yusuf; Tinneke M Tumbel; Lucky F. Tamengkel
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.55537

Abstract

The sophistication of social media nowadays makes it easier for every individual in many ways, one of which is that it can be used for business. Digital marketing, or online marketing, is a form of marketing carried out using technology and the internet that aims to connect with customers through social media, websites, email, and other forms. Using brand ambassadors to promote products is the most effective promotional method to increase sales and improve consumer perceptions of the company. This study aims to determine the effect of the brand ambassador K-Pop EXO on purchase decisions for Scarlett products in Manado. This research uses a quantitative method using simple linear regression analysis. The statistical tests carried out are validity tests, reliability tests, descriptive statistical tests, correlation coefficient analysis, t tests and coefficient of determination tests. After processing the data, researchers obtained the results that the brand ambassador K-Pop EXO had a positive and significant effect on purchase decisions. However, the level of relationship between the brand ambassador and purchase decisions is at a low level.
Pengaruh Harga Terhadap Keputusan Pembelian Starbucks di Kawasan Mega Mas Manado Elke Keezia Gerungan; Tinneke M Tumbel; Sandra Aseloei
Productivity Vol 5 No 3 (2024): September 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i3.55538

Abstract

This study uses quantitative methods with simple linear regression analysis techniques. The sample used was 50 samples. Validity test, reliability test, normality test, simple correlation coefficient test, partial test, and determination test were used. The result is that price has a positive and significant effect on purchasing decisions at Starbucks Megamas Manado Area with a large influence of 63.2%.
Pengaruh Variasi Menu dan Cafe Atmosphere Terhadap Keputusan Pembelian Konsumen di Kopi Kenangan Kawasan Megamas Manado Giyan Namora Lantu; Johny R. E. Tampi; Tinneke M Tumbel
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.55613

Abstract

This research aims to determine the influence of menu variations and café atmosphere on consumer purchasing decisions for Kenangan Coffee in the Megamas Manado area. This research used a quantitative approach, with a sample of 98 respondents. The data analysis used is quantitative or statistical. Data that meets the requirements for analysis is processed using the SPSS 24 program. From the test it is found that, Menu Variations have a positive and significant effect on Purchasing decisions, Café Atmosphere has a positive and significant effect on Purchasing Decisions, Menu Variations and Café Atmosphere together influence satisfaction. customers, the better the variety of menus and tastes according to the desires of consumers offered by the company supported by a café atmosphere which makes consumers have a higher level of purchasing decisions at the company. Taking into account the reality of tight competition in business, especially in the culinary sector. By paying attention to the empirical evidence from the results of this research, companies should pay more attention to and increase menuvariations and café atmosphere so that purchasing decisions can be improved.

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